Adobe

Adobe Inc. is a diversified software company headquartered in San Jose, California, that offers a comprehensive suite of digital media and marketing solutions. Its primary business segments include Digital Media, which provides tools like Creative Cloud for content creation and collaboration, and Digital Experience, which delivers solutions for managing and optimizing customer interactions across various channels. Adobe's products serve a wide range of users, including creative professionals, marketers, and enterprises, enabling them to create, publish, and measure digital content effectively. The company’s offerings encompass popular software such as Photoshop, Illustrator, and Acrobat, as well as comprehensive marketing solutions. Additionally, Adobe’s Publishing segment addresses specific publishing needs, contributing a small portion to its revenue. As a global leader in digital marketing and media, Adobe caters to both enterprise clients and individual users through direct sales, app stores, and a network of partners. Founded in 1982, Adobe has established itself as a key player in the digital landscape, continuously evolving its services to meet the needs of its diverse customer base.

Paul Burnett

Principal APAC Evangelist

Hannah Elaskr

Vice President of Corporate Development, Direct Investing and M&A

Hannah Elsakr

Vice President, Chief of Staff to the CEO and Head of M&A Integration and Board President, Adobe Foundation

Vijay Vachani

Senior Director, Head of Platform, Ecosystem and International

David Wadhwani

Chief Business Officer, Executive Vice President and President, Digital Media Business

Past deals in Digital Media

Polycam

Series A in 2024
Polycam is a company that specializes in 3D creation tools, primarily through its sensor application designed for rapid three-dimensional scanning. This application utilizes advanced computer vision and artificial intelligence technologies, including a colorization engine, to produce photorealistic 3D scans of objects and environments. By enabling users to capture, document, edit, and share digital 3D content, Polycam facilitates a new form of reality capture accessible to a broad audience. The platform allows for collaboration, enabling users to send their 3D captures and work together from various locations.

LottieFiles

Series A in 2021
LottieFiles is a micro animation design company that operates a mobile-based platform enabling designers to share, test, and iterate on micro animations. The platform specializes in digital art, motion graphics, web design, and app design, providing tools that facilitate the creation of interactive motion graphics. By developing an open-source animation file format that is small in size and can be manipulated at runtime, LottieFiles enhances the animation workflow for designers. This innovative approach helps clients create engaging products that effectively capture and retain user attention.

Skillshare

Series D in 2020
Skillshare, Inc. is an online learning community that was founded in 2010 and is headquartered in New York, New York. The platform offers a diverse array of classes in various fields such as illustration, design, photography, video, and business. It provides practitioners the opportunity to take online courses, watch instructional videos, engage in projects and workshops, and even teach their own classes. By facilitating a creative space for individuals to learn and improve their skills, Skillshare enables members to explore new interests and enhance their expertise in multiple domains, from culinary arts to technology and entrepreneurship.

LottieFiles

Seed Round in 2020
LottieFiles is a micro animation design company that operates a mobile-based platform enabling designers to share, test, and iterate on micro animations. The platform specializes in digital art, motion graphics, web design, and app design, providing tools that facilitate the creation of interactive motion graphics. By developing an open-source animation file format that is small in size and can be manipulated at runtime, LottieFiles enhances the animation workflow for designers. This innovative approach helps clients create engaging products that effectively capture and retain user attention.

Allegorithmic

Acquisition in 2019
Allegorithmic is a software developer focused on creating tools for 3D texture and material generation, particularly for the game and video post-production industries. The company's flagship product, Substance, allows content developers to efficiently create texture assets, significantly reducing production time and file sizes compared to traditional methods. With capabilities such as the automatic generation of procedural textures, Allegorithmic's software is designed to meet the unique needs of the VFX, film, and design sectors. The company collaborates with leading innovators in the field to advance content production technologies, positioning itself as a transformative force in the development and distribution of rich digital content.

KyleBrush.com

Acquisition in 2017
KyleBrush is a provider of digital brushes designed for Adobe's Creative Cloud tools, catering to creative professionals, designers, and developers. The company specializes in offering innovative creative tools that enhance the capabilities of users within the Adobe ecosystem. By delivering high-quality brushes, KyleBrush supports various content creation needs across multiple platforms and devices, enabling users to create, manage, and engage with their digital content effectively.

TubeMogul

Acquisition in 2016
TubeMogul, Inc. is a software company specializing in digital branding, particularly in the realm of video advertising. Founded in 2006 and headquartered in Emeryville, California, TubeMogul offers a cloud-based platform that allows advertisers to plan, purchase, measure, and optimize their video advertising campaigns efficiently. The platform supports a self-serve model through Platform Direct, enabling advertisers to manage their campaigns independently, while Platform Services provides tailored solutions based on specific campaign objectives. TubeMogul's integrated programmatic platform unifies video advertising efforts for some of the world's largest brands and agencies, providing them with control over their advertising spend and simplifying their workflows. In December 2016, TubeMogul became a subsidiary of Adobe Systems Incorporated.

Livefyre

Acquisition in 2016
Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.

Livefyre

Series D in 2015
Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.

Ideacodes

Acquisition in 2013
Ideacodes is a design consultancy specializing in enhancing the design and user experience of digital products. The firm works with a diverse clientele, including startups, social software companies, universities, arts and media organizations, and non-profits. Ideacodes provides tailored services that encompass user interface design, interaction design, user experience design, and visual design for various platforms such as web applications, blog networks, and educational websites. By focusing on customized solutions, Ideacodes aims to improve the usability and aesthetic appeal of digital offerings, thereby supporting its clients in achieving their goals in an increasingly digital landscape.

Behance

Acquisition in 2012
Behance is an online platform that allows creative professionals to showcase and discover their work through multimedia portfolios. Launched in September 2006 by Matias Corea and Scott Belsky, the platform serves various creative fields, including graphic design, photography, fashion, and animation, among others. Behance enables users to display their portfolios across the social web and provides tools for schools and organizations to build creative networks. It also integrates with ProSite, a customizable personal portfolio site builder. The platform has gained significant traction, attracting millions of users who utilize it to find and display talent. With operations based in New York, Behance serves as a key resource for showcasing creative talent and has become essential for individuals seeking to connect with others in the creative industries.

Auditude

Acquisition in 2011
Auditude is a prominent video management and monetization technology company focused on enhancing video revenues for content owners and aggregators. Its proprietary system, Auditude Connect, serves as an advanced ad management platform that addresses the needs of premium video websites and content providers. By facilitating effective ad serving and management, Auditude has partnered with major players in the online video industry, including Comcast, Major League Baseball, MTV Networks, MySpace Music and Video, Universal Music Group, and Yahoo!. The company employs a team of experts with backgrounds in leading technology firms such as DoubleClick, eBay, Google, and PayPal. Headquartered in Palo Alto, Auditude also maintains offices in Los Angeles and New York City.

IRIDAS

Acquisition in 2011
IRIDAS is a software development company based in Munich, Germany, known for its innovative playback, color correction, and workflow automation solutions. The company specializes in tools designed for digital color grading and enhancement of professional film and video content, including advanced stereoscopic technology. These offerings enable clients to achieve high-quality results efficiently and competitively. In 2011, IRIDAS was acquired by Adobe Systems, further integrating its technologies into Adobe's suite of creative software.

Day Software

Acquisition in 2010
Day Software, founded in Basel, Switzerland, in 1993, specializes in web experience management and the development of content management solutions for global companies. The company focuses on enabling clients to launch and manage multi-lingual internet initiatives effectively. Day Software's offerings are marketed and delivered through collaborations with system integrators and consultants, alongside its own direct sales efforts. This approach allows the company to cater to diverse client needs while maintaining a strong presence in the digital content management landscape.

Veoh Networks

Series D in 2008
Veoh is an Internet TV service that enables users to discover, watch, and personalize their online viewing experience. It provides free access to a wide array of content, including studio productions, independent films, and user-generated videos, all accessible with a broadband connection. Veoh's platform allows over 100,000 content publishers, ranging from established entertainment brands to independent creators, to connect with a global audience of more than 28 million viewers. The company offers tools to help these publishers enhance the visibility of their content and build dedicated viewer communities. Veoh's technology supports the distribution of television-quality video, allowing users to enjoy a seamless viewing experience on their personal computers or Macs. Headquartered in California, Veoh is supported by a diverse team and backed by notable investors in the technology and media sectors.

56.Com

Series B in 2007
56.com is a user-generated content video-sharing platform based in Guangzhou, China. The website hosts over 80 million videos, primarily produced by users, alongside some in-house content. It was the first online video site in China to offer video album services and introduced the "Beauty Show" concept to the market. The platform allows users to create, upload, store, and share original videos, short films, and professionally generated content, enhancing the convenience of video sharing. In December 2008, 56.com obtained its online video license from the State Administration of Radio and Television of China. The company has developed partnerships with major brands such as Audi, Toyota, Coca-Cola, McDonald's, Nestle, and Nike. In October 2011, it was fully acquired by Renren Inc., subsequently becoming part of the Renren Group.

Scene7

Acquisition in 2007
Adobe [acquired](http://www.crunchbase.com/acquisition/8df47bafeccc8db6c9830dc69df1e5a3) Scene7 in May 2007 and now offers Scene7 as one of its products. Scene7 – provider of the leading on-demand rich media platform – enables companies to grow revenues, enhance customer experience and cut production costs. With Scene7, businesses can improve the entire selling and marketing cycle – from attracting customers, to guiding them to the right products and services, to successfully converting them into loyal buyers. The company offers rich media solutions built on a robust, integrated technology platform – for unrivaled breadth, depth, scalability and ease of ongoing rich media use. Adobe acquired Scene7 in May 2007.

Pixmantec

Acquisition in 2006
Pixmantec develops digital imaging software.

Macromedia

Acquisition in 2005
Macromedia was a North American software company based in San Francisco, California, known for its graphics and web development tools, including the widely used Macromedia Flash. The company played a significant role in the evolution of web multimedia and interactive content. In December 2005, Macromedia was acquired by Adobe Systems, which took control of its product line, enhancing Adobe's offerings in the graphics and web development sectors.

Salon Media Group

Funding Round in 2002
Salon Media Group is the parent company of Salon.com, a prominent online news platform that attracts approximately 15 million unique visitors each month. The website provides a diverse range of content, including breaking news, politics, culture, technology, and entertainment, featuring investigative reporting, insightful commentary, and thought-provoking personal essays. Established as a leader in digital media, Salon Media Group has maintained a significant presence in the industry since its inception, with operational bureaus located in San Francisco, New York City, and Washington, D.C. The company's focus on quality journalism and engaging narratives distinguishes it in the competitive landscape of online media.

Digital Fountain

Series D in 2001
Digital Fountain specializes in broadcast and real-time data transport solutions, focusing on optimizing the delivery of digital media across various networks. Their software addresses the typical challenges faced in digital media distribution, whether over private or public networks. By enhancing the efficiency of existing infrastructure, Digital Fountain enables clients to maximize their investments and create new revenue opportunities. The company's technology is designed to facilitate the seamless delivery of data and rich media, positioning it as a leader in the digital media delivery sector.

Digital Fountain

Series C in 2000
Digital Fountain specializes in broadcast and real-time data transport solutions, focusing on optimizing the delivery of digital media across various networks. Their software addresses the typical challenges faced in digital media distribution, whether over private or public networks. By enhancing the efficiency of existing infrastructure, Digital Fountain enables clients to maximize their investments and create new revenue opportunities. The company's technology is designed to facilitate the seamless delivery of data and rich media, positioning it as a leader in the digital media delivery sector.

Digital Fountain

Venture Round in 2000
Digital Fountain specializes in broadcast and real-time data transport solutions, focusing on optimizing the delivery of digital media across various networks. Their software addresses the typical challenges faced in digital media distribution, whether over private or public networks. By enhancing the efficiency of existing infrastructure, Digital Fountain enables clients to maximize their investments and create new revenue opportunities. The company's technology is designed to facilitate the seamless delivery of data and rich media, positioning it as a leader in the digital media delivery sector.

Virage

Venture Round in 1999
Virage is a prominent provider of software solutions and application services designed to support media and entertainment companies, as well as enterprises and consumers, in the publishing, management, and distribution of video content over the Internet or intranets. The company focuses on enhancing video communication and security, enabling users to easily find and interact with video content in a user-friendly manner. By transforming video assets into engaging web experiences, Virage increases their value for content owners through features such as on-demand viewing, targeted advertising, community engagement, and e-commerce capabilities.

Digimarc

Series B in 1998
Digimarc Corporation, based in Beaverton, Oregon, specializes in media identification and management solutions for government and commercial clients worldwide. The company leverages innovative digital watermarking technology to facilitate the identification, discovery, and verification of various forms of content, including audio, video, and imagery. Its flagship offerings include the Digimarc Platform, which encompasses tools like Digimarc Barcode for object identification, Digimarc Discover for data decoding, and Digimarc Verify for quality control. These solutions are utilized across multiple sectors, supporting retail transactions, supply chain tracking, manufacturing quality assurance, recycling processes, and content authentication. The Digimarc Illuminate platform enhances digital connectivity by providing a cloud-based environment for applying watermarks and dynamic QR codes, enabling seamless interactions between systems and devices. With a focus on enriching everyday experiences, Digimarc partners with industry leaders to promote intuitive computing and effective media management. Founded in 2008, Digimarc continues to expand its reach and capabilities across diverse applications globally.

Digimarc

Series A in 1996
Digimarc Corporation, based in Beaverton, Oregon, specializes in media identification and management solutions for government and commercial clients worldwide. The company leverages innovative digital watermarking technology to facilitate the identification, discovery, and verification of various forms of content, including audio, video, and imagery. Its flagship offerings include the Digimarc Platform, which encompasses tools like Digimarc Barcode for object identification, Digimarc Discover for data decoding, and Digimarc Verify for quality control. These solutions are utilized across multiple sectors, supporting retail transactions, supply chain tracking, manufacturing quality assurance, recycling processes, and content authentication. The Digimarc Illuminate platform enhances digital connectivity by providing a cloud-based environment for applying watermarks and dynamic QR codes, enabling seamless interactions between systems and devices. With a focus on enriching everyday experiences, Digimarc partners with industry leaders to promote intuitive computing and effective media management. Founded in 2008, Digimarc continues to expand its reach and capabilities across diverse applications globally.
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