Adore Me
Adore Me is a New York-based lingerie e-commerce startup that aims to disrupt the traditional lingerie industry by providing affordable and inclusive fashion. With a workforce of over 130 employees across the US and Europe, the company offers a diverse range of products, including bras, panties, swimwear, corsets, and sleepwear, in sizes from petite to plus. Adore Me focuses on creating a body-positive shopping experience, allowing women to embrace their individuality. Each month, the brand introduces 50-60 new designs targeted at urban Millennial consumers. In addition to online shopping, customers can visit the Adore Me showroom in New York City and select retail locations. The company has garnered recognition for its innovative approach, being honored with awards such as the 2017 Customer Engagement Awards and accolades from Crain’s and Business Insider for its rapid growth and market impact.
Belabumbum
Acquisition in 2019
Belabumbum, LLC is a Washington, D.C.-based company that designs and manufactures intimate apparel, sleepwear, lounge, and activewear specifically for expecting and new mothers. Founded in 2001, the company focuses on creating ethically sourced maternity and nursing essentials, including nursing nighties, pajamas, sleep bras, and activewear. Belabumbum aims to provide comfortable clothing options that cater to the unique needs of mothers during and after pregnancy. As of February 2019, Belabumbum operates as a subsidiary of Adore Me, Inc.
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