Adore Me
Adore Me is a New York-based lingerie e-commerce startup that aims to make fashion affordable and accessible for women of all sizes, offering products ranging from bras and panties to swimwear and sleepwear. The company is dedicated to inclusivity, providing a body-positive shopping experience with sizes from petite to plus. Adore Me releases 50 to 60 new designs each month to cater to its urban Millennial customer base, and customers can shop both online and at the Adore Me showroom in New York City, as well as select retail locations. Founded to disrupt the lingerie industry, Adore Me has garnered recognition for its innovative approach, including awards for customer engagement and being named one of New York’s fastest-growing companies. With a team of over 130 employees across the US and Europe, Adore Me continues to champion a modern, fashion-forward vision in the intimates market.
Belabumbum
Acquisition in 2019
Belabumbum, LLC is a Washington, D.C.-based company that designs and manufactures intimate apparel, sleepwear, lounge, and activewear specifically for expecting and new mothers. Founded in 2001, the company focuses on creating ethically sourced maternity and nursing essentials, including nursing nighties, pajamas, sleep bras, and activewear. Belabumbum aims to provide comfortable clothing options that cater to the unique needs of mothers during and after pregnancy. As of February 2019, Belabumbum operates as a subsidiary of Adore Me, Inc.
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