NextRoll
NextRoll is a marketing technology company based in San Francisco, California, that provides innovative products designed to help businesses grow. The company operates two main business units: RollWorks, which focuses on account-based marketing solutions for business-to-business teams, and AdRoll, an e-commerce marketing platform tailored for direct-to-consumer brands. Utilizing machine learning and integrated data platforms, NextRoll enables businesses to develop personalized advertising campaigns that maximize the return on their online marketing efforts. Its technology serves a diverse range of clients globally, empowering them to enhance their digital marketing strategies through advanced tracking, retargeting, and product recommendations.
Top Stages
3 past transactions
Growlabs
Acquisition in 2018
Growlabs is a startup that leverages machine intelligence to enhance the efficiency of sales teams. The company's platform allows sales teams to define their target contacts and businesses, automatically generating leads, initiating email campaigns, and vetting responses. By integrating machine learning with an extensive database of prospects, Growlabs identifies high-potential contacts for closing sales. The platform also collects interaction data to provide insights on optimal email timing and follow-up strategies. Growlabs partners with data exchanges and APIs, and employs research contractors to ensure the accuracy and currency of its information.
Userfox
Acquisition in 2014
Userfox is a software-as-a-service (SaaS) company based in San Francisco, California, focused on enhancing user retention for startups. It offers a comprehensive user retention service that includes the integration of welcome emails, inactivity reminders, and custom trigger-based emails. By helping organizations engage their users effectively, Userfox aims to improve overall customer retention and satisfaction. The company emphasizes its commitment to building a sustainable business model that prioritizes long-term relationships with clients.
Bitdeli
Acquisition in 2013
Bitdeli is a provider of a data analytics platform that empowers businesses to create customized dashboards and visualizations tailored to their specific data needs. The platform enables users to aggregate data from various sources, facilitating insightful decision-making through personalized analytics. Bitdeli was acquired by AdRoll in June 2013, enhancing its capabilities within the data-driven marketing space.
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