NextRoll
NextRoll is a marketing technology company based in San Francisco, California, that provides innovative products designed to help businesses grow. The company operates two main business units: RollWorks, which focuses on account-based marketing solutions for business-to-business teams, and AdRoll, an e-commerce marketing platform tailored for direct-to-consumer brands. Utilizing machine learning and integrated data platforms, NextRoll enables businesses to develop personalized advertising campaigns that maximize the return on their online marketing efforts. Its technology serves a diverse range of clients globally, empowering them to enhance their digital marketing strategies through advanced tracking, retargeting, and product recommendations.
Growlabs
Acquisition in 2018
Growlabs is a startup that provides an outbound sales automation platform designed to enhance the effectiveness of sales teams. The platform leverages machine intelligence and a comprehensive database of 350 million prospects to help users identify and target potential contacts likely to result in successful sales. Users can specify their desired target profiles, and Growlabs automatically generates leads, initiates email communications, and evaluates inbound responses. By analyzing data from every interaction, the platform offers actionable insights regarding optimal timing for email sends and the appropriate number of follow-ups. Additionally, Growlabs collaborates with data exchanges and employs research contractors to ensure the accuracy and currency of its information.
Userfox
Acquisition in 2014
Userfox is a software-as-a-service (SaaS) company based in San Francisco, California, that specializes in enhancing user retention for startups. The platform offers services that enable businesses to implement drip campaigns, inactivity alerts, and custom trigger-based emails, facilitating better engagement with their users. By focusing on user retention strategies, Userfox aims to support startups in maintaining and nurturing their customer relationships, ultimately driving growth and success in a competitive market.
Bitdeli
Acquisition in 2013
Bitdeli provides a data analytics platform that enables businesses to create custom dashboards and visualizations tailored to their specific data needs. By allowing users to pull data from various sources, Bitdeli facilitates the development of personalized analytics tools that can drive insights and inform decision-making. The company was acquired by AdRoll in June 2013, enhancing its capabilities and reach within the analytics market.
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