Advancit Capital

Advancit Capital is an early-stage investment firm established in 2011, with headquarters in Massachusetts and an additional office in New York. The firm specializes in investing in media, entertainment, and technology companies, focusing on forming long-term partnerships with dedicated entrepreneurs. By leveraging its strategic and industry expertise, Advancit Capital aims to provide valuable resources to support companies during critical growth stages.

Jonathan Miller

Senior Advisor

Jason Ostheimer

Co-Founder and Partner

Shari Redstone

Co-Founder and Managing Partner

Past deals in Media

Religion of Sports

Series B in 2022
Religion of Sports Media, Inc. is a media production company established in 2016 and headquartered in Santa Monica, California. Founded by notable figures Tom Brady, Michael Strahan, and Gotham Chopra, the company specializes in producing sports documentaries that explore the lives of famous athletes and the broader cultural impact of sports on fans and society. By focusing on human and emotional storytelling, Religion of Sports aims to create high-quality content that resonates with audiences across various platforms.

Religion of Sports

Series A in 2020
Religion of Sports Media, Inc. is a media production company established in 2016 and headquartered in Santa Monica, California. Founded by notable figures Tom Brady, Michael Strahan, and Gotham Chopra, the company specializes in producing sports documentaries that explore the lives of famous athletes and the broader cultural impact of sports on fans and society. By focusing on human and emotional storytelling, Religion of Sports aims to create high-quality content that resonates with audiences across various platforms.

Green Matters

Seed Round in 2019
Matters Media, Inc. publishes news articles. The company provides news in segments, such as renewables, home, food, parenting, and travel. The company is based in New York, New York.

Religion of Sports

Venture Round in 2018
Religion of Sports Media, Inc. is a media production company established in 2016 and headquartered in Santa Monica, California. Founded by notable figures Tom Brady, Michael Strahan, and Gotham Chopra, the company specializes in producing sports documentaries that explore the lives of famous athletes and the broader cultural impact of sports on fans and society. By focusing on human and emotional storytelling, Religion of Sports aims to create high-quality content that resonates with audiences across various platforms.

Indigenous Media

Seed Round in 2016
Indigenous Media is a next generation digital studio focused on producing original content for digital and emerging platforms.

The Noun Project

Seed Round in 2014
Creating, Sharing and Celebrating the World's Visual Language

Base79

Venture Round in 2012
Base79 is a prominent online media company specializing in creating global audiences for video content. As YouTube's largest partner outside North America, it manages over 800 channels and collaborates with 400 premium content partners, including notable names such as BBC Worldwide and Guinness World Records. The company generates approximately 650 million views per month on YouTube and employs specialized advertising sales teams to develop innovative engagement strategies for global brands. Established in 2007 as "My Video Rights," Base79 initially focused on online rights management and multi-platform video distribution. With offices in major cities such as London, Los Angeles, and Berlin, the company aims for further expansion. Base79 is recognized for its expertise, having received multiple original programming grants from YouTube, positioning it as a leading provider of original content on the platform.