Adventure Capital

Adventure Capital is a venture capital firm based in Calgary, Canada, founded in 2008. The firm focuses on investing in the mobile, information technology, and media sectors, with a particular interest in software as a service (SaaS) and alternative business models. Known for its active role as an angel investor, Adventure Capital combines personal capital with a commitment to fostering businesses that aspire to become global leaders. The firm aims to build a diverse portfolio of ambitious companies with the potential to achieve significant impact in their respective industries.

Brian Craig

Principal

23 past transactions

Haloo

Seed Round in 2022
Haloo is a company focused on simplifying and democratizing brand protection through its innovative trademark search platform. Designed for marketing and legal teams, Haloo's platform allows users to manage the trademark workflow in one integrated workspace. It offers features such as instant professional trademark searches, streamlined trademark applications, and automated brand enforcement, which collectively enhance the efficiency and affordability of trademark management. By facilitating collaboration between marketing and legal professionals, Haloo addresses the challenges of the traditional trademark process, which can be slow, costly, and prone to errors. The platform is continuously updated in consultation with experts to ensure compliance with current trademark laws and practices, making it a valuable tool for businesses seeking to protect their brand assets effectively. Additionally, Haloo is developing tools to assist in the Web3 space, particularly in combating counterfeit NFTs and helping creators safeguard their intellectual property.

Samdesk

Series A in 2021
Samdesk is a company that specializes in transforming unstructured social media data into real-time insights and alerts for crisis situations. Founded in 2013 and based in Edmonton, Canada, Samdesk offers a platform designed specifically for newsrooms and decision-makers in corporate security, public safety, and emergency response. By utilizing advanced artificial intelligence and natural language processing, the platform detects and verifies the location of emergency events, such as fires or natural disasters, based on social media chatter. This innovative tool scans millions of posts to provide timely alerts and situational awareness, allowing users to respond quickly and effectively to unfolding events. By offering a faster and more accurate alternative to traditional media monitoring, Samdesk helps organizations minimize operational disruptions and safeguard personnel during emergencies.

ReUpp

Pre Seed Round in 2021
ReUpp is an e-commerce management platform that focuses on post-purchase liquidity for customers through a buy-back program for eligible items. By partnering with retailers, ReUpp enhances the accessibility of the circular economy, allowing consumers to resell items at the time of first purchase. This approach not only promotes sustainability but also serves as a conversion and retention tool for brands. The platform's programming interface enables businesses across various industries to monitor key performance indicators in real-time, thereby facilitating a resale economy and supporting circular sustainability.

Joni

Seed Round in 2021
Joni is a company focused on providing accessible and inclusive period care products. It manufactures organic bamboo pads designed with plant-based protective layers, which are both biodegradable and free from plastic wrappers. By prioritizing transparency and a commitment to sustainability, Joni aims to meet the needs of menstruators across various environments, including schools, workplaces, and communities. The company seeks to ensure that menstruation care is available to everyone, promoting personal hygiene while addressing environmental concerns related to waste and drainage issues.

MINDD™ Bra & Bodywear

Seed Round in 2020
At MINDD™, our purpose is to revolutionize the way women experience comfort, confidence, and support through innovative wire-free, fit-flexible bras. We are dedicated to empowering individuals with inclusive designs, advanced technology, and exceptional quality that celebrate diverse body shapes and sizes. Our mission is to seamlessly blend style and functionality, ensuring every woman feels comfortable, confident, and beautifully supported every day. Our patented wire-free technology, recognized with three awards, features 3D fit-flexible support for unmatched comfort and fit.

Three Ships Beauty

Seed Round in 2020
Three Ships is a skincare company that also provides services. They believe that all beauty products should be completely natural and inexpensive.

ZayZoon

Venture Round in 2020
ZayZoon Inc., founded in 2014 and based in Calgary, Canada, provides an earned wage access platform that allows employees to access their earned wages before their scheduled payday. Through a user-friendly online interface and mobile application, employees can select the funds they need in advance, thereby alleviating financial stress and enhancing their financial well-being. By offering on-demand payment solutions, ZayZoon empowers individuals to take control of their finances, making it easier for them to manage unexpected expenses and improve their overall financial stability.

Samdesk

Seed Round in 2020
Samdesk is a company that specializes in transforming unstructured social media data into real-time insights and alerts for crisis situations. Founded in 2013 and based in Edmonton, Canada, Samdesk offers a platform designed specifically for newsrooms and decision-makers in corporate security, public safety, and emergency response. By utilizing advanced artificial intelligence and natural language processing, the platform detects and verifies the location of emergency events, such as fires or natural disasters, based on social media chatter. This innovative tool scans millions of posts to provide timely alerts and situational awareness, allowing users to respond quickly and effectively to unfolding events. By offering a faster and more accurate alternative to traditional media monitoring, Samdesk helps organizations minimize operational disruptions and safeguard personnel during emergencies.

Provision Analytics

Seed Round in 2020
Provision Analytics Inc., founded in 2018 and based in Calgary, Canada, specializes in cloud-based software solutions that enhance food safety by tracing and tracking food products throughout the supply chain. The company's software is designed for food processors and manufacturers, automating food safety processes to significantly decrease the time required for data input and recall procedures. By linking detailed process data with production outcomes, Provision Analytics generates valuable analytics that help minimize food loss and quality deviations, thereby improving overall operational efficiency in the food industry.

SalonScale

Seed Round in 2020
SalonScale Technology Inc. is a Canadian company founded in 2018 that specializes in providing innovative solutions for hair salons. It has developed a Bluetooth-based scale designed for accurately measuring hair color products. This technology is complemented by a mobile platform that allows salons to manage product usage and costs through a web-based dashboard. SalonScale aims to empower stylists by offering tools that enhance inventory management and cost calculation, enabling salons to differentiate between the costs of hair color and stylist labor. With a rapidly growing user base of over 1,000 salons in North America, SalonScale is committed to supporting the success of hairstylists through its smart technology solutions.

Virtual Gurus

Series A in 2020
Virtual Gurus is a talent marketplace that connects organizations with skilled virtual assistants from Canada and the United States. Utilizing proprietary technology, the platform matches businesses and entrepreneurs with onshore freelancers who can provide a range of services, including bookkeeping, marketing, data entry, and administrative support. Clients can select dedicated virtual assistants tailored to their specific needs, whether for ongoing support, special projects, or occasional tasks. This approach allows organizations to save time and resources by delegating responsibilities, enabling them to concentrate on growth and operational efficiency.

Fillip

Seed Round in 2020
Fillip offers a digital fuel and expense management solution that enables businesses to gain comprehensive control over vehicle-related expenditures. Its innovative payment platform allows users to fuel up at various locations while providing real-time monitoring of purchases and simplifying bookkeeping processes. Additionally, Fillip's mobile application transforms smartphones into digital gas cards, allowing businesses to manage payments effectively and implement scheduled controls for their drivers. This approach not only enhances operational efficiency but also provides a secure and cost-saving method for purchasing fuel.

Sampler

Venture Round in 2019
Sampler is a provider of digital product sampling services that enables consumer-packaged goods brands to deliver physical samples to targeted consumers. The company offers a self-serve platform that is designed to be measurable and efficient, allowing brands to gather valuable consumer feedback and demographic insights from each sample distributed. By capturing detailed demographic and behavioral data, Sampler helps businesses gain a better understanding of consumer preferences, ultimately increasing the likelihood of successful product trials and conversion rates.

Leankor

Seed Round in 2019
Leankor is a software-as-a-service (SaaS) enterprise startup that specializes in visual workflow and project management solutions. Built entirely on the Salesforce App Cloud, Leankor's platform integrates seamlessly with Salesforce CPQ, allowing businesses to streamline their order-to-cash processes. The no-code collaborative work management platform enhances operational management by providing real-time visibility and collaboration, effectively transforming outdated project management systems. It primarily serves industries such as telecommunications, industrial equipment manufacturing, and renewable energy, helping these sectors improve their workflows, deliver products and services more efficiently, invoice more quickly, and ultimately enhance cash flow and business outcomes.

Phoenix Molecular Designs

Seed Round in 2019
Phoenix Molecular Designs Ltd is focused on developing small molecule kinase inhibitors as targeted therapies for cancer, particularly breast cancer and triple-negative breast cancer (TNBC). Founded in 2012 and headquartered in Vancouver, Canada, with an additional office in San Diego, the company utilizes a unique platform technology aimed at inhibiting p90 ribosomal S6 kinase (RSK). Their lead asset, PMD-026, has undergone a Phase 1 first-in-human clinical trial for metastatic breast cancer, and a Phase 1b trial for TNBC has yielded promising results, demonstrating the potential benefits of RSK inhibition. Currently, a Phase 2a trial is in progress for HR+/HER2- metastatic breast cancer at several leading academic research hospitals. The company's innovative approach also holds potential for treating various hematologic cancers, reflecting its commitment to advancing cancer therapeutics. Phoenix Molecular Designs is supported by a leadership team with over a century of experience in oncology, stemming from prestigious organizations in the pharmaceutical industry.

Link Investment Management

Venture Round in 2019
LINK Investment Management operates a digital platform focused on workplace savings and retirement solutions. The company provides a cloud-based software system that facilitates the administration, execution, and reporting of various financial benefit plans, including defined contribution pension plans, group retirement savings plans, and employee stock option plans. By partnering with organizations, LINK enables them to offer comprehensive financial wellness programs to their employees. The firm operates a white-label recordkeeping and administration platform that helps its partners access the market and enhance their distribution channels for investment products. A recent collaboration with a major North American bank underscores LINK's capability to grow the assets administered through its platform, further solidifying its role in the workplace financial services sector.

Rival Technologies

Venture Round in 2019
Rival Technologies, Inc. is a Vancouver-based company founded in 2017 that specializes in developing the online platform Chat Lab. This platform enables the creation of mobile agile communities consisting of customers, fans, and employees to facilitate information exchange. Rival Technologies also provides chat, voice, and video technology to capture valuable insights. The company's focus is on enhancing the effectiveness of research teams by maximizing the potential of mobile technology, allowing them to increase their impact without the need for additional resources or significant budget increases.

Yr Plans

Funding Round in 2019
Yr Plans Inc. specializes in employee benefit solutions, focusing on financial wellness through employer-sponsored debt assistance. Founded in 2019 and based in Calgary, Canada, the company offers a unique program known as The Smart Benefit. This initiative enables employees to allocate a portion of their employer contribution match specifically towards student loan repayment, rather than traditional retirement savings. By addressing the growing concern of student debt, Yr Plans aims to enhance the financial well-being of employees while providing employers with a valuable tool to attract and retain talent.

Katipult Technology

Post in 2018
Katipult Technology Corp is a financial technology company that specializes in providing cloud-based software solutions for investment firms, banks, and wealth management entities. Its primary product, Katipult DealFlow, offers a proprietary infrastructure that digitizes and automates the process of creating, launching, and closing private capital deals. The platform supports a variety of investment vehicles, including Real Estate Investment Trusts (REITs), Direct Sales Trusts (DSTs), Qualified Opportunity Zone (QOZ) funds, and private equity, enhancing operational efficiency and investor experience. By offering customizable deal page layouts and real-time dashboards, Katipult enables users to streamline their investment cycles, manage risks, and meet regulatory requirements effectively. The company generates revenue through subscription services and integration consulting, providing a comprehensive suite of tools for diverse investment strategies while eliminating inefficiencies associated with traditional methods.

The Helm

Seed Round in 2018
The Helm, also known as Women At The Helm LLC, is a New York-based company that focuses on providing a diverse range of products in the fashion, beauty, home, and wellness sectors. Established in 2010, The Helm is committed to supporting female entrepreneurs by investing in companies with at least one female founder. The company emphasizes innovation and aims to address significant global challenges through technology-driven solutions. With a particular interest in industries such as climate and sustainability, women's healthcare, and aging, The Helm seeks to foster growth in a variety of sectors while promoting the advancement of women in business.

Nanoprecise

Pre Seed Round in 2017
Nanoprecise Sci Corp specializes in condition monitoring systems that leverage Internet of Things technology and artificial intelligence to enhance predictive maintenance across various industries. The company has developed RotationLF, a comprehensive hardware and software solution that integrates physics, material science, and data analytics to identify issues in machinery and predict the remaining time to failure. The RotationLF sensors are capable of capturing critical data such as RPM, vibration, sound, temperature, and humidity. This innovative solution is applicable to a wide range of machinery, including pumps, motors, and turbines, serving sectors like petrochemicals, utilities, manufacturing, HVAC, oil and gas, mining, and infrastructure. Founded in 2015 and headquartered in Edmonton, Canada, with an additional office in Bangalore, India, Nanoprecise has gained recognition for its ability to deliver cost-effective and scalable monitoring solutions that enhance operational reliability and efficiency.

Nipika Mountain Resort

Venture Round in 2003
Nipika Mountain Resort is an eco-resort located in Invermere, Canada, that operates as a four-season adventure destination. Founded in 1979, the resort emphasizes self-propelled outdoor activities for guests year-round. In winter, it offers cross country skiing, ice skating, tobogganing, and snowshoeing, while summer activities include mountain biking, hiking, and trail running. The resort features luxurious log cabin accommodations and provides venues for weddings, family reunions, corporate retreats, and other special events. Additionally, Nipika offers a variety of rental equipment, such as mountain bikes, cross country skis, snowshoes, and inflatable canoes, ensuring guests have everything needed for an enjoyable outdoor experience.
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