Affinity Equity Partners

Affinity Equity Partners, established in 2002, is a Hong Kong-based private equity firm. It primarily comprises former UBS Capital Asia Pacific investment professionals, having spun out in 2004. The firm focuses on buyout investments in Asia-Pacific companies operating in sectors such as consumer, retail, food and beverage, healthcare services, entertainment, media, financial services, and technology.

Benny Lim

Partner and Head of Southeast Asia

Chris Rhee

Managing Director

16 past transactions

LOTTE Rental

Acquisition in 2024
LOTTE Rental Co Ltd is a prominent player in the domestic rental industry, specializing in a diverse range of services. The company offers car rental services alongside a variety of household items, office machines, and equipment available for rent. By providing a comprehensive selection of rental options, LOTTE Rental caters to both individual and business needs, establishing itself as a leader in the automotive and equipment rental sectors.

Golden Fresh

Acquisition in 2024
Producer of seafood products intended for the frozen seafood industry. The company offers raw and value-added seafood products, and product development with modern manufacturing facilities, thereby ensuring its customers with the production of untainted, fresh, premium-quality seafood conveniently.

Yupi

Acquisition in 2024
Yupi is a gummy confectionery company that manufactures various type of gummy candies. Yupi's products are distributed across the continents including Asia, North America, Australia, Europe, and the Middle East.

Healius - Lumus Imaging Business

Acquisition in 2024
Healius - Lumus Imaging Business is a unit of Healius that provides medical diagnostics services with a focus on its pathology business.

SK Rent a Car

Acquisition in 2024
SK Rent a Car is a car rental company.

SSG

Private Equity Round in 2022
SSG is an e-commerce company that provides online retail sales through its website for home delivery. SSG Lens (image search), Ssuktok (chatbot), and NE.O (automated logistics center) are among the leading services developed, and the company is challenging itself to develop more innovative technologies in the future. 2. Last Mile SCM provides all types of delivery that customers can imagine through E-Mart, Shinsegae Department Store, and Traders stores nationwide, centered on NE.O (Automated Logistics Center) in the metropolitan area. E-Mart Mall offers same-day delivery ("Sseuk-Delivery") and "Regular Delivery" to customers who want to receive products on a regular basis.

Vidio

Private Equity Round in 2021
Vidio is a video-sharing platform that enables users to upload, watch, and share videos at their convenience. It provides a diverse library of live and on-demand content, featuring Indonesian and international films, dramas, e-sports, anime, and educational material. Additionally, Vidio produces original Indonesian series and broadcasts live sports events, encompassing both local and international competitions. The platform's over-the-top (OTT) services allow users to enjoy live streaming and access a wide range of television shows and movies from any location.

Towngas Smart Energy

Post in 2021
Towngas Smart Energy manages gas investments that develop and manage gas businesses. Its operations include the provision of pipeline gas, the building of a gas pipeline network, the operation of an urban pipeline network, the operation of gas car refueling stations, and the sale of appliances connected to gas. They operate businesses related to smart energy systems, digital energy management, and carbon management.

M-DAQ

Series D in 2021
M-DAQ Pte Ltd is an innovative company that specializes in providing a platform for cross-border transactions, enabling users to price and trade exchange-traded products in multiple currencies. Founded by industry veterans with extensive experience in foreign exchange and securities, M-DAQ blends executable foreign exchange rates into equities and futures products. This unique solution allows traders and security exchanges to operate in a multi-currency environment without requiring significant changes to their existing systems and back-end processes. M-DAQ maintains key relationships with national exchanges and global foreign exchange banks and handles the consultancy work necessary for exchanges to utilize its solution. Additionally, partner exchanges can earn revenue through a share of the net foreign exchange margins generated by the platform, all while operating within their respective regulatory frameworks.

JobKorea

Acquisition in 2021
JobKorea Ltd. is an online recruitment company based in Seoul, South Korea, established in 1996. It operates a recruitment portal that connects employers with job seekers across various levels. The platform offers online recruitment advertising services and provides personalized career advice to registered users, facilitating the job search process.

Scottish Pacific

Acquisition in 2018
Scottish Pacific Group Limited is a leading provider of working capital solutions in Australia, New Zealand, and the United Kingdom. Founded in 1988 and based in Sydney, the company specializes in debtor, trade, and asset finance, catering to the diverse needs of businesses seeking financial support. Previously known as Tartan Holdco Pty Ltd until its name change in June 2016, Scottish Pacific has established itself as the largest specialist in this sector within Australia and New Zealand. As of December 2018, it operates as a subsidiary of SME Capital Investments III Pty Ltd, continuing to focus on delivering tailored financial solutions to help businesses grow.

SSG

Post in 2018
SSG is an e-commerce company that provides online retail sales through its website for home delivery. SSG Lens (image search), Ssuktok (chatbot), and NE.O (automated logistics center) are among the leading services developed, and the company is challenging itself to develop more innovative technologies in the future. 2. Last Mile SCM provides all types of delivery that customers can imagine through E-Mart, Shinsegae Department Store, and Traders stores nationwide, centered on NE.O (Automated Logistics Center) in the metropolitan area. E-Mart Mall offers same-day delivery ("Sseuk-Delivery") and "Regular Delivery" to customers who want to receive products on a regular basis.

Trimco International Holdings

Acquisition in 2018
Trimco International Holdings Limited manufactures garment labels, tags, and trimming products for blue chip global apparel companies. Its products include care labels, woven labels, hang tags, and trimming products used for brand identification and information management. The company also offers labeling services to garment manufacturers in China. Trimco International Holdings Limited was founded in 1979 and is based in Hong Kong.

Laureate Education

Acquisition in 2017
Laureate Education, Inc. is a prominent provider of higher education programs and services, operating an international network of universities and institutions. With over 75 accredited campuses and online universities, Laureate offers a diverse array of undergraduate and graduate degree programs in fields such as business, medicine, health sciences, engineering, and information technology. The company caters to more than 850,000 students across 29 countries, including regions in North America, Latin America, Europe, Asia, Africa, and the Middle East. In addition to traditional campus-based education, Laureate provides online and hybrid learning options, particularly designed for working adults seeking professional degrees. Founded in 1989 and headquartered in Baltimore, Maryland, Laureate Education was previously known as Sylvan Learning Systems, Inc. before rebranding in 2004.

Burger King

Acquisition in 2017
Burger King, established in 1954, is a prominent global fast food chain specializing in hamburgers. With over 13,000 locations across 98 countries, it serves more than 11 million customers daily. The company offers a diverse menu including burgers, salads, breakfast items, beverages, and kids' meals. Burger King also provides franchising opportunities and operates as a subsidiary of Restaurant Brands International Inc., with its headquarters in Miami, Florida.

LOCK&LOCK

Acquisition in 2017
Lock&Lock Co., Ltd. is a prominent South Korean manufacturer established in 1978, specializing in kitchen and home products. The company offers a diverse range of items, including airtight food containers, cookware, thermal and cold insulation products, and various kitchen goods made from materials such as plastic, heat-resistant glass, porcelain, and stainless steel. Additionally, Lock&Lock provides outdoor products and storage solutions designed for various living spaces. With a commitment to eco-friendly practices, the company emphasizes sustainability in its product development. Lock&Lock distributes its products through a network of direct stores, department stores, and large retailers, and exports to over 120 countries worldwide. The company also invests in research and development to enhance product quality and customer satisfaction, supported by a workforce of over 700 employees and several large-scale manufacturing plants.
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