Affle

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform. Affle India successfully completed its IPO in India on 08.08.19 and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle India and its investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company (BCCL) amongst others.

Anuj Kumar

Co-Founder, Chief Revenue and Operating Officer

Anuj Khanna Sohum

Founder, Chairman and CEO

14 past transactions

Indus OS

Secondary Market in 2022
Indus OS is a regional operating system tailored for the unique needs of smartphone users in India, focusing on linguistic preferences and accessibility. Built on Android, it aims to provide a simplified smartphone experience for first-time internet users, catering to diverse ecosystems and promoting digital inclusion. Indus OS includes the Indus App Bazaar, which is India's rapidly growing app platform that emphasizes app localization and personalization. By utilizing artificial intelligence and machine learning, it supports developers in translating their apps into various Indian languages at no cost. Indus OS is also integrated with the Samsung Galaxy Store in India, further enhancing its reach and impact in bridging the digital divide.

Bobble AI

Series C in 2021
Bobble AI is a conversation media platform that enhances digital communication by providing personalized content such as stickers, GIFs, and emojis. Its flagship product, the Bobble Indic Keyboard, supports speech-to-text functionality and offers access to around 100 international languages, including 23 Indian languages. The platform utilizes AI to deliver contextual recommendations and enables users to customize their messages with expressive endorsements. Bobble AI has successfully engaged over 30 million users and has formed partnerships with various Original Equipment Manufacturers and Mobile Network Operators to expand its reach. Notably, it collaborated with Xiaomi to integrate its "Mint Keyboard" as the default keyboard on multiple devices in India. Additionally, Bobble AI employs advanced technologies such as facial recognition to convert selfies into GIFs and stickers, further personalizing the communication experience.

Jampp

Acquisition in 2021
Jampp is a growth platform based in Buenos Aires, Argentina, specializing in programmatic advertising for on-demand applications. Founded in 2011, the company provides a demand-side platform that utilizes contextual and behavioral signals to enhance user acquisition and retargeting strategies. Jampp focuses on driving incremental performance through its advertising solutions, making it a preferred choice for major mobile brands seeking to optimize their marketing efforts. The platform enables clients to effectively promote their applications and games, facilitating growth in both customer engagement and in-app purchases.

Bobble AI

Corporate Round in 2020
Bobble AI is a conversation media platform that enhances digital communication by providing personalized content such as stickers, GIFs, and emojis. Its flagship product, the Bobble Indic Keyboard, supports speech-to-text functionality and offers access to around 100 international languages, including 23 Indian languages. The platform utilizes AI to deliver contextual recommendations and enables users to customize their messages with expressive endorsements. Bobble AI has successfully engaged over 30 million users and has formed partnerships with various Original Equipment Manufacturers and Mobile Network Operators to expand its reach. Notably, it collaborated with Xiaomi to integrate its "Mint Keyboard" as the default keyboard on multiple devices in India. Additionally, Bobble AI employs advanced technologies such as facial recognition to convert selfies into GIFs and stickers, further personalizing the communication experience.

Bobble AI

Secondary Market in 2020
Bobble AI is a conversation media platform that enhances digital communication by providing personalized content such as stickers, GIFs, and emojis. Its flagship product, the Bobble Indic Keyboard, supports speech-to-text functionality and offers access to around 100 international languages, including 23 Indian languages. The platform utilizes AI to deliver contextual recommendations and enables users to customize their messages with expressive endorsements. Bobble AI has successfully engaged over 30 million users and has formed partnerships with various Original Equipment Manufacturers and Mobile Network Operators to expand its reach. Notably, it collaborated with Xiaomi to integrate its "Mint Keyboard" as the default keyboard on multiple devices in India. Additionally, Bobble AI employs advanced technologies such as facial recognition to convert selfies into GIFs and stickers, further personalizing the communication experience.

Indus OS

Corporate Round in 2020
Indus OS is a regional operating system tailored for the unique needs of smartphone users in India, focusing on linguistic preferences and accessibility. Built on Android, it aims to provide a simplified smartphone experience for first-time internet users, catering to diverse ecosystems and promoting digital inclusion. Indus OS includes the Indus App Bazaar, which is India's rapidly growing app platform that emphasizes app localization and personalization. By utilizing artificial intelligence and machine learning, it supports developers in translating their apps into various Indian languages at no cost. Indus OS is also integrated with the Samsung Galaxy Store in India, further enhancing its reach and impact in bridging the digital divide.

Appnext

Acquisition in 2020
Appnext is a mobile discovery platform based in Bnei Brak, Israel, focused on enhancing app experiences for users and driving app growth for developers and marketers. Established in 2012, the company offers a recommendation engine that facilitates both in-app and on-device app discovery. Through partnerships with leading mobile publishers, OEMs, and operators, Appnext utilizes advanced timeline technology to predict user preferences and promote relevant apps at key moments throughout the day. With a community of over 60,000 developers and a user base of 650 million globally, Appnext connects publishers and advertisers in a transparent marketplace, enabling them to optimize monetization and advertising strategies effectively.

Mediasmart

Acquisition in 2020
Mediasmart is a Spanish company specializing in real-time optimization of mobile advertising for smartphones and tablets. Founded in January 2012, it was an early entrant into the mobile programmatic ecosystem, offering a proprietary technology platform that provides access to a vast global mobile inventory through over twenty-seven ad exchanges and supply-side platforms. The company's algorithms effectively manage large data sets, demonstrating their capability to deliver measurable results. Mediasmart's technology can handle more than 800,000 ad requests per second and is available for direct client use on a self-serve basis or through APIs, supporting both real-time bidding and programmatic direct buys. With offices in Madrid, London, and Paris, Mediasmart aims to enhance media investment and engagement across various mobile advertising formats.

RevX

Acquisition in 2019
RevX is a technology company based in Bengaluru, India, specializing in mobile advertising solutions aimed at enhancing user acquisition, engagement, retention, and conversion for marketers. The company provides a platform that utilizes predictive advertising software to deliver personalized product ads tailored to individual user behaviors within mobile applications. Key offerings include a Dynamic Product Ads engine that creates tailored banner and native ads based on users' browsing activities, and an Optimization Engine that automatically adjusts marketing strategies to meet specific performance goals using predictive analytics. Additionally, RevX features a Self-Serve Interface for marketers to manage campaigns independently, along with rich analytics and real-time product recommendations. The platform supports programmatic media buying and leverages extensive data to optimize marketing spend, allowing mobile marketers to effectively reach and engage a diverse audience across various channels.

Shoffr

Acquisition in 2019
Shoffr is an information technology company based in Singapore, established in 2017. It specializes in a location-based mobile marketing platform designed to enhance consumer engagement and drive foot traffic to physical retail locations. The platform effectively converts online missed sales into in-store visits by monitoring customer journeys across various online channels, including social media and chat platforms. By providing brands with real-time access to potential customers, Shoffr enables brick-and-mortar stores to compete against e-commerce by re-engaging shoppers who may have otherwise made their purchases online.

Markt.ooo

Acquisition in 2018
Markt.ooo is a O2O Commerce platform that allows offline business to build online presence.

Affle Enterprise

Acquisition in 2014
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used primarily by online & app companies for mobile advertising & monetization, its Enterprise platform helps offline companies to go online through platform based app development, enablement of O2O commerce and through its Customer data platform. Founded in 2005, Affle Holdings investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company Ltd. (BCCL), Centurion Private Equity amongst others. For more information visit www.affle.com

Mobimasta

Acquisition in 2012
Oneof India’s first full-service mobile ad agency.
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