Affle

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform. Affle India successfully completed its IPO in India on 08.08.19 and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle India and its investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company (BCCL) amongst others.

Anuj Kumar

Co-Founder, Chief Revenue and Operating Officer

18 past transactions

Explurger

Series A in 2024
Explurger is an innovative social media application tailored for travelers, designed to enhance the exploration experience. The platform allows users to check in at various locations, share captivating photos and videos, and track their journeys as they accumulate miles, cities, countries, and continents visited. Utilizing artificial intelligence, Explurger generates a dynamic map of users' adventures, creating an engaging travelogue. Additionally, the application features a bucket list and provides rewards for social interactions, further enriching the user experience. Through these offerings, Explurger aims to revolutionize how travel enthusiasts connect and share their experiences.

YouAppi

Acquisition in 2023
YouAppi Inc. specializes in mobile advertising technology, focusing on customer acquisition and retention for mobile applications. Founded in 2011 and headquartered in San Francisco, with an additional office in Beijing, the company provides a suite of solutions designed to enhance app marketing efforts. Its OneRun platform allows marketers to integrate video advertisements into user acquisition campaigns, while the ReAppi solution offers managed programmatic retargeting services, benefiting marketers and app developers by improving user engagement throughout the customer journey. YouAppi also delivers a Re-Engagement solution that facilitates real-time bidding and multiple user touchpoints, along with a Software Development Kit that enables rewarded videos and interstitials for app publishers. With operations across various countries, including Indonesia, India, and the United Kingdom, YouAppi aims to help brands effectively convert data into active mobile users, thereby increasing app revenue.

Cashkaro

Series C in 2022
Cashkaro is an Indian cashback and coupons site. They are backed by Mr. Ratan Tata and Indian VC firms, Kalaari Capital. With over two million registered users, CashKaro is a one stop destination for savings across 1500+ ecommerce sites like Amazon.in, Flipkart, Nykaa, Ajio, etc.

Indus OS

Secondary Market in 2022
Indus OS is a regional operating system tailored for the unique needs of smartphone users in India, focusing on linguistic preferences and accessibility. Built on Android, it aims to provide a simplified smartphone experience for first-time internet users, catering to diverse ecosystems and promoting digital inclusion. Indus OS includes the Indus App Bazaar, which is India's rapidly growing app platform that emphasizes app localization and personalization. By utilizing artificial intelligence and machine learning, it supports developers in translating their apps into various Indian languages at no cost. Indus OS is also integrated with the Samsung Galaxy Store in India, further enhancing its reach and impact in bridging the digital divide.

Bobble AI

Series C in 2022
Bobble AI is a conversation media platform that enhances communication for over 50 million users in India and South-East Asia by offering personalized and expressive content. Its mobile application incorporates deep-tech innovations such as AI, deep learning, and natural language processing to provide features like stickers, GIFs, emojis, and contextual recommendations. Users can personalize their conversations through a facial recognition feature that converts selfies into GIFs and stickers, while the app supports communication in multiple Indian languages. By leveraging advanced technologies, Bobble AI aims to make everyday conversations smarter and more engaging.

Bobble AI

Series C in 2021
Bobble AI is a conversation media platform that enhances communication for over 50 million users in India and South-East Asia by offering personalized and expressive content. Its mobile application incorporates deep-tech innovations such as AI, deep learning, and natural language processing to provide features like stickers, GIFs, emojis, and contextual recommendations. Users can personalize their conversations through a facial recognition feature that converts selfies into GIFs and stickers, while the app supports communication in multiple Indian languages. By leveraging advanced technologies, Bobble AI aims to make everyday conversations smarter and more engaging.

Jampp

Acquisition in 2021
Jampp is a mobile advertising platform focused on user acquisition and engagement for on-demand applications globally. By utilizing programmatic advertising, Jampp enhances incremental performance through its demand-side platform, which integrates unique contextual and behavioral signals to optimize advertising efforts. The company's technology enables businesses to accelerate growth throughout the customer lifecycle, from acquiring new users to driving repeat transactions with existing ones. Jampp's capabilities allow enterprises to effectively retarget audiences and acquire valuable, revenue-generating customers, making it a preferred growth partner for prominent mobile applications.

Bobble AI

Corporate Round in 2020
Bobble AI is a conversation media platform that enhances communication for over 50 million users in India and South-East Asia by offering personalized and expressive content. Its mobile application incorporates deep-tech innovations such as AI, deep learning, and natural language processing to provide features like stickers, GIFs, emojis, and contextual recommendations. Users can personalize their conversations through a facial recognition feature that converts selfies into GIFs and stickers, while the app supports communication in multiple Indian languages. By leveraging advanced technologies, Bobble AI aims to make everyday conversations smarter and more engaging.

Bobble AI

Secondary Market in 2020
Bobble AI is a conversation media platform that enhances communication for over 50 million users in India and South-East Asia by offering personalized and expressive content. Its mobile application incorporates deep-tech innovations such as AI, deep learning, and natural language processing to provide features like stickers, GIFs, emojis, and contextual recommendations. Users can personalize their conversations through a facial recognition feature that converts selfies into GIFs and stickers, while the app supports communication in multiple Indian languages. By leveraging advanced technologies, Bobble AI aims to make everyday conversations smarter and more engaging.

Indus OS

Corporate Round in 2020
Indus OS is a regional operating system tailored for the unique needs of smartphone users in India, focusing on linguistic preferences and accessibility. Built on Android, it aims to provide a simplified smartphone experience for first-time internet users, catering to diverse ecosystems and promoting digital inclusion. Indus OS includes the Indus App Bazaar, which is India's rapidly growing app platform that emphasizes app localization and personalization. By utilizing artificial intelligence and machine learning, it supports developers in translating their apps into various Indian languages at no cost. Indus OS is also integrated with the Samsung Galaxy Store in India, further enhancing its reach and impact in bridging the digital divide.

Appnext

Acquisition in 2020
Appnext is a mobile discovery platform based in Bnei Brak, Israel, that facilitates app discovery for users at optimal moments during their daily routines. By providing a recommendation engine for in-app and on-device discovery, Appnext enables app marketers to reach more engaged users and enhance app visibility. The company has established partnerships with leading mobile publishers, game developers, original equipment manufacturers (OEMs), and mobile operators to support app growth and premium monetization. With a community of over 60,000 developers and 650 million users globally, Appnext has created a marketplace that fosters direct and transparent connections between publishers and advertisers, ultimately amplifying their advertising and monetization efforts. Since its founding in 2012, Appnext has been at the forefront of mobile and in-app video advertising, helping to drive the success of mobile businesses.

Mediasmart

Acquisition in 2020
mediasmart Mobile is the first Spanish company focusing on the real time optimization of mobile advertising (both on smartphones and tablets) using its proprietary technology platform. mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. It gives access to global mobile inventory - both in mobile apps and web - from more than twenty seven ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 800,000 ad requests per second, mediasmart can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys. Mediasmart has offices in Madrid, London and Paris.

RevX

Acquisition in 2019
RevX is a technology company based in Bengaluru, India, specializing in mobile advertising solutions that assist marketers in acquiring, engaging, and retaining application users. The company offers a suite of products, including a Dynamic Product Ads engine that creates personalized advertisements based on user behavior, and an Optimization Engine that leverages predictive analytics to meet specific advertising goals. Additionally, RevX provides a Self-Serve Interface for marketers to manage their campaigns, alongside rich analytics and real-time product recommendations tailored to user preferences. By focusing on programmatic media buying and data-driven strategies, RevX supports app businesses in enhancing user engagement and accelerating revenue growth. The company is recognized for its innovative technology and data science capabilities, making it a valuable partner for app marketers in both established and emerging mobile markets. RevX is a subsidiary of Affle International Pte Ltd and operates through twelve offices worldwide.

Shoffr

Acquisition in 2019
Shoffr is an information technology company that provides a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions, and transactions through mobile advertising. it features a consumer platform for mobile advertising. The company was founded in 2017 and headquartered in Singapore.

Vizury

Acquisition in 2018
Vizury is a commerce marketing platform that specializes in personalized retargeting solutions, designed to enhance marketing return on investment and facilitate transactions for digital companies. Launched in 2007, Vizury’s platform provides a unique integrated approach to engaging interested consumers through programmatic, social, and notification channels, utilizing paid retargeting and customer relationship management strategies to expand reach. In 2018, Vizury was acquired by Affle, a global technology company that focuses on consumer intelligence and mobile advertising. Following the acquisition, Vizury's platform became a key component of Affle's consumer offerings, further enhancing its capabilities in driving consumer engagement and transactions.

Markt.ooo

Acquisition in 2018
Markt.ooo is a O2O Commerce platform that allows offline business to build online presence.

Affle Enterprise

Acquisition in 2014
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used primarily by online & app companies for mobile advertising & monetization, its Enterprise platform helps offline companies to go online through platform based app development, enablement of O2O commerce and through its Customer data platform. Founded in 2005, Affle Holdings investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company Ltd. (BCCL), Centurion Private Equity amongst others. For more information visit www.affle.com

Mobimasta

Acquisition in 2012
Oneof India’s first full-service mobile ad agency.
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