Affle

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform. Affle India successfully completed its IPO in India on 08.08.19 and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle India and its investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company (BCCL) amongst others.

Anuj Khanna Sohum

Founder, Chairman & CEO

13 past transactions

Indus OS

Secondary Market in 2022
Indus OS is a regional operating system tailored for the unique needs of smartphone users in India, focusing on linguistic preferences and accessibility. Built on Android, it aims to provide a simplified smartphone experience for first-time internet users, catering to diverse ecosystems and promoting digital inclusion. Indus OS includes the Indus App Bazaar, which is India's rapidly growing app platform that emphasizes app localization and personalization. By utilizing artificial intelligence and machine learning, it supports developers in translating their apps into various Indian languages at no cost. Indus OS is also integrated with the Samsung Galaxy Store in India, further enhancing its reach and impact in bridging the digital divide.

Bobble AI

Series C in 2021
Bobble AI is a conversation media platform that enhances digital communication by providing personalized content such as stickers, GIFs, and emojis. Its flagship product, the Bobble Indic Keyboard, supports speech-to-text functionality and offers access to around 100 international languages, including 23 Indian languages. The platform utilizes AI to deliver contextual recommendations and enables users to customize their messages with expressive endorsements. Bobble AI has successfully engaged over 30 million users and has formed partnerships with various Original Equipment Manufacturers and Mobile Network Operators to expand its reach. Notably, it collaborated with Xiaomi to integrate its "Mint Keyboard" as the default keyboard on multiple devices in India. Additionally, Bobble AI employs advanced technologies such as facial recognition to convert selfies into GIFs and stickers, further personalizing the communication experience.

Jampp

Acquisition in 2021
Jampp is a growth platform based in Buenos Aires, Argentina, specializing in programmatic advertising for on-demand applications. Founded in 2011, the company provides a demand-side platform that utilizes contextual and behavioral signals to enhance user acquisition and retargeting strategies. Jampp focuses on driving incremental performance through its advertising solutions, making it a preferred choice for major mobile brands seeking to optimize their marketing efforts. The platform enables clients to effectively promote their applications and games, facilitating growth in both customer engagement and in-app purchases.

Bobble AI

Corporate Round in 2020
Bobble AI is a conversation media platform that enhances digital communication by providing personalized content such as stickers, GIFs, and emojis. Its flagship product, the Bobble Indic Keyboard, supports speech-to-text functionality and offers access to around 100 international languages, including 23 Indian languages. The platform utilizes AI to deliver contextual recommendations and enables users to customize their messages with expressive endorsements. Bobble AI has successfully engaged over 30 million users and has formed partnerships with various Original Equipment Manufacturers and Mobile Network Operators to expand its reach. Notably, it collaborated with Xiaomi to integrate its "Mint Keyboard" as the default keyboard on multiple devices in India. Additionally, Bobble AI employs advanced technologies such as facial recognition to convert selfies into GIFs and stickers, further personalizing the communication experience.

Bobble AI

Secondary Market in 2020
Bobble AI is a conversation media platform that enhances digital communication by providing personalized content such as stickers, GIFs, and emojis. Its flagship product, the Bobble Indic Keyboard, supports speech-to-text functionality and offers access to around 100 international languages, including 23 Indian languages. The platform utilizes AI to deliver contextual recommendations and enables users to customize their messages with expressive endorsements. Bobble AI has successfully engaged over 30 million users and has formed partnerships with various Original Equipment Manufacturers and Mobile Network Operators to expand its reach. Notably, it collaborated with Xiaomi to integrate its "Mint Keyboard" as the default keyboard on multiple devices in India. Additionally, Bobble AI employs advanced technologies such as facial recognition to convert selfies into GIFs and stickers, further personalizing the communication experience.

Indus OS

Corporate Round in 2020
Indus OS is a regional operating system tailored for the unique needs of smartphone users in India, focusing on linguistic preferences and accessibility. Built on Android, it aims to provide a simplified smartphone experience for first-time internet users, catering to diverse ecosystems and promoting digital inclusion. Indus OS includes the Indus App Bazaar, which is India's rapidly growing app platform that emphasizes app localization and personalization. By utilizing artificial intelligence and machine learning, it supports developers in translating their apps into various Indian languages at no cost. Indus OS is also integrated with the Samsung Galaxy Store in India, further enhancing its reach and impact in bridging the digital divide.

Appnext

Acquisition in 2020
Appnext is the leading mobile discovery platform, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth. Leading mobile and in-app video advertising since 2012, Appnext has partnered with the top app, game, mobile web publishers, as well as OEMs and mobile operators to help them grow their mobile businesses by promoting apps. With a growing community of over 60,000 developers and 650M users worldwide, we’ve created a marketplace that connects publishers and advertisers directly and transparently, amplifying their monetization and advertising efforts.

Mediasmart

Acquisition in 2020
mediasmart Mobile is the first Spanish company focusing on the real time optimization of mobile advertising (both on smartphones and tablets) using its proprietary technology platform. mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. It gives access to global mobile inventory - both in mobile apps and web - from more than twenty seven ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 800,000 ad requests per second, mediasmart can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys. Mediasmart has offices in Madrid, London and Paris.

RevX

Acquisition in 2019
RevX is a technology company based in Bengaluru, India, specializing in mobile advertising solutions aimed at enhancing user acquisition, engagement, retention, and conversion for marketers. The company provides a platform that utilizes predictive advertising software to deliver personalized product ads tailored to individual user behaviors within mobile applications. Key offerings include a Dynamic Product Ads engine that creates tailored banner and native ads based on users' browsing activities, and an Optimization Engine that automatically adjusts marketing strategies to meet specific performance goals using predictive analytics. Additionally, RevX features a Self-Serve Interface for marketers to manage campaigns independently, along with rich analytics and real-time product recommendations. The platform supports programmatic media buying and leverages extensive data to optimize marketing spend, allowing mobile marketers to effectively reach and engage a diverse audience across various channels.

Shoffr

Acquisition in 2019
Shoffr is an information technology company that provides a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions, and transactions through mobile advertising. it features a consumer platform for mobile advertising. The company was founded in 2017 and headquartered in Singapore.

Markt.ooo

Acquisition in 2018
Markt.ooo is a O2O Commerce platform that allows offline business to build online presence.

Affle Enterprise

Acquisition in 2014
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used primarily by online & app companies for mobile advertising & monetization, its Enterprise platform helps offline companies to go online through platform based app development, enablement of O2O commerce and through its Customer data platform. Founded in 2005, Affle Holdings investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company Ltd. (BCCL), Centurion Private Equity amongst others. For more information visit www.affle.com

Mobimasta

Acquisition in 2012
Oneof India’s first full-service mobile ad agency.
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