Affle

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform. Affle India successfully completed its IPO in India on 08.08.19 and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle India and its investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company (BCCL) amongst others.

Anuj Khanna Sohum

Founder, Chairman and CEO

14 past transactions

Jampp Ltd

Acquisition in 2021
Jampp is the growth platform of choice for on-demand apps worldwide. We unlock programmatic advertising to drive incremental performance. A demand-side platform (DSP) at heart, Jampp leverages unique contextual and behavioral signals to deliver customers and in-app purchases through programmatic user acquisition and retargeting. We simplify programmatic growth for some of the biggest names in mobile. Learn more at: https://jampp.com/

Appnext

Acquisition in 2020
Appnext is the leading mobile discovery platform, helping millions of users experience apps at the right moments throughout the day. Our platform provides mobile publishers and app marketers with end-to-end technology solutions for premium monetization and app growth. Leading mobile and in-app video advertising since 2012, Appnext has partnered with the top app, game, mobile web publishers, as well as OEMs and mobile operators to help them grow their mobile businesses by promoting apps. With a growing community of over 60,000 developers and 650M users worldwide, we’ve created a marketplace that connects publishers and advertisers directly and transparently, amplifying their monetization and advertising efforts.

Bobble Keyboard

Secondary Market in 2020
Bobble AI is a conversation Media Platform, enriching everyday conversations with expressive and personalized content including stickers, GIFs and emojis, deep localization with over 100 languages, AI-based contextual recommendations, speech-to-text, and much more, Bobble AI is transforming conversations of over 30 million users and counting! Bobble Indic Keyboard” includes speech-to-text capabilities and is accessible in approximately 100 international languages including 23 Indian languages. It lets users personalise their communication while offering AI-based contextual recommendations and expressive endorsements with branded stickers and emojis. Bobble AI has partnered with Xiaomi to pre-embed its custom made “Mint Keyboard” as a default keyboard across multiple Xiaomi devices in India. Bobble AI has leveraged its strengths in both Indian and International languages and is partnering with multiple Original Equipment Manufacturers (OEMs), Mobile Network Operators (MNOs) and financial services companies as distribution partners adding significantly to their customer engagement.

Indus OS

Corporate Round in 2020
Indus OS is World's First Regional Operating System to connect 100 million users with internet. Indus, is set to revolutionize the mobile industry by introducing World's first Regional Operating System. Indus OS is built on Android and is designed for first time internet users. The crux of a country’s culture lies in her language and Indus is in unison with this by bringing to people a simplified smartphone experience in their native tongue. Indus’s vision is to build an end-to-end ecosystem that would bridge the digital divide and get the whole country on the information highway, language being the key.

Mediasmart

Acquisition in 2020
mediasmart Mobile is the first Spanish company focusing on the real time optimization of mobile advertising (both on smartphones and tablets) using its proprietary technology platform. mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. It gives access to global mobile inventory - both in mobile apps and web - from more than twenty seven ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 800,000 ad requests per second, mediasmart can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys. Mediasmart has offices in Madrid, London and Paris.

Indus OS

Secondary Market in 2022
Indus OS is World's First Regional Operating System to connect 100 million users with internet. Indus, is set to revolutionize the mobile industry by introducing World's first Regional Operating System. Indus OS is built on Android and is designed for first time internet users. The crux of a country’s culture lies in her language and Indus is in unison with this by bringing to people a simplified smartphone experience in their native tongue. Indus’s vision is to build an end-to-end ecosystem that would bridge the digital divide and get the whole country on the information highway, language being the key.

Bobble Keyboard

Series C in 2021
Bobble AI is a conversation Media Platform, enriching everyday conversations with expressive and personalized content including stickers, GIFs and emojis, deep localization with over 100 languages, AI-based contextual recommendations, speech-to-text, and much more, Bobble AI is transforming conversations of over 30 million users and counting! Bobble Indic Keyboard” includes speech-to-text capabilities and is accessible in approximately 100 international languages including 23 Indian languages. It lets users personalise their communication while offering AI-based contextual recommendations and expressive endorsements with branded stickers and emojis. Bobble AI has partnered with Xiaomi to pre-embed its custom made “Mint Keyboard” as a default keyboard across multiple Xiaomi devices in India. Bobble AI has leveraged its strengths in both Indian and International languages and is partnering with multiple Original Equipment Manufacturers (OEMs), Mobile Network Operators (MNOs) and financial services companies as distribution partners adding significantly to their customer engagement.

Mobimasta

Acquisition in 2012
Oneof India’s first full-service mobile ad agency.

RevX

Acquisition in 2019
RevX is a technology company that offers performance advertising products to help marketers acquire, engage, retain, and convert their mobile users. RevX platform deliver highly personalized product ads based on deep insights into consumer’s app behavior. It leverages vast amount of data and predictive software algorithm to optimize the marketing spend. Mobile marketers use RevX software to grow business on mobile apps by engaging with the new app users, activating dormant users, and targeting active users with personalized messages. RevX is real-time, scalable platform that has global reach through programmatic mobile exchanges and leading social channels.

Bobble Keyboard

Corporate Round in 2020
Bobble AI is a conversation Media Platform, enriching everyday conversations with expressive and personalized content including stickers, GIFs and emojis, deep localization with over 100 languages, AI-based contextual recommendations, speech-to-text, and much more, Bobble AI is transforming conversations of over 30 million users and counting! Bobble Indic Keyboard” includes speech-to-text capabilities and is accessible in approximately 100 international languages including 23 Indian languages. It lets users personalise their communication while offering AI-based contextual recommendations and expressive endorsements with branded stickers and emojis. Bobble AI has partnered with Xiaomi to pre-embed its custom made “Mint Keyboard” as a default keyboard across multiple Xiaomi devices in India. Bobble AI has leveraged its strengths in both Indian and International languages and is partnering with multiple Original Equipment Manufacturers (OEMs), Mobile Network Operators (MNOs) and financial services companies as distribution partners adding significantly to their customer engagement.

Affle Enterprise

Acquisition in 2014
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used primarily by online & app companies for mobile advertising & monetization, its Enterprise platform helps offline companies to go online through platform based app development, enablement of O2O commerce and through its Customer data platform. Founded in 2005, Affle Holdings investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company Ltd. (BCCL), Centurion Private Equity amongst others. For more information visit www.affle.com

Markt.ooo

Acquisition in 2018
Markt.ooo is a O2O Commerce platform that allows offline business to build online presence.

Shoffr

Acquisition in 2019
Shoffr is an information technology company that provides a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions, and transactions through mobile advertising. it features a consumer platform for mobile advertising. The company was founded in 2017 and headquartered in Singapore.