Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform. Affle India successfully completed its IPO in India on 08.08.19 and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle India and its investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company (BCCL) amongst others.
Explurger is an innovative social media application tailored for travelers, utilizing artificial intelligence to enhance the travel experience. The platform allows users to check in at various locations, share captivating photos and videos, and track their journeys as their travels accumulate across miles, cities, countries, and continents. Key features include an automatic travelogue that documents adventures, a bucket list for future travels, and a rewards system that incentivizes social engagement. By combining these elements, Explurger aims to create a vibrant map of users' global explorations while fostering a community of travel enthusiasts.
YouAppi
Acquisition in 2023
YouAppi Inc. specializes in mobile advertising technology aimed at acquiring and retaining mobile customers. Founded in 2011 and headquartered in San Francisco, the company offers a range of solutions including OneRun, a platform that incorporates video advertisements into user acquisition campaigns, and ReAppi, a managed programmatic retargeting service that enhances app retention for marketers and app developers. Additionally, YouAppi provides a Re-Engagement solution that facilitates real-time bidding and enables multiple interactions between brands and users. Its Software Development Kit extends the OneRun platform to support rewarded videos and video interstitials for publishers and app developers. The company operates not only in the United States but also has a presence in China and several countries across Asia, Europe, and beyond, helping clients effectively grow app revenue through targeted advertising strategies.
Cashkaro
Series C in 2022
Cashkaro is an Indian cashback and coupons site. They are backed by Mr. Ratan Tata and Indian VC firms, Kalaari Capital. With over two million registered users, CashKaro is a one stop destination for savings across 1500+ ecommerce sites like Amazon.in, Flipkart, Nykaa, Ajio, etc.
Indus OS
Secondary Market in 2022
Indus OS is a regional operating system tailored for the unique needs of smartphone users in India, focusing on linguistic preferences and accessibility. Built on Android, it aims to provide a simplified smartphone experience for first-time internet users, catering to diverse ecosystems and promoting digital inclusion. Indus OS includes the Indus App Bazaar, which is India's rapidly growing app platform that emphasizes app localization and personalization. By utilizing artificial intelligence and machine learning, it supports developers in translating their apps into various Indian languages at no cost. Indus OS is also integrated with the Samsung Galaxy Store in India, further enhancing its reach and impact in bridging the digital divide.
Bobble AI
Series C in 2022
Bobble AI is a conversation media platform that enhances communication through personalized and expressive content. With a user base exceeding 50 million in India and Southeast Asia, the platform offers features such as stickers, GIFs, emojis, and deep localization in over 100 languages. Bobble AI leverages advanced technologies including artificial intelligence, deep learning, and natural language processing to deliver contextual recommendations and improve user interactions. Its mobile application allows users to personalize their communication by utilizing facial recognition to convert selfies into unique GIFs and stickers, as well as enabling communication in multiple Indian languages. This innovative approach aims to make everyday conversations more engaging and smarter for users.
Bobble AI
Series C in 2021
Bobble AI is a conversation media platform that enhances communication through personalized and expressive content. With a user base exceeding 50 million in India and Southeast Asia, the platform offers features such as stickers, GIFs, emojis, and deep localization in over 100 languages. Bobble AI leverages advanced technologies including artificial intelligence, deep learning, and natural language processing to deliver contextual recommendations and improve user interactions. Its mobile application allows users to personalize their communication by utilizing facial recognition to convert selfies into unique GIFs and stickers, as well as enabling communication in multiple Indian languages. This innovative approach aims to make everyday conversations more engaging and smarter for users.
Jampp
Acquisition in 2021
Jampp is a mobile advertising platform that specializes in user acquisition and retention for on-demand apps globally. By employing a demand-side platform (DSP) approach, Jampp utilizes unique contextual and behavioral signals to enhance programmatic advertising effectiveness. The platform enables businesses to accelerate growth throughout the customer lifecycle, facilitating the acquisition of new users while encouraging repeat usage and transactions from existing users. Jampp aims to simplify programmatic growth, assisting enterprises in achieving both customer engagement and revenue generation through targeted advertising strategies.
Bobble AI
Corporate Round in 2020
Bobble AI is a conversation media platform that enhances communication through personalized and expressive content. With a user base exceeding 50 million in India and Southeast Asia, the platform offers features such as stickers, GIFs, emojis, and deep localization in over 100 languages. Bobble AI leverages advanced technologies including artificial intelligence, deep learning, and natural language processing to deliver contextual recommendations and improve user interactions. Its mobile application allows users to personalize their communication by utilizing facial recognition to convert selfies into unique GIFs and stickers, as well as enabling communication in multiple Indian languages. This innovative approach aims to make everyday conversations more engaging and smarter for users.
Bobble AI
Secondary Market in 2020
Bobble AI is a conversation media platform that enhances communication through personalized and expressive content. With a user base exceeding 50 million in India and Southeast Asia, the platform offers features such as stickers, GIFs, emojis, and deep localization in over 100 languages. Bobble AI leverages advanced technologies including artificial intelligence, deep learning, and natural language processing to deliver contextual recommendations and improve user interactions. Its mobile application allows users to personalize their communication by utilizing facial recognition to convert selfies into unique GIFs and stickers, as well as enabling communication in multiple Indian languages. This innovative approach aims to make everyday conversations more engaging and smarter for users.
Indus OS
Corporate Round in 2020
Indus OS is a regional operating system tailored for the unique needs of smartphone users in India, focusing on linguistic preferences and accessibility. Built on Android, it aims to provide a simplified smartphone experience for first-time internet users, catering to diverse ecosystems and promoting digital inclusion. Indus OS includes the Indus App Bazaar, which is India's rapidly growing app platform that emphasizes app localization and personalization. By utilizing artificial intelligence and machine learning, it supports developers in translating their apps into various Indian languages at no cost. Indus OS is also integrated with the Samsung Galaxy Store in India, further enhancing its reach and impact in bridging the digital divide.
Appnext
Acquisition in 2020
Appnext is a mobile discovery platform based in Bnei Brak, Israel, that facilitates app discovery for users at optimal moments during their daily routines. By providing a recommendation engine for in-app and on-device discovery, Appnext enables app marketers to reach more engaged users and enhance app visibility. The company has established partnerships with leading mobile publishers, game developers, original equipment manufacturers (OEMs), and mobile operators to support app growth and premium monetization. With a community of over 60,000 developers and 650 million users globally, Appnext has created a marketplace that fosters direct and transparent connections between publishers and advertisers, ultimately amplifying their advertising and monetization efforts. Since its founding in 2012, Appnext has been at the forefront of mobile and in-app video advertising, helping to drive the success of mobile businesses.
Mediasmart
Acquisition in 2020
mediasmart Mobile is the first Spanish company focusing on the real time optimization of mobile advertising (both on smartphones and tablets) using its proprietary technology platform. mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. It gives access to global mobile inventory - both in mobile apps and web - from more than twenty seven ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 800,000 ad requests per second, mediasmart can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys. Mediasmart has offices in Madrid, London and Paris.
RevX
Acquisition in 2019
RevX is a technology company based in Bengaluru, India, that specializes in mobile advertising solutions aimed at helping marketers acquire, engage, and retain users for their applications. The company provides predictive advertising software that leverages consumer behavior insights to facilitate one-to-one marketing. Key offerings include a Dynamic Product Ads engine that creates personalized ads based on user activity, an Optimization Engine that enhances advertising performance through predictive analytics, and a Self-Serve Interface that allows marketers to manage campaigns independently. Additionally, RevX features a Product Recommendation Engine that delivers real-time product suggestions tailored to user preferences. The company's platform supports programmatic media buying and utilizes data science to enhance marketing strategies, making it a valuable partner for app businesses looking to scale their growth and revenue in both established and emerging markets. RevX operates globally, providing support through multiple offices and is a subsidiary of Affle International Pte Ltd.
Shoffr
Acquisition in 2019
Shoffr is an information technology company that provides a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions, and transactions through mobile advertising. it features a consumer platform for mobile advertising. The company was founded in 2017 and headquartered in Singapore.
Vizury
Acquisition in 2018
Vizury is a commerce marketing platform that specializes in personalized retargeting, helping digital companies enhance their marketing return on investment and increase transactions. Launched in 2007, its platform is designed to target and engage interested consumers across various channels including programmatic, social, and notifications. The platform provides an integrated approach that combines paid retargeting and customer relationship management channels to maximize reach and foster meaningful consumer interactions. In 2018, Vizury was acquired by Affle, a global technology company known for its consumer intelligence platform, which further integrated Vizury's offerings into its suite of products aimed at driving consumer engagement, acquisitions, and transactions through relevant mobile advertising.
Markt.ooo
Acquisition in 2018
Markt.ooo is a O2O Commerce platform that allows offline business to build online presence.
Affle Enterprise
Acquisition in 2014
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used primarily by online & app companies for mobile advertising & monetization, its Enterprise platform helps offline companies to go online through platform based app development, enablement of O2O commerce and through its Customer data platform. Founded in 2005, Affle Holdings investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company Ltd. (BCCL), Centurion Private Equity amongst others. For more information visit www.affle.com
Mobimasta
Acquisition in 2012
Oneof India’s first full-service mobile ad agency.
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