Afore Capital

Afore Capital is a San Francisco-based venture capital firm that backs product-centric founders at the pre-seed stage exclusively. It invests in technology companies across the United States, including software, fintech, information technology, marketplaces, and related services, with a focus on business and consumer services and SaaS. The team brings extensive product experience and investing know-how, with 16 years of product leadership and seven years of institutional investing, and often leads pre-seed rounds as an institutional investor alongside high-value angels. Typical initial rounds range from roughly $0.3 million to $1.5 million. The firm emphasizes supporting founders on day zero, prioritizing a strong product-led approach before traction develops.