Alpha Associates

ALPHA Associates offers tailored private equity solutions to institutional and private clients. ALPHA advises and manages private equity fund-of-funds programs deployed in various stages, regions and industry sectors. ALPHA creates value for its clients through an active management style and its extensive industry network. Full dedication to their clients' needs and goals is the core of their philosophy.

Katja Baur

CFO

4 past transactions

Param

Venture Round in 2022
Param is a financial technology company that specializes in providing integrated payment solutions designed to facilitate quick, seamless, and secure online transactions. The company offers a wide array of customizable embedded finance products, including wallet services, prepaid cards, virtual point-of-sale systems, and payment processing. Param's platform is equipped with well-documented APIs that allow fintech companies and individuals, especially those underserved by traditional payment mechanisms, to easily integrate and utilize its services. Additionally, Param supports both business-to-business and business-to-consumer card programs, catering to merchants and large organizations, and provides options for domestic and international money transfers in collaboration with global partners.

B2B-Center

Private Equity Round in 2012
B2B-Center is the operator of a major e-procurement marketplace in Russia. B2B-Center platform enables businesses both to sell and purchase products and services, thus extending sales channels for suppliers and improving sourcing and procurement efficiency. Daily contracts value on B2B-Center is between USD $70-300 mn, with an average transaction amount of USD $200,000. As of today, more than 80% of the business sector's e-trade in Russia takes place on B2B-Center, of which the clients are over 343,000 companies from nearly 100 countries.

Ozon Holdings

Venture Round in 2011
Ozon Holdings is a prominent e-commerce platform and one of the largest internet companies in Russia, offering a vast selection of over 130 million products across more than 20 categories, including books, multimedia, sports goods, and cosmetics. The platform facilitates transactions between over 150,000 sellers and more than 31 million customers, with marketplace sellers accounting for a significant portion of its gross merchandise value. Ozon has established an extensive fulfillment and delivery network that ensures more than half of the Russian population has access to its services, either through direct delivery or convenient pick-up points. The company is also expanding its service ecosystem, which includes fintech services via Ozon Bank, express delivery through Ozon Fresh, and travel booking through Ozon Travel. Its in-house technology team, comprising nearly 4,000 IT specialists, supports ongoing innovation and operational efficiency. With a workforce of around 35,000 employees across various offices and logistics hubs, Ozon has been recognized as a key player in the Russian internet market.
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