Alpha Associates

B2B-Center is the operator of a major e-procurement marketplace in Russia. B2B-Center platform enables businesses both to sell and purchase products and services, thus extending sales channels for suppliers and improving sourcing and procurement efficiency. Daily contracts value on B2B-Center is between USD $70-300 mn, with an average transaction amount of USD $200,000. As of today, more than 80% of the business sector's e-trade in Russia takes place on B2B-Center, of which the clients are over 343,000 companies from nearly 100 countries.

Ozon Ltd. is a prominent e-commerce platform based in Moscow, Russia, and is recognized as one of the country's earliest online retailers. Initially founded as an online bookstore in 1998, Ozon has evolved into a comprehensive marketplace offering over 6.2 million products across 24 categories, including clothing, electronics, household goods, beauty products, and more. The company facilitates more than 150,000 daily deliveries and has developed extensive fulfillment capabilities with around 200,000 square meters of warehouse space, over 2,500 couriers, and more than 11,000 pick-up points. Ozon's marketplace supports various businesses, from small enterprises to large brands, enabling them to reach a broader audience. Additionally, Ozon has invested in technology to enhance its services, employing over 1,000 IT specialists. The company also introduced financial services to support merchants and offers customer incentives through cashback programs. With a significant share of the Russian market and a commitment to improving the shopping experience, Ozon aims to make online purchasing more convenient and affordable for consumers.