Alumni Ventures

Alison is a leading AI-powered platform specializing in video analysis for creative advertising. It offers a software-as-a-service solution that enables businesses to identify the most effective elements of their video content, access comprehensive performance data, and conduct insightful competitive analysis. By streamlining the process from ideation to production, Alison helps clients create videos that have a higher likelihood of success, eliminating guesswork and focusing on data-driven results. This platform is designed to enhance the overall effectiveness of video advertisements, ensuring that clients can optimize their creative strategies effectively.

Digiphy operates a SaaS platform that enhances the connection between companies and consumers by transforming physical products and marketing materials into interactive digital experiences. This platform allows brands to deliver dynamic content at relevant moments, effectively turning each product into an ongoing digital marketing channel. By facilitating the collection of first-party and zero-party data, Digiphy helps businesses gain valuable insights, foster trust, and convert one-time buyers into loyal customers. The service aims to elevate brand storytelling, increase transparency, and accelerate sales while deepening consumer engagement.

Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

Canela Media, Inc. is a digital media company based in New York that connects brands with multicultural audiences, particularly through its free streaming service, Canela.TV. Established in 2019, the company provides a comprehensive ecosystem for advertisers, offering video and display solutions, branded content, and influencer marketing. Canela Media specializes in analyzing brands' social media presence and identifying relevant influencers to enhance their visibility and engagement within diverse communities. The company focuses on delivering Latino-centric movies and TV entertainment across multiple platforms, helping clients forge meaningful and culturally relevant connections with the evolving mainstream market in the United States.

FanUp is a rapidly growing platform that caters to sports and pop culture enthusiasts, focusing on providing interactive and rewarding experiences for its users. With a significant presence on social media, including over 850 million views on TikTok and a strong following, the platform primarily attracts Gen Z and casual fans. FanUp distinguishes itself from traditional betting and fantasy apps by offering engaging, free-to-play contests that blend elements of sports and pop culture. Users can participate in various contests, including daily and season-long fantasy competitions, while competing for cash prizes and brand rewards. The platform emphasizes personalization, allowing fans to connect with their favorite athletes and celebrities through experiences like meet and greets and exclusive events. Backed by notable investors from various industries, FanUp is positioned as a unique bridge between fans, athletes, and brands, aiming to redefine the fan experience in a fun and entertaining manner.

Civis Analytics, Inc. is a data science software company that empowers organizations to make data-driven decisions. Founded in 2013 and based in Chicago, Illinois, Civis offers a range of tools designed to enhance data analysis and audience engagement. Its Civis platform provides predictive analytics capabilities, facilitating end-to-end data science workflows. Key offerings include the Community Outreach and Engagement Hub, which assists government and nonprofit teams in effectively reaching and influencing their target audiences, and the Census Intelligence Center, a resource for supporting census efforts. Additionally, the company features tools such as the Audience Center for customer targeting, Creative Focus for message testing, and Civis Media Optimizer for optimizing TV advertising strategies. Civis Analytics also delivers consumer insights, market research, and data science consulting services, helping clients leverage data to gain a competitive edge in their operations.

Lumanu, Inc. is a digital marketing platform that facilitates connections between companies and brand ambassadors, primarily serving brand marketers, performance marketers, agency marketers, and creators. Founded in 2016 and based in Oakland, California, with an additional office in Milwaukee, the company offers a range of solutions including SocialCert, which enables influencers to share content and usage rights with marketers; Content Manager, which helps in content ingestion from influencers; and SmartBoost, which generates advertisements using influencer-created content. In addition to its marketing solutions, Lumanu provides financial management tools that simplify payment processes and compliance for creators and freelancers, enabling them to efficiently manage their business operations while fostering a supportive community.

Primer is a business-to-business marketing platform that focuses on enhancing marketing technologies for companies. It offers services such as audience automation, LinkedIn automation, and marketing and sales automation. The platform enriches leads and matches them across different channels while orchestrating workflows to streamline marketing efforts. By connecting various applications and facilitating data movement, Primer enables coordinated multichannel campaigns. Additionally, it assists in mapping a lead's identity across multiple marketing channels, providing sales personnel with accurate contact information to improve lead conversion rates and maximize advertising efficiency.

Holler is a Conversational Media company that specializes in enhancing peer-to-peer messaging through engaging content delivery. Utilizing its Suggestion AI Technology, Holler provides users with relevant content at optimal moments, making communications more effective. The company operates a full-service animation production studio and creative agency, focusing on the creation of original animations and relatable characters that resonate with audiences. By combining the expertise of technologists, digital animators, and media industry professionals, Holler successfully services over 1 billion messages daily, while also assisting clients with television commercials and brand campaigns.

Civis Analytics, Inc. is a data science software company that empowers organizations to make data-driven decisions. Founded in 2013 and based in Chicago, Illinois, Civis offers a range of tools designed to enhance data analysis and audience engagement. Its Civis platform provides predictive analytics capabilities, facilitating end-to-end data science workflows. Key offerings include the Community Outreach and Engagement Hub, which assists government and nonprofit teams in effectively reaching and influencing their target audiences, and the Census Intelligence Center, a resource for supporting census efforts. Additionally, the company features tools such as the Audience Center for customer targeting, Creative Focus for message testing, and Civis Media Optimizer for optimizing TV advertising strategies. Civis Analytics also delivers consumer insights, market research, and data science consulting services, helping clients leverage data to gain a competitive edge in their operations.

FanUp is a rapidly growing platform that caters to sports and pop culture enthusiasts, focusing on providing interactive and rewarding experiences for its users. With a significant presence on social media, including over 850 million views on TikTok and a strong following, the platform primarily attracts Gen Z and casual fans. FanUp distinguishes itself from traditional betting and fantasy apps by offering engaging, free-to-play contests that blend elements of sports and pop culture. Users can participate in various contests, including daily and season-long fantasy competitions, while competing for cash prizes and brand rewards. The platform emphasizes personalization, allowing fans to connect with their favorite athletes and celebrities through experiences like meet and greets and exclusive events. Backed by notable investors from various industries, FanUp is positioned as a unique bridge between fans, athletes, and brands, aiming to redefine the fan experience in a fun and entertaining manner.

Canela Media, Inc. is a digital media company based in New York that connects brands with multicultural audiences, particularly through its free streaming service, Canela.TV. Established in 2019, the company provides a comprehensive ecosystem for advertisers, offering video and display solutions, branded content, and influencer marketing. Canela Media specializes in analyzing brands' social media presence and identifying relevant influencers to enhance their visibility and engagement within diverse communities. The company focuses on delivering Latino-centric movies and TV entertainment across multiple platforms, helping clients forge meaningful and culturally relevant connections with the evolving mainstream market in the United States.

Outlogic is a provider of location data tailored for the retail, real estate, and financial sectors. The company has established a reputation for high standards in the collection and use of location data, ensuring that its offerings support privacy-conscious applications. Outlogic's platform leverages real-time location information to empower partners in various fields, including advertising, trading, market research, college safety, and nightlife. By focusing on quality data, Outlogic enables its clients to enhance safety and convenience while also fostering the development of innovative tools and solutions.

influence.co, Inc. is an online platform that connects influencers, brands, marketers, talent managers, and agencies, facilitating collaboration within the influencer economy. Founded in 2016 and headquartered in San Diego, California, with additional offices in Melbourne, Denver, New York, and Las Vegas, the company provides a range of influencer marketing services. These services include creating public digital media kits, enabling communication among members, and allowing influencers to apply directly to brands they wish to partner with. The platform equips users with tools to showcase their work, manage campaigns, and track content performance, fostering a professional online presence for influencers and supporting their business growth through a collaborative community.

Adventr is a company that offers a cloud-based platform for creating, distributing, and analyzing interactive video content. Its flagship product is a user-friendly, drag-and-drop software that allows users to design engaging videos where viewers can make choices that influence the narrative in real-time. This interactive feature enhances viewer engagement and allows for a more personalized experience. Adventr's platform also provides users with tools to track content performance through real-time analytics, enabling them to optimize their videos based on viewer interactions. The content created can be easily embedded or shared across various online platforms and ad networks, broadening its reach and accessibility.

influence.co, Inc. is an online platform that connects influencers, brands, marketers, talent managers, and agencies, facilitating collaboration within the influencer economy. Founded in 2016 and headquartered in San Diego, California, with additional offices in Melbourne, Denver, New York, and Las Vegas, the company provides a range of influencer marketing services. These services include creating public digital media kits, enabling communication among members, and allowing influencers to apply directly to brands they wish to partner with. The platform equips users with tools to showcase their work, manage campaigns, and track content performance, fostering a professional online presence for influencers and supporting their business growth through a collaborative community.

Ozone is a data privacy company that focuses on empowering users to protect and encrypt their personal information. The company has developed a decentralized platform that allows individuals to monetize their anonymized data by selling it to trusted partners, such as advertisers and merchants. By requiring advertisers to compensate users for their time and attention, Ozone creates a model where internet users can easily control and profit from their data while browsing the web. This innovative approach fosters a complete ecosystem for data ownership, benefiting users, developers, publishers, and advertisers alike.

Podcorn is a self-service marketplace designed to connect podcasters with advertisers for native sponsorship opportunities. The platform facilitates collaboration between brands and podcasters, allowing for the creation of authentic messages that resonate with listeners across various audio platforms. By streamlining the process of finding and partnering with suitable podcasters, Podcorn enables brands to effectively engage their target audiences through native branded content.

Lightout Inc. is a San Francisco-based company that offers a digital outdoor advertising platform. The company enables clients to launch and manage advertising campaigns through its billboard platform, providing tools for campaign creation and real-time tracking. Lightout's platform allows media sellers to efficiently initiate campaigns and monitor their effectiveness by tracking key metrics such as website conversions, app installations, and store visits.

Outlogic is a provider of location data tailored for the retail, real estate, and financial sectors. The company has established a reputation for high standards in the collection and use of location data, ensuring that its offerings support privacy-conscious applications. Outlogic's platform leverages real-time location information to empower partners in various fields, including advertising, trading, market research, college safety, and nightlife. By focusing on quality data, Outlogic enables its clients to enhance safety and convenience while also fostering the development of innovative tools and solutions.

EyeLevel.ai is a developer of an analytics-driven platform that assists companies in building applications powered by large language models (LLMs) with high accuracy on their data. The platform is designed for chatbot owners and enables the delivery of promotional messages through digital assistants and applications. EyeLevel.ai helps businesses in various sectors, including customer service, e-commerce, legal technology, healthcare, travel, and education, by providing tools that facilitate the creation of hallucination-free applications. This approach allows companies to connect with new and existing customers through meaningful, interactive brand experiences, replacing traditional invasive advertising methods.

Downstream Impact Inc. is a Seattle-based company that specializes in developing software solutions aimed at helping brands enhance their presence and performance on Amazon. Founded in 2017, Downstream offers a comprehensive suite of services that includes paid search advertising, analytics, and catalog optimization. Its platform leverages machine learning to automate and optimize advertising campaigns, facilitating direct access to major advertisement exchanges. By simplifying and streamlining the e-commerce marketing process, Downstream enables businesses to effectively manage their advertising efforts, increase market share, and scale profitably in the competitive online marketplace.

Dog Parker, Inc., operating as DogSpot, specializes in providing a network of smart shelters for dogs positioned outside businesses that do not permit pets indoors. These DogSpots offer a secure and comfortable space for dogs while their owners shop at various establishments, including grocery stores, cafes, and museums. The company enhances the shopping experience by encouraging longer in-store visits and helping retailers remain compliant with health codes as more dog owners bring their pets along. Dog Parker, incorporated in 2016 and based in Brooklyn, New York, generates revenue through multiple channels: dog owners pay by the minute to use the DogSpots, location partners pay to offer this service to their customers, and brands pay for advertising in these high-traffic areas. The company has partnered with notable retailers like Kroger and Albertsons, as well as prominent pet brands such as Purina and Banfield Animal Hospital. Additionally, Dog Parker provides a mobile app that allows users to locate and monitor their dogs in real-time.

Wylei, Inc. specializes in cloud-based automated engagement technologies aimed at enhancing digital direct marketing effectiveness. Founded in 2013 and located in Lancaster, Pennsylvania, the company provides a range of services including behavioral tracking, market research, and automated detection of customer preferences. Its Adaptive Content and Predictive Intelligence solutions enable the delivery of personalized messaging across email, mobile, and web platforms, adapting in real-time based on the context of the engagement. Wylei also offers a comprehensive enterprise SaaS platform, the Wylei Optimization Cloud, which employs advanced predictive algorithms and machine learning to optimize marketing strategies, thereby allowing brands and agencies to improve engagement and drive revenue through their digital campaigns.

Dog Parker, Inc., operating as DogSpot, specializes in providing a network of smart shelters for dogs positioned outside businesses that do not permit pets indoors. These DogSpots offer a secure and comfortable space for dogs while their owners shop at various establishments, including grocery stores, cafes, and museums. The company enhances the shopping experience by encouraging longer in-store visits and helping retailers remain compliant with health codes as more dog owners bring their pets along. Dog Parker, incorporated in 2016 and based in Brooklyn, New York, generates revenue through multiple channels: dog owners pay by the minute to use the DogSpots, location partners pay to offer this service to their customers, and brands pay for advertising in these high-traffic areas. The company has partnered with notable retailers like Kroger and Albertsons, as well as prominent pet brands such as Purina and Banfield Animal Hospital. Additionally, Dog Parker provides a mobile app that allows users to locate and monitor their dogs in real-time.

dataxu, inc. is a marketing analytics software company that provides solutions for brand marketers and agencies globally. Founded in 2007 and headquartered in Boston, Massachusetts, the company offers a range of products including TouchPoint, a demand side platform for multi-channel marketing; OneView, which helps marketers build a comprehensive understanding of consumer behavior; and the Marketing Intelligence Center, a dashboard that consolidates data and performance metrics. Other offerings include ClearSight, an analytics platform for customer insights, and TotalTV, which facilitates audience-based targeting across various TV formats. dataxu also produces insights through white papers and reports, and provides training and managed services for its platform users. The company serves diverse industries such as automotive, financial services, and consumer packaged goods. As a subsidiary of Roku, Inc., dataxu continues to focus on enhancing marketing effectiveness through data-driven strategies.

Soofa is a female-founded company established in 2014, originating from MIT and Harvard. It specializes in enhancing urban environments by integrating technology into public spaces to improve citizen engagement and experiences. The company develops solar-powered digital kiosks and smart signboards that serve as outdoor advertising platforms for city planners and local businesses. Soofa's digital signs display community-related content, local events, and real-time transit updates, fostering a connection between residents and their neighborhoods. Additionally, the Soofa Talk platform allows community members to contribute content to the signs, ensuring diverse voices are represented in public communication. Through its innovative approach, Soofa aims to make cities smarter, more social, and sustainable.

Statisfy is a marketing technology platform that allows consumers and brands to engage in an interactive question-and-answer format. The platform enables users to create questions and share them across social media, fostering a fun and social experience. For brands, Statisfy offers tools for targeted native advertising and customer engagement, providing valuable insights and market intelligence that are not easily accessible through traditional methods. By encouraging users to share their opinions and preferences quickly, Statisfy enhances audience participation and connection. Additionally, the platform supports writers, bloggers, and creators in gathering crowdsourced answers, ultimately helping them grow their audience. Overall, Statisfy combines entertainment with effective marketing strategies, creating a unique space for both consumers and brands.