Alumni Ventures Group
Alumni Ventures Group is a venture capital firm based in Manchester, New Hampshire, with offices across North America. It provides access to venture investing for individual accredited investors, particularly alumni networks, by offering diversified portfolios of venture opportunities and allowing members to invest alongside fellow alumni in ventures led by peers. The firm backs early-stage and later-stage opportunities across technology, consumer, healthcare, financial services, and other sectors, with a sector- and geography-agnostic approach. It typically invests between $10,000 and $3 million per deal and emphasizes the involvement of alumni connections and an institutional lead investor in opportunities. Alumni Ventures also offers focused funds to broaden participation, enabling accredited investors to access venture portfolios diversified by type, sector, stage, and geography. The model aims to democratize access to venture capital while maintaining rigorous selection standards through alumni networks.
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Past deals in Beauty
Air Company
Series B in 2024
Air Company is a carbon utilization firm focused on transforming carbon dioxide into consumer and industrial products. Utilizing its patented Carbon Conversion Reactor, the company mimics photosynthesis by combining air, water, and renewable energy to produce carbon-negative alcohols and fuels. Its product line includes AIR Vodka, AIR Hand Sanitizer, and AIR Eau de Parfum, showcasing its commitment to eco-friendly offerings. The company is advancing towards large-scale production of sustainable aviation fuel (SAF), which will be certified for sustainability by recognized organizations. With $40 million in venture capital funding and numerous prestigious awards, including TIME Best Inventions and the Keeling Curve Prize, Air Company aims to redefine the possibilities of carbon technologies and promote a regenerative future that harmonizes with nature.
Provenance
Venture Round in 2024
Provenance is a technology company that specializes in promoting sustainability and transparency in the consumer goods industry. It operates a platform that validates and communicates the sustainability credentials of consumer packaged goods (CPG) brands, enabling consumers to make informed, eco-friendly purchasing decisions. The platform tracks products from their origin to the point of sale, providing real-time, verifiable data that enhances brand trust and sales. Over 200 leading CPG businesses, including Cult Beauty, The Ordinary, and Shiseido, use Provenance to showcase their sustainability efforts. As a mission-driven, independent B Corp, Provenance aims to empower consumers to make choices that positively impact both people and the planet.
Womaness
Seed Round in 2023
Womaness develops innovative products tailored to women's health needs, focusing on menopausal symptoms. Their range includes supplements, sexual wellness items, and skincare products, all free from common irritants and formulated to support women during this life stage.
PrismPop
Seed Round in 2022
PrismPop is a mobile‑first social commerce platform that connects beauty consumers with personalized product recommendations and community‑driven content. Launched in 2018 and headquartered in Pasadena, California, the company enables users to discover, review, and share beauty products while providing third‑party manufacturers a channel to reach engaged shoppers. Its technology blends curated content, user interaction, and data insights to create a safe, personalized space where individuals can document their beauty journeys and recommend products to peers.
Seaspire Skincare
Seed Round in 2022
Seaspire Skincare specializes in developing multifunctional colorants and actives inspired by ocean biodiversity. Its flagship product, Xanthochrome, offers broader UV protection and aims to replace harmful ingredients in skincare products, promoting sustainability and reduced adverse effects on human and marine health.
Bravo Sierra
Series A in 2021
Founded in New York in 2018, Bravo Sierra is a performance wellness company that pioneers user-driven personal care and nutrition products. It collaborates directly with U.S. military active duty service members to deliver responsive and accurate products for both military personnel and civilians.
Crown Affair
Seed Round in 2021
Crown Affair, Inc. is a New York-based company founded in 2019 that specializes in the online retail of luxury haircare products. The brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair prioritizes the use of natural ingredients, ensuring that its products are vegan, cruelty-free, and free from harmful chemicals such as sulfates, parabens, and silicones. The company aims to promote mindful haircare practices and self-care rituals, encouraging consumers to redefine their relationship with their hair. Additionally, Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging for its products, which are conveniently delivered to customers' homes.
Womaness
Seed Round in 2021
Womaness develops innovative products tailored to women's health needs, focusing on menopausal symptoms. Their range includes supplements, sexual wellness items, and skincare products, all free from common irritants and formulated to support women during this life stage.
Exponent Beauty
Seed Round in 2021
Founded in March 2019 by Liz Whitman, Exponent Beauty specializes in providing skincare information and related products. It offers tools such as skin concern selectors, product recommendations, and a vitamin C test kit to assist consumers in formulating effective skincare routines.
Crown Affair
Seed Round in 2020
Crown Affair, Inc. is a New York-based company founded in 2019 that specializes in the online retail of luxury haircare products. The brand offers a diverse range of items, including shampoos, conditioners, hair oils, treatment masks, brushes, towels, scrunchies, and renewal masks. Crown Affair prioritizes the use of natural ingredients, ensuring that its products are vegan, cruelty-free, and free from harmful chemicals such as sulfates, parabens, and silicones. The company aims to promote mindful haircare practices and self-care rituals, encouraging consumers to redefine their relationship with their hair. Additionally, Crown Affair is committed to sustainability, utilizing recyclable, reusable, and compostable packaging for its products, which are conveniently delivered to customers' homes.
Verishop
Series B in 2020
Verishop is an online shopping portal based in Santa Monica, California, founded in 2018. It serves as a premium lifestyle destination, curating a selection of elevated brands and quality-driven products across categories such as fashion, beauty, home, and more. The platform is designed to connect independent brands and creators with their customers, facilitating the discovery of unique products while ensuring a seamless online purchasing experience and fast delivery. Verishop aims to be the go-to destination for consumers seeking everyday luxury and distinctive offerings from independent brands.
PrismPop
Pre Seed Round in 2020
PrismPop is a mobile‑first social commerce platform that connects beauty consumers with personalized product recommendations and community‑driven content. Launched in 2018 and headquartered in Pasadena, California, the company enables users to discover, review, and share beauty products while providing third‑party manufacturers a channel to reach engaged shoppers. Its technology blends curated content, user interaction, and data insights to create a safe, personalized space where individuals can document their beauty journeys and recommend products to peers.
PrismPop
Convertible Note in 2020
PrismPop is a mobile‑first social commerce platform that connects beauty consumers with personalized product recommendations and community‑driven content. Launched in 2018 and headquartered in Pasadena, California, the company enables users to discover, review, and share beauty products while providing third‑party manufacturers a channel to reach engaged shoppers. Its technology blends curated content, user interaction, and data insights to create a safe, personalized space where individuals can document their beauty journeys and recommend products to peers.
Verishop
Venture Round in 2019
Verishop is an online shopping portal based in Santa Monica, California, founded in 2018. It serves as a premium lifestyle destination, curating a selection of elevated brands and quality-driven products across categories such as fashion, beauty, home, and more. The platform is designed to connect independent brands and creators with their customers, facilitating the discovery of unique products while ensuring a seamless online purchasing experience and fast delivery. Verishop aims to be the go-to destination for consumers seeking everyday luxury and distinctive offerings from independent brands.
Busy
Venture Round in 2019
Busy Co. is a personal care products company that offers an innovative line of zero-waste wipes designed for women's convenience. The company specializes in a range of products, including body, face, and deodorant wipes, all made from upcycled, unbleached cotton that biodegrades quickly and provides skincare benefits through high-quality cosmetic ingredients. Busy Co. is notable for its commitment to sustainability, featuring first-of-its-kind recyclable packaging. The compact design of its products allows them to fit easily into purses, gym bags, and suitcases, making personal care accessible on the go. The brand has gained recognition in various media outlets, including Business Insider, Forbes, and BuzzFeed, highlighting its unique approach to personal care.
Friendshop
Seed Round in 2019
Friendshop is an online retail company specializing in beauty and skincare products, headquartered in San Francisco, California. Founded in 2018, it offers a diverse range of cosmetics including eye makeup, face makeup, and lip products, alongside skincare items such as anti-aging treatments, exfoliators, face masks, and sunscreens. The company features a unique approach by allowing users to recruit friends to shop together, enabling them to access special deals. Through its focus on e-commerce and product design, Friendshop aims to enhance the online shopping experience for beauty enthusiasts.
Dough
Venture Round in 2019
Dough, Inc. is a membership community and platform dedicated to promoting products made by women. Founded in 2018 and headquartered in Boston, Massachusetts, Dough offers a diverse range of items including accessories, apparel, beauty products, books, food and beverages, health and wellness products, and home furnishings. The company aims to increase awareness and purchasing power for women-owned businesses, striving to create economic equality and foster an inclusive movement that represents all female entrepreneurs. Dough's mission emphasizes the importance of equal representation for women in leadership roles across various sectors, including corporate environments.
Madison Reed
Series C in 2015
Madison Reed, Inc. is a beauty company based in San Francisco, California, that specializes in manufacturing hair care products, including permanent hair colors, root touch-up products, and color reviving glosses. The company employs a proprietary ammonia-free formula and uses technology to provide salon-quality hair color at home for an affordable price. Madison Reed also offers a range of hair care accessories and tools, such as color bowls, brushes, and professional color kits. In addition to its extensive online product offerings, the company operates hair color salons in California and provides franchising opportunities. Founded in 2013, Madison Reed is committed to creating hair coloring formulations that are free from harsh ingredients like ammonia and parabens, incorporating beneficial nutrients such as keratin and argan oil to cater to individual customer needs.
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