Amer Sports

Amer Sports Corporation is a sporting goods company based in Helsinki, Finland, specializing in the design, manufacture, and distribution of sports equipment, apparel, and footwear. The company operates through three main segments: Outdoor, Ball Sports, and Fitness, offering a wide array of products including winter sports gear, cycling components, and fitness equipment. Its extensive portfolio covers various sports such as tennis, golf, basketball, and skiing. Amer Sports is known for its prominent brands, which include Salomon, Wilson, Arc’teryx, Atomic, and Suunto. The company serves a diverse customer base, including sporting goods chains, specialty retailers, and fitness clubs, as well as selling directly to consumers through brand stores and e-commerce platforms. In 2023, Amer Sports generated significant revenue, with a balanced presence across major markets, including the Americas, Europe, and China, where it continues to expand its operations while maintaining a degree of autonomy.

Dennis Wilson

Private Investor

3 past transactions

Peak Performance Production

Acquisition in 2018
Peak Performance Production AB, established in 1986 and headquartered in Stockholm, Sweden, is a leading sports fashion brand. It designs, manufactures, and sells active and casual wear for men, women, and juniors. The company's product range includes golf wear, sweaters, polo shirts, pants, and accessories, all combining functionality with simple design. Peak Performance operates through franchised stores in Sweden and internationally, with offices and sales departments across Europe and Canada. As of 1998, it operates as a subsidiary of Amer Sports Corporation.

Armada

Acquisition in 2017
Armada is a manufacturer of skis, poles, technical outerwear and skiing-related softgoods, based in Park City, Utah with a European office in Innsbruck, Austria.

EvoShield

Acquisition in 2016
EvoShield is a manufacturer of protective sports gear based in Chicago, Illinois, specializing in equipment for baseball and softball athletes and teams in the United States. As the Official Protective Gear of Major League Baseball, EvoShield designs and produces a range of protective products not only for baseball but also for other sports such as football, fastpitch, hockey, lacrosse, and soccer. The company emphasizes delivering high-quality protective gear at competitive prices, ensuring that athletes can perform safely and effectively in their respective sports.
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