Amer Sports

Amer Sports Corporation is a sporting goods company based in Helsinki, Finland, specializing in the design, manufacture, and distribution of sports equipment, apparel, and footwear. The company operates through three main segments: Outdoor, Ball Sports, and Fitness, offering a wide array of products including winter sports gear, cycling components, and fitness equipment. Its extensive portfolio covers various sports such as tennis, golf, basketball, and skiing. Amer Sports is known for its prominent brands, which include Salomon, Wilson, Arc’teryx, Atomic, and Suunto. The company serves a diverse customer base, including sporting goods chains, specialty retailers, and fitness clubs, as well as selling directly to consumers through brand stores and e-commerce platforms. In 2023, Amer Sports generated significant revenue, with a balanced presence across major markets, including the Americas, Europe, and China, where it continues to expand its operations while maintaining a degree of autonomy.