American Family Insurance

American Family Insurance, founded in 1927 and based in Wisconsin, is a provider of property and casualty insurance services. The company offers a diverse range of insurance products, including automobile, motorcycle, homeowners, life, health, renters, business, and farm insurance. With over 85 years of experience, American Family Insurance is dedicated to delivering exceptional service and a positive claims experience while fostering long-term relationships with its policyholders. The organization emphasizes ethical business practices and integrity, ensuring that customers are treated fairly and with care. This commitment to high standards has established a reputation of trust and reliability among its clientele, reinforcing the company's mission to support individuals in managing unexpected costs and securing their futures.

Leslie Bradley

Director, Strategy and Insights, Inclusive Excellence

Past deals in Wisconsin

Ameriprise Financial

Acquisition in 2019
Ameriprise Financial is a financial services company founded in 1894, dedicated to helping clients achieve their financial goals and secure their futures. With a strong emphasis on client needs, Ameriprise offers a range of services including financial planning, investment management, insurance, and annuities. The company has a significant presence in the financial planning sector and manages over $655 billion in assets. In addition to its financial services, Ameriprise Auto & Home provides property-casualty insurance, including auto, home, and specialty insurance, primarily through partnerships with established retailers like Costco. Headquartered in Minneapolis, Minnesota, Ameriprise serves a broad client base across the United States, reinforcing its commitment to delivering quality financial solutions tailored to individual needs.

Networked Insights

Acquisition in 2017
Networked Insights, Inc. specializes in analytics and audience targeting tools designed for marketers and agencies. Founded in 2006 and headquartered in Chicago, Illinois, the company provides software solutions such as Kairos, which delivers real-time insights into target audiences, marketing campaigns, and brand health. Additionally, it offers social monitoring software that analyzes and organizes data from the social web, enabling brands to make informed marketing decisions. Networked Insights also features Audience.ai, an artificial intelligence-driven platform that enhances marketing efficiency. Its services are utilized by various notable clients, including MTV, Samsung, and Kraft, to optimize media spending, uncover content opportunities, and refine marketing strategies. As of December 2017, Networked Insights operates as a subsidiary of American Family Mutual Insurance Company, S.I., with additional offices in New York and Madison, Wisconsin.

Networked Insights

Series E in 2017
Networked Insights, Inc. specializes in analytics and audience targeting tools designed for marketers and agencies. Founded in 2006 and headquartered in Chicago, Illinois, the company provides software solutions such as Kairos, which delivers real-time insights into target audiences, marketing campaigns, and brand health. Additionally, it offers social monitoring software that analyzes and organizes data from the social web, enabling brands to make informed marketing decisions. Networked Insights also features Audience.ai, an artificial intelligence-driven platform that enhances marketing efficiency. Its services are utilized by various notable clients, including MTV, Samsung, and Kraft, to optimize media spending, uncover content opportunities, and refine marketing strategies. As of December 2017, Networked Insights operates as a subsidiary of American Family Mutual Insurance Company, S.I., with additional offices in New York and Madison, Wisconsin.

MobileIgniter

Convertible Note in 2013
MobileIgniter is a leader in the Internet of Things space. We provide Device to Decision® solutions based on Fortune 500 experience identifying opportunity, embedding connectivity, and creating the key web and mobile interfaces to complete the circuit.

Shoutlet

Series B in 2010
Shoutlet, Inc. is an enterprise social marketing platform that enables brands to build and strengthen customer relationships through a comprehensive suite of tools. Founded in 2004 and based in Madison, Wisconsin, with additional offices in Atlanta and London, Shoutlet offers solutions for content creation, social media engagement, and customer relationship management. Its platform includes features for social listening, analytics, and community management, allowing brands to track conversations, manage campaigns, and measure performance across various social media channels such as Facebook, Twitter, and LinkedIn. With a focus on integrating social data into business strategies, Shoutlet provides tools for social advertising, workflow management, and contest execution. The company's software-as-a-service model ensures flexibility and control for its clients, supported by a dedicated account team to facilitate successful social media campaigns. Shoutlet operates as a subsidiary of Spredfast, Inc. and continues to cater to large enterprises seeking to optimize their social marketing efforts.
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