American Family Insurance

American Family Insurance, founded in 1927 and based in Wisconsin, has established itself as a reputable provider of property and casualty insurance products. The company offers a range of solutions, including automobile, motorcycle, homeowners, life, and health insurance, aiming to foster long-term relationships with its policyholders. With a commitment to ethical standards and integrity, American Family Insurance prioritizes customer satisfaction by delivering exceptional service and a supportive claims experience. The organization emphasizes treating its customers with fairness and care, reflecting a culture that values trust and strong relationships. Over its 85 years in business, the company has built a solid reputation based on these principles, which guide its operations and interactions with clients.

Troy Van Beek

Vice President and Controller

David Graham

Chief Investment Officer

Daniel Kelly

Chief Financial Officer

Jack Salzwedel

Chairman and Chief Executive Officer

David Sebald

Senior Managing Director Private Markets

Past deals in Wisconsin

Ameriprise Financial

Acquisition in 2019
Ameriprise Financial is a financial services company that specializes in providing financial planning, products, and services to help individuals achieve their financial goals. Founded by John Tappan, the firm is dedicated to putting clients' needs first and has a long history of assisting millions of people in managing their investments. With more than $655 billion in assets under management and administration, Ameriprise is recognized as a leader in financial planning in the United States. Additionally, Ameriprise Auto & Home, a subsidiary, offers a range of property-casualty insurance products, including auto, home, condo, renters, specialty, and umbrella insurance, primarily through partnerships with well-known retailers like Costco. The company operates across multiple states, with a dedicated team serving clients in 42 states.

Networked Insights

Acquisition in 2017
Networked Insights, Inc. is a company that specializes in developing analytics and audience targeting tools for marketers and agencies. Established in 2006 and headquartered in Chicago, Illinois, with additional offices in New York and Madison, the firm offers a range of software solutions, including the Kairos platform, which provides real-time insights into target audiences, marketing campaigns, and brand health. Their offerings also encompass social monitoring tools that analyze and track social media as it pertains to brands, along with services for audience insights, content planning, campaign management, and media optimization. The company’s Audience.ai platform leverages artificial intelligence to enhance marketing strategies. Networked Insights serves a diverse clientele, including major brands like MTV, Samsung, and Kraft, helping them make informed marketing decisions and improve media efficiency. As of December 2017, it operates as a subsidiary of American Family Mutual Insurance Company, S.I.

Networked Insights

Series E in 2017
Networked Insights, Inc. is a company that specializes in developing analytics and audience targeting tools for marketers and agencies. Established in 2006 and headquartered in Chicago, Illinois, with additional offices in New York and Madison, the firm offers a range of software solutions, including the Kairos platform, which provides real-time insights into target audiences, marketing campaigns, and brand health. Their offerings also encompass social monitoring tools that analyze and track social media as it pertains to brands, along with services for audience insights, content planning, campaign management, and media optimization. The company’s Audience.ai platform leverages artificial intelligence to enhance marketing strategies. Networked Insights serves a diverse clientele, including major brands like MTV, Samsung, and Kraft, helping them make informed marketing decisions and improve media efficiency. As of December 2017, it operates as a subsidiary of American Family Mutual Insurance Company, S.I.

MobileIgniter

Convertible Note in 2013
MobileIgniter is a leader in the Internet of Things space. We provide Device to Decision® solutions based on Fortune 500 experience identifying opportunity, embedding connectivity, and creating the key web and mobile interfaces to complete the circuit.

Shoutlet

Series B in 2010
Shoutlet, Inc. is an enterprise social marketing platform that enables brands to build and strengthen customer relationships through a comprehensive suite of tools. Founded in 2004 and based in Madison, Wisconsin, with additional offices in Atlanta and London, Shoutlet offers solutions for content creation, social media engagement, and customer relationship management. Its platform includes features for social listening, analytics, and community management, allowing brands to track conversations, manage campaigns, and measure performance across various social media channels such as Facebook, Twitter, and LinkedIn. With a focus on integrating social data into business strategies, Shoutlet provides tools for social advertising, workflow management, and contest execution. The company's software-as-a-service model ensures flexibility and control for its clients, supported by a dedicated account team to facilitate successful social media campaigns. Shoutlet operates as a subsidiary of Spredfast, Inc. and continues to cater to large enterprises seeking to optimize their social marketing efforts.