American Family Ventures

American Family Ventures is a venture capital arm of American Family Insurance Company specializing in seed to series B, startup, growth capital, and early stage investments. It seeks to invest in companies that are developing technologies, concepts and business models relevant to our vision of the future of the insurance industry and areas related to insurance, FinTech, data/analytics, IoT and cyber security.home automation, connected vehicles, households and organizations in order to improve safety, efficiency and quality of life, data and analytics. It seeks to invest in companies that can improve American Family's core insurance business. The firm considers taking minority equity positions and invests between $0.5 million and $2 million. American Family Ventures was founded in 2010 and is based in Madison, Wisconsin with additional office in Madison, Wisconsin.

Armbrust, Clayton

Principal

Jeremy Epstein

Senior Analyst

Amanda Joseph

Principal

Cooper Larue

Associate

Mansell, Mike

Principal

Tiana Pidgeon

Senior Associate

Vik Sasi

Associate

Stephen Todres

Senior Associate

Past deals in Life Insurance

Ledgebrook

Seed Round in 2022
Ledgebrook is a tech-enabled E&S MGA looking to provide the fastest, easiest quoting experience to wholesale brokers while delivering best-in-class pricing and risk selection via their innovative next-gen tech stack. Led by insurance industry veterans, the ultimate vision for Ledgebrook is to become a globally diversified reinsurer built from the ground up with modern technology.

Sana Benefits

Series B in 2022
Sana Benefits, Inc. is a health insurance provider that specializes in developing benefit packages for small and medium-sized businesses, as well as individual clients. Founded in 2017 and headquartered in Austin, Texas, the company offers a range of insurance plans that include medical, dental, vision, telemedicine, mental wellness, physical wellness, and maternity care. Sana Benefits focuses on providing simplified plans with transparent pricing and prioritizes high-quality customer service. The company serves a diverse clientele, including employers, members, brokers, and healthcare providers.

Branch

Series C in 2022
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Pendella

Seed Round in 2022
Pendella is a technology company that offers a cloud-based platform for individual life and disability insurance, aiming to make financial protection accessible to everyone, regardless of age, health, or income. Its full-stack, enterprise solution utilizes artificial intelligence and big data to automate the underwriting process, allowing consumers to purchase insurance policies online in minutes without the need for paperwork or medical exams. By partnering with top-rated insurance carriers and distributors, Pendella provides a seamless, customizable experience that enhances accessibility and affordability in the insurance market.

Sana Benefits

Series A in 2021
Sana Benefits, Inc. is a health insurance provider that specializes in developing benefit packages for small and medium-sized businesses, as well as individual clients. Founded in 2017 and headquartered in Austin, Texas, the company offers a range of insurance plans that include medical, dental, vision, telemedicine, mental wellness, physical wellness, and maternity care. Sana Benefits focuses on providing simplified plans with transparent pricing and prioritizes high-quality customer service. The company serves a diverse clientele, including employers, members, brokers, and healthcare providers.

Branch

Series B in 2021
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Clearcover

Series D in 2021
Clearcover, Inc. is a digital car insurance provider based in Chicago, Illinois, established in 2016. The company focuses on delivering affordable car insurance products through an online platform and agents, utilizing an API-first approach to enhance customer experience. Clearcover leverages advanced technology to streamline the insurance process, minimizing costs by avoiding expensive advertising, which allows them to offer better coverage at lower rates. The company's commitment to innovation and customer satisfaction has garnered recognition, including accolades from Glassdoor and Inc. Magazine for its workplace culture.

LeaseLock

Series B in 2021
LeaseLock Inc. is an insurance technology company that provides lease guarantor services for renters by replacing traditional security deposits with insurance. Founded in 2013 and based in Marina Del Rey, California, LeaseLock streamlines the rental process through its online application, eliminating the need for cosigners and facilitating instant lease approvals. The company's flagship product utilizes artificial intelligence to optimize coverage based on property history, resulting in significant improvements in conversion rates and reduced vacancy for property owners. LeaseLock has insured over $1 billion in leases, backed by insurance rated A (Excellent) by A.M. Best. The company has strategic partnerships with notable investors, including SoftBank Ventures Asia and Liberty Mutual Strategic Ventures, which support its mission to enhance the rental experience and minimize financial risks for apartment operators.

Turtlemint

Series D in 2020
Turtlemint is an online insurance platform founded in 2015 and headquartered in Mumbai, Maharashtra, India. The platform simplifies the insurance purchasing process by providing clear explanations of complex terms and offering smart tools to assist users in selecting suitable insurance policies. Turtlemint specializes in various types of insurance, including car, bike, health, and term life insurance. Utilizing proprietary algorithms and data analytics, the platform generates tailored recommendations for consumers. Additionally, Turtlemint maintains a network of offline facilitators to assist clients in completing purchases and navigating claims, ensuring a comprehensive support system for users throughout their insurance journey.

Branch

Series A in 2020
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Bold Penguin

Series B in 2020
Bold Penguin is a commercial insurance exchange that connects customers, agents, and carriers to match the right quote in record time. With a heavy focus on the agents, Bold Penguin pushes the boundaries of user experience for businesses, an easy tool for agents, and a streamlined process of underwriting for carriers. The company operates an Exchange which utilizes a set of solutions to identify, triage, quote, and bind commercial insurance in a highly efficient and tech-enabled way. It plans to deliver on the platform enhancements which include more flexibility in how the core technology is leveraged by enterprise customers, expanding in excess and surplus lines. The Company offers a streamlined process of underwriting for carriers in commercial property and casualty insurance services. Bold Penguin was founded in 2016 and is headquartered in Columbus, Ohio, USA.

Clearcover

Series C in 2020
Clearcover, Inc. is a digital car insurance provider based in Chicago, Illinois, established in 2016. The company focuses on delivering affordable car insurance products through an online platform and agents, utilizing an API-first approach to enhance customer experience. Clearcover leverages advanced technology to streamline the insurance process, minimizing costs by avoiding expensive advertising, which allows them to offer better coverage at lower rates. The company's commitment to innovation and customer satisfaction has garnered recognition, including accolades from Glassdoor and Inc. Magazine for its workplace culture.

LeaseLock

Series A in 2019
LeaseLock Inc. is an insurance technology company that provides lease guarantor services for renters by replacing traditional security deposits with insurance. Founded in 2013 and based in Marina Del Rey, California, LeaseLock streamlines the rental process through its online application, eliminating the need for cosigners and facilitating instant lease approvals. The company's flagship product utilizes artificial intelligence to optimize coverage based on property history, resulting in significant improvements in conversion rates and reduced vacancy for property owners. LeaseLock has insured over $1 billion in leases, backed by insurance rated A (Excellent) by A.M. Best. The company has strategic partnerships with notable investors, including SoftBank Ventures Asia and Liberty Mutual Strategic Ventures, which support its mission to enhance the rental experience and minimize financial risks for apartment operators.

Avinew

Seed Round in 2019
Avinew is helping to insure a safer road with insurance technologies that enable the safety, value and freedom that comes with automated driving systems and autonomous vehicles.

Clearcover

Series B in 2019
Clearcover, Inc. is a digital car insurance provider based in Chicago, Illinois, established in 2016. The company focuses on delivering affordable car insurance products through an online platform and agents, utilizing an API-first approach to enhance customer experience. Clearcover leverages advanced technology to streamline the insurance process, minimizing costs by avoiding expensive advertising, which allows them to offer better coverage at lower rates. The company's commitment to innovation and customer satisfaction has garnered recognition, including accolades from Glassdoor and Inc. Magazine for its workplace culture.

LeaseLock

Series A in 2018
LeaseLock Inc. is an insurance technology company that provides lease guarantor services for renters by replacing traditional security deposits with insurance. Founded in 2013 and based in Marina Del Rey, California, LeaseLock streamlines the rental process through its online application, eliminating the need for cosigners and facilitating instant lease approvals. The company's flagship product utilizes artificial intelligence to optimize coverage based on property history, resulting in significant improvements in conversion rates and reduced vacancy for property owners. LeaseLock has insured over $1 billion in leases, backed by insurance rated A (Excellent) by A.M. Best. The company has strategic partnerships with notable investors, including SoftBank Ventures Asia and Liberty Mutual Strategic Ventures, which support its mission to enhance the rental experience and minimize financial risks for apartment operators.

Bunker

Series A in 2017
Bunker is a prominent provider of insurance compliance and verification solutions. The company has developed a digital business insurance platform that enhances contract-related insurance experiences for enterprises, suppliers, and independent contractors. By offering a comprehensive marketplace for contract-related insurance, Bunker identifies small business insurance buyers and delivers tailored policies precisely when needed. The platform integrates Smart Certificate of Insurance (COI) screening and compliance verification, streamlining the insurance process for its users. Through its innovative approach, Bunker aims to improve the overall insurance experience, particularly in the context of contingent staffing models.

Bunker

Seed Round in 2016
Bunker is a prominent provider of insurance compliance and verification solutions. The company has developed a digital business insurance platform that enhances contract-related insurance experiences for enterprises, suppliers, and independent contractors. By offering a comprehensive marketplace for contract-related insurance, Bunker identifies small business insurance buyers and delivers tailored policies precisely when needed. The platform integrates Smart Certificate of Insurance (COI) screening and compliance verification, streamlining the insurance process for its users. Through its innovative approach, Bunker aims to improve the overall insurance experience, particularly in the context of contingent staffing models.

CoverHound

Series C in 2015
CoverHound is a technology company offering a platform for consumers to shop for car insurance. It allows customers to personal insurance needs, compare accurate rates from top carriers, and buy the right policy at the right price. Dedicated to giving consumers transparent access to the best car insurance rates, CoverHound provides smart recommendations and personalized quotes. With the guarantee of no spam and promise to keep all private information safe, consumers stay in control. CoverHound graduated from AngelPad in spring 2011, and immediately secured seed funding from Blumberg Capital. CoverHound was founded in 2010 and is based in San Francisco, California.

CoverHound

Series B in 2015
CoverHound is a technology company offering a platform for consumers to shop for car insurance. It allows customers to personal insurance needs, compare accurate rates from top carriers, and buy the right policy at the right price. Dedicated to giving consumers transparent access to the best car insurance rates, CoverHound provides smart recommendations and personalized quotes. With the guarantee of no spam and promise to keep all private information safe, consumers stay in control. CoverHound graduated from AngelPad in spring 2011, and immediately secured seed funding from Blumberg Capital. CoverHound was founded in 2010 and is based in San Francisco, California.

Plum

Seed Round in 2014
At Plum, they aim to use beautiful design and smart technology to reinvent age-old technology. They don't see "the home of the future" or a "smart home." They just see a better way to live. Their aim is to craft product experiences that change your life without getting in your way. That's why everything they make is created with precision and care. Their mission isn't just to create great products but to build the products that create experiences you'll love.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.