American Family Ventures

American Family Ventures is a venture capital arm of American Family Insurance Company specializing in seed to series B, startup, growth capital, and early stage investments. It seeks to invest in companies that are developing technologies, concepts and business models relevant to our vision of the future of the insurance industry and areas related to insurance, FinTech, data/analytics, IoT and cyber security.home automation, connected vehicles, households and organizations in order to improve safety, efficiency and quality of life, data and analytics. It seeks to invest in companies that can improve American Family's core insurance business. The firm considers taking minority equity positions and invests between $0.5 million and $2 million. American Family Ventures was founded in 2010 and is based in Madison, Wisconsin with additional office in Madison, Wisconsin.

Armbrust, Clayton

Principal

Jeremy Epstein

Senior Analyst

Amanda Joseph

Principal

Cooper Larue

Associate

Mansell, Mike

Principal

Tiana Pidgeon

Senior Associate

Vik Sasi

Associate

Stephen Todres

Senior Associate

Past deals in Life and Health Insurance

Ledgebrook

Seed Round in 2022
Ledgebrook is a tech-enabled E&S MGA looking to provide the fastest, easiest quoting experience to wholesale brokers while delivering best-in-class pricing and risk selection via their innovative next-gen tech stack. Led by insurance industry veterans, the ultimate vision for Ledgebrook is to become a globally diversified reinsurer built from the ground up with modern technology.

Sana Benefits

Series B in 2022
Sana Benefits provides insurance health plans for small and medium businesses or individuals. The company offers simplified plans, ensuring you pay an honest price, and prioritizing customer service. It was founded in 2017 by Nathan Hackley and Will Young and is based in Austin, Texas, United States.

Branch

Series C in 2022
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Pendella

Seed Round in 2022
Pendella is a technology company that offers a cloud-based platform for individual life and disability insurance, aiming to make financial protection accessible to everyone, regardless of age, health, or income. Its full-stack, enterprise solution utilizes artificial intelligence and big data to automate the underwriting process, allowing consumers to purchase insurance policies online in minutes without the need for paperwork or medical exams. By partnering with top-rated insurance carriers and distributors, Pendella provides a seamless, customizable experience that enhances accessibility and affordability in the insurance market.

Sana Benefits

Series A in 2021
Sana Benefits provides insurance health plans for small and medium businesses or individuals. The company offers simplified plans, ensuring you pay an honest price, and prioritizing customer service. It was founded in 2017 by Nathan Hackley and Will Young and is based in Austin, Texas, United States.

Branch

Series B in 2021
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Clearcover

Series D in 2021
Clearcover, Inc. is a digital car insurance provider based in Chicago, Illinois, established in 2016. The company focuses on delivering affordable car insurance products through an online platform and agents, utilizing an API-first approach to enhance customer experience. Clearcover leverages advanced technology to streamline the insurance process, minimizing costs by avoiding expensive advertising, which allows them to offer better coverage at lower rates. The company's commitment to innovation and customer satisfaction has garnered recognition, including accolades from Glassdoor and Inc. Magazine for its workplace culture.

Turtlemint

Series D in 2020
Turtlemint is an online insurance platform founded in 2015 and headquartered in Mumbai, Maharashtra, India. The platform simplifies the insurance purchasing process by providing clear explanations of complex terms and offering smart tools to assist users in selecting suitable insurance policies. Turtlemint specializes in various types of insurance, including car, bike, health, and term life insurance. Utilizing proprietary algorithms and data analytics, the platform generates tailored recommendations for consumers. Additionally, Turtlemint maintains a network of offline facilitators to assist clients in completing purchases and navigating claims, ensuring a comprehensive support system for users throughout their insurance journey.

Branch

Series A in 2020
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Clearcover

Series C in 2020
Clearcover, Inc. is a digital car insurance provider based in Chicago, Illinois, established in 2016. The company focuses on delivering affordable car insurance products through an online platform and agents, utilizing an API-first approach to enhance customer experience. Clearcover leverages advanced technology to streamline the insurance process, minimizing costs by avoiding expensive advertising, which allows them to offer better coverage at lower rates. The company's commitment to innovation and customer satisfaction has garnered recognition, including accolades from Glassdoor and Inc. Magazine for its workplace culture.

Clearcover

Series B in 2019
Clearcover, Inc. is a digital car insurance provider based in Chicago, Illinois, established in 2016. The company focuses on delivering affordable car insurance products through an online platform and agents, utilizing an API-first approach to enhance customer experience. Clearcover leverages advanced technology to streamline the insurance process, minimizing costs by avoiding expensive advertising, which allows them to offer better coverage at lower rates. The company's commitment to innovation and customer satisfaction has garnered recognition, including accolades from Glassdoor and Inc. Magazine for its workplace culture.

CoverHound

Series C in 2015
CoverHound is a technology company offering a platform for consumers to shop for car insurance. It allows customers to personal insurance needs, compare accurate rates from top carriers, and buy the right policy at the right price. Dedicated to giving consumers transparent access to the best car insurance rates, CoverHound provides smart recommendations and personalized quotes. With the guarantee of no spam and promise to keep all private information safe, consumers stay in control. CoverHound graduated from AngelPad in spring 2011, and immediately secured seed funding from Blumberg Capital. CoverHound was founded in 2010 and is based in San Francisco, California.

CoverHound

Series B in 2015
CoverHound is a technology company offering a platform for consumers to shop for car insurance. It allows customers to personal insurance needs, compare accurate rates from top carriers, and buy the right policy at the right price. Dedicated to giving consumers transparent access to the best car insurance rates, CoverHound provides smart recommendations and personalized quotes. With the guarantee of no spam and promise to keep all private information safe, consumers stay in control. CoverHound graduated from AngelPad in spring 2011, and immediately secured seed funding from Blumberg Capital. CoverHound was founded in 2010 and is based in San Francisco, California.

Plum

Seed Round in 2014
At Plum, they aim to use beautiful design and smart technology to reinvent age-old technology. They don't see "the home of the future" or a "smart home." They just see a better way to live. Their aim is to craft product experiences that change your life without getting in your way. That's why everything they make is created with precision and care. Their mission isn't just to create great products but to build the products that create experiences you'll love.
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