American Family Ventures

American Family Ventures is the venture capital arm of American Family Insurance, established in 2010 and headquartered in Madison, Wisconsin. The firm focuses on early-stage investments, primarily in seed to Series B rounds, and typically commits between $0.5 million and $2 million in startups. Its investment strategy targets companies that are innovating within the insurance industry and related sectors, including FinTech, data analytics, IoT, and cybersecurity. By seeking to enhance American Family's core insurance business, American Family Ventures aims to foster the development of technologies and business models that improve safety, efficiency, and quality of life. The firm also emphasizes active partnerships and collaboration within its extensive InsurTech network to help create category-leading companies.

Isaac Apea

Investor

Clayton Armbrust

Principal

CJ Armbrust

Principal

Jeremy Epstein

Senior Analyst

Amanda Joseph

Principal

Cooper Larue

Investor

Mike Mansell

Principal

Max Peterson

Analyst

Tiana Pidgeon

Investor

Dan Reed

Managing Director

Vik Sasi

Associate

Stephen Todres

Senior Associate

Past deals in Life and Health Insurance

Ledgebrook

Seed Round in 2022
Ledgebrook is a technology-driven managing general agent (MGA) focused on modernizing specialty insurance for wholesale brokers. The company provides a streamlined quoting experience through its API-powered platform, which utilizes artificial intelligence for risk assessment and data-driven decision-making. By eliminating manual processes and lengthy underwriting delays, Ledgebrook enables brokers to secure competitive pricing and access a diverse range of specialty products, ultimately helping them close deals more efficiently and enhance their client portfolios. Led by experienced professionals from the insurance industry, Ledgebrook aims to evolve into a globally diversified reinsurer, leveraging modern technology to reshape the insurance landscape.

Sana Benefits

Series B in 2022
Sana Benefits, Inc. is an insurance provider that specializes in offering health benefit packages tailored for small and medium-sized businesses as well as individuals. Founded in 2017 and headquartered in Austin, Texas, the company provides a range of plans that include medical, dental, vision, telemedicine, mental wellness, physical wellness, and maternity care. Sana Benefits focuses on delivering simplified insurance solutions at transparent prices while emphasizing quality customer service. The company serves a diverse clientele, including employers, members, brokers, and healthcare providers.

Branch

Series C in 2022
Branch Financial, Inc. is an insurance agency based in Columbus, Ohio, founded in 2017 by Steve Lekas and Joe Emison. The company specializes in home and auto insurance, offering a range of products including renters and umbrella insurance, which can be added to auto policies. Utilizing advanced technology, Branch streamlines the process of bundling home and auto insurance online, aiming to enhance accessibility and affordability for its customers. By leveraging community resources, Branch seeks to transform the insurance landscape, making it easier for individuals to obtain necessary coverage.

Pendella

Seed Round in 2022
Pendella, LLC is a virtual portal that connects businesses with a variety of health insurance providers to create tailored employee benefit programs. Established in 2018 and based in Fort Myers, Florida, Pendella offers solutions that encompass employee benefits, income protection plans, and human resources support. The platform allows businesses to receive multiple insurance quotes, compare options, and efficiently manage the implementation of group insurance programs. Additionally, Pendella's technology facilitates a streamlined online purchasing experience for individual life and disability insurance, utilizing artificial intelligence to automate underwriting and eliminate the need for medical exams. This innovative approach helps businesses and their employees access affordable insurance options quickly and easily.

Sana Benefits

Series A in 2021
Sana Benefits, Inc. is an insurance provider that specializes in offering health benefit packages tailored for small and medium-sized businesses as well as individuals. Founded in 2017 and headquartered in Austin, Texas, the company provides a range of plans that include medical, dental, vision, telemedicine, mental wellness, physical wellness, and maternity care. Sana Benefits focuses on delivering simplified insurance solutions at transparent prices while emphasizing quality customer service. The company serves a diverse clientele, including employers, members, brokers, and healthcare providers.

Branch

Series B in 2021
Branch Financial, Inc. is an insurance agency based in Columbus, Ohio, founded in 2017 by Steve Lekas and Joe Emison. The company specializes in home and auto insurance, offering a range of products including renters and umbrella insurance, which can be added to auto policies. Utilizing advanced technology, Branch streamlines the process of bundling home and auto insurance online, aiming to enhance accessibility and affordability for its customers. By leveraging community resources, Branch seeks to transform the insurance landscape, making it easier for individuals to obtain necessary coverage.

Clearcover

Series D in 2021
Clearcover, Inc. is a digital car insurance provider headquartered in Chicago, Illinois, founded in 2016. The company offers an online platform that enables customers to obtain automobile insurance at competitive rates. Clearcover employs an API-first approach to streamline the insurance process, allowing for an intuitive and efficient quote experience. By leveraging advanced technology and minimizing traditional advertising expenses, Clearcover is able to pass savings onto its customers while providing comprehensive coverage options. The company sells its insurance products both through agents and directly online, catering to a wide range of customer needs.

Turtlemint

Series D in 2020
Turtlemint is an online insurance platform that identifies and purchases appropriate insurance policies for consumers. It aims to “demystify” insurance by explaining the jargon in a simple way and providing smart tools to help a user make the right choice. From search to purchase, the entire process can be completed online in just a few clicks. The company offers car insurance, bike insurance, health insurance, and term life insurance. It was founded in 2015 and is based in Mumbai, Maharashtra, India.

Branch

Series A in 2020
Branch Financial, Inc. is an insurance agency based in Columbus, Ohio, founded in 2017 by Steve Lekas and Joe Emison. The company specializes in home and auto insurance, offering a range of products including renters and umbrella insurance, which can be added to auto policies. Utilizing advanced technology, Branch streamlines the process of bundling home and auto insurance online, aiming to enhance accessibility and affordability for its customers. By leveraging community resources, Branch seeks to transform the insurance landscape, making it easier for individuals to obtain necessary coverage.

Clearcover

Series C in 2020
Clearcover, Inc. is a digital car insurance provider headquartered in Chicago, Illinois, founded in 2016. The company offers an online platform that enables customers to obtain automobile insurance at competitive rates. Clearcover employs an API-first approach to streamline the insurance process, allowing for an intuitive and efficient quote experience. By leveraging advanced technology and minimizing traditional advertising expenses, Clearcover is able to pass savings onto its customers while providing comprehensive coverage options. The company sells its insurance products both through agents and directly online, catering to a wide range of customer needs.

Clearcover

Series B in 2019
Clearcover, Inc. is a digital car insurance provider headquartered in Chicago, Illinois, founded in 2016. The company offers an online platform that enables customers to obtain automobile insurance at competitive rates. Clearcover employs an API-first approach to streamline the insurance process, allowing for an intuitive and efficient quote experience. By leveraging advanced technology and minimizing traditional advertising expenses, Clearcover is able to pass savings onto its customers while providing comprehensive coverage options. The company sells its insurance products both through agents and directly online, catering to a wide range of customer needs.

One

Series B in 2017
One, Inc. is a technology company that specializes in developing cloud-based software solutions for property and casualty insurers. Founded in 2012 and headquartered in Folsom, California, the company offers a comprehensive software suite known as InsureOne, which includes policy management, payment processing, enterprise efficiency management, and customer relationship management, among other features. Additionally, One, Inc. provides a digital payments platform designed to enhance retention, reduce administrative costs, and improve data security while ensuring compliance. This platform integrates multi-channel digital communications with electronic payment processing, facilitating a seamless experience for premium and claims payments. Serving a diverse clientele that includes agencies, carriers, and managing general agents, One, Inc. manages billions of dollars in transactions annually, positioning itself as a rapidly growing player in the insurance technology sector.

CoverHound

Series C in 2015
CoverHound, Inc., operating as CoverHound Insurance Solutions, is a technology company based in San Francisco, California, that provides a comparison shopping platform for car insurance. Founded in 2010, the company connects consumers with a range of national insurance carriers and local agents, allowing them to compare accurate rates and find policies that meet their specific needs. CoverHound emphasizes transparency by offering personalized quotes and smart recommendations, ensuring consumers can make informed decisions without the risk of spam or privacy concerns. The platform enables users to easily search for, compare, and purchase auto and property insurance, streamlining the process of obtaining insurance coverage.

CoverHound

Series B in 2015
CoverHound, Inc., operating as CoverHound Insurance Solutions, is a technology company based in San Francisco, California, that provides a comparison shopping platform for car insurance. Founded in 2010, the company connects consumers with a range of national insurance carriers and local agents, allowing them to compare accurate rates and find policies that meet their specific needs. CoverHound emphasizes transparency by offering personalized quotes and smart recommendations, ensuring consumers can make informed decisions without the risk of spam or privacy concerns. The platform enables users to easily search for, compare, and purchase auto and property insurance, streamlining the process of obtaining insurance coverage.

Plum

Seed Round in 2014
Plum focuses on enhancing everyday experiences through innovative design and technology, aiming to transform traditional practices into more user-friendly solutions. With a commitment to precision and care in product development, the company seeks to improve daily living without imposing on users. Plum Life, a branch of the business, specializes in revolutionizing the life insurance sector by merging the personal touch of an advisor with the convenience of online transactions. Its agent-only digital platform simplifies the life insurance process, encompassing quoting, application, and issuance, thus providing a seamless and efficient experience for both agents and customers. By integrating modern technology with personalized service, Plum Life aspires to redefine the life insurance landscape.
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