Appier

Appier is a technology company providing an AI-powered platform to brands and retailers to help increase customer engagement. The company makes it easy for businesses to use artificial intelligence to grow and succeed in a cross-screen era. It also offers a platform that facilitates real-time bidding and programmatic media buying, artificial intelligence, data, and cross-screen targeting solutions. Appier also provides deep learning to help publishers and brands discover new audiences for their products. Appier’s products help retailers retain customers and advertisers understand and capitalize on consumer tendencies, predicting user behavior using its AI platform. The company uses a technology known as automated machine learning that enables clients to better target users without the hassle of hiring specialized AI engineers. Appier serves around 1,000 global brands and agencies from offices in 14 markets across Asia, including Taipei, Singapore, Kuala Lumpur, Tokyo, Osaka, Sydney, Ho Chi Minh City, Manila, Hong Kong, Mumbai, New Delhi, Jakarta, Seoul, and Bangkok. It was founded in 2012 and is headquartered in Taipei, Taiwan.

Taisuke Nishikawa

Vice President of Strategic Finance

3 past transactions

BotBonnie

Acquisition in 2021
BotBonnie provides content design, marketing kits, data analysis, broadcasts and remarketing, and automation chatbox features. They also provide counseling and omnichannel customer service.

Emotion Intelligence

Acquisition in 2019
Emotion Intelligence, Inc. (Emotion intelligence abbreviation “emin”) is company performs “congnitive emotional interaction design” by analyzing unconscious and subconscious human behaviors and interprets the subtleties of human emotions. The analysis methods are based on academic fields such as cognitive science and behavioral economics. The "technology that understands emotions" perceives human emotions in order to predict behavioral changes.Emotional Intelligence studies these emotions based on human unconscious behavior, thereby establishing a method for estimating the flow of the emotional changes. Emotions inferred from human actions are captured in a machine that utilizes such technology for obtaining feedback from human responses. Through this method, the human being and the machine perform a bi-directional interaction that they have designed in their system. This includes the process and framework they call "interaction design." This technology has begun to evolve in the area of E-commerce. It can be applied to all fields of business, and has established a design and trial method.

QGraph

Acquisition in 2018
QGraph is a SEGMENT-OF-ONE Marketing Automation platform for the Mobile era. It lets you send BEAUTIFUL and Hyper-Personalized messages to your users across channels - Push & In-App Notifications, Web Push Notifications, Email & SMS. At QGraph, we believe Great User Experiences can be created only when DESIGN meets DATA. Hence, we have created some of the most beautiful custom push notification formats that leverage the data captured by our SDKs. Our SDKs are the most lightweight and require minimal developer effort.
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