Apple Core Holdings

Apple Core Holdings, established in 1995 and based in New York, is a privately held investment firm that engages in various sectors. The company owns and operates hotels and event spaces, while also providing seed capital to hedge funds, venture capital funds, and private equity funds. In addition to its real estate ventures, Apple Core Holdings focuses on making direct investments in early and mid-stage companies across diverse fields, including Internet and mobile technologies, biotechnology, entertainment, cybersecurity, enterprise technology, advertising technology, commerce, and artificial intelligence.

Lawrence Horn

Co-Founder and Senior Partner

Steven Klein

Co-Founder, CEO and Partner

31 past transactions

OpenAds

Seed Round in 2023
OpenAds is an AI-native ad network that generates ads in real-time that adapt to users' interactions with consumer AI services.

Memcyco

Seed Round in 2023
Memcyco provides an AI-driven, cloud-based digital risk protection platform designed to safeguard businesses and their customers from various online threats, including phishing, digital impersonation scams, account takeover fraud, and man-in-the-middle attacks. The platform is distinguished by its real-time victim identification and proactive prevention measures, which enhance visibility into emerging threats. Memcyco’s innovative, agentless technology enables seamless deployment across industries, allowing organizations to detect and respond to digital impersonation attacks promptly. This solution effectively addresses vulnerabilities that other systems may overlook, while also offering personalized authentication services. By minimizing fraud-related losses and bolstering compliance readiness, Memcyco delivers significant value to its clients, achieving a notable return on investment.

Revenue Roll

Venture Round in 2023
Revenue Roll is an innovative company that enhances the effectiveness of online advertising by optimizing retargeting strategies and maximizing revenue per site visitor. It achieves this by identifying high-intent shoppers through its advanced identity network, which can recognize 30-50% of potential buyers. Additionally, Revenue Roll offers an email deliverability platform that improves domain health, ensuring that marketing communications reach inboxes instead of being filtered into spam or promotions. The company partners with over 100 brands, each generating more than $10 million in revenue, including notable names like Caraway and Baby Brezza. With a unique advertising model, Revenue Roll charges clients only when revenue or leads exceed historical performance benchmarks, thereby alleviating concerns about mispriced technology and services. The deliverability platform is capable of optimizing domain health within 30 to 60 days, further supporting clients' marketing efforts.

GO

Series A in 2023
GO is an alternative to car ownership where a new car can be ordered online in minutes.

Joy

Series B in 2022
Joy Life, Inc. is a San Francisco-based company that offers a comprehensive wedding planning portal and application designed to assist users from engagement through to their honeymoon. Founded in 2014, Joy's platform provides tools for organizing wedding details, including customizable checklists, wedding websites, and mobile applications. Users can manage guest lists, send digital or printed invitations, track RSVPs, and link gift registries. The application also fosters interaction among wedding guests by allowing photo sharing and comments on a private timeline. Additionally, Joy offers features for sending custom notifications and messages, enabling a seamless planning experience for couples and their wedding parties.

Velotix

Seed Round in 2022
Velotix operates an AI-driven data protection and access permissions platform designed to enhance data governance while minimizing security risks for regulated enterprises. By automating policy management at scale, Velotix enables organizations to securely orchestrate access to data, ensuring that the right individuals have the appropriate access at the right time for legitimate purposes. The platform provides real-time data insights and compliance management services, particularly tailored for the financial markets, allowing enterprises to execute advanced compliance validation and effectively manage data authorization. In a landscape marked by complex privacy regulations, Velotix aims to mitigate the risks of violations and fines, thereby facilitating greater business agility.

Lynk

Seed Round in 2022
Lynk is a payment and card issuance solution platform that helps companies reduce processing fees and increase customer loyalty.

nGrow.ai

Seed Round in 2022
nGrow.ai is a low-code platform specializing in push notification marketing, designed to enhance revenue generation for mobile applications and games. Launched in November 2021, the company utilizes an AI-driven tool that enables clients to achieve up to 30% incremental revenue growth through effective management of application push notifications. nGrow.ai offers scalable services comprised of various micro-services, which facilitate the efficient handling of marketing campaigns in the push notifications channel, similar to automated marketing solutions provided by major platforms like Google and Facebook. With a daily output of 150 million notifications, nGrow.ai leverages the expertise of its founders, who possess over eight years of experience in merging AI technology with marketing across numerous applications. The company is supported by notable investors from Y Combinator, as well as former executives from Dropbox and Google.

Split

Venture Round in 2022
Split helps influencers share affiliate links that actually convert by enabling them to "split" affiliate commissions with their followers. Split's platform helps influencers create and share double-sided affiliate links called "SplitLinks." These consumer-friendly "SplitLinks" perform much better than regular affiliate links because they contain an embedded incentive, which encourages clickers to complete purchases.

Lunchbox Technologies

Series B in 2022
Lunchbox Technologies Inc. is a company that specializes in providing digital ordering solutions tailored for restaurants. Founded in 2018 and headquartered in New York, it offers a comprehensive platform that enables restaurants to create applications, websites, and kiosk ordering systems. The tools provided by Lunchbox Technologies allow restaurants to develop customizable digital ordering experiences, enhancing customer engagement and streamlining the ordering process. By integrating various features such as app and web ordering, the company aims to help restaurants maintain a strong connection with their brand while improving operational efficiency.

Revenue Roll

Pre Seed Round in 2022
Revenue Roll is an innovative company that enhances the effectiveness of online advertising by optimizing retargeting strategies and maximizing revenue per site visitor. It achieves this by identifying high-intent shoppers through its advanced identity network, which can recognize 30-50% of potential buyers. Additionally, Revenue Roll offers an email deliverability platform that improves domain health, ensuring that marketing communications reach inboxes instead of being filtered into spam or promotions. The company partners with over 100 brands, each generating more than $10 million in revenue, including notable names like Caraway and Baby Brezza. With a unique advertising model, Revenue Roll charges clients only when revenue or leads exceed historical performance benchmarks, thereby alleviating concerns about mispriced technology and services. The deliverability platform is capable of optimizing domain health within 30 to 60 days, further supporting clients' marketing efforts.

Roomie

Pre Seed Round in 2022
Roomie is a company that specializes in making residential interiors shoppable by utilizing a marketplace centered on to-scale 3D models of apartments. This innovative approach allows tenants and their families to easily customize their living spaces by dragging and dropping items into the virtual model before purchasing a complete bundle. This streamlined process ensures that everything is ready and waiting upon arrival, enhancing the overall shopping and fulfillment experience. Additionally, Roomie offers affordable and sustainable mattresses designed for comfort and support, which can be purchased or rented. This service addresses the challenges faced by students regarding the purchase, movement, and storage of bulky furniture.

Vendo

Pre Seed Round in 2022
Vendo operates a SaaS-based platform designed to streamline the development of eCommerce marketplaces. It provides a comprehensive solution that automates various aspects of marketplace operations, including vendor onboarding, product synchronization, payment processing, order fulfillment, and seller payouts across multiple countries. Businesses can quickly establish their own multi-brand marketplaces without the need for significant upfront investment or extensive technical resources. Vendo offers a catalog of brands for immediate sale and allows businesses to invite additional brands. The platform supports omnichannel sales, enabling product integration into websites, emails, social media, and mobile applications. Additionally, Vendo provides white-glove support, handling merchandising, customer service, and analytics, which allows businesses to focus on engaging their audience. The entire marketplace can be launched in 14 days or less, making it a rapid solution for generating eCommerce revenue.

Rebuy Engine

Seed Round in 2021
Rebuy is an omnichannel personalization platform designed to enhance the online shopping experience by increasing sales and conversions. It offers an automated, data-driven solution that enables merchants to implement upselling, cross-selling, and personalized product recommendations through its API. By utilizing prebuilt personalization workflow objects or creating custom workflows, merchants can significantly improve their online store's performance. Rebuy integrates with various popular e-commerce applications, such as ReCharge, Klaviyo, and Yotpo, supporting a range of innovative brands. The platform focuses on transforming user interactions into revenue-generating actions, allowing e-commerce sellers to boost order values and improve customer retention through tailored user experiences and conversion tracking.

Geneyx

Seed Round in 2021
Geneyx is a biotechnology company focused on improving genetic analysis and promoting precision medicine through innovative technologies. By collaborating with physicians and hospital laboratories globally, Geneyx aims to address the challenges of undiagnosed and untreated diseases. The company has developed an artificial intelligence-based analytics platform that enhances the interpretation of genomic data, providing clinicians with accurate and rapid diagnoses. This platform allows for an end-to-end approach to secure genetic data, significantly increasing diagnostic yield and reducing turnaround times to mere minutes. Through its efforts, Geneyx seeks to empower the healthcare community with advanced tools that support drug discovery and the development of novel therapeutics.

Smarty

Pre Seed Round in 2021
Smarty is an artificial intelligence company that specializes in developing an application platform for day planning and task management. The company offers an online scheduling tool designed to automate and streamline various tasks, primarily focusing on business-related activities. Smarty's AI personal assistant assists users in scheduling meetings, making introductions, and arranging travel for out-of-town engagements. The platform ensures that all critical and sensitive information is managed securely and privately, providing users with a comprehensive solution for their organizational needs.

Elastio

Seed Round in 2020
Elastio is a developer of a cloud-native data protection platform designed to safeguard cloud applications from various threats, including ransomware, application failures, and data errors. The platform utilizes application-aware ScaleZ storage, which features inline active ransomware intelligence, enabling businesses to protect and recover applications to a last known clean state. Elastio’s solution offers integrated tools for fast, application-specific backups and automated scanning for malware, ensuring rapid recovery from incidents. The platform supports both agentless and lightweight agent architectures, allowing for easy deployment and integration into existing continuous integration and continuous deployment (CI/CD) pipelines. By providing continuous protection and recovery assurance, Elastio helps organizations mitigate risks, reduce downtime, and protect their reputations, ultimately facilitating faster application deployments and enhancing operational resilience.

superwise.ai

Seed Round in 2020
Superwise.ai Ltd is a company based in Tel Aviv-Yafo, Israel, founded in 2019, that specializes in developing an artificial intelligence performance management system. Its AI Assurance platform empowers business and operational teams to oversee the health of their AI environments by offering real-time monitoring, predictive intelligence, and automatic handling. The platform features capabilities such as AI performance management, bias detection, explainability, and comprehensive analytics, facilitating extensive monitoring and metric analysis. This enables data science teams to maintain optimal performance levels for AI models in production, ensuring that clients can effectively manage and enhance their AI systems.

StackState

Venture Round in 2019
StackState is an observability platform that offers a unique topology-powered solution for managing dynamic IT environments. It utilizes a high-performance, versioned graph database to track the changing relationships among various components, providing a comprehensive and real-time map of an enterprise's IT landscape. This innovative approach combines topology data with telemetry and trace data, enabling organizations to efficiently identify and address performance and stability issues across container-based, cloud-native, and hybrid systems. The platform features automated root cause analysis and employs machine learning to provide early warnings of potential outages. Leading enterprises, including Accenture, KPN, Vodafone, Danske Bank, and AXA, utilize StackState to enhance their observability capabilities and operational efficiency, ultimately improving system availability and reducing mean time to repair.

FieldPulse

Seed Round in 2019
FieldPulse offers a mobile business management software tailored for service trade contractors, including HVAC, electrical, and specialty contractors. The software simplifies the transition from traditional pen-and-paper methods to a digital platform, enabling users to effectively manage various aspects of their business. Key features include customer information management, job tracking, invoicing, scheduling, and dispatching. Additionally, FieldPulse provides tools for estimating and marketing, helping contractors enhance their visibility and secure repeat business. By streamlining operations, FieldPulse supports service companies in growing and efficiently managing their enterprises.

Concourse Labs

Seed Round in 2019
Concourse Labs, founded in 2017 and based in New York, develops a cloud governance solution that facilitates enterprise digital transformation by automating governance processes. Its platform enables organizations to accelerate their migration to the cloud while ensuring the protection of data and control of risks. The application automates the establishment and monitoring of controls, identity management, and cloud usage data, thereby enhancing observability, verification, and audit capabilities. Key features include automated security and compliance verification, continuous control verification, and testing of infrastructure-as-code. By providing these tools, Concourse Labs helps enterprises modernize their governance frameworks and operate safely and efficiently at cloud scale.

PolyPid

Series E in 2018
PolyPid Ltd. is a clinical-stage biopharmaceutical company based in Petach Tikva, Israel, specializing in the development of innovative drug delivery systems using its proprietary Polymer-Lipid Encapsulation Matrix (PLEX) technology. Founded in 2008, PolyPid focuses on creating products that enable controlled and prolonged release of active pharmaceutical ingredients (APIs) for various healthcare applications. The company's flagship products include D-PLEX, designed to prevent and treat surgical site infections, and BONYPID, which addresses bone-related infections through antibiotic-eluting granules and substitutes. PolyPid's technology allows for localized administration of drugs with pre-determined release rates, optimizing treatment regimens across different therapeutic areas. Additionally, the company is exploring other product candidates, including OncoPLEX for potential intra-tumoral therapy.

Bonobo AI

Seed Round in 2018
Bonobo AI is a Tel Aviv-based platform established in 2017, specializing in marketing automation and behavioral insights for conversational human-machine interactions. The company focuses on analyzing customer interactions across various channels, consolidating fragmented data to provide actionable insights. By leveraging artificial intelligence, Bonobo AI enables organizations to enhance their understanding of customer behavior, facilitating improved relationships and personalized experiences. The platform aims to drive customer satisfaction and loyalty by providing tools that support conversion, retention, and upselling efforts throughout the customer journey.

Life Biosciences

Series A in 2018
Life Biosciences is a biotechnology company focused on developing drug therapies aimed at promoting longevity and treating age-related diseases. The company's approach addresses the systemic breakdown of the body due to aging, targeting the eight pathways of age-related decline. By considering health decline as an interconnected process rather than a collection of isolated issues, Life Biosciences seeks to empower senior citizens to combat various age-related conditions, ultimately striving to extend healthy life spans.

Reflectiz

Seed Round in 2018
Reflectiz is a cybersecurity company that offers a platform designed to help online businesses manage third-party privacy and security risks. Its innovative solution enables the use of third-party and open-source applications while maintaining website security. Reflectiz's platform provides comprehensive monitoring and detection of vulnerabilities across first, third, and fourth-party applications within an online ecosystem. It allows businesses to gain complete visibility over potential threats and effectively prioritize and remediate risks and compliance issues. The solution operates remotely, requiring no installation or setup, which facilitates immediate activation and ongoing protection against client-side threats. This approach empowers businesses to grow their online presence without compromising security.

Siemplify

Seed Round in 2016
Siemplify Ltd. is a provider of a comprehensive security operations platform designed to enhance the efficiency of security analysts and teams. Founded in 2015 and headquartered in New York, the company focuses on simplifying threat analysis and response through its advanced platform, which integrates security orchestration, automation, and contextual investigation. By utilizing profiling algorithms, the platform identifies and prioritizes critical alerts, while visualization techniques present threats as interactive storylines, streamlining the investigation process. Its graph analytics capabilities consolidate data from various internal and external sources, creating a cohesive view of security incidents. Siemplify's approach aims to reduce the complexity of security operations, enabling teams to react more swiftly to threats, ultimately fostering a culture of continuous improvement in security operations centers.

PlainID

Seed Round in 2015
PlainID Ltd. is a technology company based in Tel Aviv-Yafo, Israel, that specializes in developing an advanced Authorization Platform designed for identity and access management. Established in 2014, the company provides a policy-based access control solution that streamlines authorization processes into a single point of decision and control, applicable across cloud, mobile, and legacy applications. This platform simplifies the management of access control policies, allowing enterprises to effectively govern and protect their digital assets against identity-related security threats. PlainID's scalable solution utilizes a graph database to meet the evolving demands of enterprise growth, positioning itself as a modern alternative to traditional role-based and attribute-based authorization systems.

Socure

Seed Round in 2014
Socure Inc. is a provider of digital identity verification solutions, focusing on real-time identity authentication through its Socure ID+ platform. This predictive analytics platform utilizes artificial intelligence and machine learning to authenticate identities by analyzing a multitude of online and offline data sources, including email, phone numbers, addresses, IP addresses, and social media profiles. Socure's offerings include Aida, an AI-driven bot for validating digital identities, Docv, an omnichannel document verification solution, and Sigma Synthetic Fraud, which tackles synthetic identity fraud. The company addresses the needs of various sectors, including software, consulting, and financial firms, through compliance initiatives such as customer identification programs, know your customer requirements, and anti-money laundering measures. Founded in 2012 and headquartered in New York, Socure has established partnerships with key industry players to enhance its service delivery.

Drizly

Seed Round in 2014
Drizly is an online alcohol marketplace that provides a wide selection of beer, wine, and spirits, along with related products such as mixers and garnishes. Founded in 2012 and headquartered in Boston, Massachusetts, the company enables consumers of legal drinking age to conveniently order alcoholic beverages through its platform, benefiting from on-demand delivery and shipping options. Drizly partners with retailers across 235 markets, allowing them to enhance their visibility and reach new customers by bringing their inventory online. This collaboration not only helps retailers diversify their business but also provides valuable market insights to drive sales growth.

Zeno Media

Seed Round in 2011
ZenoMedia is a leading audio streaming platform that specializes in live-streaming radio stations and broadcasts, with a focus on multicultural content. The company provides innovative programmatic tools and services that enable broadcasters to schedule live shows, embed stations or podcasts on various platforms using customizable players, and gain insights into listener demographics and behaviors. This technology facilitates seamless interactions between presenters and audiences worldwide, allowing for high-quality live streams and effective audience engagement. ZenoMedia's commitment to delivering the necessary tools and creative solutions enhances the broadcasting experience, helping broadcasters potentially monetize their content while reaching diverse listeners globally.
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