Apple

Apple, established in 1976, is a multinational corporation renowned for designing, manufacturing, and selling a wide array of consumer electronics, computer software, and online services. Its product portfolio includes the iconic iPhone, iPad, Mac computers, Apple Watch, AirPods, and a suite of services such as the App Store, Apple Music, iCloud, and Apple TV+. Apple operates a global retail network of Apple Stores and sells its products through various channels, including online, third-party carriers, and resellers. The company is celebrated for its innovative approach, having pioneered the graphical user interface in personal computers and consistently delivering cutting-edge technology. Apple's headquarters are located in Cupertino, California.

Marshal Allshouse JD

Director

Jason Barlia

Market Director

Cynthia Bowman

Vice President, Inclusion and Diversity Chief

Tim Cook

CEO

Eddy Cue

Senior Vice President of Services

Lisa Jackson

Vice President of Environment and Policy and Social Initiatives

Justin Joung

Partner Development Executive

Tim Millet

Senior Director Platform Architecture

Hugh Reynolds

Director, Simulation, SPG

Jeffrey E. Williams

COO

Past deals in Photography

Pixelmator

Acquisition in 2024
Pixelmator is a developer of an image-editing application tailored for Mac and iPad users, focusing on delivering professional editing tools within an intuitive design. The application features a modern single-window interface and offers a comprehensive suite of painting and editing tools, including options for sketching, drawing, and retouching images. Users can apply color enhancements, fix blemishes, and utilize various effects to elevate their pictures. With the integration of advanced technologies like Core Image and OpenGL, Pixelmator leverages the Mac's video card for efficient image processing. It is notable for being the first commercial image editor on Mac to fully support the WebP image format, and it incorporates machine learning to enhance its editing capabilities, allowing users to modify or revert individual changes throughout their workflow.

Xnor.ai

Acquisition in 2020
Xnor.ai, founded in 2016 and based in Seattle, Washington, specializes in developing machine learning software models that enable advanced artificial intelligence capabilities on edge devices. Its platform allows companies to execute complex deep learning algorithms locally on various devices, including mobile phones, drones, and wearables. This innovative approach enhances data privacy, reduces reliance on internet connectivity, and lowers power consumption, all while maintaining high performance and accuracy. Xnor.ai's technology is applicable across multiple sectors, including aerospace, automotive, retail, photography, and consumer electronics, facilitating sophisticated analytics and functionalities such as machine vision and speech recognition directly on resource-constrained devices. In early 2020, Xnor.ai became a subsidiary of Apple Inc.

Linx Imaging

Acquisition in 2015
Utilizing state-of-the-art multi aperture imaging technology that combines innovative image processing, advanced sensor and optics technology, our cameras set new standards for image quality parameters such as low light performance, HDR, refocusing, color fidelity, shutter lag and more… LinX cameras are significantly smaller than any camera on the market today, leading the way to DSLR performance in slim handsets. The LinX cameras not only capture 2D images but also acquire very accurate depth information of the complete scene. We allow Apps to freely use the 3D information captured by our camera to achieve amazing new features such as the ability to refocus an image after it has been captured, measurement of the true dimensions of objects, 3D object modeling and real time background replacement for video calls.

SnappyLabs

Acquisition in 2014
SnappyLabs is all about hand-crafted beautiful mobile- and web-apps that are innovative to the core. SnappyCam, for example, is the fastest smart-phone camera on earth, capable of ultra-high resolution photography at unbelievable high speeds.
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