Applied Data Finance

Applied Data Finance, LLC, operating as Personify Financial, specializes in providing loans to less-than-prime borrowers in the United States. Founded in 2014 and based in San Diego, California, the company has developed a platform that leverages advanced data science and machine learning to assess the credit risk of non-prime borrowers. This allows them to offer consumer loans and credit facilities to individuals who typically cannot access traditional financing options. Additionally, Applied Data Finance has created an Institutional Whole Loan Platform, which facilitates institutional investors in purchasing loans originated through its proprietary predictive analytics. This approach positions the company as a crucial link between underbanked consumers and capital markets.