AppLift

Bidstalk is a mobile advertising platform that facilitates real-time trading of mobile ads through algorithmic solutions. Founded in January 2014 and headquartered in Singapore, with an office in Bangalore, India, the company aims to empower advertisers and mobile app publishers by enhancing their advertising campaigns and inventory monetization. Bidstalk offers a personalized white-label demand-side platform (DSP) that attracts advertisers by allowing them to engage effectively with targeted consumers. The company leverages innovative technologies, including real-time bidding and pixel-tracking, to optimize the mobile advertising experience. With a focus on relevance, flexibility, and transparency, Bidstalk is committed to continuous innovation in its platforms and features to better serve its clients. The founding team comprises experienced professionals from major companies in the tech and marketing sectors, bringing a wealth of knowledge to the mobile advertising industry.

Appiris is a mobile marketing platform established in January 2014, focusing on user acquisition for non-gaming verticals such as e-commerce, travel, and classifieds. Founded by Hitfox Group members Stefan Benndorf and Hugo Gersanois, the platform aims to acquire high-value users for mobile applications on a performance-based model. Appiris optimizes client campaigns by leveraging metrics related to lifetime value and return on investment, ensuring high-quality user engagement. Its approach not only enhances the effectiveness of marketing campaigns but also delivers significant scale, benefiting a diverse array of clients across various industries. Additionally, appiris provides media partners with high effective cost per mille (eCPMs) through strong conversion rates and valuable offers.

PubNative is a mobile monetization platform that assists app publishers in optimizing their revenue strategies through flexible advertising units. The company employs a native-first approach and utilizes proprietary cross-format optimization technology alongside mobile header bidding solutions. This enables mobile publishers to enhance their programmatic advertising revenue while maintaining a positive user experience. With a focus on meeting individual monetization needs, PubNative's platform makes the ad revenue process more efficient, ultimately improving performance and driving revenue for publishers. Headquartered in Berlin, PubNative has additional offices in San Francisco, New York, Seoul, Beijing, and Bangalore.