AppLift

Applift GmbH is a mobile games marketing platform that connects game publishers and developers with traffic sources, facilitating user acquisition solutions for mobile games on iOS and Android platforms. Founded in 2012 and based in Berlin, Germany, the company also has offices in San Francisco, New York City, and Seoul. Applift offers a range of customizable advertising units, such as PlayAds SDK for interactive ads and Mobile Widget for monetizing website traffic. Its services extend beyond mobile game developers to include device manufacturers, mobile operators, and media publishing businesses. Through its Mobile Journey Advertising solution, Applift enables app advertisers to engage with target audiences, acquire new users, and re-engage existing ones. The platform allows marketers to programmatically manage their campaigns, ensuring effective targeting and conversion of users in a mobile-first environment. Applift GmbH operates as a subsidiary of blockescence plc as of June 2019.

3 past transactions

Bidstalk

Acquisition in 2015
Bidstalk empower mobile businesses to trade mobile ads algorithmically in real time. At Bidstalk, their mission is to power advertisers and mobile app publishers to do more with their advertising campaigns and ad spaces, respectively. A technology-first company, they look to augment the way mobile advertising is currently approached. They are committed to building the most powerful and pioneering mobile advertising solutions—to help brands engage with highly targeted consumers, and to enable mobile app developers to monetize their inventory in a smarter manner. You will find them relentless in their innovation—be it on their platforms, core features, or even how they help their customers, advertisers and publishers, engage with each other—as they experiment with new, innovative technology such as RTB, pixel-tracking, and native ads. Their core values—relevance, lexibility, and transparency—come from their intrinsic understanding of the mobile advertising industry, and help them focus on offering you the very best to maximize your mobile ad strategies. Their unique proposition, a highly personalized white-label DSP solution is among the key things that draws advertisers to them. Founded in January 2014, Bidstalk is headquartered in Singapore with an office in Bangalore, India, as well. A privately held company, Bidstalk has been founded by an experienced, passionate team of techies and marketers. Before launching Bidstalk, the core team has worked in large international organizations like Airpush, Google, Amazon, Sonus, IBM & Cisco.

appiris

Acquisition in 2015
appiris is a mobile marketing platform focusing on non Gaming verticals. Founded in Jan 2014 by Hitfox Group, Stefan Benndorf and Hugo Gersanois, appiris is a platform for acquiring high-value users for mobile applications on a pure performance basis. The campaigns of customers are optimized based on LTV and ROI metrics. Key benefits for appiris's clients comprise the high-quality and scale through the sophisticated optimization and delivery approach. appiris works for a broadly diversified client base from industry segments such as E-Commerce, Classifieds, Travel and other transaction-based business models. For its media partners, apploop delivers high eCPMs through high conversion rates and high-quality offers

PubNative

Seed Round in 2014
PubNative is a mobile monetization platform that enables app publishers to execute and enhance their revenue strategy through flexible ad units. With its native-first approach, proprietary cross-format optimization technology and mobile header bidding solution, PubNative enables mobile publishers to maximize their programmatic advertising revenue. The company is headquartered in Berlin with offices in San Francisco, New York, Seoul, Beijing and Bangalore.
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