AppsFlyer

AppsFlyer Ltd. is a mobile app measurement platform that assists app developers, brands, and advertising agencies in optimizing their mobile customer acquisition strategies through a real-time dashboard. Founded in 2011 and headquartered in Herzliya, Israel, with additional offices worldwide, AppsFlyer integrates with numerous media partners, allowing advertisers to manage and evaluate their mobile promotional campaigns across various sources, including paid and organic channels. The platform offers a range of solutions, such as Ad Revenue Attribution, enabling mobile publishers to assess the lifetime value of users by considering multiple revenue sources, and Protect360, a robust fraud protection service. AppsFlyer is committed to enhancing customer privacy while delivering exceptional user experiences, empowering thousands of creators and technology partners to foster meaningful customer relationships through advanced analytics, deep linking, and engagement tools.