Archetype Ventures

Archetype Ventures, established in 2006 and headquartered in Tokyo, Japan, is a venture capital firm focusing on seed and early-stage investments in B2B technology startups. The company supports the growth and sustainability of these businesses, primarily in Asia and the Americas, across sectors such as information technology, healthcare, financial services, and emerging technologies like AI/ML, deep tech, and sustainability.

Shumpei Fukui

Managing Partner

Shibuki Iyoku

Principal

Hirokazu Kitahara

Partner

Kyohei Mukaigawa

Partner and Investor

Satoshi Nakamura

Senior Associate

Miki Nomura

Principal

Past deals in Japan

Autify

Series B in 2024
Autify, Inc. is a Tokyo-based company founded in 2016 that specializes in artificial intelligence-driven software testing automation. Its flagship product, Autify No Code, enables users to create automated end-to-end tests for applications without requiring programming skills. The platform is designed to address the challenges of automation testing by monitoring user interface changes and automatically updating affected test scenarios with each software release. Additionally, Autify has introduced Zenes, an AI tool that simplifies the creation of software tests by allowing users to interact with an AI agent to generate tests based on product documentation. The platform also offers features such as cross-browser testing, email testing, local replay, service integration, and parallel execution, which help quality assurance teams enhance productivity and accuracy while expediting the delivery of high-quality software.

Revorn

Seed Round in 2024
Revorn Co., Ltd. is a Tokyo-based company specializing in odor sensing solutions and fragrance artificial intelligence. Utilizing its proprietary 'iinioi AI' technology, Revorn develops products like odor sensors and various software applications that address odor-related issues and needs. Their offerings include consultation services that range from identifying odor problems to crafting tailored solutions. The company aims to redefine the scent experience and foster a rich scent culture by transforming odors into actionable information. Through internally developed sensors and IoT devices, Revorn provides clients with insights into a wide array of fragrances, enhancing their understanding and interaction with the olfactory environment.

FLUX

Series B in 2023
FLUX Inc. is a company that specializes in developing digital marketing solutions aimed at optimizing the online customer experience. Founded in 2018 and based in Shibuya-ku, Japan, FLUX offers a range of products, including the FLUX Header Bidding Solution, which enhances advertising revenue by fostering fair competition among advertisers. Additionally, the FLUX LTV Analytics tool utilizes statistics and machine learning to analyze customer data, allowing businesses to predict customer lifetime value with limited data sets. The company's Digital Experience Platform (DXP) further empowers online businesses by personalizing interactions across all digital touchpoints through its proprietary digital identification technology.

Techtouch

Series B in 2023
Techtouch, Inc. is a Tokyo-based company founded in 2018 that specializes in developing TechTouch, a digital transformation platform designed to improve operational efficiency for businesses. Its software provides an intuitive website user manual by overlaying explanatory guidance directly onto existing web systems through a browser plug-in and server-side integration. This approach allows for real-time navigation assistance, minimizing the challenges associated with complex system operations. By enhancing system education for employees and promoting better utilization of web resources, Techtouch aims to reduce operational burdens and streamline business processes.

Spacely

Venture Round in 2022
Spacely, Inc. is a cloud software company based in Tokyo, Japan, that specializes in the creation and editing of virtual reality (VR) content. Founded in 2013 and previously known as 3D Stylee until its rebranding in 2018, Spacely offers an intuitive platform that allows users to manage VR web content using photos captured with 360-degree cameras. The software caters to various industries, including real estate, tourism, and retail, enabling businesses to develop their own VR services through an application programming interface (API). By simplifying the VR content creation process, Spacely aims to provide a seamless experience for users looking to engage audiences through immersive digital experiences.

Autify

Series A in 2021
Autify, Inc. is a Tokyo-based company founded in 2016 that specializes in artificial intelligence-driven software testing automation. Its flagship product, Autify No Code, enables users to create automated end-to-end tests for applications without requiring programming skills. The platform is designed to address the challenges of automation testing by monitoring user interface changes and automatically updating affected test scenarios with each software release. Additionally, Autify has introduced Zenes, an AI tool that simplifies the creation of software tests by allowing users to interact with an AI agent to generate tests based on product documentation. The platform also offers features such as cross-browser testing, email testing, local replay, service integration, and parallel execution, which help quality assurance teams enhance productivity and accuracy while expediting the delivery of high-quality software.

Galapagos Japan

Series A in 2021
Galapagos Co., Ltd. is a Tokyo-based company founded in 2009, specializing in AI-driven design and application development services. The firm provides solutions such as AIR Design, which focuses on marketing creative, and development services for mobile applications on iPhone and Android platforms. Galapagos aims to enhance the effectiveness of marketing technology by utilizing its platform to produce high-quality videos quickly and efficiently. The company supports its clients throughout the entire process, from planning and design to development and operation, thereby helping them achieve successful outcomes in a competitive application market.

FLUX

Series A in 2021
FLUX Inc. is a company that specializes in developing digital marketing solutions aimed at optimizing the online customer experience. Founded in 2018 and based in Shibuya-ku, Japan, FLUX offers a range of products, including the FLUX Header Bidding Solution, which enhances advertising revenue by fostering fair competition among advertisers. Additionally, the FLUX LTV Analytics tool utilizes statistics and machine learning to analyze customer data, allowing businesses to predict customer lifetime value with limited data sets. The company's Digital Experience Platform (DXP) further empowers online businesses by personalizing interactions across all digital touchpoints through its proprietary digital identification technology.

Techtouch

Series A in 2020
Techtouch, Inc. is a Tokyo-based company founded in 2018 that specializes in developing TechTouch, a digital transformation platform designed to improve operational efficiency for businesses. Its software provides an intuitive website user manual by overlaying explanatory guidance directly onto existing web systems through a browser plug-in and server-side integration. This approach allows for real-time navigation assistance, minimizing the challenges associated with complex system operations. By enhancing system education for employees and promoting better utilization of web resources, Techtouch aims to reduce operational burdens and streamline business processes.

Galapagos Japan

Seed Round in 2020
Galapagos Co., Ltd. is a Tokyo-based company founded in 2009, specializing in AI-driven design and application development services. The firm provides solutions such as AIR Design, which focuses on marketing creative, and development services for mobile applications on iPhone and Android platforms. Galapagos aims to enhance the effectiveness of marketing technology by utilizing its platform to produce high-quality videos quickly and efficiently. The company supports its clients throughout the entire process, from planning and design to development and operation, thereby helping them achieve successful outcomes in a competitive application market.

SmarTrial

Seed Round in 2020
Activaid Inc. is a Tokyo-based company that operates a social data platform specifically designed for patients with inflammatory bowel disease (IBD). Founded in 2018 by Yasuaki Hasebe, the platform facilitates information exchange among patients, enabling them to support one another within their community. Additionally, Activaid's platform plays a crucial role in gathering data that can aid in the development of new drugs and assist in matching patients with suitable clinical trials. Ultimately, the company aims to enhance medical treatment for individuals affected by IBD.

FLUX

Seed Round in 2019
FLUX Inc. is a company that specializes in developing digital marketing solutions aimed at optimizing the online customer experience. Founded in 2018 and based in Shibuya-ku, Japan, FLUX offers a range of products, including the FLUX Header Bidding Solution, which enhances advertising revenue by fostering fair competition among advertisers. Additionally, the FLUX LTV Analytics tool utilizes statistics and machine learning to analyze customer data, allowing businesses to predict customer lifetime value with limited data sets. The company's Digital Experience Platform (DXP) further empowers online businesses by personalizing interactions across all digital touchpoints through its proprietary digital identification technology.

HiCustomer

Series A in 2019
HiCustomer Co., Ltd., founded in 2017 and based in Tokyo, Japan, specializes in developing customer analysis tools for software as a service (SaaS) operators. The company offers a customer success management platform that calculates customer health scores and identifies withdrawal signs based on usage data. By aggregating customer information, including usage status, communication history, and sales data, HiCustomer enables organizations to enhance customer relationships and improve customer lifetime value (LTV). This platform acts as a valuable resource for customer success teams, helping them to optimize their strategies and drive business growth.

Autify

Seed Round in 2019
Autify, Inc. is a Tokyo-based company founded in 2016 that specializes in artificial intelligence-driven software testing automation. Its flagship product, Autify No Code, enables users to create automated end-to-end tests for applications without requiring programming skills. The platform is designed to address the challenges of automation testing by monitoring user interface changes and automatically updating affected test scenarios with each software release. Additionally, Autify has introduced Zenes, an AI tool that simplifies the creation of software tests by allowing users to interact with an AI agent to generate tests based on product documentation. The platform also offers features such as cross-browser testing, email testing, local replay, service integration, and parallel execution, which help quality assurance teams enhance productivity and accuracy while expediting the delivery of high-quality software.

Techtouch

Seed Round in 2019
Techtouch, Inc. is a Tokyo-based company founded in 2018 that specializes in developing TechTouch, a digital transformation platform designed to improve operational efficiency for businesses. Its software provides an intuitive website user manual by overlaying explanatory guidance directly onto existing web systems through a browser plug-in and server-side integration. This approach allows for real-time navigation assistance, minimizing the challenges associated with complex system operations. By enhancing system education for employees and promoting better utilization of web resources, Techtouch aims to reduce operational burdens and streamline business processes.

Hubble Japan

Venture Round in 2019
Hubble Japan is a company that specializes in developing cloud-based software for the management and storage of legal documents. Founded in 2016 and headquartered in Tokyo, the company offers a platform that facilitates the exchange, management, and sharing of legal documents for organizations of all sizes and industries. Hubble's software integrates with various electronic signing services, including CloudSign and DocuSign, allowing for seamless document processing. The platform is designed to automatically organize and manage document histories, track changes, and revert to previous versions, thereby enhancing productivity and reducing legal and contract-related friction. Hubble Japan aims to streamline the document management process with user-friendly features that cater to the needs of its clients.

Spacely

Series A in 2019
Spacely, Inc. is a cloud software company based in Tokyo, Japan, that specializes in the creation and editing of virtual reality (VR) content. Founded in 2013 and previously known as 3D Stylee until its rebranding in 2018, Spacely offers an intuitive platform that allows users to manage VR web content using photos captured with 360-degree cameras. The software caters to various industries, including real estate, tourism, and retail, enabling businesses to develop their own VR services through an application programming interface (API). By simplifying the VR content creation process, Spacely aims to provide a seamless experience for users looking to engage audiences through immersive digital experiences.

Trajectory

Venture Round in 2019
Trajectory, Ltd. is a Tokyo-based company established in 2018 that specializes in the research and development of control systems for unmanned aerial vehicles (UAVs). The company has created an AI Traffic Control system that facilitates fully autonomous navigation for drones. Its innovative technology allows for the automated generation of flight routes for multiple UAVs, enabling simultaneous deployment and operation. By providing clients with a safe and accessible environment for UAV usage, Trajectory aims to address various operational challenges associated with unmanned aircraft.

HiCustomer

Seed Round in 2018
HiCustomer Co., Ltd., founded in 2017 and based in Tokyo, Japan, specializes in developing customer analysis tools for software as a service (SaaS) operators. The company offers a customer success management platform that calculates customer health scores and identifies withdrawal signs based on usage data. By aggregating customer information, including usage status, communication history, and sales data, HiCustomer enables organizations to enhance customer relationships and improve customer lifetime value (LTV). This platform acts as a valuable resource for customer success teams, helping them to optimize their strategies and drive business growth.

Spacely

Seed Round in 2018
Spacely, Inc. is a cloud software company based in Tokyo, Japan, that specializes in the creation and editing of virtual reality (VR) content. Founded in 2013 and previously known as 3D Stylee until its rebranding in 2018, Spacely offers an intuitive platform that allows users to manage VR web content using photos captured with 360-degree cameras. The software caters to various industries, including real estate, tourism, and retail, enabling businesses to develop their own VR services through an application programming interface (API). By simplifying the VR content creation process, Spacely aims to provide a seamless experience for users looking to engage audiences through immersive digital experiences.

LeapMind

Series B in 2017
LeapMind Inc. is a Tokyo-based company founded in 2012 that specializes in hardware architecture and platforms for deep learning applications. The company focuses on making deep learning technology compact and accessible, particularly within the evolving Internet of Things (IoT) sector. LeapMind has developed its own algorithms and innovative chip architectures that enhance the accuracy of neural network models while reducing the computational complexity necessary for implementation in small computing environments. This approach enables the use of advanced deep learning capabilities in devices with limited power and memory, facilitating advancements in both the IoT and robotics industries.

Mazrica

Series A in 2017
Mazrica, Inc. is a Tokyo-based company established in 2015 that specializes in designing and developing an online business support platform. The company offers a sales force automation and customer relationship management software called "Senses," which enhances organizational performance by tracking sales opportunities and managing centralized information. In addition to its software solutions, Mazrica provides business consulting services, particularly focusing on infrastructure projects. The platform incorporates artificial intelligence to assist clients in improving their organizational intelligence and addressing common challenges in personalization. By combining technology with consulting, Mazrica aims to foster a more creative and fulfilling work environment for sales organizations.

Alphaus

Series A in 2017
Alphaus, Inc., established in 2015 and headquartered in Tokyo, Japan, specializes in cloud application lifecycle management and automation solutions. The company offers three key products: Wave, a cloud-based AWS management solution; Ripple, a billing management tool for MSPs and resellers; and Ocean, a cloud-based lifecycle management application. Alphaus, under the leadership of founder Wayland Zhang, aims to simplify and automate cloud operations, making them more accessible to businesses. The company is an AWS Advanced Technology Partner and its SaaS product, Alphaus Cloud, helps AWS, Azure, and Google Cloud partners, as well as user enterprises, understand, allocate, and optimize complex cloud spend.

Exmedio

Venture Round in 2017
Exmedio, a Japanese health technology startup founded in 2014 and based in Konan-shi, specializes in developing diagnosis assistance technology for healthcare professionals. As a subsidiary of Mynavi Corporation since 2019, Exmedio focuses on creating software and IT services that facilitate communication among doctors, enhancing the quality of medical care. The company provides telemedicine services, enabling patients to consult specialists online regarding skin and eye diseases. By leveraging internet-based network systems, Exmedio aims to improve medical support tools and streamline the diagnostic process, ultimately benefiting the healthcare industry.

TVISION INSIGHTS

Venture Round in 2016
TVISION INSIGHTS Co. Ltd. is a Tokyo-based company that specializes in media research for television, focusing on measuring and analyzing the effects of TV commercials and programs. Established in 2015, the company employs advanced human body recognition technology to assess "viewing quality," capturing unique data on TV viewing habits in living rooms. This innovative approach allows TVISION to collect and analyze information that is not readily available elsewhere, creating a distinctive data set. The company has expanded its operations globally, with additional offices in Boston and New York, and continues to grow rapidly by addressing challenges in various markets while striving to unlock the full potential of television.

Bespoke

Seed Round in 2016
Bespoke Inc., based in Tokyo, is a prominent developer of artificial intelligence technology focused on enhancing multilingual guest services. The company offers easy access to information, local recommendations, and tailored solutions through its products, notably including Bebot, an internationally recognized AI concierge. Bespoke's AI platform utilizes chatbots to facilitate real-time customer engagement and measurement software, which allows hotels and airports to provide efficient concierge services in multiple languages. The company has established partnerships with well-known clients, serving users from over 100 countries, such as major hotel chains and international airports.

LeapMind

Series A in 2016
LeapMind Inc. is a Tokyo-based company founded in 2012 that specializes in hardware architecture and platforms for deep learning applications. The company focuses on making deep learning technology compact and accessible, particularly within the evolving Internet of Things (IoT) sector. LeapMind has developed its own algorithms and innovative chip architectures that enhance the accuracy of neural network models while reducing the computational complexity necessary for implementation in small computing environments. This approach enables the use of advanced deep learning capabilities in devices with limited power and memory, facilitating advancements in both the IoT and robotics industries.

ABEJA

Series B in 2016
ABEJA, Inc. is a Japanese company that specializes in artificial intelligence software tailored for retailers and manufacturers. Founded in 2012 and based in Minato-Ku, the company offers a cloud-based platform that integrates advanced technologies such as IoT, big data, and deep learning. ABEJA's services encompass data collection, analysis, automation, simulation, and visualization, enabling sophisticated analyses and optimized solutions across various industries, particularly in retail, manufacturing, and infrastructure. The platform supports the entire machine learning and deep learning pipeline, facilitating development, deployment, and ongoing operations to drive digital transformation for its clients.

Mazrica

Seed Round in 2016
Mazrica, Inc. is a Tokyo-based company established in 2015 that specializes in designing and developing an online business support platform. The company offers a sales force automation and customer relationship management software called "Senses," which enhances organizational performance by tracking sales opportunities and managing centralized information. In addition to its software solutions, Mazrica provides business consulting services, particularly focusing on infrastructure projects. The platform incorporates artificial intelligence to assist clients in improving their organizational intelligence and addressing common challenges in personalization. By combining technology with consulting, Mazrica aims to foster a more creative and fulfilling work environment for sales organizations.

Welmo

Seed Round in 2016
Welmo Inc., established in 2013 and headquartered in Tokyo, Japan, specializes in AI-driven services for the care and welfare industry. The company's primary offering is MILMO, Japan's largest welfare service platform, which connects users with necessary resources. Additionally, Welmo provides CPA (Care Plan Assistant), an AI-powered tool that assists care coordinators in creating care plans for elderly individuals, using advanced technologies like Natural Language Processing. The company also operates educational facilities, UNICO, focusing on education for disabled children. Welmo aims to streamline care processes, reduce costs, and enhance accessibility to information, ultimately improving the quality of life for those in need.

Xica

Series B in 2016
Xica Co., Ltd. is a Tokyo-based company specializing in applied data science and information technology systems. Founded in February 2012, it focuses on the development of tools and consulting services aimed at enhancing marketing effectiveness. Xica is known for MAGELLAN, a leading Marketing Mix Modeling tool in Japan that supports over 200 major brands. This tool enables clients to quantify the impact of both offline and online advertising campaigns by integrating and analyzing promotional data. By automating and visualizing complex data, Xica helps advertisers optimize their marketing strategies without requiring extensive analytical expertise.

Alphaus

Seed Round in 2015
Alphaus, Inc., established in 2015 and headquartered in Tokyo, Japan, specializes in cloud application lifecycle management and automation solutions. The company offers three key products: Wave, a cloud-based AWS management solution; Ripple, a billing management tool for MSPs and resellers; and Ocean, a cloud-based lifecycle management application. Alphaus, under the leadership of founder Wayland Zhang, aims to simplify and automate cloud operations, making them more accessible to businesses. The company is an AWS Advanced Technology Partner and its SaaS product, Alphaus Cloud, helps AWS, Azure, and Google Cloud partners, as well as user enterprises, understand, allocate, and optimize complex cloud spend.

TVision

Seed Round in 2015
TVision is an audience measurement company that specializes in providing detailed insights into viewer engagement with television content. Founded in 2014 and headquartered in New York City, with additional offices in Boston and Tokyo, TVision offers second-by-second, person-level data that reveals who is watching, what they are watching, and the level of attention being paid to both linear and streaming television. This data is crucial for advertisers, agencies, networks, streaming providers, and other data platforms, as it enables them to make informed media decisions, assess performance, create compelling content, and benchmark against competitors. By delivering real-time performance metrics, TVision helps its clients enhance advertising effectiveness and efficiency.

Welmo

Seed Round in 2015
Welmo Inc., established in 2013 and headquartered in Tokyo, Japan, specializes in AI-driven services for the care and welfare industry. The company's primary offering is MILMO, Japan's largest welfare service platform, which connects users with necessary resources. Additionally, Welmo provides CPA (Care Plan Assistant), an AI-powered tool that assists care coordinators in creating care plans for elderly individuals, using advanced technologies like Natural Language Processing. The company also operates educational facilities, UNICO, focusing on education for disabled children. Welmo aims to streamline care processes, reduce costs, and enhance accessibility to information, ultimately improving the quality of life for those in need.

Chikyu

Venture Round in 2015
Chikyu Inc. is a Tokyo-based company that specializes in providing cloud-based marketing support software. Its offerings include customer management, sales negotiation management, and data analysis, designed to enhance productivity in various job tasks. The software enables users to gather information on business negotiations and generate sales forecasts, facilitating more effective customer interactions and decision-making processes. Through its innovative platform, Chikyu aims to streamline workflows and improve overall efficiency for its clients.

Xica

Series B in 2015
Xica Co., Ltd. is a Tokyo-based company specializing in applied data science and information technology systems. Founded in February 2012, it focuses on the development of tools and consulting services aimed at enhancing marketing effectiveness. Xica is known for MAGELLAN, a leading Marketing Mix Modeling tool in Japan that supports over 200 major brands. This tool enables clients to quantify the impact of both offline and online advertising campaigns by integrating and analyzing promotional data. By automating and visualizing complex data, Xica helps advertisers optimize their marketing strategies without requiring extensive analytical expertise.

LeapMind

Seed Round in 2014
LeapMind Inc. is a Tokyo-based company founded in 2012 that specializes in hardware architecture and platforms for deep learning applications. The company focuses on making deep learning technology compact and accessible, particularly within the evolving Internet of Things (IoT) sector. LeapMind has developed its own algorithms and innovative chip architectures that enhance the accuracy of neural network models while reducing the computational complexity necessary for implementation in small computing environments. This approach enables the use of advanced deep learning capabilities in devices with limited power and memory, facilitating advancements in both the IoT and robotics industries.

ABEJA

Seed Round in 2014
ABEJA, Inc. is a Japanese company that specializes in artificial intelligence software tailored for retailers and manufacturers. Founded in 2012 and based in Minato-Ku, the company offers a cloud-based platform that integrates advanced technologies such as IoT, big data, and deep learning. ABEJA's services encompass data collection, analysis, automation, simulation, and visualization, enabling sophisticated analyses and optimized solutions across various industries, particularly in retail, manufacturing, and infrastructure. The platform supports the entire machine learning and deep learning pipeline, facilitating development, deployment, and ongoing operations to drive digital transformation for its clients.

Compath Me

Seed Round in 2014
Compath Me, Inc. is a software developer based in Tokyo, Japan, founded in 2012. The company specializes in creating mobile applications designed for parents to manage and share photos of their children. Its flagship product, KiDDY, allows users to take and upload photos, add titles and comments, and create personalized albums. The application facilitates easy sharing of these memories with family members, enhancing the experience of preserving and celebrating moments in children’s lives. KiDDY is available for download on both the App Store and Google Play, making it accessible to a wide audience of users.

Datasection

Venture Round in 2014
Datasection is a social big data company that provides various big data analysis tools for its clients. It specializes in marketing research, data provision and processing, image analysis, overseas SNS, and data utilization and optimization. Datasection was founded in 2000.

Xica

Series A in 2014
Xica Co., Ltd. is a Tokyo-based company specializing in applied data science and information technology systems. Founded in February 2012, it focuses on the development of tools and consulting services aimed at enhancing marketing effectiveness. Xica is known for MAGELLAN, a leading Marketing Mix Modeling tool in Japan that supports over 200 major brands. This tool enables clients to quantify the impact of both offline and online advertising campaigns by integrating and analyzing promotional data. By automating and visualizing complex data, Xica helps advertisers optimize their marketing strategies without requiring extensive analytical expertise.

Xica

Series A in 2014
Xica Co., Ltd. is a Tokyo-based company specializing in applied data science and information technology systems. Founded in February 2012, it focuses on the development of tools and consulting services aimed at enhancing marketing effectiveness. Xica is known for MAGELLAN, a leading Marketing Mix Modeling tool in Japan that supports over 200 major brands. This tool enables clients to quantify the impact of both offline and online advertising campaigns by integrating and analyzing promotional data. By automating and visualizing complex data, Xica helps advertisers optimize their marketing strategies without requiring extensive analytical expertise.

Datasection

Venture Round in 2009
Datasection is a social big data company that provides various big data analysis tools for its clients. It specializes in marketing research, data provision and processing, image analysis, overseas SNS, and data utilization and optimization. Datasection was founded in 2000.
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