Armada Ventures

Armada Ventures is a London-based advisory and investment firm focused on early-stage, rapidly growing Enterprise SaaS businesses that originated in the UK. The firm specializes in B2B technology companies, providing both financial support and strategic guidance to help these enterprises scale effectively. By concentrating on this niche market, Armada Ventures aims to foster innovation and growth within the technology sector, supporting companies as they navigate the challenges of early and mid-stage development.

Jonathan Laughton

Principal

13 past transactions

Carvolution

Series D in 2022
Carvolution AG is a car subscription service based in Bern, Switzerland, that provides an alternative to traditional vehicle purchasing and leasing. Founded in 2017, the company offers a fully digital platform where customers can select their desired car and pay a fixed monthly fee. This fee encompasses all essential costs such as vehicle registration, taxes, insurance, maintenance, and tires, excluding only gasoline or charging expenses. By streamlining the car ownership experience, Carvolution removes the complexities and inflexibilities associated with traditional leasing and ownership, allowing consumers to enjoy the convenience of a subscription model without long-term commitments.

Carvolution

Series C in 2021
Carvolution AG is a car subscription service based in Bern, Switzerland, that provides an alternative to traditional vehicle purchasing and leasing. Founded in 2017, the company offers a fully digital platform where customers can select their desired car and pay a fixed monthly fee. This fee encompasses all essential costs such as vehicle registration, taxes, insurance, maintenance, and tires, excluding only gasoline or charging expenses. By streamlining the car ownership experience, Carvolution removes the complexities and inflexibilities associated with traditional leasing and ownership, allowing consumers to enjoy the convenience of a subscription model without long-term commitments.

Carvolution

Series B in 2019
Carvolution AG is a car subscription service based in Bern, Switzerland, that provides an alternative to traditional vehicle purchasing and leasing. Founded in 2017, the company offers a fully digital platform where customers can select their desired car and pay a fixed monthly fee. This fee encompasses all essential costs such as vehicle registration, taxes, insurance, maintenance, and tires, excluding only gasoline or charging expenses. By streamlining the car ownership experience, Carvolution removes the complexities and inflexibilities associated with traditional leasing and ownership, allowing consumers to enjoy the convenience of a subscription model without long-term commitments.

Volo Commerce

Venture Round in 2017
Volo Commerce Limited specializes in providing software and artificial intelligence solutions tailored for companies seeking to streamline their online sales processes. The company's flagship product, eSellerPro, is a comprehensive business management system that automates various tasks including inventory management, product listing, sales order processing, and customer communications. By offering tools that facilitate selling across multiple online channels such as Amazon, eBay, and web stores like Magento and Shopify, Volo Commerce helps businesses enhance their operational efficiency and reduce costs. In addition to its software solutions, the company provides training, support, and consultancy services to assist clients in maximizing their e-commerce potential. Founded in 1996 and based in Cheltenham, United Kingdom, Volo Commerce has evolved significantly since its inception, reflecting its commitment to enabling multichannel sellers to navigate the complexities of online retail effectively.

Cloud.IQ

Venture Round in 2017
Cloud.IQ Limited offers a conversion rate optimization platform specifically designed for e-commerce businesses. Founded in 2005 and headquartered in London, with an additional office in Sydney, the company provides tools to enhance site performance and improve customer retention. Its platform includes features such as siteAnalyser for performance analysis, visitCapture for new visitor data collection, and exitCapture for capturing email opt-ins. Additionally, Cloud.IQ offers basketReminder to address customer drop-off during the purchase journey, targetMail for personalized email campaigns, and cartRecovery to recover lost sales. The platform also includes analyticsIQ for campaign optimization and A/B Testing for evaluating campaign effectiveness. By leveraging real-time data analytics, Cloud.IQ aims to help e-commerce businesses convert more online sales and retain customers throughout the buying process.

Cloud.IQ

Series A in 2017
Cloud.IQ Limited offers a conversion rate optimization platform specifically designed for e-commerce businesses. Founded in 2005 and headquartered in London, with an additional office in Sydney, the company provides tools to enhance site performance and improve customer retention. Its platform includes features such as siteAnalyser for performance analysis, visitCapture for new visitor data collection, and exitCapture for capturing email opt-ins. Additionally, Cloud.IQ offers basketReminder to address customer drop-off during the purchase journey, targetMail for personalized email campaigns, and cartRecovery to recover lost sales. The platform also includes analyticsIQ for campaign optimization and A/B Testing for evaluating campaign effectiveness. By leveraging real-time data analytics, Cloud.IQ aims to help e-commerce businesses convert more online sales and retain customers throughout the buying process.

Vizibl

Seed Round in 2014
Vizibl is a digital procurement platform that focuses on enhancing supplier collaboration and innovation processes for enterprise organizations. The platform provides a range of features, including collaboration tools, task and issue management, and event scheduling, all designed to streamline the management of supplier relationships. By aligning suppliers and partners around shared business objectives, Vizibl helps organizations pursue sustainability goals, identify new revenue opportunities, and develop innovative products and solutions. Trusted by major companies across various industries such as pharmaceuticals, oil and gas, fast-moving consumer goods, and communications, Vizibl connects businesses and their suppliers globally, fostering a more effective and valuable ecosystem for all stakeholders involved.

Idio

Series A in 2014
Idio Ltd. is a company that specializes in demand orchestration, offering a platform designed to enhance engagement and accelerate demand for B2B enterprises. Founded in 2006 and based in London, with an additional office in New York, Idio’s platform utilizes Content Intelligence to analyze consumer behavior and predict individual interests, enabling the delivery of tailored experiences across various digital channels. The company's solutions include omnichannel demand generation, web conversation optimization, and email optimization, all aimed at refining and personalizing online content. Idio serves prominent clients such as Intel, Fitch Ratings, and AllianceBernstein, assisting them in navigating marketing complexities and maximizing buyer engagement. In 2017, Idio was recognized as a Breakout Vendor by Forrester Research, further solidifying its position in the market. As of November 2019, Idio operates as a subsidiary of Episerver UK Limited.

The Book of Everyone

Pre Seed Round in 2014
The Book of Everyone Ltd. is a personalized publishing company based in London, UK, with an additional presence in Barcelona. Established in 2013, it operates an online platform that allows users to create customized books and cards for various occasions, including birthdays and anniversaries. The company's offerings include digital, softcover, hardcover, and deluxe editions, each designed to transform special moments into unique keepsakes. The books feature personalized elements such as photographs, illustrations, and interesting facts, making them thoughtful gifts that can be easily shared online. By focusing on personalization, The Book of Everyone has carved out a niche in the gifting market, providing customers with innovative ways to celebrate their relationships.

SafeToNet

Seed Round in 2014
SafeToNet is an AI-driven software designed to protect children on online messaging platforms while ensuring their privacy is maintained. The application helps children make safer online decisions by identifying threats or distress signals in their communications. When a child's safety status changes, the app promptly alerts parents through a Safety Indicator. It also automatically detects and blocks harmful messages and content, such as abuse, aggression, and cyberbullying. By focusing on safeguarding children from violence and antisocial behavior, SafeToNet provides a critical layer of security in the digital landscape, allowing children to navigate social media and networks with greater safety.

Cubed

Seed Round in 2014
Cubed is a dynamic company founded in 2014 and headquartered in Cardiff, United Kingdom. The team comprises two architecture students and an interior design student who collaborate to create innovative furniture and design solutions. By emphasizing the principles of strength, beauty, and usefulness, inspired by the architectural theorist Vitruvius, Cubed aims to produce high-quality, aesthetically pleasing, and functional products. The company also prioritizes sustainability, ensuring that its offerings are produced in Switzerland. In addition to furniture design, Cubed engages in graphic design, creating logos, brochures, and posters. This multifaceted approach allows Cubed to blend creative design with practical application, catering to both the furniture industry and the marketing sector through its insights-driven attribution platform.

Endomag

Series B in 2013
Endomag is a medical technology company focused on enhancing cancer care standards globally. Founded in 2007 as a spin-out from the University of Houston and University College London, the company has developed advanced magnetic sensing technology that aids in minimally invasive surgical guidance. Its key products, including the Sentimag probe, Magseed marker, and Magtrac node marker, are utilized by leading physicians and cancer centers worldwide. Endomag's mission is to help women with breast cancer avoid unnecessary surgeries and achieve better outcomes when surgery is required. Since its inception, the company has assisted over 70,000 women in accessing more precise and less invasive breast cancer care. Headquartered in Cambridge, United Kingdom, Endomag distributes its products across Europe, the Middle East, Africa, and Australasia.

NewVoiceMedia

Venture Round in 2013
NewVoiceMedia Limited is a provider of cloud contact center solutions that enhance customer communications for businesses worldwide. Founded in 1998 and headquartered in Basingstoke, United Kingdom, the company offers a range of services including inbound call center software, mobile and remote working capabilities, and disaster recovery solutions that integrate with existing technologies. NewVoiceMedia’s platform allows organizations to connect various communication channels seamlessly, eliminating the need for costly hardware changes and enabling full integration with customer relationship management (CRM) systems. This empowers businesses to improve their sales and customer service operations while maintaining flexibility in their workforce management. The company serves over 750 clients globally, including notable names such as MobileIron and JustGiving. In 2018, NewVoiceMedia became a subsidiary of Vonage Holdings Corp.
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