Armada Ventures

Armada Ventures is a London-based advisory and investment firm focused on early-stage, rapidly growing Enterprise SaaS businesses that originated in the UK. The firm specializes in B2B technology companies, providing both financial support and strategic guidance to help these enterprises scale effectively. By concentrating on this niche market, Armada Ventures aims to foster innovation and growth within the technology sector, supporting companies as they navigate the challenges of early and mid-stage development.

Jonathan Laughton

Principal

12 past transactions

Carvolution

Series C in 2021
Carvolution is the next-generation mobility services provider reshaping car ownership through its fully digital subscription service.Carvolution makes choosing a new car exciting. As it removes the hassle out of ownership and the inflexibility out of leasing, it enables consumers to choose their dream car as a convenient monthly subscription service instead of a long-term commitment. Their digitally-powered one-stop-shop streamlines everything from insurance to maintenance: saving customers time and money while enabling efficiencies for all connected parties.

Carvolution

Series B in 2019
Carvolution is the next-generation mobility services provider reshaping car ownership through its fully digital subscription service.Carvolution makes choosing a new car exciting. As it removes the hassle out of ownership and the inflexibility out of leasing, it enables consumers to choose their dream car as a convenient monthly subscription service instead of a long-term commitment. Their digitally-powered one-stop-shop streamlines everything from insurance to maintenance: saving customers time and money while enabling efficiencies for all connected parties.

Volo Commerce

Venture Round in 2017
Volo provides an ecommerce platform, a reporting platform and services for multichannel sellers to grow sales on marketplaces like Amazon, eBay and OnBuy, and web stores like Magento, Shopify and Volo.

Cloud.IQ

Venture Round in 2017
Cloud.IQ is an AI platform for e-commerce businesses. They build a profile of the customer and launch email and on-site campaigns to convert them. They provide solutions that optimize marketing and e-commerce.

Cloud.IQ

Series A in 2017
Cloud.IQ is an AI platform for e-commerce businesses. They build a profile of the customer and launch email and on-site campaigns to convert them. They provide solutions that optimize marketing and e-commerce.

Vizibl

Seed Round in 2014
At Vizibl, we put collaboration, innovation and sustainability at the heart of supplier relationships. Our best-in-class digital platform enables enterprise organisations, and their suppliers, to manage every aspect of their relationship more effectively. Whether it’s taking joint action towards ambitious sustainability targets, discovering new revenue streams, or developing innovative products and solutions, Vizibl aligns suppliers & partners around key business goals to deliver mutual value. Recognised by the world’s leading analysts and trusted by giants in pharmaceuticals, oil & gas, FMCG, and communications, the Vizibl platform connects buyers and businesses with their suppliers, on every continent, across the world. Connect your extended ecosystem today; all on one platform, all Vizibl.

Idio

Series A in 2014
Idio makes buyer-centric marketing possible for global B2B enterprises. Idio’s Demand Orchestration platform uses Content Intelligence to predict the interests of every individual, and automatically deliver relevant 1:1 experiences across digital channels. Global leaders including Intel, Fitch Ratings, and AllianceBernstein trust Idio’s AI to maximize buyer engagement and pipeline, whilst handling marketing complexity. Idio is based in London and New York, backed by leading SaaS investors including Notion Capital, Juno Capital and Foresight Group, and in 2017 was named by Forrester Research as a Breakout Vendor.

SafeToNet

Seed Round in 2014
SafeToNet is the AI-powered software that safeguards children across their online messaging platforms, without sacrificing their privacy. The app guides them to make better decisions online, identifies when they are under threat or distress, and sends their parents a Safety Indicator alert when the child’s safety status changes.

The Book of Everyone

Pre Seed Round in 2014
Based in London and Barcelona, The Book of Everyone has positioned itself as a disruptive leader in the personalised publishing market, creating significant revenue generating opportunities.

Cubed

Seed Round in 2014
Cubed, formerly known as VisScore, is a marketing attribution platform based in Cardiff, United Kingdom, founded in 2014. The company specializes in providing enterprise-level attribution solutions at an accessible cost for businesses of all sizes, including small and medium enterprises. Cubed aims to enhance understanding of consumer behavior, enabling clients to make informed decisions based on insights gathered from their marketing activities. The platform's focus is on helping organizations evaluate the effectiveness of their marketing strategies, fostering a more data-driven approach to business growth.

Endomag

Series B in 2013
Endomag is a medical technology company devoted to improving the global standard of cancer care. The company's Sentimag probe, Magseed marker, and Magtrac node marker are already in use by many of the world’s leading physicians and cancer centers. Endomag's goal is to help women with breast cancer avoid surgery when it isn’t needed, and experience better outcomes when it is. As of 2019, the company has already helped 70,000+ women around the world access more precise and less invasive breast cancer care. Founded in 2007 as a spin-out from the University of Houston and the University College London (UCL), Endomag continues to develop its unique clinical platform from its headquarters in Cambridge, United Kingdom. The company sells its products through a network of distributors in Europe, the Middle East, Africa, and Australasia.

NewVoiceMedia

Venture Round in 2013
NewVoiceMedia powers customer connections that transform businesses globally. It provides cloud technology that helps businesses sell more, serve better, and grow faster. NewVoiceMedia joins up all communications channels without expensive, disruptive hardware changes and plugs straight into your CRM for full access to hard-won data. It connects over 750 customers including MobileIron, Lumesse, Vax, JustGiving, and Canadian Cancer Society. The company was founded in 2000 and is headquartered in Basingstoke, Hampshire.
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