Arrowroot Capital

Arrowroot Capital Management is a growth equity firm based in Santa Monica focused on growing, mature, and recurring revenue software businesses. We seek to partner with management to accelerate growth and help guide the company to its ultimate exit. Arrowroot targets equity investments in the range of $5 million to $25 million, and has the flexibility to pursue larger opportunities. Arrowroot's capital is typically deployed to achieve very distinct goals including, but not limited to: – Working capital and growth investment – Liquidity for founders and/or management – Liquidity for previous venture or angel investors – Acquisition capital Arrowroot’s capital is flexible, but investment characteristics generally include: – Minority or majority positions – Board representation – 2 to 4 year hold periods – Highly incentivized management teams; commonly via new option grants – Arrowroot seeks to optimize the investment amount in order to efficiently grow businesses and create healthy capital risk dynamics for founders, current management, and past investors Target Company Characteristics: – $5 million+ revenue run-rate – Strong recurring revenue growth rate – Proven, effective and efficient sales and marketing strategy – Mission-critical, B2B software that typically solves a pain-point in compliance, workflow, security, and/or optimization

Patrick Czuj

Senior Associate

Bradley Ehrlich

Private Equity Analyst

Josh Ham

Associate

Matt Klein

Principal

Michael Magill

Associate

Ashley McConkey

Associate

O'Donnell, Clem

Partner

Oh, Thomas

Principal

Thomas Olivier

MD

Javan Rice

Private Equity Analyst

Matthew Safaii

Founder and Managing Partner

Kareem El Sawy

Founding General Partner

Cole Secor

Vice President

Paige Tippet

Analyst

34 past transactions

Clickatell

Series C in 2022
Clickatell creates a better world through technology, making commerce in chat accessible for everyone, everywhere. Consumers can now connect with brands to find goods and services, make purchases, track orders, and resolve issues with a simple text or chat. Clickatell’s Chat Commerce Platform supports the creation and development of customer relationships in chat-based messaging, engagement, and payment solutions. Its global customers easily manage millions of monthly conversations and transactions, all through chat. No need for cash, phone calls, in-person interactions, or apps, Clickatell is powering the digital commerce transformation. Clickatell is a privately held company headquartered in Silicon Valley, CA with over $18 million in venture capital funding led by Sequoia Capital.

Protecht

Series A in 2022
Protecht provides enterprise risk management software that dynamically manages all their client's risks in a single platform. Risks, compliance, health and safety, internal audit, incidents, and KRIs. Protecht has developed software products across enterprise risk management and Asset and liability management, supported by training, consulting, and advisory.

Appvance.ai

Series C in 2022
Appvance is the leader in generative AI for Software Quality. Its premier product AIQ is an AI-native, unified software quality platform that delivers unprecedented levels of productivity to accelerate digital transformation in the enterprise. Leveraging generative AI and machine learning, AIQ robots autonomously validate all the possible user flows to achieve complete application coverage™. Appvance.ai is headquartered in Santa Clara, California, with offices in Costa Rica and India. Investors in the company include Arrowroot Capital, Javelin Venture Partners, TRI HoldCo, Staenberg Ventures, Social Internet Fund, FundersClub, Three Bridges Ventures and HB Asset Management.

Ayla Networks

Venture Round in 2021
Ayla Networks empowers leading manufacturers by simplifying the inherent complexity of the Internet of Things (IoT), enabling them to turn their products into smart connected systems and transform their businesses to compete in the game-changing world of connectivity. Delivered as a cloud platform-as-a-service (PaaS), Ayla’s Agile IoT platform provides the flexibility and modularity to enable rapid changes to practically any type of device, cloud or app environment. Ayla Networks was named a 2015 Cool Vendor in the Internet of Things by Gartner, Inc. Ayla’s investors include Cisco, the International Finance Corporation, SAIF Partners, Crosslink Capital, Voyager Capital, Linear Venture and SJF Ventures. For more information, visit www.aylanetworks.com. Ayla Networks was founded in 2010 and is based in San Jose, California.

Engage3

Series D in 2021
Engage develops a cloud-based platform that provides product and pricing data and insights. Through data science and analytics, the company assists retailers and brands in improving their pricing performance. The company was founded in 2008 and is headquartered in Davis, California.

Tulip

Series C in 2021
Tulip Retail is the world’s first cloud-based retail platform built exclusively for store associates. It was founded in 2013 by a team of mobile and e-commerce experts who are passionate about shaping the future in-store experience. Dedicated to store associate empowerment, Tulip is bringing the best of online shopping to the selling floor with an intuitive, simple to use mobile app that enables: assisted selling, endless aisle, clienteling, store communications and point of sale. Leading retailers like Saks Fifth Avenue, Kate Spade, Coach, Frye Boots, Bonobos, and Toys”R”Us use Tulip to help them deliver an unparalleled omnichannel shopping experience.

BryterCX

Venture Round in 2021
BryterCX offers complete customer journey management solutions, allowing clients to easily discover journey insights and opportunities. BryterCX's platform IRISTM, which consists of journey mapping, monitoring, analytics, and orchestration technologies, connects an organization's siloed data into a single, omnichannel view and provides actionable insights in near real-time. Customer-focused organizations gain significant competitive advantages thanks to BryterCX.

Marquee Equity

Venture Round in 2021
Introductions to potential investors interested in pursing an investment in a private capital market opportunity.

Sourcepoint

Venture Round in 2020
Sourcepoint is the practical privacy platform trusted by the world's most influential brands. Supporting over 30 billion consumer touchpoints per month, Sourcepoint offers enterprise-grade privacy automation for complex, dynamic compliance challenges. Sourcepoint has offices in New York, Berlin and London. More information at sourcepoint.com.

FiscalNote

Debt Financing in 2020
FiscalNote uses artificial intelligence and big data to deliver immediate predictive analytics of governmental action to pinpoint impact. FiscalNote's flagship platform provides real-time legislative predictive capabilities as well as enterprise collaboration and visualization tools for data on campaign finance, demographics, news, and open data to government relations professionals to help them make faster decisions.

FiscalNote

Venture Round in 2020
FiscalNote uses artificial intelligence and big data to deliver immediate predictive analytics of governmental action to pinpoint impact. FiscalNote's flagship platform provides real-time legislative predictive capabilities as well as enterprise collaboration and visualization tools for data on campaign finance, demographics, news, and open data to government relations professionals to help them make faster decisions.

mParticle

Series D in 2020
mParticle offers a customer data platform that enables businesses to manage and analyze customer data in real time. The platform helps companies gain actionable insights, optimize customer journeys, and enhance engagement through advanced analytics and audience segmentation.

SnapLogic

Series G in 2019
SnapLogic provides a platform for enterprise cloud and big data integration. The company's Intelligent Integration Platform accelerates data and process flow across applications, databases, data warehouses, big data streams, and IoT deployments. Whether on-premises or in the cloud. It also enables the unification of multiple endpoints including SaaS, ERP applications, APIs, data warehouses, big data, and “things” – all on a single platform. Unlike traditional integration software that requires painstaking, hand-crafted coding by teams of developers, SnapLogic’s simple platform enables IT and business users to develop quality, scalable data pipelines that get the right data to the right people at the right time. SnapLogic balances design simplicity with platform power to obtain immediate value. The company's intuitive, cloud-based, self-service software allows for easy snap-and-assemble orchestrations via a drag-and-drop interface, robust enough for developers yet easy to master for citizen integrators.

Fluent Commerce

Series B in 2019
Fluent Order Management: The order management system you can tailor to fit your omnichannel strategy

HammerTech Global

Series A in 2019
HammerTech is a cloud-based, collaborative performance & productivity platform, ensuring safety, quality, and operational efficiency. In 2015, HammerTech was founded to create a safe, zero waste industry that connects every aspect of jobsite safety, quality, and operations... (from people, to machines, and materials.) HammerTech has built a reputation of great service and exceptional software all around Australia. So much so, that we were asked to head to the United States and provide our platform and service to the North American market. Once we landed, we were able to make more connections with construction companies who wanted to streamline their field operations and create operational excellence in their companies, and well, the rest is how we’re building a new chapter in our company history.

ParkHub

Series B in 2019
ParkHub is a Dallas-based technology company that provides software and hardware services for the destination industry. The company's products provide multiple payment options, real-time reporting of parking revenue, support for dynamic pricing, and inventory availability and control. ParkHub leads the industry in integrations with prepaid parking reservation and ticketing providers. Founded by parking industry veteran, George Baker Sr., ParkHub has effectively fast-tracked traditional parking operations into the digital age. For more information, visit parkhub.com.

Agilence

Series D in 2018
Agilence Inc. is the industry leader in Next-Generation Exception-Based Reporting solutions for Retail Loss Prevention and Operations. Agilence develops Retail 20/20™, an intelligent store-level reporting solution that provides visibility into daily store operations to reduce fraud and increase efficiency. It was founded in 2006 and headquartered in Mount Laurel, New Jersey.

SocialChorus

Series C in 2018
Agility is the greatest advantage in the modern marketplace. Enterprises that can’t adapt quickly can’t win. So we’ve made it our mission to help companies act proactively and react rapidly to achieve their business goals. The SocialChorus FirstUp platform is the communications backbone of the enterprise, enabling organizations to reach every employee–from the front line to the C-suite—with targeted information at the right time, in the right place and in the right language. At the same time, it unifies the digital workplace, giving workers personalized access to all the systems, resources and applications they need to do their jobs. Employees get a simplified workflow that helps them be more productive, while companies get enterprise-wide analytics and valuable intelligence on their workforce. That’s why the world’s largest employers, like Amazon, Ford and ABInBev, choose SocialChorus to move their business forward.

ClickFox

Series D in 2018
ClickFox is the market leader in journey analytics and the only specialized journey solution certified in Hadoop. With over a decade of expertise monetizing the world’s largest customer interaction sources, we have proven success transforming big data into connected, dynamic journeys delivering billions in incremental revenue, operational efficiencies, NPS and C-SAT improvements to our clients.

KeyedIn Solutions

Series C in 2018
Minneapolis, Minnesota-based KeyedIn Solutions™ was founded by veteran ERP industry executives to transform the traditional enterprise software systems market through a suite of integrated business applications delivered on a true SaaS platform and a consulting organization rich in business, industry and IT expertise. KeyedIn SaaS Solutions replace rigid, on-premise enterprise systems with more agile, feature-rich and cost-effective integrated business applications that scale to any size environment. With applications developed in .NET for its ubiquitous nature and deployed via the Cloud using a true SaaS model, integrated business applications from KeyedIn represent the next generation of enterprise systems for specialized vertical and micro-markets. The KeyedIn Consulting Group provides strategic and tactical consulting services around existing or planned systems, helping organizations achieve a strong return on their IT investment and realize a true business advantage in their market. Whether engaged independently, or in conjunction with the company’s leading-edge technology platform, the KeyedIn Consulting Group delivers results for a wide range of businesses and industry types worldwide. This winning combination of industry expertise and transformative technology has positioned KeyedIn Solutions for rapid growth. Customers look to KeyedIn Solutions for innovative, integrated business applications and results-driven consulting services delivered with integrity and a laser-focus on their needs.

Leadspace

Series C in 2017
Leadspace provides a B2B Customer Data Platform for Sales and Marketing that find and convert ideal customers through accurate, personalized engagement across all channels. By combining customers’ 1st party data with 3rd party data coverage, intent signals, and Artificial Intelligence, Leadspace provides a 360-degree view of customers and prospects and can recommend the marketing and sales activities to pursue.

Cygilant

Venture Round in 2017
Cygilant is a provider of cyber security-as-a-service to mid-sized organizations. Acting as an extension of our customers’ IT teams, Cygilant provides continuous security operations based on best-of-breed technology at a fraction of the cost of alternate solutions.

Hookit

Series C in 2017
Hookit is a sponsorship analytics and valuation platform for sports. It helps brands maximize their sponsorship investments while empowering athletes, teams, leagues, and federations to prove and increase their value to sponsors. Hookit developed the first, most trusted standard in the global marketplace that effectively measures $5B per month of previously unknown sponsorship value that brands receive from athletes, teams, leagues, venues, and events in social and digital media. Now actively tracking nearly 500,000 sports entities across the largest social and digital media platforms, Hookit has become a must-have tool for digitally-focused, forward-thinking companies like Major League Soccer, Soccer United Marketing, Canadian Olympic Team, Monster Energy, GoPro, McLaren Honda F1, Kantar Media, Liverpool FC, PGA European Tour, and World Surf League, who use Hookit’s platform to drive increased ROI on their sponsorships. Hookit was founded in 2001 and is headquartered in San Diego, California.

Evergage

Series C in 2017
Only Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics with customer data, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience. Personalization is the future of digital marketing, and we believe it should be easy for marketers – without the need for developers or IT – to understand their audiences and respond in real time with the most engaging experiences and the most relevant recommendations. Our customers delight their visitors, prospects and customers every day, building valuable relationships that lead to greater revenues and customer loyalty. Evergage has delivered personalized experiences to more than 2 billion web visitors and users of over 150 organizations, including Academy Sports+Outdoors, Endurance International Group, Intuit, Publishers Clearing House, Rue La La, Zumiez and more. Founded in 2010 and based in Somerville, MA, Evergage is a two-time winner in the Golden Bridge Awards, Stevie American Business Awards, Best in Biz Awards and MITX Awards; a two-time BostInno “50 on Fire” finalist; and a TechCrunch Disrupt finalist.

ICIX

Series D in 2017
Active Transparency. Brand Protection. Customer Trust. ICIX helps the retail industry’s leading companies collaborate across trading partner networks to achieve Active Transparency. Our solutions enable companies to safeguard consumers, protect their brand, and build trust - all while improving margins. More than 20,000 businesses actively connect on the ICIX network, including 3 of the top 10 U.S. retailers and the top 100 food suppliers. ICIX customers include Walmart, Nike, Target, Hanesbrands, US Foods, Diageo, Wakefern and Restoration Hardware.

Mednet

Venture Round in 2016
Mednet is a healthcare technology company specializing in eClinical solutions designed for the global life sciences community. Mednet’s comprehensive eClinical platform improves the efficiency of clinical studies of all types and sizes. Beyond simply electronic data capture (EDC), Mednet’s comprehensive solution set provides the tools required to build and manage all types of clinical research, while adapting to evolving demands and requirements. Pharmaceutical, medical device, biotechnology and Contract Research Organizations (CROs) around the world have trusted Mednet for nearly 20 years to deliver the technology innovation, experience and reliability they need for success.

ServiceAide

Venture Round in 2016
As a leader in the Forrester New Wave for Standalone Chatbots for IT Operations report, ServiceAide is providing the latest AI and Automation innovations to Service and Support Management (ITSM and ESM) for businesses worldwide.

Embotics

Series D in 2016
Embotics® is a global software company that develops and markets Embotics vCommanderTM, a Virtualization and Cloud Management Platform (CMP) that empowers businesses to leverage a comprehensive set of multi-hypervisor virtualization and cloud management capabilities. Embotics vCommander is an easy-to-use, integrated CMP with the fastest time-to-value in the industry—it can be implemented within one hour. It allows mid-sized to large IT organizations to deliver IT-as-a-Service (ITaaS) while continuously monitoring the virtual data center to optimize the automation, deployment and configuration of IT services within private, public and hybrid clouds. After more than seven years in business and hundreds of deployments, Embotics’ patented software has proven itself to be stable, scalable and mature—it enables a pragmatic approach to cloud computing that delivers an immediate ROI. Embotics is headquartered in Ottawa, Canada, with offices in the US and Europe, it also has a growing network of global partners.

Cygilant

Series C in 2016
Cygilant is a provider of cyber security-as-a-service to mid-sized organizations. Acting as an extension of our customers’ IT teams, Cygilant provides continuous security operations based on best-of-breed technology at a fraction of the cost of alternate solutions.

Evergage

Series B in 2016
Only Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics with customer data, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience. Personalization is the future of digital marketing, and we believe it should be easy for marketers – without the need for developers or IT – to understand their audiences and respond in real time with the most engaging experiences and the most relevant recommendations. Our customers delight their visitors, prospects and customers every day, building valuable relationships that lead to greater revenues and customer loyalty. Evergage has delivered personalized experiences to more than 2 billion web visitors and users of over 150 organizations, including Academy Sports+Outdoors, Endurance International Group, Intuit, Publishers Clearing House, Rue La La, Zumiez and more. Founded in 2010 and based in Somerville, MA, Evergage is a two-time winner in the Golden Bridge Awards, Stevie American Business Awards, Best in Biz Awards and MITX Awards; a two-time BostInno “50 on Fire” finalist; and a TechCrunch Disrupt finalist.

Agilence

Series D in 2016
Agilence Inc. is the industry leader in Next-Generation Exception-Based Reporting solutions for Retail Loss Prevention and Operations. Agilence develops Retail 20/20™, an intelligent store-level reporting solution that provides visibility into daily store operations to reduce fraud and increase efficiency. It was founded in 2006 and headquartered in Mount Laurel, New Jersey.

Zift Solutions

Series B in 2015
Zift is the Enterprise Channel Management leader. Our ZiftONE platform enhances channel partner productivity and program profitability by automating sales, marketing, and operational processes all while integrating seamlessly with established systems and infrastructure. ZiftONE delivers all of the capabilities of Partner Relationship Management (PRM), Through Channel Marketing Automation (TCMA), and Channel Learning Management (C-LMS) in a single, innovative platform developed to maximize channel success in today’s rapidly evolving partner landscape. Zift leads the market with the ZiftONE Step-Ahead Innovation Program™ that introduced CAM Co-Pilot™ to optimize sales execution and Zift Open-Access™ to collect and connect data from across your channel.

4tell Solutions

Venture Round in 2014
4tell is a provider of platform technology solutions that optimize the financial, energy & environmental performance of the Built Environment. 4tell's technology platform - iPlan - enables you to take control of portfolio & asset information to realize improved bottom line results.

Mednet

Venture Round in 2014
Mednet is a healthcare technology company specializing in eClinical solutions designed for the global life sciences community. Mednet’s comprehensive eClinical platform improves the efficiency of clinical studies of all types and sizes. Beyond simply electronic data capture (EDC), Mednet’s comprehensive solution set provides the tools required to build and manage all types of clinical research, while adapting to evolving demands and requirements. Pharmaceutical, medical device, biotechnology and Contract Research Organizations (CROs) around the world have trusted Mednet for nearly 20 years to deliver the technology innovation, experience and reliability they need for success.
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