Lumate, LLC is a technology company that specializes in a mobile advertising platform focused on programmatic buying. Founded in 2008 and based in Saint Louis, Missouri, with a satellite office in Rolla, the company offers a range of products designed to enhance audience targeting capabilities for advertisers, ad networks, and media buyers. Its key offerings include AdTrade, a bidding engine that incorporates context into mobile advertising while analyzing user behavior; AdMotive, a self-service portal that allows customization of ad reach; and DataWell, an API and SDK for publishers seeking to monetize audience data. Lumate's platform addresses gaps in the mobile advertising supply chain by leveraging geo-location and real-time bidding technologies, thereby enabling effective engagement with target audiences.
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