ASG

ASG specializes in acquiring, building, and managing vertical software-as-a-service (SaaS) companies that cater to various industries, including legal, government, marketing, real estate, logistics, telecommunications, and hospitality. Unlike traditional venture capital or private equity firms, ASG focuses on long-term investments in both people and businesses. Each acquired company operates independently while benefiting from ASG's shared expertise, resources, and capital. By integrating efficient talent and advanced data analytics, ASG enhances the operational effectiveness of its portfolio companies, enabling clients to gain valuable insights and improve their business efficiency.

Jake Brodsky

Co-Founder

Mark Strauch

Chairman and Co-Founder

41 past transactions

ThinkLP

Acquisition in 2023
ThinkLP is a Loss Prevention and Safety Management software platform that assists organizations in centralizing their data and enhancing team capabilities. Founded in 2010 and headquartered in Waterloo, Ontario, Canada, ThinkLP serves retailers globally by offering tools for incident management, audits, and analytics. The platform features configurable case forms, customizable metric tracking, and complex workflow automation, enabling Loss Prevention professionals to manage their departments more effectively. Additionally, it provides comprehensive reporting and dashboard functionalities, along with full mobile support, to help clients reduce inventory shrink and improve overall safety management through advanced analytics powered by artificial intelligence.

Sierra Interactive

Acquisition in 2022
Sierra Interactive is a real estate technology platform designed to assist agents, teams, and brokers in enhancing their business performance. The company provides a comprehensive suite of services, including IDX websites, lead generation, customer relationship management, and website development. By integrating these services, Sierra Interactive enables real estate professionals to efficiently manage their operations, convert leads, and close deals more effectively. The platform focuses on delivering tools that streamline processes and reduce costs for its clients, ultimately supporting them in achieving greater success in the competitive real estate market.

DoorLoop

Series A in 2022
DoorLoop is a provider of customizable property management software aimed at simplifying the management of real estate portfolios. The platform automates essential functions such as tenant and lease management, rent collection, accounting, and maintenance requests, making it user-friendly and secure. DoorLoop's software also includes tools for listing and marketing vacant properties, screening tenants, offering renters insurance, and automating lease renewals. By integrating these features, the software allows property managers to efficiently handle tenant interactions and streamline operations, ultimately saving time and improving financial outcomes. Additionally, DoorLoop offers exceptional customer support and free educational resources to help users succeed in their property management endeavors.

MediMatrix

Acquisition in 2022
MediMatrix is a Minneapolis-based healthcare software company focused on enhancing the mobile X-ray imaging sector. The company provides a range of software services tailored for the healthcare industry, including workflow management, billing management, records management, and radiology services. Additionally, MediMatrix offers electronic medical record (EMR) services and mobile applications designed for X-ray companies, nursing homes, physicians, and clinics. By simplifying business operations and facilitating integration with long-term care facilities, MediMatrix aims to improve efficiency and streamline processes within the healthcare system.

Aplos

Acquisition in 2022
Aplos Software, founded in 2009, specializes in developing web-based software designed to simplify financial management for nonprofit organizations and churches. The company has assisted over 10,000 clients by providing solutions such as Aplos Donor Management and Aplos Accounting, which offer tools for fund accounting, online donations, tax preparation, and donor management. Aplos Oversight is another offering that allows for the efficient financial management of multiple nonprofits or churches using Aplos Accounting. As an authorized IRS e-file provider, Aplos has successfully filed IRS Form 990-N and IRS Form 990 EZ for numerous organizations, reinforcing its commitment to supporting the financial health of the nonprofit sector.

PackageRoute

Acquisition in 2021
PackageRoute is a technology company focused on enhancing the efficiency of FedEx Ground independent service providers through a last-mile logistics platform. The company addresses the challenge of limited real-time access to pick-up and delivery data, which often leads to operational inefficiencies, overworked drivers, and reduced profitability. By providing a solution that allows independent contractors and service providers to access and manage their delivery data via mobile devices, PackageRoute enables users to optimize their routes, increase the number of packages delivered per hour, and improve overall service quality. This approach not only aims to alleviate the stress associated with delivery operations but also seeks to enhance customer satisfaction and drive profitability for delivery operators.

ALICE

Acquisition in 2021
ALICE is a hotel operations platform that empowers operational excellence and meaningful guest experiences. By bringing all hotel departments together with a single operations platform for internal communication and task management, ALICE helps hotel staff act as a team to provide consistently excellent service.

Trucker Tools

Acquisition in 2021
Trucker Tools, LLC specializes in developing software solutions for the freight transportation industry, focusing on enhancing the efficiency of truck drivers and carriers. The company offers a range of services including the Smart Capacity solution, which addresses inaccurate truckload capacity information for brokers, third-party logistics providers, and carriers. Its Load Track application utilizes GPS technology to provide automated updates on pickup and delivery confirmations. In addition, Trucker Tools offers a mobile application that helps drivers optimize their routes with turn-by-turn directions, locate the cheapest fuel, and find nearby truck stops and rest areas. The app also provides real-time updates on fuel prices, traffic patterns, and route restrictions, facilitating better load management and communication between truckers and their dispatchers. Founded in 2009 and based in Reston, Virginia, Trucker Tools was previously known as Salebug.com before rebranding in 2016.

Relevant Healthcare

Acquisition in 2021
Relevant Healthcare develops digital platforms designed to support community health providers. Its analytics and population health platform is utilized by over 45 community health centers across the United States, from New York to California and Puerto Rico, to enhance clinical quality and operational efficiency. The company focuses on improving patient outcomes through data-driven insights and reporting solutions tailored for community health settings. Relevant Healthcare previously offered a leading care management platform for New York State's Medicaid Health Homes program, which has since been acquired by another organization.

Visual Matrix

Acquisition in 2021
Visual Matrix was first unveiled in 2002 and has since seen tremendous growth with installations in thousands of independent and franchise hotels across the world. They meet the needs of our clients worldwide by offering their software and support in English, French, and Spanish. Visual Matrix is not only offered as a desktop solution, but available as a cloud-based solution as well.

CaptureLife

Acquisition in 2021
CaptureLife, Inc. is a digital platform that specializes in providing mobile marketing and commerce solutions tailored for professional photography businesses. Established in 2014 and headquartered in Minneapolis, Minnesota, the company focuses on facilitating connections between brands and consumers through significant life events. CaptureLife's platform enables businesses to effectively capture, publish, and sell digital content, offering personalized photo-sharing applications that allow consumers to receive and relive their memorable experiences via smartphones. By enhancing the sharing of personal and professional images, CaptureLife aims to help businesses cultivate ongoing relationships with consumers, fostering brand loyalty and generating new revenue streams.

ProfitSword

Acquisition in 2020
ProfitSword, LLC, founded in 2001 and based in Orlando, Florida, specializes in developing property operations software for the hospitality industry, focusing on business intelligence and data management. The company offers a suite of award-winning software solutions—ProfitSage, ProfitPlan, ProfitPace, ProfitDaily, and ProfitWizard—designed to facilitate data collection, integration, analytics, and operational reporting. These applications enable more than 50,000 users worldwide to access consolidated, real-time reporting and data management across various organizational levels. ProfitSword’s software integrates data from diverse sources, including point of sale systems, property management software, and payroll services, to create a comprehensive data warehouse and enable in-depth analysis. The company's solutions are utilized by over 80 companies, representing more than 3,000 business units globally.

Headnote

Acquisition in 2020
Headnote is a technology company that specializes in payment and accounts receivable automation software tailored for the legal industry. Founded in 2016 and headquartered in San Francisco, California, Headnote offers a platform designed to streamline the payment process for law firms, ensuring compliance with federal regulations and state laws. This software simplifies the payment experience, enabling law firms to receive payments significantly faster than the industry average, reducing the typical collection period from 60 to 94 days down to just 4 days. Additionally, Headnote automates the management of accounts receivable, replacing outdated manual processes with real-time dashboards that enhance payment tracking, analytics, and client satisfaction. By serving hundreds of law firms and collaborating with various legal software partners, Headnote aims to improve efficiency and profitability within the legal sector.

Homebot

Acquisition in 2020
Homebot, Inc., founded in 2015 and based in Denver, Colorado, develops a client engagement platform designed to serve as a communication tool for the mortgage and real estate industries. The company's platform offers financial dashboards and planners that help homeowners maximize their wealth through informed decisions about home equity, refinancing, and credit lines. Homebot also provides tools for lenders and real estate agents to assist homeowners in building wealth and understanding property valuations. The company has a strategic alliance with Black Knight, Inc., and operates as a subsidiary of ASG, LLC and ASG II, LLC.

Fanbooster

Acquisition in 2020
Fanbooster is a comprehensive social media management platform designed to help brands enhance their marketing efforts across various social networks. The platform offers a range of services including scheduling posts, tracking business reviews, conducting data analytics, and performing competitor analysis. In addition to these features, Fanbooster provides tools for creating responsive landing pages and facilitates social media listening and interaction. By organizing and simplifying the management of social media accounts, Fanbooster enables clients to optimize their online presence and effectively engage with their audiences.

Link2Feed

Acquisition in 2020
Link2Feed is a company that specializes in developing software solutions for food banks and food pantries. Its software facilitates data collection and reporting for non-profit organizations, enabling them to efficiently track inventory levels and donor records. By automating compliance and streamlining program administration, Link2Feed helps its clients enhance their outreach efforts and effectively demonstrate the impact of their services. The company's tools are designed to support the operational needs of food assistance programs, ultimately contributing to improved food security in communities.

GatherUp

Acquisition in 2019
GatherUp is a customer experience management software company founded in 2013 and based in San Jose, California. It specializes in gathering, managing, and marketing customer feedback to enhance the customer experience for businesses of all sizes, including small businesses, multi-location brands, and digital agencies. By utilizing insights from customer feedback, net promoter scores, and online reviews, GatherUp empowers organizations to improve their marketing efforts and convert potential customers effectively. Through its platform, the company aims to facilitate better customer interactions and provide actionable insights that drive business growth.

Transcendent

Acquisition in 2019
Transcendent Corporation develops software solutions focused on asset management, offering a comprehensive operations management platform that consolidates customer, employee, and asset information. The software supports various functionalities, including document management, inventory tracking, and work order management, catering to diverse industries such as cable, communications, facilities management, healthcare, hospitality, manufacturing, and utilities. The company's flagship product integrates seamlessly with major cable billing systems, streamlining sales processes and reducing the need for physical paperwork. Originally established as Mintek Corporation in 1987 and rebranded in 2018, Transcendent is based in Oldsmar, Florida. It is currently enhancing its offerings by developing a SaaS application that combines preventive maintenance and asset management capabilities, aimed at further automating operations for its clients.

PhotoLynx

Acquisition in 2019
PhotoLynx specializes in developing integrated software solutions tailored for the school photography industry. Its products facilitate various aspects of the production process, supporting photographers, studios, professional color labs, and educational institutions. The software offers capabilities for both tethered and un-tethered workflows, enabling efficient image capture, management, and volume composite printing. By streamlining digital production, PhotoLynx enhances the overall efficiency of school photography businesses.

Merus

Acquisition in 2019
Merus, Inc. is a company that specializes in developing law practice management solutions for the legal industry. Based in Oakland, California, it offers MerusCase, a cloud-based legal practice management software that assists legal professionals in managing their daily work and cases efficiently. Founded in 2008, MerusCase is designed to be a fully integrated and user-friendly platform that is HIPAA-compliant, making it suitable for law firms of all sizes. The software enables users to operate their practices from any computer or mobile device, enhancing speed, reliability, and overall efficiency in legal case management. Merus, Inc. functions as a subsidiary of Alpine SG, LLC.

Reputation Loop

Acquisition in 2019
Reputation Loop is a developer of reputation marketing software designed to support small and medium-sized businesses in managing and enhancing their online reputation. The company offers a comprehensive platform that includes features such as online review monitoring, listings management, real-time reporting, and employee performance tracking. Its proprietary software allows business owners to automate the process of gathering customer feedback, transitioning from manual methods to an efficient, user-friendly dashboard. This innovative approach not only alleviates the burden of reputation management but also empowers business owners to focus on their core operations. With a commitment to safety and security, Reputation Loop employs advanced technology to protect user data. The company is staffed by a team of experienced professionals who understand the unique challenges faced by local business owners, ensuring timely support and guidance. Overall, Reputation Loop aims to provide an affordable and effective solution for businesses seeking to cultivate and maintain a positive online presence.

SocialReport.com

Acquisition in 2019
Social Report is an all-in-one social media management platform. All features you need in one concise package. Every feature a social media manager needs: engagement, advanced scheduling, listening, sophisticated analytics and much much more!

KaleidaCare Management Solutions

Acquisition in 2018
KaleidaCare Management Solutions, Inc. is a company based in Austin, Texas, that specializes in providing web-based care management and reporting software tailored for social service organizations. Founded in 1995, the company offers a range of products designed to streamline client data management and enhance decision-making processes. Its flagship offerings include KaleidaCare professional, which facilitates secure online client management; KaleidaCare lite, a user-friendly version for basic client management needs; KaleidaCare assessment lite, which simplifies the completion of child and adolescent needs and strengths (CANS) assessments; and KaleidaCare document management lite, enabling agencies to upload and manage both paper and electronic documents. KaleidaCare's solutions support agencies in improving care delivery, protecting funding, and ensuring compliance with licensing requirements by providing comprehensive access to client care specifics and outcomes.

SERPs

Acquisition in 2018
SERPs is a provider of a cloud-based search engine optimization dashboard designed to assist users in tracking and analyzing keyword performance across various search engines and languages. The dashboard consolidates extensive search data from multiple sources, allowing users to gain valuable insights into their SEO strategies. By monitoring thousands of keywords across different devices, SERPs enables users to identify critical areas that require attention, ultimately helping them to measure, test, and validate their SEO efforts. This comprehensive approach to SEO analytics positions SERPs as a valuable tool for competitive SEOs seeking to enhance their online visibility and performance.

Cyfe

Acquisition in 2018
Cyfe is a software company based in Bellevue, Washington, that offers an all-in-one online performance dashboard. This platform enables users to monitor and analyze data from various online services, including Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, WordPress, Zendesk, and Twitter, all in real-time from a single location. By consolidating data tracking, Cyfe aims to save users time and streamline their data management processes, eliminating the need to search for information across multiple platforms.

AuthorityLabs

Acquisition in 2018
AuthorityLabs, LLC, founded in 2009 and based in Bellevue, Washington, offers a search engine rank monitoring service tailored for small and medium-sized businesses, web development firms, and marketing agencies. The service, available through a subscription model, allows users to track an unlimited number of domains and keywords, providing daily updates and user-friendly reports. Key features include the ability to graph related keywords, create multiple user accounts for access, and export data, with weekly dashboard reports delivered via email. AuthorityLabs aims to help clients understand their brand's representation in search engines over time by delivering reliable keyword data and supporting effective SEO strategies. As of July 2018, AuthorityLabs operates as a subsidiary of SERPs, Inc.

e-Courier Software

Acquisition in 2018
e-Courier Software specializes in providing logistics solutions tailored to meet the specific needs of businesses involved in courier services, third-party logistics (3PL), and shipping. With over twenty years of experience, the company offers software that helps small businesses scale operations effectively. Its platform enables users to gain insights into their supply chains, track orders with precision, and receive status alerts to stay informed. The software also includes tools for managing performance through pre-built KPI dashboards, monitoring late deliveries, and streamlining various operational processes such as order management, invoicing, pricing, and payment. By enhancing final-mile visibility and facilitating partner integrations, e-Courier Software aims to improve overall operational efficiency for its clients.

ImageQuix

Acquisition in 2018
ImageQuix, Inc. is a software company based in Greenville, South Carolina, that specializes in providing workflow and e-commerce solutions tailored for professional photographers. Founded in 1997, ImageQuix has established itself as a leading provider of end-to-end services in the high-volume photography sector. With over two decades of experience, the company focuses on meeting the specific needs of photography studios, facilitating efficient management of their operations and enhancing their online sales capabilities.

Reputology

Acquisition in 2018
Reputology is a review management platform designed for multi-location businesses to effectively manage their online reputation. The company provides technology that enables users to monitor and analyze customer reviews and feedback, facilitating timely responses to enhance the customer experience. By utilizing Reputology's solutions, businesses can gain insights into their online presence, ultimately leading to improved operational performance and increased revenue.

Foothold Technology

Venture Round in 2018
Foothold Technology, Inc. is a provider of web-based software solutions designed for healthcare and human service organizations. Founded in 2000 and headquartered in New York, the company specializes in electronic health records and management software, notably through its flagship product, AWARDS. This software facilitates the management of patient profiles, demographics, operations, accounting, and various administrative tasks, streamlining documentation and allowing organizations to concentrate on their core missions. Foothold Technology also offers FormBuilder, a tool for creating and sharing business forms, as well as AWARDS HMIS, which focuses on collecting and sharing information related to homeless individuals and families. The company serves a diverse clientele, including non-profit organizations and service providers in mental health, substance abuse, developmental disabilities, and homelessness sectors.

Record360

Acquisition in 2018
Record360, Inc. is a Seattle-based company that offers a mobile application designed for documenting the condition of property at the time of exchange, significantly aiding in asset management across various industries. Founded in 2011, Record360's platform allows users to capture detailed inspections using photos, videos, and notes, which are securely stored in a third-party repository maintained by Amazon Web Services. This service is particularly beneficial for sectors such as equipment rental, vehicle rental, body shops, construction, and property management, as it helps mitigate disputes related to property damage by providing clear, time-stamped documentation. Users can access their records from any device, enabling them to share essential information with clients, colleagues, and insurance adjusters seamlessly. Additionally, Record360 supports customized reporting and workflow integration, enhancing operational efficiency for businesses engaged in property transactions.

Foothold Technology

Acquisition in 2018
Foothold Technology, Inc. is a provider of web-based software solutions designed for healthcare and human service organizations. Founded in 2000 and headquartered in New York, the company specializes in electronic health records and management software, notably through its flagship product, AWARDS. This software facilitates the management of patient profiles, demographics, operations, accounting, and various administrative tasks, streamlining documentation and allowing organizations to concentrate on their core missions. Foothold Technology also offers FormBuilder, a tool for creating and sharing business forms, as well as AWARDS HMIS, which focuses on collecting and sharing information related to homeless individuals and families. The company serves a diverse clientele, including non-profit organizations and service providers in mental health, substance abuse, developmental disabilities, and homelessness sectors.

PracticePanther

Acquisition in 2018
PracticePanther is a developer of cloud-based law practice management and billing software designed specifically for law firms. The software addresses common challenges faced by attorneys, such as time tracking, billing inefficiencies, and client payment follow-ups. By automating essential workflows—including time and expense tracking, invoicing, document management, payment processing, trust accounting, and client communication—PracticePanther enables legal professionals to streamline their operations and concentrate on their core activities. The platform is accessible from any device, prioritizing security and user experience. The company is committed to continuous improvement and actively seeks feedback from clients to enhance its offerings, ensuring that legal practitioners have the tools they need to manage their practices effectively.

Grade us

Acquisition in 2018
Grade Us, LLC is a Bellevue, Washington-based company that specializes in review management software. Founded in 2018, it provides a software as a service (SaaS) platform designed for marketers, agencies, and enterprises to effectively gather and manage customer reviews. The platform facilitates the creation of a review funnel process, allowing businesses to transform customer feedback into a valuable marketing channel. Through its tools, Grade Us empowers organizations to enhance their online reputation and engage more effectively with their customers.

EcoInteractive

Acquisition in 2017
EcoInteractive specializes in providing software solutions designed to address the complexities of managing environmental data and transportation projects. The company offers a cost-effective and scalable software as a service (SaaS) platform tailored to the needs of government transportation and environmental management organizations. Its software facilitates efficient funding, budgeting, and project management while effectively managing scheduling, documentation, mapping, environmental risk, and regulatory processes. By linking regional staff, local agencies, and state and federal databases, EcoInteractive ensures that clients can customize their software to align with diverse business processes, transforming raw data into integrated knowledge and enhancing overall project efficiency.

Exym

Acquisition in 2017
Exym LLC is a prominent provider of electronic health record (EHR) software specifically tailored for outpatient mental health clinics in California. With a client base exceeding 75 customers and more than 5,000 active clinician users, Exym's software streamlines electronic billing, documentation, and management of behavioral health services. The platform is designed to be intuitive and cost-effective, offering a cloud-based solution that enhances operational efficiency for mental health professionals. By enforcing standards across organizations, Exym facilitates better service delivery in the mental health sector.

KidKare by MinuteMenu

Acquisition in 2017
KidKare by MinuteMenu is the new and improved online claiming service for child care providers.

Aerialink

Acquisition in 2017
Aerialink, Inc. is a provider of wireless communications services based in Bettendorf, Iowa, and was founded in 2002. The company offers a cloud communications platform that facilitates the global delivery of SMS and MMS messaging, serving a wide range of businesses from small enterprises to large corporations. Aerialink supports messaging across 1,200 mobile networks in 220 countries, enabling efficient communication solutions. The company also provides location services and operates a messaging gateway platform that aggregates SMS, MMS, and other services via cloud APIs, allowing businesses to manage live text communications with customers using existing toll-free or business numbers. As a subsidiary of CSF Corporation, Aerialink positions itself as a trusted advisor to its clients, offering industry insights, service selection assistance, implementation support, and superior technical assistance.

CSF Corp.

Acquisition in 2016
CSF Corporation, established in 1988 and based in Somerset, New Jersey, specializes in software solutions for toll-free number management, primarily serving Fortune 500 companies. The company’s flagship product, 8MS, is a user-friendly interface for managing toll-free numbers and integrates seamlessly with SMS/800, the industry standard for toll-free number provisioning. Approximately 30% of toll-free numbers in the industry are managed through 8MS, which also accounts for around 70% of updates to SMS/800. CSF offers additional products such as the Toll Free Least Cost Routing Engine, which minimizes calling costs by analyzing rate agreements and traffic data, and DataComplete, a data dictionary for database design. Other solutions include Carrier Express for simplified provisioning and 8MS TeXT for text provisioning and service management. The company caters to over 100 service providers and enterprise customers, focusing on improving productivity and efficiency in telecommunications across North America and the Caribbean.
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