ASICS Ventures Corporation

ASICS Corporation, founded in 1949 and headquartered in Kobe, Japan, is a prominent manufacturer and seller of sports goods, including shoes, apparel, and equipment. The company operates internationally across regions such as Japan, the Americas, Europe, Oceania, and Southeast and South Asia, distributing its products under well-known brands such as ASICS, ASICSTIGER, and Onitsuka Tiger. It maintains a significant retail presence with 989 stores and an online sales platform, ensuring broad accessibility to its offerings. ASICS Ventures Corporation, established in 2016 as a venture capital arm of ASICS Corporation, focuses on investing in startups related to sports and fitness, innovative technologies, and sustainability, aiming to foster growth and innovation within these sectors.

Hiroaki Kageyama

President and Chief Investment Officer

20 past transactions

Valkyrie Industries

Acquisition in 2023
Valkyrie Industries Limited, established in 2017 and based in London, focuses on developing universal touch technology for virtual simulations. The company has created a proprietary wearable tool designed to enhance content creation across various applications, including training, touch-based purchasing, and engineering. By leveraging machine learning, Valkyrie's platform interprets individual muscle movements and sensory thresholds to provide a natural perception of touch. This innovative approach aims to optimize virtual experiences and transform how users interact within virtual environments, making it a significant player in the haptic technology sector.

Njuko

Acquisition in 2022
Njuko is a prominent registration engine focused on sports events, processing approximately 2.5 million registrations annually worldwide. With offices in France, the UK, Germany, Italy, Hong Kong, and Singapore, Njuko caters primarily to the mass participation sports industry, including running and cycling events. The platform provides a range of services such as online registration, team registration, and bib collection, which assist event organizers in streamlining event management. Additionally, Njuko develops applications designed to enhance the digital experience for athletes participating in these events.

Ashirase

Seed Round in 2022
Ashirase develops an innovative walking navigation system aimed at assisting visually impaired individuals in navigating their surroundings independently. The technology features a voice-less navigation system, which utilizes a vibrating interface integrated into the user's shoes to provide directional guidance. This enables users to focus on their environment while receiving subtle navigational cues, enhancing their mobility and safety. Additionally, the system is complemented by a smartphone app that allows for voice input and guidance, further supporting users in their journey. Through this approach, Ashirase aims to empower visually challenged individuals by promoting independence and awareness in their daily activities.

Register Now

Acquisition in 2021
Register Now is an online registration and secure payment company that focuses on serving sports event planners. The company provides a platform that enables event organizers to manage registrations efficiently while offering payment processing services. In addition to registration, Register Now also supplies valuable databases and insights, facilitating connections between event organizers and their target audiences. This comprehensive approach helps clients enhance participation in their events.

Bisu

Seed Round in 2021
Bisu is a health technology company that offers a home health lab designed to enhance personal well-being through urine and saliva tests. Its devices monitor various health metrics, including dietary health, fat metabolism, and hydration levels, providing users with daily feedback on electrolytes, hydration, pH, ketones, and uric acid via a mobile application. This functionality enables individuals to track burned body fat, maintain metabolic health, achieve optimal ketosis, and improve physical endurance. Bisu has received recognition for its innovation, having been awarded by prestigious organizations such as Johnson & Johnson Innovation and MedTech Innovator, and it gained further acclaim at CES 2020 with the IHS Markit Innovation Award.

Lymb.io

Series A in 2020
LYMB.iO is focused on promoting physical activity through innovative mixed reality sports solutions that merge gaming and fitness. The company develops an interactive platform that utilizes sensors, software, and display technologies to create immersive training experiences. This system transforms ordinary spaces into engaging environments, making sports more appealing and accessible. By combining elements of entertainment with physical training, LYMB.iO aims to motivate people of all ages, particularly children and those who have previously been inactive, to embrace sports and maintain regular workout routines. The company's approach not only enhances athletic training for coaches and athletes but also fosters skill development in youngsters, ultimately striving to make the world a more active place.

Seevix Material Sciences

Venture Round in 2020
Seevix Material Sciences Ltd. is a privately held biotechnology company based in Jerusalem, Israel, founded in 2014. The company specializes in developing high-strength, biocompatible spidersilk fibers through recombinant DNA technology. These fibers mimic natural spidersilk and possess mechanical properties that allow them to serve as functional materials in various applications, offering potential alternatives to traditional high-tensile materials such as Kevlar and steel. By leveraging their unique ability to replicate the natural self-assembly process of spidersilk, Seevix aims to improve existing products and address unmet needs across multiple industries.

Neutral

Venture Round in 2020
Neutral Co., Ltd., established in 2014 and based in Tokyo, Japan, specializes in the development, manufacturing, and sale of handmade sports mouth guards. The company caters to a wide range of athletes, from juniors to elite university athletes, offering both integral and split-type mouthguards designed to support the oral cavity and cover the upper jaw.

Pulse Active Stations Network

Venture Round in 2020
Pulse Active Stations Network operates a connected network of IoT-based smart health kiosks, known as Pulse Active Stations, strategically placed in high-traffic public areas such as malls, hospitals, and transportation hubs. These kiosks are equipped with advanced hardware sensors that measure various health parameters, including body fat, blood pressure, pulse, and bone strength. Each station generates a comprehensive health report detailing over 21 body parameters and risk indicators for 12 lifestyle diseases, allowing users to monitor their physical fitness conveniently. By providing instant access to health diagnostics through a mobile application, Pulse Active Stations Network aims to enhance public awareness of individual health metrics and promote proactive healthcare management.

C Channel

Venture Round in 2020
C Channel is an online video media provider that focuses on delivering high-quality content tailored to women aged 20 to 34. The company offers a diverse range of lifestyle-related information, including topics such as hairstyling, food, fashion, and travel tips. By leveraging video as its primary medium, C Channel aims to engage its audience with relevant and inspiring content. Additionally, the company operates as a marketing and advertising agency, specializing in the production and management of impactful influencers to enhance its outreach and effectiveness in connecting with its target demographic.

Orphe

Series A in 2020
Orphe Inc. specializes in the development of smart footwear tailored for performers and artists. Their innovative footwear incorporates built-in sensors and high-density LED strips within the soles, enabling the shoes to display various colors and patterns. Users can manipulate the lighting and settings through a free application, which allows the footwear to respond dynamically to the wearer's movements. This technology provides a unique platform for self-expression, facilitating the interaction between movement, light, and sound, and offering users new and creative ways to showcase their artistry.

Euphoria

Corporate Round in 2019
Euphoria is a sports marketing company specializing in IT solutions tailored for the sports industry. It develops a comprehensive sports data management platform designed to connect sports data with social issues. The platform records and manages essential information for conditioning and training athletes, offering performance analysis that includes nutritional menus and injury status. This enables coaches and managers to provide athletes with optimal leadership and advice.

PYRATES

Venture Round in 2019
PYRATES Established in 2014 and run by Y-generation women, PYRATES smart fabrics provides the solution to protecting their bodies from the polluted, aggressive external elements that surround us through its PYRATEX®: a textile, health-benefitting armour that protects and cares for the wearer’s body.

Curv Health

Seed Round in 2019
Curv Health is a multidisciplinary virtual clinic founded in 2017, with offices in Toronto and Halifax. It provides a health technology platform that enables healthcare providers to establish and manage their own digital practices. The platform facilitates a digital care network where patients can schedule both virtual and in-person appointments with a variety of allied healthcare professionals, including physiotherapists, dietitians, psychotherapists, and counselors. By focusing on mental performance coaching, Curv Health aims to enhance the accessibility of mental health services, particularly for young athletes, helping them address the mental challenges associated with sports and ultimately increasing the number of meaningful years lived globally.

Aura Vision

Seed Round in 2019
Aura Vision Labs, established in 2017, is a London-based company with offices in San Francisco. It specializes in a video AI platform that transforms existing security camera footage into valuable retail insights. The platform tracks customer and employee behavior in-store, providing data on demographics, movement, engagement, and campaign impact. This information helps retailers optimize store layouts, staffing, marketing, and overall customer experience to drive sales and improve performance.

A-Champs

Angel Round in 2019
A-Champs Ltd specializes in the manufacturing and development of innovative sports goods and wearables designed to enhance training experiences for individuals of all ages and fitness levels. Founded in 2008 and based in Menlo Park, California, the company offers a range of products, including the ROXs Pro smart training assistant, which employs multi-sensory cues such as light, sound, and vibration to simulate real-life scenarios, thereby improving skills like reaction time, agility, and coordination. Additionally, A-Champs provides tools like aerofloor, aimed at rehabilitating joint-compromised athletes, and cardiocage, which incorporates interactive sensors for enhanced training. Their technology integrates IoT connectivity to facilitate easy setup and wireless charging, ensuring convenience and long-term usability. A-Champs is committed to making training engaging and effective, promoting healthier lifestyles through its science-based approach.

CitiXsys

Series B in 2018
CitiXsys Americas, Inc. specializes in developing software solutions for the retail and wholesale distribution supply chain sectors, both in the United States and internationally. The company's flagship product, iVend Retail, is a comprehensive retail management software integrated with SAP applications, designed to enhance business operations and foster customer engagement. CitiXsys also offers a range of inventory management solutions, including Inventory Pro, and business intelligence tools like iView for SAP Business One. Additionally, the company provides various SAP Business One add-ons, such as iPlan for inventory planning and InterCompany for managing intercompany transactions. Founded in 2006 and headquartered in New York, CitiXsys maintains a research and development center in New Delhi, India, and has established strategic alliances with SAP across multiple countries. Its solutions are utilized by retailers in over 46 countries, helping them to boost revenue, enhance customer loyalty, and optimize operational costs.

Euphoria

Venture Round in 2018
Euphoria is a sports marketing company specializing in IT solutions tailored for the sports industry. It develops a comprehensive sports data management platform designed to connect sports data with social issues. The platform records and manages essential information for conditioning and training athletes, offering performance analysis that includes nutritional menus and injury status. This enables coaches and managers to provide athletes with optimal leadership and advice.

Ookami

Series B in 2018
Ookami, Inc. is a Tokyo-based company founded in 2014 that specializes in providing sporting entertainment solutions through innovative technology. The company has developed Player!, a social sports entertainment platform that enables users to connect with their favorite teams across various sports categories. This platform offers tools for fans to join communities, stay updated on games in real time, and engage with other sports enthusiasts. By harmonizing individual interests with IT technology, Ookami aims to create new value in the sports industry, enhancing the overall experience for fans worldwide.

AI Silk

Venture Round in 2018
AI Silk Corporation, founded in 2015 and based in Sendai, Japan, specializes in the manufacturing and sale of innovative conductive fibers and related products. The company has developed a unique dyeing technique that imbues natural silk with conductivity, allowing for the creation of electrodes that mitigate common issues associated with traditional medical electrodes, such as discomfort and inflammation. This technology not only enhances the comfort of conductive clothing but also offers applications beyond the medical field, showcasing the versatility of AI Silk's materials. The company's focus on producing high-quality, sweat-absorbent fabric ensures that their products are gentle on the skin, making them suitable for a wide range of uses.
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