ASICS Ventures Corporation

ASICS Corporation, founded in 1949 and headquartered in Kobe, Japan, is a prominent manufacturer and seller of sports goods, including shoes, apparel, and equipment. The company operates internationally across regions such as Japan, the Americas, Europe, Oceania, and Southeast and South Asia, distributing its products under well-known brands such as ASICS, ASICSTIGER, and Onitsuka Tiger. It maintains a significant retail presence with 989 stores and an online sales platform, ensuring broad accessibility to its offerings. ASICS Ventures Corporation, established in 2016 as a venture capital arm of ASICS Corporation, focuses on investing in startups related to sports and fitness, innovative technologies, and sustainability, aiming to foster growth and innovation within these sectors.

Hiroaki Kageyama

President and Chief Investment Officer

20 past transactions

Valkyrie Industries

Acquisition in 2023
Valkyrie Industries Limited is a London-based company founded in 2017 that specializes in developing universal haptic technology for virtual simulations. The company creates proprietary wearable devices designed to enhance virtual interactions by providing a natural perception of touch. Utilizing machine learning, Valkyrie's technology analyzes individual muscle movements and sensory thresholds, thereby optimizing user experiences in various applications, including training, product testing, and applied engineering. By focusing on the integration of advanced haptic feedback in virtual environments, Valkyrie aims to revolutionize how users engage with digital content.

Njuko

Acquisition in 2022
Njuko is a global leader in sports event registration, processing over 2.5 million registrations annually across the world. With offices in France, UK, Germany, Italy, Hong Kong, and Singapore, Njuko specializes in enhancing digital experiences for athletes participating in mass participation sports events.

Ashirase

Seed Round in 2022
Ashirase develops a walking navigation system for visually impaired individuals. Its technology enables independent mobility through voice-guided smartphone apps and vibration-based shoe attachments, allowing users to better focus on audible environmental warnings.

Register Now

Acquisition in 2021
Register Now is a technology company specializing in online event registration and secure payment processing. They primarily cater to sports event planners, offering a comprehensive software solution that facilitates seamless participant registration, payment collection, and data management. The platform also provides valuable insights and analytics tools to help event organizers better understand their audience and enhance future events.

Bisu

Seed Round in 2021
Bisu is a health technology company that offers a home health lab designed to enhance personal well-being through urine and saliva tests. Its devices monitor various health metrics, including dietary health, fat metabolism, and hydration levels, providing users with daily feedback on electrolytes, hydration, pH, ketones, and uric acid via a mobile application. This functionality enables individuals to track burned body fat, maintain metabolic health, achieve optimal ketosis, and improve physical endurance. Bisu has received recognition for its innovation, having been awarded by prestigious organizations such as Johnson & Johnson Innovation and MedTech Innovator, and it gained further acclaim at CES 2020 with the IHS Markit Innovation Award.

LYMB.iO

Series A in 2020
LYMB.iO develops mixed reality sports solutions that merge physical sports with interactive gaming technologies. The company provides an immersive system and platform that combines sensors, software, and display technologies to create a training and gaming experience that blends fitness, entertainment, and education. The approach aims to increase participation in sports among the younger generation and inactive individuals by making training engaging and fun, while offering coaches data analytics and helping children improve motor skills.

Seevix Material Sciences

Venture Round in 2020
Seevix Material Sciences Ltd. is a privately held biotechnology company based in Jerusalem, Israel, specializing in the development of high-strength, biocompatible spidersilk fibers through recombinant DNA technology. Founded in 2014, the company uniquely replicates the natural self-assembly process of spidersilk, producing fibers that possess superior mechanical properties compared to traditional materials such as Kevlar and steel. These innovative spidersilk fibers are designed for functional applications across various industries, addressing existing product limitations and providing solutions for unmet needs. Through its advanced materials, Seevix Material Sciences aims to transform the landscape of high-tensile applications, enhancing performance and safety in numerous commercial sectors.

Neutral

Venture Round in 2020
Neutral Co., Ltd., established in 2014 and based in Tokyo, Japan, specializes in the development, manufacturing, and sale of handmade sports mouth guards. The company caters to a wide range of athletes, from juniors to elite university athletes, offering both integral and split-type mouthguards designed to support the oral cavity and cover the upper jaw.

Pulse Active Stations Network

Venture Round in 2020
Pulse Active Stations Network develops connected IoT-based smart health kiosks, called Pulse Active Stations, deployed in public, high-footfall locations such as malls, hospitals, and transit hubs. Each kiosk generates an instant report drawn from sensors that measure body fat, blood pressure, pulse, bone strength, and other parameters to indicate risk for lifestyle diseases. The system provides assessments to help visitors understand their current level of physical fitness and potential health risks, enabling convenient, on-site health monitoring without clinical appointments.

C Channel

Venture Round in 2020
C Channel is an online video media provider that focuses on delivering high-quality content tailored to women aged 20 to 34. The company offers a diverse range of lifestyle-related information, including topics such as hairstyling, food, fashion, and travel tips. By leveraging video as its primary medium, C Channel aims to engage its audience with relevant and inspiring content. Additionally, the company operates as a marketing and advertising agency, specializing in the production and management of impactful influencers to enhance its outreach and effectiveness in connecting with its target demographic.

ORPHE

Series A in 2020
ORPHE designs smart footwear for performers and artists, integrating sensors and embedded computing with LED-lit soles to create interactive light experiences. It also provides a sensing and creative platform, ORPHE, that uses data from the footwear to map movement to light and sound, enabling users to intuitively express themselves by linking motion, illumination, and music.

Euphoria

Corporate Round in 2019
Euphoria specializes in sports management software. It offers a data platform for conditioning, training, and performance analysis of athletes, incorporating nutritional menus and injury status.

PYRATES

Venture Round in 2019
PYRATES Established in 2014 and run by Y-generation women, PYRATES smart fabrics provides the solution to protecting their bodies from the polluted, aggressive external elements that surround us through its PYRATEX®: a textile, health-benefitting armour that protects and cares for the wearer’s body.

Curv Health

Seed Round in 2019
Founded in 2017, Curv Health is a virtual clinic that empowers healthcare providers to establish and manage their own practices. It offers a platform connecting patients with registered professionals, including physiotherapists, dietitians, psychotherapists, and counselors, focusing on mental health and performance coaching.

Aura Vision

Seed Round in 2019
Aura Vision Labs, established in 2017, is a London-based company with offices in San Francisco. It specializes in a video AI platform that transforms existing security camera footage into valuable retail insights. The platform tracks customer and employee behavior in-store, providing data on demographics, movement, engagement, and campaign impact. This information helps retailers optimize store layouts, staffing, marketing, and overall customer experience to drive sales and improve performance.

A-Champs

Angel Round in 2019
A-Champs Ltd specializes in the manufacturing and development of innovative sports goods and wearable technology aimed at enhancing training experiences for individuals of all ages and fitness levels. Founded in 2008 and based in Menlo Park, California, the company offers a range of products that integrate Internet of Things (IoT) technology, gamification, and sports science. Key offerings include ROXs Pro, a smart training assistant that utilizes multi-sensory cues such as light, sound, and vibration to simulate real-life scenarios and improve athletic performance in areas like reaction time, agility, and coordination. Additionally, A-Champs provides tools like aerofloor, designed to support rehabilitation and training for athletes with joint issues, and cardiocage, which features interactive sensors that enhance training through sensory stimulation. The company is committed to creating engaging, effective, and user-friendly training solutions that promote a healthy lifestyle.

CitiXsys

Series B in 2018
CitiXsys Americas, Inc. is a prominent provider of software solutions tailored for the retail and wholesale distribution supply chain sectors. The company specializes in retail management software, with its flagship product, iVend Retail, recognized globally for its extensive functionality and flexibility. This platform enables retailers to streamline operations, enhance customer engagement, and respond to market trends effectively. CitiXsys also offers a range of inventory management solutions, business intelligence tools, and various SAP Business One add-ons that facilitate improved inventory processes and financial management. Founded in 2006 and headquartered in New York, the company has established a strong international presence, with offices in multiple countries and a research and development center in New Delhi, India. Through strategic alliances with SAP in various regions, CitiXsys continues to support retailers in optimizing their business operations and increasing profitability.

Euphoria

Venture Round in 2018
Euphoria specializes in sports management software. It offers a data platform for conditioning, training, and performance analysis of athletes, incorporating nutritional menus and injury status.

Ookami

Series B in 2018
Ookami Inc., founded in 2014 and based in Tokyo, Japan, specializes in providing sporting entertainment solutions. The company's primary focus is on integrating social, sports, and new media technology to enhance community engagement. Ookami has developed Player!, a social sports entertainment platform that enables users to follow their favorite teams across various sports categories, join fan communities, and receive real-time game updates. This platform aims to create new value in the sports industry by harmonizing individual experiences with advanced IT technology.

AI Silk

Venture Round in 2018
AI Silk Corporation, established in 2015 and based in Sendai, Japan, specializes in the manufacture and sale of innovative conductive fibers. The company's flagship product, AI Silk, is created using a unique dyeing technique that imbues natural silk with conductivity. This advancement allows for the production of electrodes that address common issues associated with traditional medical electrodes, such as discomfort, skin irritation, and measurement inaccuracies caused by sweat. AI Silk’s technology not only enhances the comfort of conductive clothing but also minimizes the risk of allergic reactions, making it suitable for a wide range of applications beyond the healthcare sector. The company also offers simplified manufacturing kits, further promoting the use of its advanced materials in various industries.
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