Aspen Capital Group

Founded in 2001, Aspen Capital Group is a growth equity firm based in Naples, Florida. It partners with founders and entrepreneurs to build industry-leading technology and tech-enabled services businesses.

John Haesler

General Partner

11 past transactions

Guidesly

Series A in 2025
Guidesly, Inc. is a Massachusetts-based company founded in 2019 that has developed a mobile application designed to connect outdoor enthusiasts with fishing guides. The Guidesly app serves as a marketplace where anglers can easily find, review, and book trusted guides for various fishing experiences, whether in saltwater, freshwater, or other environments. In addition to facilitating bookings, the platform provides fishing guides with tools to manage their businesses, enabling effective communication and growth. By streamlining the search and booking process, Guidesly aims to enhance the experience for both anglers and guides, establishing itself as a comprehensive resource for fishing enthusiasts.

WarrCloud

Series B in 2024
WarrCloud is a technology and service provider focused on improving the management of automotive warranties for dealerships. The company offers a platform that streamlines warranty claims administration, helping to minimize processing costs while enhancing profitability for service departments. By outsourcing back-office functions, WarrCloud transforms fixed expenses into a more manageable variable cost that adjusts to the specific warranty needs of dealerships. The company collaborates with dealership management system providers, warranty claims handlers, independent claim processors, and dealer groups to boost efficiency and reduce operational costs in the warranty process.

CLARA Analytics

Series C in 2023
CLARA Analytics develops AI-based software solutions designed to improve outcomes in workers' compensation and workplace injury claims for commercial insurance. Based in Santa Clara, California, the company offers tools like PUMA, which suggests appropriate claim providers for injured workers, and CATT, which reduces claim escalations and attorney involvement. CLARA's products use image recognition and natural language processing to analyze medical notes, bills, and other claim-related documents, providing predictive insights that help adjusters reduce claim costs and optimize outcomes for carriers, customers, and claimants. The company serves top global insurance carriers, third-party administrators, and self-insured organizations.

Transcend

Series B in 2023
Transcend specializes in software development for automating critical infrastructure design. Its platform generates engineering documentation, enabling businesses to streamline operations, optimize outcomes, and evaluate innovative technologies.

Sureify

Series C in 2021
Sureify is a global SaaS platform serving Life and Annuity companies. It offers a comprehensive solution for sales, customer engagement, upselling, and cross-selling, enabling insurers to connect with new and existing customers securely and scalably. The platform integrates with existing systems and provides analytics, reporting, and executive overviews.

Transcend

Venture Round in 2021
Transcend specializes in software development for automating critical infrastructure design. Its platform generates engineering documentation, enabling businesses to streamline operations, optimize outcomes, and evaluate innovative technologies.

Aclaimant

Series B in 2021
Aclaimant is a Chicago-based provider of an enterprise incident management platform for workplace incidents. The platform supports reporting, management, documentation, and analysis of incidents, enabling employees, employers, and insurance carriers to use a shared dashboard to track users, incidents, and related reports. It aims to expedite incident resolution and reduce the cost of risk by capturing actionable information and coordinating real-time communication among involved parties. The company serves staffing firms, elder care and nursing facilities, small and mid-sized businesses and municipalities, as well as insurance brokers, carriers, and third-party administrators. Founded in 2013, Aclaimant focuses on helping organizations save time and money on incident and claim management while improving safety.

Deposco

Venture Round in 2021
Deposco, Inc. is a cloud-based provider of omnichannel fulfillment and supply chain solutions, established in 2004 and headquartered in Alpharetta, Georgia. The company offers a comprehensive suite of Software-as-a-Service applications designed to enhance various aspects of logistics and inventory management. This includes ShipForce for warehouse management, StockForce for inventory control, and tools for order orchestration, business forecasting, and e-store synchronization. Deposco serves a diverse range of customers, including third-party logistics providers, manufacturers, distributors, retailers, as well as businesses in hospitality and financial services. With its platform, the company has successfully processed over 120 million package orders and approximately $10 billion in gross merchandise value, empowering businesses to achieve operational efficiency and excellence in both direct-to-consumer and business-to-business environments.

Aclaimant

Series A in 2020
Aclaimant is a Chicago-based provider of an enterprise incident management platform for workplace incidents. The platform supports reporting, management, documentation, and analysis of incidents, enabling employees, employers, and insurance carriers to use a shared dashboard to track users, incidents, and related reports. It aims to expedite incident resolution and reduce the cost of risk by capturing actionable information and coordinating real-time communication among involved parties. The company serves staffing firms, elder care and nursing facilities, small and mid-sized businesses and municipalities, as well as insurance brokers, carriers, and third-party administrators. Founded in 2013, Aclaimant focuses on helping organizations save time and money on incident and claim management while improving safety.

CLARA Analytics

Series B in 2020
CLARA Analytics develops AI-based software solutions designed to improve outcomes in workers' compensation and workplace injury claims for commercial insurance. Based in Santa Clara, California, the company offers tools like PUMA, which suggests appropriate claim providers for injured workers, and CATT, which reduces claim escalations and attorney involvement. CLARA's products use image recognition and natural language processing to analyze medical notes, bills, and other claim-related documents, providing predictive insights that help adjusters reduce claim costs and optimize outcomes for carriers, customers, and claimants. The company serves top global insurance carriers, third-party administrators, and self-insured organizations.

ERP Maestro

Venture Round in 2018
ERP Maestro, Inc., founded in 2013 and headquartered in Fort Lauderdale, Florida, with additional offices in Manhattan, New York, and London, United Kingdom, specializes in developing cloud-based software as a service (SaaS) solutions for enhancing security and compliance within SAP systems. The company's platform automates access control, risk detection, and prevention, offering modules such as segregation of duties (SoD) analysis, emergency access management, automated provisioning, and financial impact analysis. ERP Maestro's flagship product, Access Analyzer, provides industry-leading SoD analysis and sensitive access reporting tools. Notable clients include Tyco, GE Aviation, Zulily, IBM, and seven of the top ten audit firms globally. The company aims to minimize internal cybersecurity risks, accelerate remediation processes, and ensure compliance in SAP environments through its flexible subscription plans.
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