Augeo Marketing
Augeo is a leading provider of engagement, loyalty, and incentive platforms, specializing in innovative solutions for clients, employees, and customers. The company operates various business units that focus on consumer and customer loyalty, financial institution loyalty, employee recognition, affinity insurances, and membership benefit solutions. Augeo's programs are designed to reward employees and customers, fostering loyalty and encouraging frequent purchases. With a presence in 55 countries and support for eight languages, Augeo serves both domestic and international markets. Headquartered in St. Paul, Minnesota, the company also has offices in major metropolitan areas, including Chicago, Boston, New York, Atlanta, and Scottsdale.
Brand Networks
Acquisition in 2023
Brand Networks is a provider of AI-driven social media advertising software that focuses on enhancing marketing relevance for its clients. The company serves 650 enterprise customers, including a significant portion of the Fortune 100 and many leading brands recognized by AdAge. Its platform is designed to manage media campaigns across all social platforms, utilizing personalization data and advanced automation technologies. This approach helps marketers optimize their media investments and improve campaign performance by providing valuable insights and assistance to media analysts and marketing teams.
Thread
Venture Round in 2022
Thread Online Limited, trading as Thread, is a UK-based online retailer established in 2012. The company specializes in selling men's and women's apparel, shoes, and accessories through its e-commerce platform. Thread's unique selling proposition lies in its personal styling service, which combines the expertise of human stylists with machine learning algorithms to provide customers with tailored clothing recommendations, simplifying the online shopping experience.
Wellington
Acquisition in 2021
Wellington is an events services company providing strategic meetings and event services. For more than two decades, Wellington has been creating signature events, incentives, gift programs, strategic meetings, marketing campaigns, building communities, and providing association management that lead with a brand and push beyond boundaries.
Empyr, Inc. is an online-to-offline advertisement platform based in San Diego, California, that connects publishers and advertisers by tracking online advertisements to offline purchases in real-time. Founded in 2011, the company specializes in card-linked offers, allowing consumers to earn cashback at offline merchants simply by using their debit or credit cards. This seamless integration taps into a significant market opportunity, as a substantial amount of offline commerce driven by online and mobile channels remains untracked and unmonetized. Empyr collaborates with major corporations, including tech companies, banks, airlines, and hotels, to facilitate these commerce programs. Its partnerships extend to over 1,500 affiliates, including notable names like Microsoft and LivingSocial. By enabling merchants to link online marketing efforts directly to actual offline sales, Empyr provides a valuable service in the evolving landscape of digital commerce. The company has raised $35 million through its parent company, Mogl, and employs around 60 staff members.
Figg
Funding Round in 2020
Figg is a marketing technology company that operates a card-linked advertising platform. This platform connects brands with consumers through a private network of banks and publishers, offering targeted marketing campaigns with precise attribution. It facilitates advertiser-funded offers, driving customer loyalty for both banks and publishers, and provides consumers with cashback rewards on their enrolled credit or debit cards. Figg uniquely supports both bank-specific card programs and a platform where consumers can enroll any card they choose, enabling unparalleled targeting and segmentation for advertisers.
MotivAction
Acquisition in 2019
MotivAction, LLC is a performance improvement company based in Minneapolis, Minnesota, with an additional office in Chicago, Illinois. Founded in 1976, the company specializes in incentive travel solutions and organizes meetings and events that focus on impactful logistics and content. MotivAction offers a range of services, including channel marketing, sales incentives, employee recognition, and customer promotion services. Their channel marketing services encompass sales incentives, product promotions, training, and direct marketing, while their sales incentives include merchandise, travel incentives, and recognition awards. The company also facilitates consumer engagement through point programs and special events. MotivAction serves a diverse clientele across various regions, including North America, Europe, Asia, Australia, and New Zealand, and operates as a subsidiary of Augeo Affinity Marketing Inc.
Wingnut Advertising
Acquisition in 2019
Wingnut Advertising, Inc., founded in 2003 and based in Minneapolis, Minnesota, operates as a digital marketing agency specializing in various services aimed at enhancing brand visibility and engagement. As a subsidiary of Augeo Affinity Marketing Inc., the agency focuses on search engine optimization (SEO), search engine marketing (SEM), branding, and digital design. Wingnut Advertising is dedicated to creating innovative strategies that connect brands with their target audiences, helping clients maximize their impact in the digital marketplace.
eDo Interactive
Acquisition in 2017
Edo Interactive specializes in a card-linked offer platform designed to bridge the gap between online advertising and in-store results. The company enables advertisers to personalize offers that are automatically accessible through credit cards, debit cards, and mobile devices. By partnering with banks, Edo Interactive delivers targeted offers that leverage trends in digital advertising, personalization, and mobile technology. Headquartered in Nashville, Tennessee, with additional offices in Chicago, New York City, and Atlanta, the company focuses on simplifying the connection between payments and advertising for a seamless consumer experience.
Incentive Logic
Acquisition in 2016
Incentive Logic, Inc. is a technology and services company that specializes in web-based incentive solutions aimed at motivating actions and behaviors to achieve key business results. The company provides a range of offerings, including a points-based program that operates on a software-as-a-service platform, quick rewards delivered via email, and an incentive gifts program featuring a manageable catalog for client and employee appreciation gifts. Additionally, Incentive Logic offers incentive consulting services and engages employees through incentive games such as instant-win games and sweepstakes. The company serves diverse industries, including healthcare, financial services, technology, and retail. Founded in 1998 and headquartered in Scottsdale, Arizona, Incentive Logic was previously known as UGIVE Interactive, Inc. and became a subsidiary of Augeo Affinity Marketing Inc. in 2016.
RewardsNOW
Acquisition in 2015
RewardsNOW, Inc. specializes in enterprise loyalty programs tailored for financial service providers, including community banks and credit unions. Founded in 1997 and based in Dover, New Hampshire, the company offers a range of services, such as program design and consulting, as well as card-based and enterprise solutions. Notable offerings include ShoppingFLING, a merchant-funded portal that enables customers to earn discounts and rewards by shopping both in-store and online, and Pik 'n Clik, an automated program incentivizing new account openings. Additionally, RewardsNOW provides employee incentive programs, marketing solutions, mobile applications, account management services, and customized websites. The company operates as a subsidiary of Augeo Affinity Marketing Inc. since April 2015.
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