Axon Partners Group

Axon Partners Group is a global investment and advisory firm founded in 2006, with its headquarters in Madrid, Spain. The firm specializes in growth investments across various sectors, including technology, healthcare, and clean technology, and has established a presence in key markets such as India and several cities in Europe and the Middle East. Axon manages approximately €350 million in assets across direct investment and fund-of-funds strategies, with a strong track record of investing in over 35 companies and achieving significant returns. In addition to its investment division, Axon has completed more than 500 advisory projects in over 70 countries, offering services in strategy and operations, public policy and regulation, and corporate finance with a cumulative transaction value exceeding €50 billion. Furthermore, Axon manages around €200 million for approximately 12,000 clients through its wealth management unit, Finizens, which focuses on passive investment strategies. The firm prides itself on combining boutique flexibility with extensive expertise in the digital economy and other high-growth sectors.

Betul Asalangdon

Principal

Luis Cesar Castañeda

Principal

Dikmen Edgu

Partner

Iván Feito

Principal Direct Investments

Jesús Carballal Fernández

Partner

Carlos Gómez Herrero

Principal

Javier Martinez de Irujo

Principal

Juan Jiménez

Partner

Dimitri Kallinis

Managing Partner

Jorge Martínez

Partner

Macarena González Mira

Senior Investment Manager

Álvaro Neira

Partner

Alfons Oliver

Partner

Nicolas Rios Sanchez

Principal

Ilhan Tozar

Principal

Miguel Vallone

Partner

Francisco Velazquez

President

Julio Villalobos

Managing Partner

Mauro Yovane

Partner

Past deals in Catalonia

Dogfy Diet

Private Equity Round in 2022
Dogfy Diet provides homemade dog food products in chicken, turkey, salmon, and ox with custom portions and personalized plans services. Dogfy Diet products are homemade and cooked slowly with fresh, all-natural ingredients to provide a complete and nutritious diet. Dogfy Diet creates a one-of-a-kind and personalized recipe for each dog, based on its characteristics and nutritional needs, to ensure a healthy and balanced diet throughout all stages of its life.

Holaluz

Series B in 2019
Holaluz, founded in Barcelona in 2010, is an online electricity retailer in Spain focused on renewable energy solutions. The company aims to transform the energy sector by prioritizing customer relationships built on trust and encouraging a shift towards sustainable energy practices. Holaluz empowers customers to become "prosumers" by enabling them to generate, manage, and own their green energy. One of its key innovations is the Holaluz Cloud, which allows customers to offset their electricity bills with surplus energy produced from their solar panels. The company operates in various segments, including the commercialization of electricity and gas, as well as solar energy solutions. Holaluz has distinguished itself as the first European electric company to achieve B Corp certification, highlighting its commitment to maximizing positive impacts on employees, communities, and the environment while generating economic profits.

BYHOURS

Venture Round in 2019
BYHOURS Travel SL operates an innovative online platform that enables users to book hotel rooms for short stays, known as microstays, in increments of 3, 6, or 12 hours. Founded in March 2012 and based in Barcelona, Spain, BYHOURS provides travelers with the flexibility to choose their arrival and departure times, catering to various needs and schedules. The platform covers a wide range of locations including major cities in Spain, the United Kingdom, France, and Portugal, and partners with over 2,500 hotels across Europe, Latin America, and select cities in the Middle East. This unique business model not only enhances the travel experience for users but also allows hotels to optimize their resources and increase revenue by monetizing unused capacity.

Santafixie

Equity Crowdfunding in 2019
SantaFixie provides an online marketplace for bicycles and bicycle accessories. Its online marketplace for bicycles and bicycle accessories sells bicycle gear, single-speed bicycles, and other cycling accessories. The company is the first Spanish multi-brand e-commerce dedicated to the sale of Fixie Bicycles and accessories for urban cyclists. Fixie or fixed-gear bicycles are in vogue in reference to cities such as New York and London. SantaFixie was founded in 2011 and is headquartered in Barcelona, Spain.

Santafixie

Series A in 2019
SantaFixie provides an online marketplace for bicycles and bicycle accessories. Its online marketplace for bicycles and bicycle accessories sells bicycle gear, single-speed bicycles, and other cycling accessories. The company is the first Spanish multi-brand e-commerce dedicated to the sale of Fixie Bicycles and accessories for urban cyclists. Fixie or fixed-gear bicycles are in vogue in reference to cities such as New York and London. SantaFixie was founded in 2011 and is headquartered in Barcelona, Spain.

Santafixie Group

Venture Round in 2017
Santafixie Group S.L., founded in 2011 and based in Barcelona, Spain, specializes in the online sale of bicycles and related components. The company initially emerged as Europe’s first online shop dedicated to fixie bikes, catering to the growing trend of urban cycling. Inspired by the popularity of fixed-gear bicycles in East London, where vibrant designs and minimalistic features gained traction, Santafixie has positioned itself as a key player in the market. The company offers a range of products, including bicycles and accessories, aimed at urban cyclists seeking stylish and functional options for their commuting needs.

Santafixie

Funding Round in 2017
SantaFixie provides an online marketplace for bicycles and bicycle accessories. Its online marketplace for bicycles and bicycle accessories sells bicycle gear, single-speed bicycles, and other cycling accessories. The company is the first Spanish multi-brand e-commerce dedicated to the sale of Fixie Bicycles and accessories for urban cyclists. Fixie or fixed-gear bicycles are in vogue in reference to cities such as New York and London. SantaFixie was founded in 2011 and is headquartered in Barcelona, Spain.

Adsmurai

Series B in 2016
Adsmurai, SL develops and operates SaaS-based advertising management platform on Facebook, Twitter, Instagram, and other social networks. Its platform manages and optimizes campaigns. The company offers daily campaign management, analytical reports, real-time access, optimization, and training services. Adsmurai, SL was incorporated in 2014 and is based in Barcelona, Spain. It has locations in Milan, Italy; and Bogotá, Colombia.

Holaluz

Series A in 2016
Holaluz, founded in Barcelona in 2010, is an online electricity retailer in Spain focused on renewable energy solutions. The company aims to transform the energy sector by prioritizing customer relationships built on trust and encouraging a shift towards sustainable energy practices. Holaluz empowers customers to become "prosumers" by enabling them to generate, manage, and own their green energy. One of its key innovations is the Holaluz Cloud, which allows customers to offset their electricity bills with surplus energy produced from their solar panels. The company operates in various segments, including the commercialization of electricity and gas, as well as solar energy solutions. Holaluz has distinguished itself as the first European electric company to achieve B Corp certification, highlighting its commitment to maximizing positive impacts on employees, communities, and the environment while generating economic profits.

Adsmurai

Series A in 2015
Adsmurai, SL develops and operates SaaS-based advertising management platform on Facebook, Twitter, Instagram, and other social networks. Its platform manages and optimizes campaigns. The company offers daily campaign management, analytical reports, real-time access, optimization, and training services. Adsmurai, SL was incorporated in 2014 and is based in Barcelona, Spain. It has locations in Milan, Italy; and Bogotá, Colombia.

BYHOURS

Venture Round in 2014
BYHOURS Travel SL operates an innovative online platform that enables users to book hotel rooms for short stays, known as microstays, in increments of 3, 6, or 12 hours. Founded in March 2012 and based in Barcelona, Spain, BYHOURS provides travelers with the flexibility to choose their arrival and departure times, catering to various needs and schedules. The platform covers a wide range of locations including major cities in Spain, the United Kingdom, France, and Portugal, and partners with over 2,500 hotels across Europe, Latin America, and select cities in the Middle East. This unique business model not only enhances the travel experience for users but also allows hotels to optimize their resources and increase revenue by monetizing unused capacity.

Akamon Entertainment

Series A in 2013
Akamon Entertainment Millenium, S.L develops and operates online and mobile social games focused on Latin-American and south European markets. The company offers casino and traditional multiplatform, and synchronous social games with a local approach via its own local portals, those of its partners, Facebook, and Mobile. It provides multiplayer social games, such as chess, pool, bingo, gold sweeper, checkers, dominoes, slots, and lottery. The company was founded in 2011 and is based in Barcelona, Spain. As of November 16, 2015, Akamon Entertainment Millenium, S.L operates as a subsidiary of Imperus Technologies Corp.

NPAW

Venture Round in 2012
NPAW, founded in 2008 and headquartered in Barcelona, Spain, specializes in high-definition internet video distribution software solutions for various platforms, including web, mobile devices, and connected televisions. The company serves the online media industry, providing tools that enable broadcasters, telcos, and content distributors to deliver seamless, TV-quality video experiences. Its flagship product, YOUBORA Analytics, offers a centralized platform for real-time analytics and optimization, delivering granular insights into video performance, audience engagement, and quality of service. NPAW's solutions include comprehensive features for content planning, ingestion, encoding, content protection, and monetization. By leveraging real-time data, NPAW empowers its clients to make informed decisions regarding content delivery and partnerships. Additionally, the company has a presence in New York, further extending its reach in the global market.

wuaki.tv

Series A in 2011
Wuaki.tv is an online platform that enables users to stream and watch TV series and films made by independent filmmakers. Users can access the platform through smart TVs, tablets, phones, and gaming consoles. Wuaki.tv was launched in 2011.
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