Axon Partners Group

Axon Partners Group is a global investment and advisory firm founded in 2006, with its headquarters in Madrid, Spain. The firm specializes in growth investments across various sectors, including technology, healthcare, and clean technology, and has established a presence in key markets such as India and several cities in Europe and the Middle East. Axon manages approximately €350 million in assets across direct investment and fund-of-funds strategies, with a strong track record of investing in over 35 companies and achieving significant returns. In addition to its investment division, Axon has completed more than 500 advisory projects in over 70 countries, offering services in strategy and operations, public policy and regulation, and corporate finance with a cumulative transaction value exceeding €50 billion. Furthermore, Axon manages around €200 million for approximately 12,000 clients through its wealth management unit, Finizens, which focuses on passive investment strategies. The firm prides itself on combining boutique flexibility with extensive expertise in the digital economy and other high-growth sectors.

Betul Asalangdon

Principal

Luis Cesar Castañeda

Principal

Dikmen Edgu

Partner

Iván Feito

Principal Direct Investments

Jesús Carballal Fernández

Partner

Carlos Gómez Herrero

Principal

Javier Martinez de Irujo

Principal

Juan Jiménez

Partner

Dimitri Kallinis

Managing Partner

Jorge Martínez

Partner

Macarena González Mira

Senior Investment Manager

Álvaro Neira

Partner

Alfons Oliver

Partner

Nicolas Rios Sanchez

Principal

Ilhan Tozar

Principal

Miguel Vallone

Partner

Francisco Velazquez

President

Julio Villalobos

Managing Partner

Mauro Yovane

Partner

Past deals in Spain

Dogfy Diet

Private Equity Round in 2022
Dogfy Diet provides homemade dog food products in chicken, turkey, salmon, and ox with custom portions and personalized plans services. Dogfy Diet products are homemade and cooked slowly with fresh, all-natural ingredients to provide a complete and nutritious diet. Dogfy Diet creates a one-of-a-kind and personalized recipe for each dog, based on its characteristics and nutritional needs, to ensure a healthy and balanced diet throughout all stages of its life.

Kampaoh

Venture Round in 2021
Provider of camping facilities intended to offer an easy campaigning experience without any hassle. The company offers a well-equipped campsite with tents and tepees for rent that is equipped with an array of criteria in terms of facilities, location, and camper care, enabling customers to enjoy their vacation in camps.

Trainingym

Venture Round in 2021
Trainingym is fitness management software that transforms the client experience and facilitates the daily work of the staff. Tour hey put technology at the service of the sports center to optimize all its resources.

Libelium

Venture Round in 2021
Libelium is a provider of wireless sensor networks that focuses on enabling Smart Cities and a variety of sensor projects through its modular, low-power devices. The company’s flagship product, Waspmote, is an open-source wireless sensor platform that supports multiple communication protocols and frequencies, allowing for long-distance communication while maintaining energy efficiency. This versatility makes Waspmote a potential standard for the emerging Internet of Things landscape. Libelium’s products are designed for easy integration into third-party systems, catering to diverse applications such as smart metering, environmental monitoring, industrial control, and eHealth. Additionally, the company operates Cooking Hacks, an open hardware division that offers resources and tutorials for developers, fostering innovation in the DIY electronics community.

Cañas y Tapas

Acquisition in 2021
Cañas y Tapas is an operator of a restaurant chain.

Holaluz

Series B in 2019
Holaluz, founded in Barcelona in 2010, is an online electricity retailer in Spain focused on renewable energy solutions. The company aims to transform the energy sector by prioritizing customer relationships built on trust and encouraging a shift towards sustainable energy practices. Holaluz empowers customers to become "prosumers" by enabling them to generate, manage, and own their green energy. One of its key innovations is the Holaluz Cloud, which allows customers to offset their electricity bills with surplus energy produced from their solar panels. The company operates in various segments, including the commercialization of electricity and gas, as well as solar energy solutions. Holaluz has distinguished itself as the first European electric company to achieve B Corp certification, highlighting its commitment to maximizing positive impacts on employees, communities, and the environment while generating economic profits.

Pangea

Venture Round in 2019
Pangea is a travel store with an innovative and disruptive concept in the tourism sector that brings together countries in one place. Pangea is an omnichannel travel agency that was born with the aim of revolutionizing a sector that until now had not evolved much. Pangea has a reference store in Madrid of more than 1,500 m2 that includes a cafeteria, specialized bookshop and thematic selling areas with expert advisors in each destination. This specialized advisory service offered by Pangea, together with its differential product range, has allowed it to exceed the figure of 9 million euros of sales in its first year of life. Pangea has incorporated new investors to replicate the success of its business model with the opening of new stores in different cities and strengthen its online business strategy. Pangea was founded on 2014 and is headquartered in Madrid, Spain.

BYHOURS

Venture Round in 2019
BYHOURS Travel SL operates an innovative online platform that enables users to book hotel rooms for short stays, known as microstays, in increments of 3, 6, or 12 hours. Founded in March 2012 and based in Barcelona, Spain, BYHOURS provides travelers with the flexibility to choose their arrival and departure times, catering to various needs and schedules. The platform covers a wide range of locations including major cities in Spain, the United Kingdom, France, and Portugal, and partners with over 2,500 hotels across Europe, Latin America, and select cities in the Middle East. This unique business model not only enhances the travel experience for users but also allows hotels to optimize their resources and increase revenue by monetizing unused capacity.

Santafixie

Equity Crowdfunding in 2019
SantaFixie provides an online marketplace for bicycles and bicycle accessories. Its online marketplace for bicycles and bicycle accessories sells bicycle gear, single-speed bicycles, and other cycling accessories. The company is the first Spanish multi-brand e-commerce dedicated to the sale of Fixie Bicycles and accessories for urban cyclists. Fixie or fixed-gear bicycles are in vogue in reference to cities such as New York and London. SantaFixie was founded in 2011 and is headquartered in Barcelona, Spain.

Santafixie

Series A in 2019
SantaFixie provides an online marketplace for bicycles and bicycle accessories. Its online marketplace for bicycles and bicycle accessories sells bicycle gear, single-speed bicycles, and other cycling accessories. The company is the first Spanish multi-brand e-commerce dedicated to the sale of Fixie Bicycles and accessories for urban cyclists. Fixie or fixed-gear bicycles are in vogue in reference to cities such as New York and London. SantaFixie was founded in 2011 and is headquartered in Barcelona, Spain.

Turismoi

Seed Round in 2018
Turismoi is a Traveltech startup that specializes in providing a distribution and booking platform for tours and activities. The company has developed a comprehensive software tool that facilitates the booking process, featuring API and widget connections to a network of distribution partners. This platform allows travelers to access a diverse selection of tours, enabling them to easily choose and book from a wide range of options tailored to their interests. Through its innovative approach, Turismoi aims to enhance the travel experience by streamlining the booking of tours and activities.

Santafixie Group

Venture Round in 2017
Santafixie Group S.L., founded in 2011 and based in Barcelona, Spain, specializes in the online sale of bicycles and related components. The company initially emerged as Europe’s first online shop dedicated to fixie bikes, catering to the growing trend of urban cycling. Inspired by the popularity of fixed-gear bicycles in East London, where vibrant designs and minimalistic features gained traction, Santafixie has positioned itself as a key player in the market. The company offers a range of products, including bicycles and accessories, aimed at urban cyclists seeking stylish and functional options for their commuting needs.

Santafixie

Funding Round in 2017
SantaFixie provides an online marketplace for bicycles and bicycle accessories. Its online marketplace for bicycles and bicycle accessories sells bicycle gear, single-speed bicycles, and other cycling accessories. The company is the first Spanish multi-brand e-commerce dedicated to the sale of Fixie Bicycles and accessories for urban cyclists. Fixie or fixed-gear bicycles are in vogue in reference to cities such as New York and London. SantaFixie was founded in 2011 and is headquartered in Barcelona, Spain.

Adsmurai

Series B in 2016
Adsmurai, SL develops and operates SaaS-based advertising management platform on Facebook, Twitter, Instagram, and other social networks. Its platform manages and optimizes campaigns. The company offers daily campaign management, analytical reports, real-time access, optimization, and training services. Adsmurai, SL was incorporated in 2014 and is based in Barcelona, Spain. It has locations in Milan, Italy; and Bogotá, Colombia.

Coco & Lola

Venture Round in 2016
Coco & Lola is an on-line fashion platform that offers "chic" designs for a competitive price. The platform, in the very first 12 months of life, has attracted more than 1.3 million euros in sales and a half million followers on Facebook, becoming a success e -commerce benchmark. Selling affordable ‘high end’ designs, Coco & Lola has achieved differentiation from their competitors.

Holaluz

Series A in 2016
Holaluz, founded in Barcelona in 2010, is an online electricity retailer in Spain focused on renewable energy solutions. The company aims to transform the energy sector by prioritizing customer relationships built on trust and encouraging a shift towards sustainable energy practices. Holaluz empowers customers to become "prosumers" by enabling them to generate, manage, and own their green energy. One of its key innovations is the Holaluz Cloud, which allows customers to offset their electricity bills with surplus energy produced from their solar panels. The company operates in various segments, including the commercialization of electricity and gas, as well as solar energy solutions. Holaluz has distinguished itself as the first European electric company to achieve B Corp certification, highlighting its commitment to maximizing positive impacts on employees, communities, and the environment while generating economic profits.

Adsmurai

Series A in 2015
Adsmurai, SL develops and operates SaaS-based advertising management platform on Facebook, Twitter, Instagram, and other social networks. Its platform manages and optimizes campaigns. The company offers daily campaign management, analytical reports, real-time access, optimization, and training services. Adsmurai, SL was incorporated in 2014 and is based in Barcelona, Spain. It has locations in Milan, Italy; and Bogotá, Colombia.

Qashops

Venture Round in 2015
QaShops is a wholesale and drop shipping solution in which the retailer does not keep goods in stock

Wayook

Seed Round in 2015
Wayook is an innovative online marketplace that specializes in on-demand domestic cleaning services in Spain. The platform allows users to effortlessly book cleaning professionals in real-time, ensuring a quick reservation process that takes just 60 seconds. Customers simply enter their postal code, specify the desired cleaning time, and select the tasks needed, after which the system automatically calculates the required duration for the service. Wayook's cleaning professionals are thoroughly vetted and validated to ensure reliability and quality. This service provides a convenient solution for individuals seeking to simplify their cleaning needs, allowing them to save time and enjoy a cleaner home without the hassle of managing the cleaning process themselves.

Sentisis

Series A in 2015
Sentisis is a Customer Experience platform based in Madrid, Spain, specializing in monitoring and analyzing brands in real-time across social networks. The company caters to clients in Spain, Mexico, Colombia, Chile, and Central America, focusing on interpreting text data, particularly from social media and customer experience interactions. Through its services, Sentisis helps organizations gain insights into consumer sentiment and improve their brand strategies.

BYHOURS

Venture Round in 2014
BYHOURS Travel SL operates an innovative online platform that enables users to book hotel rooms for short stays, known as microstays, in increments of 3, 6, or 12 hours. Founded in March 2012 and based in Barcelona, Spain, BYHOURS provides travelers with the flexibility to choose their arrival and departure times, catering to various needs and schedules. The platform covers a wide range of locations including major cities in Spain, the United Kingdom, France, and Portugal, and partners with over 2,500 hotels across Europe, Latin America, and select cities in the Middle East. This unique business model not only enhances the travel experience for users but also allows hotels to optimize their resources and increase revenue by monetizing unused capacity.

Hot Hotels

Seed Round in 2014
Hot Hotels is a last-minute hotel booking application that specializes in offering significant discounts on same-day hotel rooms. Available on iPhone, Android, and Blackberry, the app provides users a quick and economical solution for finding accommodations at short notice. For hotels, it serves as an effective channel for attracting last-minute customers for unsold inventory. Founded in December 2011 and headquartered in Spain, Hot Hotels aims to provide accessible hotel options for same-day bookings in cities worldwide. Currently, it operates in 23 countries across Europe, Africa, the Middle East, and Latin America, with listings in 167 cities. The company remains fully owned by its founders, reflecting its commitment to its original vision.

Akamon Entertainment

Series A in 2013
Akamon Entertainment Millenium, S.L develops and operates online and mobile social games focused on Latin-American and south European markets. The company offers casino and traditional multiplatform, and synchronous social games with a local approach via its own local portals, those of its partners, Facebook, and Mobile. It provides multiplayer social games, such as chess, pool, bingo, gold sweeper, checkers, dominoes, slots, and lottery. The company was founded in 2011 and is based in Barcelona, Spain. As of November 16, 2015, Akamon Entertainment Millenium, S.L operates as a subsidiary of Imperus Technologies Corp.

Zinkia

Post in 2012
Zinkia Entertainment, S.A. is a Madrid-based company that develops and commercializes entertainment content globally, focusing on family audiences. Founded in 2000, Zinkia produces television series, films, video games, and apps, leveraging its well-known brands including Pocoyo, Mola Noguru, and Shuriken School. The company distributes its content across various platforms, such as television, video-on-demand, mobile devices, and online channels like YouTube. In addition to creating multimedia products, Zinkia licenses merchandise rights and sells advertising space on its digital platforms and third-party platforms. Originally established as Zinkia Sitement, S.L., the company rebranded in 2002 and continues to enhance the audiovisual entertainment landscape by attracting international talent. Zinkia operates as a subsidiary of JOMACA 98 S.L.

NPAW

Venture Round in 2012
NPAW, founded in 2008 and headquartered in Barcelona, Spain, specializes in high-definition internet video distribution software solutions for various platforms, including web, mobile devices, and connected televisions. The company serves the online media industry, providing tools that enable broadcasters, telcos, and content distributors to deliver seamless, TV-quality video experiences. Its flagship product, YOUBORA Analytics, offers a centralized platform for real-time analytics and optimization, delivering granular insights into video performance, audience engagement, and quality of service. NPAW's solutions include comprehensive features for content planning, ingestion, encoding, content protection, and monetization. By leveraging real-time data, NPAW empowers its clients to make informed decisions regarding content delivery and partnerships. Additionally, the company has a presence in New York, further extending its reach in the global market.

wuaki.tv

Series A in 2011
Wuaki.tv is an online platform that enables users to stream and watch TV series and films made by independent filmmakers. Users can access the platform through smart TVs, tablets, phones, and gaming consoles. Wuaki.tv was launched in 2011.

DocOnYou

Seed Round in 2011
DocOnYou is the very first universal invoicing network, aimed at administrative staff and businesses. And for all those who are sick of dealing with repetitive calls, hundreds of emails and pdfs, folders, paper invoices, photocopies, and the like. DocOnYou brings an easy and intuitive technology mainly to SMEs, but also to the rest of the business community. We offer a new way to expand business relationships to exchange, store and validate commercial documents, conversate about them, and activate and connect all parties involved in the process in a simple and secure way. DocOnYou is the ultimate step forward toward the paperless economy, where the traditional administrative job evolves in such a way that it is much easier and more enjoyable DocOnYou has been designed for administration staff, accountants, managers, chief executives, and all those involved in the document management process as it relates to customers and suppliers in companies. DocOnYou is been built as a platform technology that will allow functional personalization and extension. Our partners will develop apps to extend the capabilities of the platform through our soon-to-be released AppStore. Apps will include connectors and gateways (which will integrate ERPs, online banking, and other networks into DocOnYou) as well as adapters (which will personalize DocOnYou to better serve a specific geography - language and legislation -, industry or company) and extenders (which will extend orders, delivery notes, invoices, credit note, bank notes... toward other business documents like payrolls, contracts, tax declarations, and the like). DocOnYou has been designed to perform as a global service. In May 2011, we released our second private beta in English and Spanish, targeting companies from Brazil, Mexico, and Spain. We plan to grow into Portuguese and Mandarin, ans roll-out globally by to serving first companies in high-growth markets (Brazil, Mexico, India, and China) and then, focusing on developed countries (Europe, Japan, and USA).

Virgin Play

Venture Round in 2008
Wholesaler and retailer of video games.

NanoBioMatters Industries

Venture Round in 2008
NanoBioMatters Industries, founded in 2004, is a material science company that specializes in engineered clay-based additives. The company focuses on integrating know-how from organo-clay technology, plastics reinforcement, and biobased materials to enhance the performance of various materials. Its proprietary technology utilizes naturally sourced clays that are refined, purified, and modified to ensure uniform dispersion and compatibility with different polymer systems. This process allows for the development of advanced products, including antimicrobial and antioxidant additives, which improve specific properties without compromising the original material's benefits. NanoBioMatters caters to sectors such as plastics and ceramics, offering solutions that enhance food conservation, provide rust protection, and improve the efficacy of drugs. The company operates production facilities with a substantial capacity for both additives and master batches, supported by state-of-the-art laboratories for the analysis and development of its innovative clay-based products.

AquaMobile

Series A in 2007
AquaMobile S.L. specializes in solutions for securing, managing, and tracking both digital and printed images. The company offers a range of security products designed to prevent the leakage of confidential information, including Secure PDF for document protection, SecureStamp for printed encoding, and Secure Degree for forgery prevention. Additional offerings include Secure Check for protecting legal payment documents and MyPictureMarc for digital portfolio protection. AquaMobile also provides mobile marketing solutions, such as CLIC2C, which decodes hidden watermarks using camera-equipped devices, and Text2c, aimed at devices without cameras. The company's technologies are utilized across various industries, including feature films, music, television, and electronic devices. Founded in 2006 and based in Madrid, Spain, AquaMobile continues to innovate in the fields of security and mobile marketing.

Enigma Software Productions

Venture Round in 2007
ENIGMA is a videogame production and development company based in Madrid with +15 years of experience creating products of all genres across multiple platforms. ENIGMA is currently developing its next title, Legends of War: Patton's campaign, a multiplatform turn-based strategy games, set during the World War II, and the figure of General Patton, from the D-Day to the Fall of Berlin. The company is skilled in developing for all platforms offline and online games, and is available too for work-for-hire. http://www.legendsofwar.info http://www.enigmasp.com
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