Niantic

Niantic is a developer of augmented reality games that promote outdoor activity and social interaction. The company creates products that encourage movement and exploration, fostering face-to-face engagement among users. Niantic is best known for its popular games, including Ingress and Pokémon GO, which utilize its augmented reality platform to enhance mobile gaming experiences. This platform integrates features such as shared state, communication, security, and mapping, allowing users to interact within virtual environments that are seamlessly connected to the real world. Through its innovative approach, Niantic aims to enrich gaming by blending digital experiences with physical exploration.

Tom Emrich

Director of Product Management

Past deals in Augmented Reality

Tripp

Series A in 2022
Tripp Inc. is a company focused on developing a digital psychedelic wellness platform that utilizes virtual and augmented reality to enhance emotional well-being. Founded in 2016 and headquartered in Los Angeles, California, with a satellite office in Chicago, the company creates immersive experiences that combine audio, visual elements, and gameplay mechanics to promote mindfulness and transformation. Tripp’s offerings are informed by scientific research indicating that interactive digital experiences can positively influence brain function. Through its platform, the company delivers wellness solutions designed to help users manage their emotions, reduce stress and anxiety, and achieve a state of calm and focus.

NZXR

Acquisition in 2022
NZXR is a game development studio that specializes in creating augmented reality solutions. The company focuses on developing engaging and interactive applications and prototypes for mobile devices and augmented reality headsets. By combining hardware and software, NZXR enables gamers to interact with digital objects in a dynamic and immersive manner. Their expertise in the field positions them at the forefront of the XR industry, where they aim to enhance user experiences through innovative technology.

8th Wall

Acquisition in 2022
8th Wall Inc. is a developer of an augmented reality (AR) platform that enables the creation and deployment of interactive AR experiences directly on mobile websites. Founded in 2016 and based in Palo Alto, California, the company offers several key solutions, including 8th Wall XR, a platform for developing mobile AR applications; XR Remote, which allows users to test AR applications on their devices; and a glTF Viewer for sharing and viewing 3D files in real environments. The company's custom SLAM engine facilitates markerless AR content with advanced features such as 6DoF positional tracking and surface detection, ensuring immersive experiences on any smartphone equipped with a rear-facing camera. 8th Wall's platform serves a variety of industries, including retail, travel, and entertainment, by enabling developers to create and deploy AR applications rapidly and efficiently.

MR Augmented

Pre Seed Round in 2021
MR Augmented is the 1st Web3 Social AR Blockchain Platform

6D.ai

Acquisition in 2020
6D.ai specializes in developing application programming interfaces (APIs) for the augmented reality (AR) industry, focusing on creating an AR cloud platform. Founded in 2017 and headquartered in San Francisco, California, the company utilizes smartphone cameras and mobile sensors to generate real-time, three-dimensional semantic maps of the environment. Its technology allows for infinite scale and real-time 3D reconstruction, enabling developers to create engaging applications that interact seamlessly with the physical world. By crowd-sourcing environmental data, 6D.ai constructs dense meshes that facilitate multi-user AR experiences and enhance 3D mapping capabilities. As of March 31, 2020, 6D.ai operates as a subsidiary of Niantic, Inc.

DigiLens

Series C in 2019
DigiLens Inc. is a developer and manufacturer of optical platform and photopolymer technology solutions specializing in waveguide displays for extended reality (XR) applications. The company offers a range of products, including the Crystal30 and Crystal50 lenses, which enable original equipment manufacturers (OEMs) to create customizable XR devices for both enterprise and consumer markets. DigiLens also provides innovative solutions like the DigiLens AutoHUD, which enhances the field of view and reduces component size in heads-up displays, and CrystalClear, an augmented reality heads-up display. In addition to display technologies, DigiLens supplies light engines and hardware development kits, such as Insight30, which assist users in evaluating and developing wearable devices. Founded in 1997 and based in Sunnyvale, California, DigiLens has positioned itself as a leader in holographic waveguide technology, enabling various industries, including automotive, enterprise, consumer, avionics, and military, to leverage XR capabilities.

Escher Reality

Acquisition in 2018
Escher Reality, Inc. is a developer of augmented reality technology based in Sunnyvale, California, established in 2016. The company specializes in creating a cross-platform toolkit and custom backend services aimed at mobile augmented reality developers. Its innovative platform allows for interactive, multi-user, multisession augmented reality experiences, leveraging machine learning to enhance the creation of virtual and augmented content. Escher Reality enables users to share videos and engage in multimedia games through its advanced 3D AR engine. As of February 2018, Escher Reality operates as a subsidiary of Niantic, Inc., further solidifying its position in the AR industry.
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