Waterfall

Waterfall is a marketing software company that specializes in cross-channel marketing services, enabling brands, agencies, and technology providers to engage customers through various mobile and social platforms, including SMS, MMS, and social media channels. Founded in 2005 and headquartered in San Francisco, Waterfall offers a comprehensive platform that allows clients to enhance customer acquisition and encourage repeat purchases through interactive dialogues, targeted messaging, and precise ROI measurement. The platform is designed to help brands build their customer databases and drive revenue by delivering relevant mobile content. Notable clients include 7-Eleven, Anheuser-Busch, and the U.S. Army. Waterfall is backed by Vista Equity Partners and has regional offices in Austin.