Garden City Equity

Garden City Equity is a private equity investment firm based in Atlanta, Georgia, founded in 2020. The company focuses on acquiring blue and white-collar service businesses from owners who are looking for retirement succession or liquidity options. By prioritizing a people-first approach, Garden City Equity aims to provide solutions that benefit both the business owners and their employees during the transition process.

Michael Arrieta

Founder and CEO

9 past transactions

Westbrook Service Corporation

Private Equity Round in 2025
Westbrook is an HVAC design firm that offers commercial construction, plumbing, gas, and electrical services.

WeBuild Stuff

Venture Round in 2024
WeBuild Stuff is a disruptive fabrication, manufacturing and installation firm focusing on wood furniture.

Wathco General Contractors

Private Equity Round in 2023
Wathco General Contractors engages in commercial renovations and remodels.
Cleaning, Janitorial, and Building Maintenance is the bedrock of Duncan & Sons Building Maintenance. We are family owned & operated with a 32-year proven track record of serving East TN and greater Knoxville areas. “Relationships are as important to us as the work itself”.

Essig Pools

Acquisition in 2021
Essig Pools is South Florida's premier luxury pool builder since 1981.

Pray.com

Series B in 2020
Pray.com is a social impact company driven by a mission to grow faith & cultivate community. Started by Steve Gatena and his three co-founders in 2016, the company is comprised of people from all backgrounds and is building Pray.com as the digital destination for faith. At Pray.com prayer is the priority and the Pray.com app is the easiest way to incorporate prayer into your daily life. The Pray.com app is the world's #1 app for Daily Prayer and faith-based media content. In 2020, Pray.com became the highest-grossing religious media app in history. In addition to its explosive growth in revenue and subscribers, Pray.com became the first and only mental & spiritual health app federally approved to host the President of the United States as well as other elected officials on the platform so they could promote the power of prayer, highlight the health benefits of faith, and promote religious equity, diversity, and inclusion. As an inter-faith platform, Pray.com has brought together religious, celebrity, and political leaders across industries for major events that pray for, discuss, and act on social issues like: race relations, forced migration, and religious inclusion. Pray.com's marque events include participation from the White House, the National Hispanic Christian Leadership Conference, the Vatican City state, the Southern Baptist Convention, and more. In addition to the success of the Pray.com app, Pray.com's marquee events, and fundraising for social causes, Pray.com's studio division has produced the largest library of Biblically inspired original content in English, Spanish, and Portuguese and its content has been syndicated across broadcast media platforms and new media platforms like SiriusXM Satellite Radio, DirectTV, and YouTube. Pray.com's mission is to grow faith & cultivate community and its vision is to create a world where everyone leaves a legacy of helping others.
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