Garden City Equity

Garden City Equity is a holding company based in Atlanta, Georgia, founded in 2020. The company focuses on acquiring both blue and white-collar service businesses from owners looking for retirement succession or liquidity options. Garden City Equity emphasizes a people-first approach, prioritizing the needs of employees and stakeholders in its acquisition strategy. By targeting businesses in transition, the firm aims to facilitate smooth ownership changes while ensuring continued operational success.

Michael Arrieta

Founder and CEO

9 past transactions

Westbrook Service Corporation

Private Equity Round in 2025
Westbrook is an HVAC design firm that offers commercial construction, plumbing, gas, and electrical services.

WeBuild Stuff

Venture Round in 2024
WeBuild Stuff is a disruptive fabrication, manufacturing and installation firm focusing on wood furniture.

Wathco General Contractors

Private Equity Round in 2023
Wathco General Contractors engages in commercial renovations and remodels.

Connext

Acquisition in 2022
Connext is an IT deployment company based in Atlanta, specializing in providing critical technology solutions for national chains and multi-site retailers. With over 14 years of experience, the company has successfully deployed more than one million devices for over 100 enterprise clients. Connext's expertise encompasses a range of services, including network infrastructure, point-of-sale systems, 5G technology, the Internet of Things (IoT), security solutions, and digital signage. The company aims to be recognized as the leading IT deployment partner in the country by delivering projects on time and within budget while maintaining a strong focus on customer and employee satisfaction.

Connext

Private Equity Round in 2022
Connext is an IT deployment company based in Atlanta, specializing in providing critical technology solutions for national chains and multi-site retailers. With over 14 years of experience, the company has successfully deployed more than one million devices for over 100 enterprise clients. Connext's expertise encompasses a range of services, including network infrastructure, point-of-sale systems, 5G technology, the Internet of Things (IoT), security solutions, and digital signage. The company aims to be recognized as the leading IT deployment partner in the country by delivering projects on time and within budget while maintaining a strong focus on customer and employee satisfaction.

Duncan & Sons' Building Maintenance

Acquisition in 2022
Duncan & Sons Building Maintenance is a family-owned business with over 32 years of experience in providing cleaning and maintenance services primarily for commercial and industrial facilities in East Tennessee and the greater Knoxville area. The company offers a range of services, including janitorial work, building maintenance, floor care, residential carpet cleaning, and water damage restoration. By delivering reliable and efficient cleaning solutions, Duncan & Sons enables its clients to concentrate on their core operations, emphasizing the importance of building strong relationships alongside quality service.

Essig Pools

Acquisition in 2021
Essig Pools is a leading luxury pool builder based in South Florida, serving residents, property developers, and business owners since 1981. The company specializes in the design, supply, and installation of both residential and commercial swimming pools, including custom pools, spas, and unique over-the-top designs. Additionally, Essig Pools offers renovation and maintenance services, catering to the diverse needs of clients seeking high-quality swimming pool solutions. Through its commitment to excellence, the company has established itself as a trusted name in the luxury pool contracting industry.

Pathway Healthcare

Private Equity Round in 2021
Pathway Healthcare is a provider of office-based medical and behavioral treatment for drug and alcohol addiction and dependency.

Pray.com

Series B in 2020
Pray.com is a social impact company driven by a mission to grow faith & cultivate community. Started by Steve Gatena and his three co-founders in 2016, the company is comprised of people from all backgrounds and is building Pray.com as the digital destination for faith. At Pray.com prayer is the priority and the Pray.com app is the easiest way to incorporate prayer into your daily life. The Pray.com app is the world's #1 app for Daily Prayer and faith-based media content. In 2020, Pray.com became the highest-grossing religious media app in history. In addition to its explosive growth in revenue and subscribers, Pray.com became the first and only mental & spiritual health app federally approved to host the President of the United States as well as other elected officials on the platform so they could promote the power of prayer, highlight the health benefits of faith, and promote religious equity, diversity, and inclusion. As an inter-faith platform, Pray.com has brought together religious, celebrity, and political leaders across industries for major events that pray for, discuss, and act on social issues like: race relations, forced migration, and religious inclusion. Pray.com's marque events include participation from the White House, the National Hispanic Christian Leadership Conference, the Vatican City state, the Southern Baptist Convention, and more. In addition to the success of the Pray.com app, Pray.com's marquee events, and fundraising for social causes, Pray.com's studio division has produced the largest library of Biblically inspired original content in English, Spanish, and Portuguese and its content has been syndicated across broadcast media platforms and new media platforms like SiriusXM Satellite Radio, DirectTV, and YouTube. Pray.com's mission is to grow faith & cultivate community and its vision is to create a world where everyone leaves a legacy of helping others.
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