Suzy
Suzy, Inc. is a marketing technology company based in New York City that specializes in creating on-demand connections between brands and consumers. By harnessing collective insights from millions of consumers worldwide, Suzy delivers real-time intelligence to help brands validate critical assumptions, develop effective marketing strategies, and optimize product offerings. The company's platform facilitates direct interactions between consumers and brands, enabling the collection of real-time consumer intelligence through ratings, reviews, and feedback. Suzy’s platform empowers companies to assess customer preferences and needs, enhancing their ability to create compelling products and marketing campaigns. Established in 2009 and formerly known as Crowdtap, Suzy is trusted by various Fortune 500 companies and challenger brands, providing them with a streamlined method for conducting research and engaging with their target audiences.
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Poshly
Acquisition in 2021
Poshly Inc. is a consumer intelligence company based in New York that specializes in marketing and analytics for the beauty industry. Founded in 2011, Poshly develops personalization technologies designed to connect beauty brands with consumers. Its offerings include Poshly Precision, which facilitates sample and product trial campaigns; Poshly Insights, a real-time data platform that gathers information on consumers' physical attributes, lifestyle characteristics, and product preferences; and Poshly Giveaways, which allows brands to engage with Poshly's members through beauty product giveaways. The company's focus is on leveraging data to inform decision-making within the beauty sector.
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