iSpot.tv

iSpot.tv, Inc. is a company specializing in real-time analytics for television advertising, providing insights into the effectiveness of ad campaigns across various broadcast and cable networks, as well as smart TVs. Founded in 2012 and headquartered in Bellevue, Washington, iSpot.tv offers a platform that allows advertisers to track ad creatives, airings, spending, and viewer impressions with a level of precision akin to digital metrics. The platform measures consumer engagement, assesses the impact of TV and streaming ads on sales, and provides actionable insights that enable advertisers to refine their media strategies and enhance creative effectiveness. iSpot.tv serves a diverse clientele, including television brands, networks, and studios, helping them to gauge the business impact of their advertising efforts in real-time.

Sean Muller

Founder and CEO

Past deals in Broadcasting

TVision

Venture Round in 2022
TVision is an audience measurement company that specializes in providing detailed insights into viewer engagement with television content. Founded in 2014 and headquartered in New York City, with additional offices in Boston and Tokyo, TVision offers second-by-second, person-level data that reveals who is watching, what they are watching, and the level of attention being paid to both linear and streaming television. This data is crucial for advertisers, agencies, networks, streaming providers, and other data platforms, as it enables them to make informed media decisions, assess performance, create compelling content, and benchmark against competitors. By delivering real-time performance metrics, TVision helps its clients enhance advertising effectiveness and efficiency.
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