iSpot
iSpot.tv, Inc. is a company specializing in real-time analytics for television advertising, providing insights into the effectiveness of ad campaigns across various broadcast and cable networks, as well as smart TVs. Founded in 2012 and headquartered in Bellevue, Washington, iSpot.tv offers a platform that allows advertisers to track ad creatives, airings, spending, and viewer impressions with a level of precision akin to digital metrics. The platform measures consumer engagement, assesses the impact of TV and streaming ads on sales, and provides actionable insights that enable advertisers to refine their media strategies and enhance creative effectiveness. iSpot.tv serves a diverse clientele, including television brands, networks, and studios, helping them to gauge the business impact of their advertising efforts in real-time.
Top Stages
Past deals in Broadcasting
TVision
Venture Round in 2022
TVision is an audience measurement company that specializes in providing detailed insights into TV and cable television viewer engagement. Founded in 2014 and headquartered in New York City with additional offices in Boston and Tokyo, TVision offers second-by-second, person-level data that captures who is watching, what they are watching, and the attention levels of viewers for both linear and streaming TV. Its technology enables advertisers, agencies, networks, and content providers to enhance advertising effectiveness by making informed media decisions, measuring performance, creating engaging content, and benchmarking against competitors. By delivering real-time performance metrics, TVision allows its clients to optimize their strategies and improve engagement with audiences across various viewing platforms.
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