Truelink Capital

Channel Factory is a prominent provider of marketing analytics solutions focused on YouTube and social video advertising. Established in 2010 and headquartered in Los Angeles, with additional offices in Chicago, New York, Kharkiv, and London, the company utilizes its advanced data platform, known as IQ, to offer valuable insights and tools for both advertisers and creators. Channel Factory's technology analyzes YouTube in real-time, incorporating creator data, audio transcripts, performance metrics, and human review filters to ensure effective content-aligned targeting. This approach enables brands to deliver advertisements within suitable content, optimizing their investment in a cookieless environment. With a client base of over 300 major brands and partnerships with 85 agencies globally, Channel Factory sets a high standard for brand safety and predictive analytics in the advertising industry.

Flipp is a company that offers a mobile application designed to help consumers make informed purchasing decisions and save money on their weekly shopping. The platform aggregates digital circulars and coupons from various retailers and stores, allowing users to efficiently plan their shopping trips and discover relevant local deals. By utilizing this marketplace, consumers can enhance their shopping experience and maximize savings.

Richardson Sales Performance is a recognized provider of sales training and performance improvement solutions, primarily serving the pharmaceutical, medtech, and healthcare sectors. The company partners with clients to develop customized learning programs that aim to change behaviors and enhance the effectiveness of their sales teams. By identifying best practices and evaluating talent, Richardson creates tailored sales training experiences that leverage proprietary methodologies and modern digital technology. Their approach is data-driven and focuses on equipping sales professionals with the necessary skills and strategies to achieve organizational objectives. Additionally, Richardson employs sophisticated performance support tools to reinforce learning and ensure lasting results, enabling clients to implement their sales strategies effectively.