Backbone Angels

Tall Poppy provides tools and services aimed at helping companies safeguard their employees from online harassment and abuse. The company offers a risk-management platform that integrates proactive security training, threat monitoring, and detection, alongside incident response for individuals who experience attacks. Additionally, Tall Poppy includes specialized features for high-profile or executive staff who may face heightened risks. The platform also educates employees about the relevant laws in each state that can be utilized for their protection.

Attn: Grace, Inc. is a company that specializes in manufacturing and selling wellness products specifically designed for women's urinary incontinence. Founded in 2019 by Mia Abbruzzese and Alexandra Fennell, the company is based in Cambridge, Massachusetts. Attn: Grace offers a range of products, including pads, briefs, liners, and wipes, which are made from innovative, plant-based materials derived from sugarcane waste. The company aims to provide high-performance, skin-safe protection while also addressing the stigma associated with urinary incontinence. Attn: Grace operates primarily online, ensuring discreet delivery and access to reliable information about the condition and available treatment options. As a Certified B Corp, the company is committed to promoting better overall health and wellbeing for women.

Ceremonia is a modern haircare brand that draws inspiration from Latin heritage, aiming to celebrate and empower the next generation of Latinx individuals. Set to launch this fall, the company focuses on providing hair care products designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine. Ceremonia emphasizes the use of sustainable and chemical-free ingredients, allowing users to repair and improve the health of their hair while embracing their natural beauty.

Peggy operates a secure marketplace designed for buying and selling investment-grade art, making it accessible to a broader audience. The platform allows investors to purchase art at affordable prices while enabling artists to earn royalties from future sales, thereby supporting their financial sustainability. By partnering with galleries and artists, Peggy seeks to democratize access to the art market, which has traditionally been reserved for wealthier individuals and institutions. This approach not only provides a means for smaller investors to diversify their portfolios with appreciating assets but also fosters the growth of emerging artists whose work contributes to social change. Peggy utilizes advanced artificial intelligence and machine learning technologies to ensure a safe and transparent transaction process, moving away from the outdated auction house model.

Select Star is a data governance platform designed to assist organizations in managing and understanding their data effectively. The platform automates the cataloging of datasets and provides end-to-end lineage tracking, along with a shared business glossary and semantic layer. This functionality empowers teams to work confidently with reliable data, facilitating data democratization and governance. Select Star’s user-friendly data portal, combined with built-in automation, addresses data discovery challenges, allowing data scientists and business analysts to quickly access relevant data. Its capabilities support various use cases, including cloud data migrations and enterprise AI initiatives, making it an essential tool for businesses aiming to enhance their data management practices.

Avvinue is a pet travel startup that helps people search and book pet-friendly flights, hotels, activities and more. Book pet-friendly flights for traveling with pets in cabin, in cargo or through private shared charter jets.

MyFO is a developer of a software-as-a-service (SaaS) platform focused on assisting individuals in establishing and managing family offices. The platform provides tools for organizing and securely storing financial information, including net worth snapshots, curated guidance, and personalized workflows. It features consolidated reporting and serves as a repository for family office information, offering insights into transactions. By leveraging banking infrastructure, fintech, and big data analytics, MyFO enables users to effectively manage and protect their important financial data as they grow their family office.

Willful is building a suite of estate planning products for Canadians, starting with online wills. Using Willful, Canadians can create a will online in less than 20 minutes, for a fraction of the price of a traditional estate lawyer. Our goal is to make it easier to help people prepare for and deal with death, and to give Canadians and their families peace of mind that they have a plan in place.

Amicole is a cosmetics manufacturer that aims to provide customers with a wide range of skin care and formula items.

Alder is an e-commerce company that specializes in outdoor apparel designed specifically for women. It stands out in the market by offering inclusive sizing ranging from XS to 4X, which is significantly broader than the typical size range found in outdoor and athletic apparel brands. The company emphasizes female-focused design and prioritizes sustainable and ethical production practices. Alder's brand identity is characterized by a playful approach, contrasting sharply with the performance-driven and often intense image of existing outdoor brands. This combination of inclusivity, thoughtful design, and commitment to sustainability enables Alder to cater to a diverse customer base seeking comfort and style in outdoor clothing.

PreQL, founded in 2022 and headquartered in Brooklyn, New York, specializes in developing an open-source interactive visualization tool that enhances data management for businesses. This tool integrates seamlessly with the modern data stack, enabling business users to effectively manage and visualize business metrics. By utilizing an intuitive interface with dropdown menus, PreQL allows users to organize and display data in populated tables without the need for complex queries. The platform caches data and facilitates query-less requests to the backend, providing developers with a user-friendly means to visualize databases and generate SQL queries efficiently.

Wavy is a developer of an employee experience management platform that focuses on enhancing company culture and team building initiatives for organizations. Its Culture Management Platform and Experiences Marketplace allow clients to efficiently plan, execute, review, and improve cultural programming. By automating event planning and logistics, Wavy integrates various workplace tools to facilitate seamless communication. Additionally, the platform provides actionable insights through feedback analysis, helping global workplaces foster team connections and enhance employee engagement with minimal manual effort.

Mentorly is an online mentorship platform that facilitates connections between mentors and mentees globally, making mentorship more accessible and effective. The platform offers a range of tools, including customizable portals, booking systems, video calls, and follow-up features, enabling organizations to create, manage, and evaluate mentorship programs efficiently. This comprehensive approach not only helps professionals improve their performance and leadership skills but also aids organizations in enhancing talent acquisition and fostering self-confidence among participants. By streamlining the mentorship process, Mentorly supports both individual growth and organizational development.

Fable is a retail company that specializes in manufacturing and supplying premium tableware and home decor products. The company focuses on creating dinnerware made by artisans using recycled clay, emphasizing simple, timeless, and responsible designs. Fable aims to offer products that are both enjoyable and ethical, with an intentional design philosophy that prioritizes elegance over fleeting trends. This commitment to craftsmanship and sustainability underpins Fable's vision of providing timeless pieces that enhance the dining experience while respecting environmental values.

WALO is a fintech company focused on empowering parents to teach their kids about money using allowances, behavioral guidance and gamification. Their first product, WALO Plug™ connects to any Canadian bank account and allows parents to automate allowances while seamlessly teaching their kids financial literacy, and preparing them to make smart choices with their money.

Common Heir is a clean and sustainable beauty brand focused on delivering skincare products that have a low environmental impact. The company aims to address the environmental challenges posed by traditional cosmetics, particularly the use of plastic, by offering products that are free from plastic materials. By prioritizing sustainability, Common Heir enables customers to care for their skin while also contributing to environmental preservation.

Blume is a North Vancouver-based company founded in 2016 that specializes in developing and retailing all-natural self-care products aimed at girls during puberty. The product line includes a variety of items such as organic tampons, acne treatments, face washes, natural deodorants, and PMS oil. Additionally, Blume offers gift boxes that feature its products. The company markets its offerings through its website, providing a focused approach to addressing the unique needs of young women.

Daily Blends operates a network of smart fridges that provide a curated selection of chef-prepared fresh and healthy meals for on-the-go consumption. By partnering with food and beverage companies, Daily Blends ensures that these fridges are stocked with fresh ingredients and meals, including salad bowls, snacks, and beverages. This model allows customers to access nutritious food options conveniently and at affordable prices. The company's innovative approach integrates technology with convenience retail, making healthy eating more accessible to a broad audience.

SIDIA is a lifestyle brand based in Toronto, Ontario, that specializes in consumer goods focused on personal care. Founded in 2020, the company provides a variety of products, including body scrubs, fragrances, scented candles, and accessories. By offering these items, SIDIA aims to enhance self-care routines and promote a lifestyle that prioritizes well-being in everyday living.

The Folklore Connect operates as a business-to-business marketplace focused on the fashion, beauty, and homeware sectors. It provides a software platform that equips suppliers with essential tools for order management, payments, communication, and logistics, facilitating the growth of their wholesale operations. Additionally, retailers, ranging from small to large businesses, benefit from a curated marketplace where they can discover and purchase products from diverse and sustainable brands. This dual approach enhances the connection between suppliers and retailers, promoting a streamlined and efficient wholesale experience.

Juggernaut is a media tech company established in 2018 that focuses on delivering well-researched stories about South Asia and the South Asian diaspora. It operates as a digital media publication that highlights significant narratives and developments within South Asian countries, covering a wide range of topics including technology, culture, politics, and business. The company provides its content through a subscription-based model, allowing it to operate without relying on advertising. This approach enables Juggernaut to offer its readers valuable insights and information about the ongoing evolution of South Asia and the experiences of its people.

Koble is a digital health support platform designed to assist growing families by providing access to expertise, care, and community. With a team of licensed healthcare professionals, Koble offers guidance tailored to the needs of parents and their children throughout the prenatal and postpartum stages. The platform delivers relevant and personalized content, ensuring that families receive the support they need at their convenience. By combining diverse professional backgrounds, Koble aims to meet the varied demands of parenthood while maintaining affordability compared to traditional healthcare services. The platform is always accessible, allowing parents to engage with the resources whenever it suits their schedules, thereby fostering a supportive environment for family growth and development.

Soft Services is a personal body care brand focused on providing solutions for skin concerns through its range of products, guides, and digital tools. The company specializes in manufacturing shower products, including exfoliant smoothing solutions, soap bars, and shower gels, all formulated with organic ingredients. Emphasizing sustainability, Soft Services utilizes recyclable paper and aluminum packaging to minimize physical and digital waste in the skincare industry. Through its offerings, the company aims to promote healthy skin while contributing to environmentally responsible practices.

Noteable is a collaborative notebook platform designed for data-driven teams, allowing them to visualize and analyze data effectively. The platform offers a no-code environment that facilitates collaboration and empowers users to leverage analytics and machine learning capabilities. By providing a streamlined experience for data analytics and data science, Noteable enables teams to work with data in a manner that aligns with their preferences, ultimately driving better business outcomes.

The Bird & Be Co. is a fertility care company that provides a branded marketplace focused on optimizing fertility and facilitating conception. The company offers personalized fertility kits, which include accessible and innovative rapid at-home fertility tests, as well as prescription medications and nutraceuticals. These products are delivered directly to customers' doors, allowing them to conveniently monitor and enhance their fertility health. In addition to testing and supplements, The Bird & Be Co. provides valuable information and resources for various stages of pregnancy, aiming to improve pregnancy outcomes for its customers.

StoryBolt is a marketplace platform that connects organizations with documentary filmmakers, enabling both parties to access valuable content. The platform allows filmmakers to monetize their short documentaries while providing organizations with powerful storytelling tools to enhance employee engagement and retention. By facilitating exposure to real and inspiring stories through documentary storytelling and live sessions, StoryBolt helps businesses address complex topics related to diversity and inclusion. This approach fosters a positive workplace culture, which can lead to increased innovation and productivity.

House Of Wise is a CBD and personal wellness brand that empowers women to take control of their sleep, sex, stress and strength routines with the help of high-quality, organic, full-spectrum CBD products. The brand is at the intersection of compelling content, community building and commerce. House of Wise features a collection of six originally formulated, high-quality and trusted, full-spectrum CBD products and one topical isolate-CBD product. Each product is specially designed and paired with additional, thoughtfully selected active ingredients to help women make the most of their daily rituals and routines.

Haloo is a company focused on simplifying and democratizing brand protection through its innovative trademark search platform. Designed for marketing and legal teams, Haloo's platform allows users to manage the trademark workflow in one integrated workspace. It offers features such as instant professional trademark searches, streamlined trademark applications, and automated brand enforcement, which collectively enhance the efficiency and affordability of trademark management. By facilitating collaboration between marketing and legal professionals, Haloo addresses the challenges of the traditional trademark process, which can be slow, costly, and prone to errors. The platform is continuously updated in consultation with experts to ensure compliance with current trademark laws and practices, making it a valuable tool for businesses seeking to protect their brand assets effectively. Additionally, Haloo is developing tools to assist in the Web3 space, particularly in combating counterfeit NFTs and helping creators safeguard their intellectual property.

Sheertex Inc. is a Montreal-based company that specializes in manufacturing and selling women's tights, as well as other apparel such as masks and shorts for both men and women. Founded in 2017, Sheertex focuses on creating durable products made from a unique polymer fiber similar to that used in bulletproof vests and climbing gear. This innovative material provides both strength and comfort, appealing to consumers looking for premium and stylish innerwear. The company's products are available for purchase exclusively online, catering to a modern retail environment.

Avo develops software aimed at enhancing the accuracy of product analytics by preventing human errors during implementation. The company's platform provides tools for defining event-based analytics and generating customized tracking libraries. These tools serve as a validation mechanism for developers, ensuring that analytics are correctly implemented according to design specifications. By functioning like a spell-checker for data quality and a type-checker for developers, Avo enables users to confidently track and analyze data while minimizing the risk of mistakes in their analytics processes.

Sphere is a revolutionary app that has over 170+ vetted professional and personal coaches.

SalonScale Technology Inc. is a Canadian company founded in 2018 that specializes in providing innovative solutions for hair salons. It has developed a Bluetooth-based scale designed for accurately measuring hair color products. This technology is complemented by a mobile platform that allows salons to manage product usage and costs through a web-based dashboard. SalonScale aims to empower stylists by offering tools that enhance inventory management and cost calculation, enabling salons to differentiate between the costs of hair color and stylist labor. With a rapidly growing user base of over 1,000 salons in North America, SalonScale is committed to supporting the success of hairstylists through its smart technology solutions.

SheFly is a retailer of women's outdoor-based apparel products intended for women and people of all genders. Founded in 2018 by co-founders Georgia Grace, Bianca Gonzale, and Charlotte Massey. The company operates in Gunnison, Colorado.

SpaceRyde, formerly known as Loonify Space, specializes in launching small satellites into Low Earth Orbit. The company employs a unique method where a high-performing, ultra-light rocket is carried by a balloon to the edge of the atmosphere, from which the rocket is then launched. This innovative approach is designed to offer on-demand space services, including satellite launch, fuel, and tool delivery to space tugs. SpaceRyde provides customers with the option to purchase an entire rocket along with its payload capacity, facilitating direct access to space without the need for ride-sharing arrangements.

Calico Group LLC, based in San Francisco, specializes in life extension research and development. Sponsored by Google, the company focuses on understanding the biology of aging and related diseases with the goal of mitigating their impacts. By harnessing advanced technologies, Calico aims to enhance knowledge of the mechanisms that govern lifespan, addressing age-associated disorders through innovative medical advancements. This work seeks to empower healthcare professionals to better manage specific biological processes, ultimately enabling individuals to lead longer, healthier lives.

Blume is a beverage company that specializes in creating plant-based functional drinks using 100 percent natural and organic ingredients, including superfoods like turmeric and reishi. The company focuses on offering healthy alternatives to traditional coffee and tea, producing organic, vegan, and caffeine-free beverages. Blume's products are designed to be nutritious and flavorful, catering to health-conscious consumers who seek options that support digestion, energy, and sleep. By emphasizing cruelty-free and hand-made food supplements, Blume aims to promote healthy lifestyles through its carefully crafted offerings.