Backbone Angels

Tall Poppy, established in 2018 and headquartered in San Francisco, specializes in safeguarding employees from online harassment and abuse. The company offers a comprehensive risk management platform that includes proactive security training, continuous threat monitoring, and immediate incident response. Tall Poppy caters to all employees, with enhanced services for high-profile or executive staff who may face elevated risks.

Attn: Grace is a Cambridge‑based company that designs and sells natural personal care products for women with urinary incontinence. Its line includes pads, briefs, liners and wipes made from plant‑based materials and sugarcane waste fibers, offering high‑performance, skin‑safe protection. Founded in 2019 by Mia Abbruzzese and Alexandra Fennell, the firm is a Certified B Corp. that focuses on reducing stigma around incontinence and providing reliable information and treatment options. Products are sold online and packaged elegantly for discreet use.

Ceremonia is a modern haircare brand celebrating Latin heritage. It offers natural, sustainable products designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine.

Peggy is a secure marketplace that makes investing in high-quality art accessible. It partners with galleries and artists to offer affordable prices, enabling buyers to enjoy and potentially profit from their purchases. Peggy also ensures artists earn royalties from secondary sales and benefits galleries through its platform.

Select Star is a modern data governance platform that helps organizations manage and understand data at scale, enabling AI, analytics, and self-serve analytics across the business. It automatically catalogs datasets, traces end-to-end data lineage, and builds a shared business glossary and semantic layer, allowing teams to work with trusted data. The platform provides a user-friendly data portal and built-in automation to support data democratization, governance, semantic layers, and cloud data migrations, serving as a foundational layer for enterprise AI and data initiatives while improving data discovery and collaboration among data scientists and business analysts.

Avvinue is a pet travel startup that helps people search and book pet-friendly flights, hotels, activities and more. Book pet-friendly flights for traveling with pets in cabin, in cargo or through private shared charter jets.

MyFO offers a digital wealth management platform designed to simplify financial oversight for families and individuals managing complex asset portfolios. It provides comprehensive asset tracking, real-time analytics, secure document storage, and collaborative tools for advisors.

Willful is building a suite of estate planning products for Canadians, starting with online wills. Using Willful, Canadians can create a will online in less than 20 minutes, for a fraction of the price of a traditional estate lawyer. Our goal is to make it easier to help people prepare for and deal with death, and to give Canadians and their families peace of mind that they have a plan in place.

Amicole is a cosmetics manufacturer that aims to provide customers with a wide range of skin care and formula items.

Alder is an e-commerce company that specializes in outdoor apparel designed specifically for women. It stands out in the market by offering inclusive sizing ranging from XS to 4X, which is significantly broader than the typical size range found in outdoor and athletic apparel brands. The company emphasizes female-focused design and prioritizes sustainable and ethical production practices. Alder's brand identity is characterized by a playful approach, contrasting sharply with the performance-driven and often intense image of existing outdoor brands. This combination of inclusivity, thoughtful design, and commitment to sustainability enables Alder to cater to a diverse customer base seeking comfort and style in outdoor clothing.

PreQL is a developer of an open-source interactive visualization tool aimed at enhancing data management for business users. Founded in 2022 and headquartered in Brooklyn, New York, PreQL's solution integrates with the modern data stack to streamline the management of business metrics. The tool features a user-friendly interface that allows clients to visualize their databases through an intuitive set of dropdowns, enabling users to generate SQL queries without the need for complex backend interactions. By caching data and organizing it efficiently, PreQL empowers businesses to improve operational efficiency and scale effectively.

Wavy is a company focused on enhancing employee experience and fostering positive company culture in diverse workplace environments. It offers a Culture Management Platform that simplifies the planning, execution, and evaluation of cultural events and team-building initiatives. By automating event logistics and integrating various workplace tools, Wavy streamlines communication among team members and provides valuable insights through feedback analysis. This enables organizations to build stronger connections among employees and improve engagement with minimal manual effort, ultimately supporting leaders in cultivating a vibrant organizational culture.

Mentorly is a platform that makes mentorship more accessible and scalable by enabling organizations to design, manage, and measure mentorship programs. It connects mentors and mentees globally through customizable portals, booking, video calls, follow-up tools, and mentor matching, underpinned by cloud-based mentorship capabilities. The platform helps professionals improve performance, develop leadership and self-confidence, and supports program managers in elevating the effectiveness of their mentorship initiatives.

Fable is a retail company specializing in the manufacture and supply of premium tableware and home decor products. The company focuses on creating dinnerware made by skilled artisans from recycled clay, emphasizing simple, timeless, and responsible designs. Fable is committed to producing items that are both aesthetically pleasing and ethically sourced, aiming to transcend fleeting trends with its elegant offerings. The brand's vision centers on crafting products that provide enjoyment while adhering to principles of sustainability and craftsmanship.

WALO is a fintech company focused on empowering parents to teach their kids about money using allowances, behavioral guidance and gamification. Their first product, WALO Plug™ connects to any Canadian bank account and allows parents to automate allowances while seamlessly teaching their kids financial literacy, and preparing them to make smart choices with their money.

Common Heir is a clean and sustainable beauty brand focused on delivering skincare products that minimize environmental impact. The company emphasizes the use of eco-friendly materials, specifically avoiding plastic in its offerings, to address the environmental issues associated with conventional cosmetics. By prioritizing sustainability, Common Heir aims to provide consumers with effective beauty products while promoting responsible practices that benefit both their skin and the planet.

Blume is a company based in North Vancouver, Canada, specializing in all-natural self-care products designed specifically for girls experiencing puberty. Founded in 2016 by Bunny and Taran Ghatrora, Blume offers a range of products that address the unique needs of this demographic, including meltdown acne oil, gentle face washes, natural deodorant, menstrual care items like organic tampons, and PMS relief oils. The company emphasizes the use of natural ingredients in its formulations and aims to provide a supportive and empowering experience for young women. Blume's products are available for purchase through its website, and the company also offers curated gift boxes.

Daily Blends operates a network of smart fridges that provide a curated selection of chef-prepared meals and healthy snacks for on-the-go consumption. The company collaborates with food and beverage producers to stock its fridges with fresh ingredients and meals, including salad bowls, snacks, and beverages. By offering convenient access to nutritious food options, Daily Blends aims to make healthy eating affordable and accessible for customers.

SIDIA is a Toronto-based creative lifestyle brand and body care company that offers self-care ritual products. Founded in 2020, the company provides a range of consumer goods, including body scrubs, fragrances, scented candles, and accessories, designed to transform everyday moments into meaningful self-care experiences.

The Folklore is a wholesale platform that combines a SaaS-enabled B2B marketplace with tools for fashion, beauty and homeware suppliers to manage orders, payments, communications and logistics at scale. It also connects retailers with a marketplace to discover and purchase from diverse brands, supporting global growth for suppliers and enabling retailers to access a broad range of products. The platform emphasizes sustainability and inclusion, helping small brands in emerging markets reach global customers through a streamlined, scalable wholesale solution.

Founded in 2018, The Juggernaut is a digital media publication that focuses on well-reported stories about South Asia and South Asians. It offers a subscription-based service covering diverse topics such as tech, culture, politics, and business, providing insights into the current developments in the Asian region.

Koble is a digital platform supporting growing families with expert-led courses and resources throughout pregnancy, postpartum, and beyond. Their team of licensed professionals offers personalized, accessible care at an affordable price.

Soft Services produces a range of personal body care products designed to address various skin concerns. Their products, including exfoliants, soap bars, and shower gels, are made from organic ingredients and packaged in recyclable paper and aluminum, promoting sustainable skincare.

Noteable is a developer of a no-code collaborative notebook platform that enhances data analytics and visualization for teams. The platform facilitates a seamless experience for data-driven teams by allowing them to analyze and visualize data in a way that suits their workflows. It integrates analytics and machine learning capabilities, empowering users to drive meaningful business outcomes. Noteable's focus on collaboration ensures that data science and analytics teams can work together effectively, making data exploration and interpretation more accessible and efficient.

The Bird & Be Co. is a fertility care company that provides a branded marketplace focused on optimizing fertility and facilitating conception. The company offers personalized fertility kits, which include accessible and innovative rapid at-home fertility tests, as well as prescription medications and nutraceuticals. These products are delivered directly to customers' doors, allowing them to conveniently monitor and enhance their fertility health. In addition to testing and supplements, The Bird & Be Co. provides valuable information and resources for various stages of pregnancy, aiming to improve pregnancy outcomes for its customers.

StoryBolt is a marketplace platform that connects organizations with documentary filmmakers, enabling access to content that matters and offering traction data through organizational subscriptions. Filmmakers can monetize their short documentaries, while organizations use documentary storytelling to improve employee engagement and retention. The platform enables exposure to real and inspiring stories through documentary storytelling and live sessions, helping businesses address difficult topics, advance diversity and inclusion, and enhance communication, innovation and productivity.

House of Wise is a wellness brand specializing in high-quality, organic, full-spectrum CBD products designed specifically for women. Their product range includes formulations to support sleep, sex, stress management, and overall strength, each thoughtfully paired with additional active ingredients.

Haloo empowers marketing and legal teams to collaborate effectively in trademark management. Its platform enables efficient and affordable searching, filing, and defense of trademarks, with built-in consultation from Google and former USPTO examiners ensuring up-to-date compliance.

Founded in Montreal, Canada in 2017, Sheertex specializes in the manufacture and sale of women's tights, utilizing advanced polymer fiber technology to ensure durability and comfort. The company also offers a range of products for men and women, including masks and shorts.

Avo develops software aimed at enhancing the accuracy of product analytics by preventing human errors during implementation. The company's platform provides tools for defining event-based analytics and generating customized tracking libraries. These tools serve as a validation mechanism for developers, ensuring that analytics are correctly implemented according to design specifications. By functioning like a spell-checker for data quality and a type-checker for developers, Avo enables users to confidently track and analyze data while minimizing the risk of mistakes in their analytics processes.

Sphere is a revolutionary app that has over 170+ vetted professional and personal coaches.

SalonScale is a technology company that provides hardware and software to manage hair color product usage and costs in salons. It develops Bluetooth-enabled scales that measure the exact amount of dye used and a mobile and web platform for tracking color usage, inventory, and expenses in back-bar operations. By weighing products and recording associated charges, the solution enables salons to separate color costs from stylist labor and improve inventory management. The platform serves salons with a back-bar management system and dashboards for cost measurement. Founded in 2018 and headquartered in Saskatoon, Canada, SalonScale was created by stylists and has grown to over a thousand users across North America.

SheFly is a retailer of women's outdoor-based apparel products intended for women and people of all genders. Founded in 2018 by co-founders Georgia Grace, Bianca Gonzale, and Charlotte Massey. The company operates in Gunnison, Colorado.

SpaceRyde, formerly known as Loonify Space, is a company focused on providing innovative launch solutions for small satellites. It utilizes a unique approach where a high-performing ultra-light rocket is carried by a balloon to the edge of the atmosphere before being launched into Low Earth Orbit. This method serves as a taxi service for satellites, offering on-demand access to space. In addition to satellite launch services, SpaceRyde's platform also includes capabilities for fuel and tool delivery to space tugs, as well as the option for customers to purchase an entire rocket along with its payload capacity. This comprehensive approach enables clients to efficiently deploy their satellites without the need for ride-sharing arrangements, thereby streamlining the process of accessing space.

Calico LLC, also known as Calico Group LLC, is a research and development company based in San Francisco, California, focused on the challenges of aging and the diseases associated with it. Sponsored by Google, Calico aims to advance understanding of the biology that regulates lifespan and to develop innovative solutions for age-related disorders. The company employs advanced technologies to explore the mechanisms of aging, with the goal of preventing and treating age-related diseases. Through its research efforts, Calico seeks to empower healthcare professionals and enhance the quality of life for individuals, enabling them to lead longer and healthier lives.

Blume is a beverage company that specializes in creating plant-based functional drinks designed to offer healthy alternatives to traditional coffee and tea. The company emphasizes the use of locally sourced, 100 percent natural and organic ingredients, including superfoods like turmeric and reishi. Blume's product line features organic, vegan, caffeine-free, and cruelty-free supplements made from plant-based components. These beverages cater to health-conscious consumers seeking nutritious and flavorful options that enhance digestion, energy, and sleep, promoting overall well-being and a healthy lifestyle.