Balanced Breakfast

Balanced Breakfast is a venture capital firm founded in 2020 and based in Brooklyn, New York. The firm specializes in investing in early-stage companies within the consumer packaged goods sector. By focusing on this niche, Balanced Breakfast aims to support emerging businesses that show potential for growth and innovation in the market.

James Cole

Investor

Simon Li

Partner

2 past transactions

Healthycell

Series A in 2021
Healthycell is a company dedicated to enhancing nutrient delivery for improved health. It challenges traditional supplement forms, such as pills and powders, which often result in low nutrient absorption due to their outdated delivery methods. Leveraging innovative MICROGEL technology, Healthycell's dietary supplements are designed to deliver micronutrients, including vitamins, minerals, and herbal extracts, in a form that is easily absorbed by the body. This advancement allows consumers to optimize their nutrient levels effectively, promoting overall health and enhancing performance, especially for those who prefer alternatives to traditional pill supplements. Healthycell's approach represents a significant evolution in the nutritional supplement industry by prioritizing absorption and efficacy.

Aura Bora

Seed Round in 2021
Aura Bora is a manufacturer specializing in craft sparkling water infused with herbs, fruits, and flowers. Unlike conventional sparkling waters, Aura Bora uses plant-based ingredients to create bold, refreshing flavors, providing consumers with a natural, hydrating alternative to artificially flavored beverages.
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