Balanced Breakfast

Balanced Breakfast is a venture capital firm founded in 2020 and based in Brooklyn, New York. The firm specializes in investing in early-stage companies within the consumer packaged goods sector. By focusing on this niche, Balanced Breakfast aims to support emerging businesses that show potential for growth and innovation in the market.

James Cole

Founder

Simon Li

Partner

2 past transactions

Healthycell

Series A in 2021
Healthycell is based on the simple idea that nutrients need to be absorbed into the bloodstream and then into cells where they work to improve health. But most supplements use the same pill-form delivery technologies that were around in the 1930's, back when we were using rotary phones! Our nutrient delivery technologies have not kept pace with the innovation of other industries. Decades of lab work show that most pills (and even powders) have low absorption. These older delivery systems compress dehydrated, large, dense, insoluble particles that are 10x to 100x too big for absorption through the small intestine where the human body absorbs most nutrients. That's why we forced the evolution of nutrition supplements with MICROGELâ„¢.

Aura Bora

Seed Round in 2021
Aura Bora is a maker of craft sparkling water that features herbs, fruits, and flowers. Instead of artificial, uninspired fruit flavors, Aura Bora uses plant-based ingredients.
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