Balanced Breakfast

Balanced Breakfast is a venture capital firm based in Brooklyn, New York, that invests in early-stage consumer packaged goods companies. It focuses on backing new brands and products in the consumer goods sector, providing capital and strategic support to help founders advance product development, enter markets, and achieve early growth.
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James Cole

Investor

Simon Li

Partner

2 past transactions

Healthycell

Series A in 2021
Healthycell specializes in advanced dietary supplements that utilize proprietary MICROGELâ„¢ technology. This innovative delivery system ensures nutrients are absorbed efficiently into the bloodstream and cells, enhancing overall health and performance. The company's pill-free supplement line caters particularly to those who prefer alternatives to traditional pills.

Aura Bora

Seed Round in 2021
Aura Bora is a manufacturer specializing in craft sparkling water infused with herbs, fruits, and flowers. Unlike conventional sparkling waters, Aura Bora uses plant-based ingredients to create bold, refreshing flavors, providing consumers with a natural, hydrating alternative to artificially flavored beverages.
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