Vidyard
Venture Round in 2024
Vidyard is a business-focused video platform that enhances engagement and converts views into action. It offers video hosting, management, and analytics features, helping global companies like Honeywell and Lenovo drive revenue through online video strategies.
Front is a communication hub that centralizes customer interactions across various digital channels to enhance relationship management. The platform focuses on streamlining conversations by integrating collaboration tools and contextual data from multiple systems, allowing teams to provide timely, accurate, and personalized communications. Over 7,500 businesses, including notable names like Shopify, Airbnb, and Hulu, utilize Front to improve their customer engagement. The company's multi-channel inbox platform specializes in consolidating communication, facilitating internal discussions, and incorporating social features, thus enabling users to chat effectively and save time. By placing customer conversations at the forefront, Front empowers organizations to build stronger relationships through each interaction.
CHEQ is a cybersecurity company that protects business-critical digital interactions for more than 15,000 companies, from emerging brands to large enterprises. It focuses on go-to-market security, shielding the entire funnel from paid marketing to on-site conversion and analytics. Its three solutions: Marketing Security, Fraud & Abuse, and Data Security & Compliance address marketing effectiveness, fraud prevention, privacy compliance, and data governance, with granular detection across devices, networks, behaviors, and users. The platform aims to maintain customer trust, brand safety, and business continuity by preventing data leakage and vendor risk.
CHEQ is a cybersecurity company that protects business-critical digital interactions for more than 15,000 companies, from emerging brands to large enterprises. It focuses on go-to-market security, shielding the entire funnel from paid marketing to on-site conversion and analytics. Its three solutions: Marketing Security, Fraud & Abuse, and Data Security & Compliance address marketing effectiveness, fraud prevention, privacy compliance, and data governance, with granular detection across devices, networks, behaviors, and users. The platform aims to maintain customer trust, brand safety, and business continuity by preventing data leakage and vendor risk.
Sigstr
Venture Round in 2018
Sigstr, founded in 2015 and headquartered in Indianapolis, Indiana, develops a cloud-based email signature marketing application. Its platform enables marketers to transform billions of one-to-one emails sent annually into powerful brand engagements by targeting top contacts and accounts with relevant ads within these communications. Sigstr integrates with leading CRMs, MAPs, and marketing technologies, helping companies maximize the potential of their employee email as a branding channel. Notable clients include AT&T, Amazon, SendGrid, Terminus, and Yext. As of December 2019, Sigstr operates as a subsidiary of Terminus Software, LLC.
CHEQ is a cybersecurity company that protects business-critical digital interactions for more than 15,000 companies, from emerging brands to large enterprises. It focuses on go-to-market security, shielding the entire funnel from paid marketing to on-site conversion and analytics. Its three solutions: Marketing Security, Fraud & Abuse, and Data Security & Compliance address marketing effectiveness, fraud prevention, privacy compliance, and data governance, with granular detection across devices, networks, behaviors, and users. The platform aims to maintain customer trust, brand safety, and business continuity by preventing data leakage and vendor risk.
Wunderkind
Series B in 2018
Wunderkind is a cloud-based behavioral marketing platform that enables customer acquisition and engagement at scale through people-based marketing automation across websites, emails, texts, and ads. The platform uses real-time intent indicators to identify high-value visitors, retarget those who are leaving, and deliver personalized messages to convert them into customers, helping digital businesses remember who users are and deliver one-to-one experiences throughout the customer journey. By aligning messaging with user intent, Wunderkind aims to improve ROI and position itself as a key revenue channel for e-commerce brands. Its client roster includes Uniqlo, Sonos, HelloFresh, Forever 21, Avis, Lufthansa, CNN, jetBlue, Samsonite, and Comcast.
Sigstr, founded in 2015 and headquartered in Indianapolis, Indiana, develops a cloud-based email signature marketing application. Its platform enables marketers to transform billions of one-to-one emails sent annually into powerful brand engagements by targeting top contacts and accounts with relevant ads within these communications. Sigstr integrates with leading CRMs, MAPs, and marketing technologies, helping companies maximize the potential of their employee email as a branding channel. Notable clients include AT&T, Amazon, SendGrid, Terminus, and Yext. As of December 2019, Sigstr operates as a subsidiary of Terminus Software, LLC.
SmarterHQ
Series C in 2017
SmarterHQ, Inc. is a behavioral marketing platform that specializes in enabling online retailers to execute effective cross-channel marketing programs. Founded in 2010 and headquartered in Indianapolis, Indiana, with an additional office in Austin, Texas, SmarterHQ offers a SaaS-based solution that empowers marketers to create personalized customer experiences across multiple devices and channels. By leveraging real-time and historical customer data, the platform allows brands to segment audiences quickly and automate tailored content delivery, enhancing customer relationships and driving revenue growth. SmarterHQ serves a diverse range of industries, including retail, travel and hospitality, and financial services, and has partnered with well-known brands such as Bloomingdale's, Hilton, and Santander Bank. The company was previously known as Smarter Remarketer Inc. and rebranded to its current name in January 2015. As of November 2020, SmarterHQ operates as a subsidiary of Wunderkind, Inc.
Founded in 2008, Tealium provides enterprise-level solutions for managing and integrating customer data across various digital touchpoints. Its platform offers tag management, a customer data hub, machine learning-driven insights, and real-time audience discovery tools. Serving over 1,000 businesses worldwide, Tealium helps brands create unified, actionable customer data infrastructure.
Insert Mobile Technologies, Ltd. is an Israeli company that specializes in an automated in-app marketing platform designed for mobile application owners. The platform allows users to implement a variety of customizable features, known as "inserts," such as videos, banners, messages, and surveys, directly into live applications within minutes and without any coding. This functionality empowers mobile marketers and product managers to enhance user engagement and drive conversions independently, eliminating the need for development resources and the delays associated with app store approvals. Founded by the creators of Worklight, a leading mobile application platform now part of IBM MobileFirst, Insert aims to streamline in-app marketing processes for global retailers, allowing them to effectively manage their marketing initiatives.
Braze is a customer engagement platform that helps brands deliver relevant, human experiences across channels. It offers a mobile marketing automation and customer relationship management solution with AI-powered tools for engagement orchestration, including messaging, chatbots, and content management, plus campaign optimization insights, data analysis, and segment analytics. The platform enables cross-channel personalization across mobile, email, web, television, and connected devices, and provides data security, data warehousing and streaming capabilities. Braze uses AI to power functionality across its stack. Founded in 2011 and headquartered in New York, it has offices in London, San Francisco, Chicago, and Singapore. Braze serves industries such as retail and e-commerce, media and entertainment, financial services, and travel and hospitality, focusing on timely, contextually relevant interactions between consumers and brands.
Jeeng, established in 2016, is a technology company specializing in AI-powered autonomous marketing platforms. Headquartered in Tel Aviv, Israel, Jeeng enables businesses to communicate with users on a personalized level by analyzing content and matching it to relevant users based on their interests and online behavior. The company's unique content personalization solution leverages first-party, opt-in data to help publishers build loyal, engaged, 1:1 subscriber relationships. Jeeng serves over 700 publishers, including The Atlantic and Vox Media, and has demonstrated significant growth with a 165% compound annual growth rate over the last five years. In 2020, Jeeng was acquired by PowerInbox, a software developing and marketing services company.
Bloomreach
Series D in 2016
Bloomreach empowers businesses to deliver personalized customer journeys by connecting customer and product data. Its Commerce Experience Cloud offers AI-driven search, merchandising, headless CMS, CDP, and marketing automation solutions. Serving over 850 global brands, Bloomreach partners with leading commerce platforms and agencies.
Vidyard is a business-focused video platform that enhances engagement and converts views into action. It offers video hosting, management, and analytics features, helping global companies like Honeywell and Lenovo drive revenue through online video strategies.
Optimizely
Series C in 2015
Optimizely operates a website optimization platform that enables organizations worldwide to conduct A/B testing, multivariate testing, and personalization. Its platform facilitates data-driven decisions through experiments, available in multiple languages. Serving diverse industries like agencies, e-commerce, enterprises, and small businesses, Optimizely was founded in 2009 and is headquartered in San Francisco with offices globally.
Leadspace
Series B in 2015
Leadspace is a provider of a B2B Customer Data Platform designed to enhance sales and marketing efforts. The company's platform integrates first-party customer data with third-party data, intent signals, and artificial intelligence to deliver a comprehensive view of customers and prospects. This enables organizations to identify ideal customers and recommend targeted marketing and sales activities. By streamlining access to vital sales and marketing data, Leadspace empowers clients to engage effectively with their audiences, driving growth and improving customer engagement across various channels.
LiveIntent
Series D in 2015
LiveIntent is a technology platform that enhances email as a marketing tool, allowing brands to effectively connect with their customers. The company specializes in people-based targeting, email monetization, and identity resolution, providing solutions that benefit both marketers and publishers. By facilitating direct engagement with audiences, LiveIntent helps businesses drive sales and increase revenue while ensuring user privacy is respected. The platform aims to bridge the gaps between brands and their target audiences, maximizing the potential of email marketing.
Founded in 2009, Sprinklr is a global enterprise software provider specializing in customer experience management. Its platform enables brands to understand and manage conversations across various channels such as social media, messaging apps, blogs, and review sites. Sprinklr serves over 1200 top enterprise clients worldwide, including Microsoft and McDonald's.
Founded in 2008, Tealium provides enterprise-level solutions for managing and integrating customer data across various digital touchpoints. Its platform offers tag management, a customer data hub, machine learning-driven insights, and real-time audience discovery tools. Serving over 1,000 businesses worldwide, Tealium helps brands create unified, actionable customer data infrastructure.
mParticle
Seed Round in 2014
mParticle is a customer data platform provider that helps multi-channel consumer brands collect, unify, and activate data across web, mobile apps, and other touchpoints. The platform enables marketers, developers, product managers, and data scientists to integrate and orchestrate an organization's marketing stack, delivering a single, real-time view of customer data. It collects e-commerce transactions and various API events, supports data across devices and channels, and facilitates audience segmentation and analytics to improve personalization, engagement, and operational efficiency. The company targets industries including retail, financial services, media, travel, gaming, and dining, and supports GDPR compliance. Founded in 2012 and headquartered in New York City, it maintains additional offices in San Francisco, Bellevue, London, and Delray Beach to serve a global client base.
Tapad Inc., established in 2010, is a global marketing technology company headquartered in New York with offices worldwide. It specializes in providing identity-based marketing solutions, primarily its proprietary Tapad Graph. This technology integrates billions of data points to understand consumer behavior across various devices, enabling publishers and advertisers to engage consumers more effectively and personalize campaigns at scale. Tapad's offerings include The Tapad Customer Data Platform for managing first-party data, Device Graph Access for targeting workflows, Applied Analytics suite for campaign performance tracking, and Dynamic Audiences for precise cross-device targeting. Serving agency trading desks, publishers, marketing technology companies, and Fortune 500 brands, Tapad operates as a subsidiary of Experian plc since November 2020.
Founded in 2009, Sprinklr is a global enterprise software provider specializing in customer experience management. Its platform enables brands to understand and manage conversations across various channels such as social media, messaging apps, blogs, and review sites. Sprinklr serves over 1200 top enterprise clients worldwide, including Microsoft and McDonald's.
Lotame Solutions, Inc., established in 2006, is a global Software as a Service (SaaS) company headquartered in New York. It specializes in data management, offering a platform that helps marketers, agencies, and publishers make informed decisions by leveraging audience data. Lotame's key products include a data management platform, aiTV: Attribution & Insights for marketing reporting, and custom-built SmartTV Data Segments for targeted advertising. The company serves clients worldwide through offices in multiple continents, providing data enrichment solutions that enable businesses to build a comprehensive view of their customers and activate data across various digital environments, including the cookieless web, mobile apps, and OTT.
SmarterHQ
Series A in 2014
SmarterHQ, Inc. is a behavioral marketing platform that specializes in enabling online retailers to execute effective cross-channel marketing programs. Founded in 2010 and headquartered in Indianapolis, Indiana, with an additional office in Austin, Texas, SmarterHQ offers a SaaS-based solution that empowers marketers to create personalized customer experiences across multiple devices and channels. By leveraging real-time and historical customer data, the platform allows brands to segment audiences quickly and automate tailored content delivery, enhancing customer relationships and driving revenue growth. SmarterHQ serves a diverse range of industries, including retail, travel and hospitality, and financial services, and has partnered with well-known brands such as Bloomingdale's, Hilton, and Santander Bank. The company was previously known as Smarter Remarketer Inc. and rebranded to its current name in January 2015. As of November 2020, SmarterHQ operates as a subsidiary of Wunderkind, Inc.
Founded in 2009, Sprinklr is a global enterprise software provider specializing in customer experience management. Its platform enables brands to understand and manage conversations across various channels such as social media, messaging apps, blogs, and review sites. Sprinklr serves over 1200 top enterprise clients worldwide, including Microsoft and McDonald's.
Pursway is a marketing management services company that enhances customer acquisition, cross-sell, and retention by leveraging the power of relationships within customer and prospect networks. It utilizes advanced algorithms and a proprietary database to create social graphs that reveal actual relationships among individuals, derived from extensive open web sources. This innovative approach allows marketers to identify opinion leaders who significantly influence the purchasing decisions of others. With its Pursway Influence Value Order (PIVO) technology, the company has demonstrated the ability to improve return on investment for marketing programs by 2-5 times, thereby providing firms with valuable insights that drive more effective customer engagement strategies.
Scodix
Venture Round in 2013
Scodix Ltd. manufactures and markets advanced digital print enhancement presses tailored for the graphic arts and packaging industries. Founded in 2007 and headquartered in Rosh Ha'ayin, Israel, with an additional office in Saddle Brook, New Jersey, Scodix provides a range of equipment that enables commercial printers and converters to add unique embellishments such as gloss, metallic finishes, and embossing to various products, including marketing materials, greeting cards, business cards, and packaging for personal care and cosmetics. The company also offers web-to-print solutions for online ordering and serves print service providers, designers, and brand owners. Its product portfolio includes the Scodix Ultra Series, Scodix Foil, and Scodix SENSE™ experience, which enhances differentiation in printed products. Scodix supports its offerings with imaging software solutions, training courses, and a knowledge center, reaching customers through a global network of distributors and strategic alliances with key industry players.
Optimizely
Series A in 2013
Optimizely operates a website optimization platform that enables organizations worldwide to conduct A/B testing, multivariate testing, and personalization. Its platform facilitates data-driven decisions through experiments, available in multiple languages. Serving diverse industries like agencies, e-commerce, enterprises, and small businesses, Optimizely was founded in 2009 and is headquartered in San Francisco with offices globally.
Founded in 2008, Tealium provides enterprise-level solutions for managing and integrating customer data across various digital touchpoints. Its platform offers tag management, a customer data hub, machine learning-driven insights, and real-time audience discovery tools. Serving over 1,000 businesses worldwide, Tealium helps brands create unified, actionable customer data infrastructure.
Founded in 2009, Sprinklr is a global enterprise software provider specializing in customer experience management. Its platform enables brands to understand and manage conversations across various channels such as social media, messaging apps, blogs, and review sites. Sprinklr serves over 1200 top enterprise clients worldwide, including Microsoft and McDonald's.
Jeeng, established in 2016, is a technology company specializing in AI-powered autonomous marketing platforms. Headquartered in Tel Aviv, Israel, Jeeng enables businesses to communicate with users on a personalized level by analyzing content and matching it to relevant users based on their interests and online behavior. The company's unique content personalization solution leverages first-party, opt-in data to help publishers build loyal, engaged, 1:1 subscriber relationships. Jeeng serves over 700 publishers, including The Atlantic and Vox Media, and has demonstrated significant growth with a 165% compound annual growth rate over the last five years. In 2020, Jeeng was acquired by PowerInbox, a software developing and marketing services company.
Chute is a company headquartered in San Francisco, California, founded in 2011, that specializes in empowering marketers to leverage visual content for enhanced engagement and actionable insights. It provides a cloud-based development platform designed to facilitate the creation of media applications and websites. Chute's platform enables brands and publishers to discover and curate user-generated photos and videos through advanced features such as visual recognition, geolocation, and text search. This holistic approach allows businesses to capture, manage, and display user-generated media effectively, while also obtaining permission to use this content and gaining valuable insights about influencers.
Founded in 2008, Tealium provides enterprise-level solutions for managing and integrating customer data across various digital touchpoints. Its platform offers tag management, a customer data hub, machine learning-driven insights, and real-time audience discovery tools. Serving over 1,000 businesses worldwide, Tealium helps brands create unified, actionable customer data infrastructure.
Mass Relevance
Series A in 2012
Mass Relevance is a company based in Austin, Texas, that specializes in developing cloud-based software tailored for the media and entertainment sectors. Founded in 2009 and originally named TweetRiver, the company rebranded in 2010. Its software facilitates the aggregation, filtration, and integration of social media content, allowing brands to effectively manage their social presence. The platform provides various services, including data management, opinion polling, trend analysis, and social activity monitoring, thereby enabling brands to strategically engage with their audiences. Mass Relevance serves a diverse clientele that includes notable organizations such as Cisco, GolfDigest, NBC Sports, and Pepsi. In April 2014, Mass Relevance merged with Spredfast, creating a more comprehensive solution for social marketing needs.
H.BLOOM Inc. is a luxury floral and plant delivery service based in New York, specializing in customized arrangements for both individual and corporate clients across the United States. The company offers a wide range of services, including single-stem bud vases, succulent deliveries, and comprehensive floral decor for residential and commercial spaces. H.BLOOM also provides high-end interior and exterior plantscaping, as well as managing gifting campaigns for businesses. Its subscription model allows customers to receive floral arrangements on a weekly, bi-weekly, or monthly basis. The company serves a diverse clientele, including hotels, restaurants, offices, salons, spas, and private individuals, by collaborating with florists and plantscape specialists to ensure tailored designs that meet specific aesthetic needs. Originally incorporated as Cardinal Street, Inc. in 2009, the company rebranded to H.BLOOM Inc. in February 2010.
Founded in 2009, Sprinklr is a global enterprise software provider specializing in customer experience management. Its platform enables brands to understand and manage conversations across various channels such as social media, messaging apps, blogs, and review sites. Sprinklr serves over 1200 top enterprise clients worldwide, including Microsoft and McDonald's.
Optimizely
Seed Round in 2012
Optimizely operates a website optimization platform that enables organizations worldwide to conduct A/B testing, multivariate testing, and personalization. Its platform facilitates data-driven decisions through experiments, available in multiple languages. Serving diverse industries like agencies, e-commerce, enterprises, and small businesses, Optimizely was founded in 2009 and is headquartered in San Francisco with offices globally.
BlueKai is a leading provider of enterprise data activation solutions designed to enhance intelligent marketing efforts. The company specializes in offering a comprehensive system that enables customers to manage and activate their first, second, and third-party data across various marketing channels and customer interactions. BlueKai's platform is notable for being the industry's first and most advanced Data Management Platform (DMP), as well as its highly connected Data Exchange. This end-to-end SaaS solution helps marketers and publishers maximize their cross-channel marketing efforts by leveraging data to achieve greater reach, scale, and efficiency. BlueKai collaborates with thousands of companies and is trusted by nearly half of the Fortune 30 brands to activate their data. The company has been recognized for its innovation, including being named to Forbes' "50 Most Promising US Companies" list in 2013.
Neolane
Venture Round in 2012
Neolane is a provider of conversational marketing technology, specializing in marketing automation and cross-channel campaign management software and services for both business-to-business and business-to-consumer marketers. The company's solutions enable organizations to build and maintain one-on-one customer dialogues throughout the customer lifecycle, aiming to enhance revenue and improve marketing efficiency. Neolane's technology has been adopted by over 400 leading global companies, including Alcatel Lucent, Barnes & Noble, Orange, Sears Canada, Sephora Europe, and Sony Music. The company is recognized for helping its clients quickly adapt to new customer engagement challenges and capitalize on opportunities more swiftly than their competitors.
Marketo, Inc. is a provider of cloud-based engagement marketing software that assists organizations in executing and managing various marketing activities across multiple channels, including online, social, mobile, and offline. Founded in 2006 and headquartered in San Mateo, California, Marketo offers a comprehensive platform designed for both small businesses and large enterprises, enabling marketers to streamline their campaigns and enhance customer engagement. Its solutions encompass a range of functionalities, including marketing automation, email marketing, social media engagement, digital advertising, web personalization, and marketing analytics. Additionally, Marketo supports its customers through the Marketo Marketing Nation, a network of resources that facilitates the strategic and practical application of its products. The company serves diverse industries, such as healthcare, technology, and financial services, through various distribution channels. As of October 2018, Marketo operates as a subsidiary of Adobe Inc. and has a presence in 36 countries, including Japan, Australia, and several European nations.
Upsight is a leading mobile analytics and marketing platform that processes over 500 billion data points each month, serving thousands of applications globally. The company offers a robust, flexible, and scalable data platform that supports large-scale data ingestion, collection, processing, and storage, catering to the needs of enterprises. Its data-driven marketing tools allow businesses to analyze user behaviors and execute targeted engagement, retention, re-engagement, and monetization campaigns. Accessible through flexible APIs, these tools integrate seamlessly with both third-party solutions and Upsight's own offerings. Upsight is trusted by a diverse range of mobile-focused companies, including prominent brands such as Warner Brothers, Viacom, and Turner, along with major game publishers like Electronic Arts, Activision, Glu Mobile, and BigFish. The platform empowers marketers to build meaningful relationships with customers by providing comprehensive data visualization and analysis tools that enhance campaign effectiveness and maximize customer lifetime value.
Sociable Labs
Series B in 2011
Sociable Labs, Inc. is a San Francisco-based company that specializes in social acquisition programs for ecommerce and retail clients. Established in 2006, it offers a software-as-a-service solution known as the S2S Engine, or Shopper-to-Shopper Engine, which facilitates referral marketing. This platform allows businesses to incentivize users to invite friends to their websites or mobile apps in exchange for rewards, thereby increasing referral traffic and driving sales. By seamlessly integrating into client sites, Sociable Labs enhances the shopping experience by encouraging social sharing and enabling customers to discover products through their friends' recommendations. The company aims to provide measurable results in traditional ecommerce metrics, such as traffic, conversion rates, and overall sales, making it a unique player in the performance marketing space.
Pursway is a marketing management services company that enhances customer acquisition, cross-sell, and retention by leveraging the power of relationships within customer and prospect networks. It utilizes advanced algorithms and a proprietary database to create social graphs that reveal actual relationships among individuals, derived from extensive open web sources. This innovative approach allows marketers to identify opinion leaders who significantly influence the purchasing decisions of others. With its Pursway Influence Value Order (PIVO) technology, the company has demonstrated the ability to improve return on investment for marketing programs by 2-5 times, thereby providing firms with valuable insights that drive more effective customer engagement strategies.
ActivePath
Series B in 2011
ActivePath, Inc. specializes in interactive email and messaging solutions for banks, healthcare providers, and other organizations. The company’s primary product, ActiveMail, allows users to engage with emails in a dynamic way, enabling activities such as viewing videos, making purchases, and communicating with customer service directly within the email interface. This innovation enhances customer experience and satisfaction by transforming traditional email communications into interactive and functional exchanges. Initially founded as PostalGuard in 2007, the company aimed to facilitate secure communication for financial institutions. Over time, ActivePath expanded its offerings to address broader challenges faced by marketers across various sectors. The company is headquartered in Tel Aviv, Israel, with an additional office in Deerfield Beach, Florida, and operates as a subsidiary of Broadridge Financial Solutions.
LiveIntent
Series B in 2011
LiveIntent is a technology platform that enhances email as a marketing tool, allowing brands to effectively connect with their customers. The company specializes in people-based targeting, email monetization, and identity resolution, providing solutions that benefit both marketers and publishers. By facilitating direct engagement with audiences, LiveIntent helps businesses drive sales and increase revenue while ensuring user privacy is respected. The platform aims to bridge the gaps between brands and their target audiences, maximizing the potential of email marketing.
Apsalar, Inc., founded in 2010 and headquartered in San Francisco, California, with an additional office in Bengaluru, India, specializes in enterprise marketing analytics solutions tailored for mobile application marketers. The company's platform enables marketers to measure the performance of mobile marketing campaigns, understand their audience, and share insights with media partners for acquisition and re-engagement. Apsalar offers tools for mobile attribution and intelligence, helping marketers identify effective channels for acquisition and retargeting, as well as an application audience intelligence and segmentation platform that allows for detailed analysis and targeted marketing. As of June 27, 2017, Apsalar operates as a subsidiary of Singular Labs, Inc., which focuses on connecting, measuring, and optimizing siloed marketing data to drive ROI across various industries.
H.BLOOM Inc. is a luxury floral and plant delivery service based in New York, specializing in customized arrangements for both individual and corporate clients across the United States. The company offers a wide range of services, including single-stem bud vases, succulent deliveries, and comprehensive floral decor for residential and commercial spaces. H.BLOOM also provides high-end interior and exterior plantscaping, as well as managing gifting campaigns for businesses. Its subscription model allows customers to receive floral arrangements on a weekly, bi-weekly, or monthly basis. The company serves a diverse clientele, including hotels, restaurants, offices, salons, spas, and private individuals, by collaborating with florists and plantscape specialists to ensure tailored designs that meet specific aesthetic needs. Originally incorporated as Cardinal Street, Inc. in 2009, the company rebranded to H.BLOOM Inc. in February 2010.
Leadspace
Series A in 2011
Leadspace is a provider of a B2B Customer Data Platform designed to enhance sales and marketing efforts. The company's platform integrates first-party customer data with third-party data, intent signals, and artificial intelligence to deliver a comprehensive view of customers and prospects. This enables organizations to identify ideal customers and recommend targeted marketing and sales activities. By streamlining access to vital sales and marketing data, Leadspace empowers clients to engage effectively with their audiences, driving growth and improving customer engagement across various channels.
ExactTarget
Private Equity Round in 2011
ExactTarget is a provider of on-demand email marketing software solutions, specializing in enhancing customer engagement through targeted communication. The company offers a suite of marketing applications that allow clients to send critical business messages and event-triggered communications, ultimately aimed at increasing sales and optimizing marketing investments. In addition to its core software, ExactTarget provides integrated solutions designed for platforms like AppExchange and Microsoft Dynamics CRM. The company's focus on one-to-one marketing applications enables businesses to build and strengthen customer relationships effectively.
Lotame Solutions, Inc., established in 2006, is a global Software as a Service (SaaS) company headquartered in New York. It specializes in data management, offering a platform that helps marketers, agencies, and publishers make informed decisions by leveraging audience data. Lotame's key products include a data management platform, aiTV: Attribution & Insights for marketing reporting, and custom-built SmartTV Data Segments for targeted advertising. The company serves clients worldwide through offices in multiple continents, providing data enrichment solutions that enable businesses to build a comprehensive view of their customers and activate data across various digital environments, including the cookieless web, mobile apps, and OTT.
H.BLOOM Inc. is a luxury floral and plant delivery service based in New York, specializing in customized arrangements for both individual and corporate clients across the United States. The company offers a wide range of services, including single-stem bud vases, succulent deliveries, and comprehensive floral decor for residential and commercial spaces. H.BLOOM also provides high-end interior and exterior plantscaping, as well as managing gifting campaigns for businesses. Its subscription model allows customers to receive floral arrangements on a weekly, bi-weekly, or monthly basis. The company serves a diverse clientele, including hotels, restaurants, offices, salons, spas, and private individuals, by collaborating with florists and plantscape specialists to ensure tailored designs that meet specific aesthetic needs. Originally incorporated as Cardinal Street, Inc. in 2009, the company rebranded to H.BLOOM Inc. in February 2010.
Pursway is a marketing management services company that enhances customer acquisition, cross-sell, and retention by leveraging the power of relationships within customer and prospect networks. It utilizes advanced algorithms and a proprietary database to create social graphs that reveal actual relationships among individuals, derived from extensive open web sources. This innovative approach allows marketers to identify opinion leaders who significantly influence the purchasing decisions of others. With its Pursway Influence Value Order (PIVO) technology, the company has demonstrated the ability to improve return on investment for marketing programs by 2-5 times, thereby providing firms with valuable insights that drive more effective customer engagement strategies.
BlueKai is a leading provider of enterprise data activation solutions designed to enhance intelligent marketing efforts. The company specializes in offering a comprehensive system that enables customers to manage and activate their first, second, and third-party data across various marketing channels and customer interactions. BlueKai's platform is notable for being the industry's first and most advanced Data Management Platform (DMP), as well as its highly connected Data Exchange. This end-to-end SaaS solution helps marketers and publishers maximize their cross-channel marketing efforts by leveraging data to achieve greater reach, scale, and efficiency. BlueKai collaborates with thousands of companies and is trusted by nearly half of the Fortune 30 brands to activate their data. The company has been recognized for its innovation, including being named to Forbes' "50 Most Promising US Companies" list in 2013.
LiveIntent
Series A in 2009
LiveIntent is a technology platform that enhances email as a marketing tool, allowing brands to effectively connect with their customers. The company specializes in people-based targeting, email monetization, and identity resolution, providing solutions that benefit both marketers and publishers. By facilitating direct engagement with audiences, LiveIntent helps businesses drive sales and increase revenue while ensuring user privacy is respected. The platform aims to bridge the gaps between brands and their target audiences, maximizing the potential of email marketing.
Synaptic Digital
Series D in 2009
Synaptic Digital helps brands connect with their audiences across paid, earned and owned media through multiuse video.
Brands can no longer rely solely on traditional media channels to reach their audiences with their message. Audience attention has been divided by an exponential growth of media channels & outlets. Consumers have adapted to a media environment defined by choice. They increasingly make decisions by synthesizing information from multiple media sources and depend on influencers to help organize their world. They now expect conversations with brands over monologues from them.
As a result, brands have assumed the role of publisher and have embraced content creation. Increasingly, these messages must be delivered across multiple paid, earned, and owned media channels. Video is the single format that successful spans each to deliver an audience.
Synaptic Digital helps brands tell their stories with Create Once, Deploy Everywhere (CODE) video.
The NewsMarket
Venture Round in 2009
The NewsMarket, Inc. is a web-based video marketing and distribution platform that connects brands, government agencies, and non-profit organizations to international media. Founded in 2000 and headquartered in New York, the company offers a diverse range of content including videos, audios, and images across various categories such as aerospace, automotive, education, entertainment, health care, and technology. The platform enables clients to effectively market and share their video content with media outlets, blogs, and online communities, thereby extending the reach of their messages. In addition to content distribution, The NewsMarket specializes in managing online newsrooms and delivering live interviews and event broadcasts. With a global presence that includes offices in cities such as Beijing, London, and Singapore, The NewsMarket has positioned itself as a key player in the digital marketing landscape.
ExactTarget
Venture Round in 2009
ExactTarget is a provider of on-demand email marketing software solutions, specializing in enhancing customer engagement through targeted communication. The company offers a suite of marketing applications that allow clients to send critical business messages and event-triggered communications, ultimately aimed at increasing sales and optimizing marketing investments. In addition to its core software, ExactTarget provides integrated solutions designed for platforms like AppExchange and Microsoft Dynamics CRM. The company's focus on one-to-one marketing applications enables businesses to build and strengthen customer relationships effectively.
BlueKai is a leading provider of enterprise data activation solutions designed to enhance intelligent marketing efforts. The company specializes in offering a comprehensive system that enables customers to manage and activate their first, second, and third-party data across various marketing channels and customer interactions. BlueKai's platform is notable for being the industry's first and most advanced Data Management Platform (DMP), as well as its highly connected Data Exchange. This end-to-end SaaS solution helps marketers and publishers maximize their cross-channel marketing efforts by leveraging data to achieve greater reach, scale, and efficiency. BlueKai collaborates with thousands of companies and is trusted by nearly half of the Fortune 30 brands to activate their data. The company has been recognized for its innovation, including being named to Forbes' "50 Most Promising US Companies" list in 2013.
Adisn is a self-service advertising platform designed for forum communities, aimed at simplifying the advertising process for publishers and forum owners. By leveraging a network of millions of users, Adisn helps these stakeholders increase revenue on their sites without the complexities typically associated with advertising. The company specializes in targeted advertising and marketing services tailored for interactive media, including online and mobile properties. In June 2010, Adisn was acquired by CrowdGather, a prominent network of forum communities on the Internet, further enhancing its reach and capabilities in the digital advertising landscape.
Lotame Solutions, Inc., established in 2006, is a global Software as a Service (SaaS) company headquartered in New York. It specializes in data management, offering a platform that helps marketers, agencies, and publishers make informed decisions by leveraging audience data. Lotame's key products include a data management platform, aiTV: Attribution & Insights for marketing reporting, and custom-built SmartTV Data Segments for targeted advertising. The company serves clients worldwide through offices in multiple continents, providing data enrichment solutions that enable businesses to build a comprehensive view of their customers and activate data across various digital environments, including the cookieless web, mobile apps, and OTT.
Lattice Engines
Series A in 2008
Lattice Engines, Inc. is a software company that specializes in predictive applications for marketing and sales organizations. Founded in 2006 and headquartered in San Mateo, California, the company offers a range of solutions designed to enhance marketing and sales performance through data-driven insights. Its flagship product, Lattice Atlas, utilizes artificial intelligence to integrate multiple data sources and build targeted audiences. Additional offerings include Lattice for Salesforce, which provides sales analytics; Lattice for Marketo, delivering predictive insights for marketing programs; and tools for predictive lead scoring, customer retention, and hyper-personalized marketing campaigns. Lattice Engines combines internal and external data with proprietary analytics to optimize sales targeting and improve the efficiency of marketing teams. The company also provides professional curriculum services and has a strategic partnership with Engagio Inc. In 2019, Lattice Engines became a subsidiary of The Dun & Bradstreet Corporation, further expanding its capabilities in the field.
Lotame Solutions, Inc., established in 2006, is a global Software as a Service (SaaS) company headquartered in New York. It specializes in data management, offering a platform that helps marketers, agencies, and publishers make informed decisions by leveraging audience data. Lotame's key products include a data management platform, aiTV: Attribution & Insights for marketing reporting, and custom-built SmartTV Data Segments for targeted advertising. The company serves clients worldwide through offices in multiple continents, providing data enrichment solutions that enable businesses to build a comprehensive view of their customers and activate data across various digital environments, including the cookieless web, mobile apps, and OTT.
Spot Runner AI
Series B in 2006
Spot Runner AI, established in 2003, specializes in television advertising services for businesses. Leveraging advanced technology, the company offers a range of services including commercial production, media planning and buying, along with innovative solutions like contextual video advertising, machine learning, and data analysis. Their platform empowers advertisers and publishers with cutting-edge tools for effective and efficient advertising campaigns.
Spot Runner AI
Series A in 2006
Spot Runner AI, established in 2003, specializes in television advertising services for businesses. Leveraging advanced technology, the company offers a range of services including commercial production, media planning and buying, along with innovative solutions like contextual video advertising, machine learning, and data analysis. Their platform empowers advertisers and publishers with cutting-edge tools for effective and efficient advertising campaigns.
Synaptic Digital
Series C in 2005
Synaptic Digital helps brands connect with their audiences across paid, earned and owned media through multiuse video.
Brands can no longer rely solely on traditional media channels to reach their audiences with their message. Audience attention has been divided by an exponential growth of media channels & outlets. Consumers have adapted to a media environment defined by choice. They increasingly make decisions by synthesizing information from multiple media sources and depend on influencers to help organize their world. They now expect conversations with brands over monologues from them.
As a result, brands have assumed the role of publisher and have embraced content creation. Increasingly, these messages must be delivered across multiple paid, earned, and owned media channels. Video is the single format that successful spans each to deliver an audience.
Synaptic Digital helps brands tell their stories with Create Once, Deploy Everywhere (CODE) video.
The NewsMarket
Series C in 2005
The NewsMarket, Inc. is a web-based video marketing and distribution platform that connects brands, government agencies, and non-profit organizations to international media. Founded in 2000 and headquartered in New York, the company offers a diverse range of content including videos, audios, and images across various categories such as aerospace, automotive, education, entertainment, health care, and technology. The platform enables clients to effectively market and share their video content with media outlets, blogs, and online communities, thereby extending the reach of their messages. In addition to content distribution, The NewsMarket specializes in managing online newsrooms and delivering live interviews and event broadcasts. With a global presence that includes offices in cities such as Beijing, London, and Singapore, The NewsMarket has positioned itself as a key player in the digital marketing landscape.
LifeMed Media
Series A in 2005
LifeMed Media is a company that specializes in aggregating chronic disease populations, with a particular focus on diabetes, for advertising sales, media, and consumer membership revenues. The company operates a multimedia network that includes dLifeTV, a weekly television show; dLife.com, a consumer website; dLifeRadio, a radio program; and dLifeConnect, a direct mail newsletter. This integrated platform is designed to target and engage the diabetes community, providing education, support, and interaction for patients, consumers, and caregivers. LifeMed Media has established itself as a premier model for companies seeking to communicate effectively with millions of individuals affected by diabetes.
ProfitLogic
Series C in 2003
ProfitLogic is a company specializing in the development and marketing of retail profit optimization software solutions. Established in 1983 and based in Cambridge, Massachusetts, it provides a comprehensive suite of applications designed to assist retailers in making informed decisions regarding allocation, planning, pricing, and inventory management. Its offerings encompass various aspects of retail operations, including assortment and allocation, pricing strategies, promotions and marketing, as well as performance assessment and management. Through its innovative software solutions, ProfitLogic aims to enhance profitability across all retail verticals. The company was previously known as Technology Strategy, Inc. (TSI).
ProfitLogic
Series C in 2002
ProfitLogic is a company specializing in the development and marketing of retail profit optimization software solutions. Established in 1983 and based in Cambridge, Massachusetts, it provides a comprehensive suite of applications designed to assist retailers in making informed decisions regarding allocation, planning, pricing, and inventory management. Its offerings encompass various aspects of retail operations, including assortment and allocation, pricing strategies, promotions and marketing, as well as performance assessment and management. Through its innovative software solutions, ProfitLogic aims to enhance profitability across all retail verticals. The company was previously known as Technology Strategy, Inc. (TSI).
Sockeye is a digital agency that specializes in content creation, brand marketing, advertising, and web design and development services. Additionally, Sockeye Networks offers intelligent routing services that enhance Internet connectivity for businesses. The company has pioneered the first intelligent route optimization service, addressing issues such as poor performance and high costs while providing improved network visibility. Its GlobalRoute service continuously monitors and analyzes various Internet connections, selecting optimal paths for IP traffic flows. This approach ensures that customers achieve their network performance and cost objectives, allowing them to rely on the Internet for critical applications.