Inform
Inform, Inc. is a technology company that specializes in personalized content delivery and performance-based monetization solutions for advertisers and publishers across mobile and desktop platforms. Founded in 2004 and based in Atlanta, Georgia, with additional offices in California and New York, Inform develops a range of innovative tools designed to enhance the user experience and increase revenue for content publishers. Its offerings include Perfect Pixel, which allows seamless video embedding on web pages; Editor’s Choice, an automated video solution; and Dynamic Placement, which strategically positions engaging videos within articles. Inform's Digital Media Exchange connects over 500 content partners, providing access to premium video from notable sources such as ABC and Bloomberg, and serves a wide array of publishing partners. The company's technology also automates keyword extraction and content mapping, further helping publishers enhance user engagement. As a top online video platform in the U.S., Inform reaches 200 million unique users monthly and facilitates over 1 billion video views annually, making it a significant player in the digital media landscape.
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2 past transactions
Reverb Technologies
Acquisition in 2015
Reverb Technologies, Inc. is a technology company based in San Mateo, California, founded in 2008. It specializes in language and content-related solutions, primarily through its online dictionary, Wordnik, which offers definitions, example sentences, related words, and multimedia content sourced from platforms like Twitter and Flickr. Users can also engage with the content by making lists, adding comments, and recording pronunciations. In addition to its dictionary services, Reverb Technologies provides tools for developers, including infrastructure software and an open-source community that supports applications and enterprises. The company's personalization and content analysis technologies enable clients to connect ideas and understand content at various depths. As of 2015, Reverb Technologies operates as a subsidiary of News Distribution Network, Inc.
Mochila
Acquisition in 2012
Mochila operates an online marketplace specializing in syndicated content from a diverse range of providers. The platform features a vast collection of high-quality articles, photos, and videos that span various topics, including hard news, business, entertainment, health, and sports. By leveraging proprietary licensing technology and customizable ad-supported widgets, Mochila offers dynamic content solutions that assist publishers in growing their businesses, enable content owners to discover new value in their work, and allow advertisers to effectively reach engaged target audiences. This marketplace not only enhances the distribution of trusted editorial content but also facilitates efficient media purchasing for marketers seeking to connect with quality audiences.
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