Nielsen

QuantrolOx specializes in developing automated machine learning-based control software for quantum technologies, focusing on the tuning, stabilization, and optimization of qubits. By providing robust software solutions, the company aids quantum scientists in achieving stable platforms for experimentation, which enhances the effectiveness of quantum computing applications. This innovative approach allows clients to utilize more cost-effective quantum infrastructure while efficiently implementing standard quantum computing technologies in their operations.

Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

QuantrolOx specializes in developing automated machine learning-based control software for quantum technologies, focusing on the tuning, stabilization, and optimization of qubits. By providing robust software solutions, the company aids quantum scientists in achieving stable platforms for experimentation, which enhances the effectiveness of quantum computing applications. This innovative approach allows clients to utilize more cost-effective quantum infrastructure while efficiently implementing standard quantum computing technologies in their operations.

uLesson is an educational technology company based in Jos, Nigeria, founded in 2019. It specializes in providing a mobile application that offers home education solutions for students across Africa. The platform delivers curriculum-relevant content in subjects such as mathematics, physics, chemistry, and biology, enabling learners to study effectively without the burden of internet connectivity issues. uLesson’s offerings include streaming content and secure digital cards, ensuring accessibility for students with varying internet capabilities. The company integrates a culture-specific curriculum with a network of tutors and practice tests, allowing users to receive tailored educational support aligned with their syllabi. This innovative approach aims to enhance learning outcomes and facilitate exam preparation for students throughout the region.

TVTY S.A. is a moment marketing company headquartered in Paris, France, with additional offices in London and New York. Founded in 2009, TVTY specializes in real-time monitoring of offline events to enhance digital marketing campaigns for brands globally. The company measures the impact of television advertising on various outcomes, such as audience engagement, website traffic, and sales, thereby allowing advertisers and agencies to optimize their marketing strategies effectively. By aligning online advertising with TV audiences, TVTY maximizes reach and improves return on investment across digital media channels, including search, social, video, and display. Utilizing proprietary technology and household-level audience data, TVTY provides comprehensive advertising solutions to prominent brands, enhancing their campaign execution and overall business performance. The company operates in over 20 countries worldwide.

Placense Ltd is a location intelligence company based in Tel Aviv, Israel, that specializes in providing real-time consumer location data and behavioral insights related to the physical world. By leveraging a proprietary mathematical algorithm, Placense ensures data privacy while delivering valuable metrics such as customer visits, visit duration, visit frequencies, and customer journey paths, as well as demographic characteristics like gender, age groups, income levels, and modes of transport. The company's services cater to various sectors, including supermarkets, restaurants, malls, outdoor advertising, and real estate markets. Placense's technology transforms app data into actionable insights while maintaining consumer privacy, making it a prominent player in the Proptech ecosystem and a resource for decision-makers seeking to understand consumer behavior in physical spaces.

Precima is a Toronto-based provider of retail and customer data applications and analytics, specializing in tailored, data-driven solutions that enhance sales, profitability, and customer loyalty. The company utilizes its deep analytics expertise to assist organizations in improving their competitive edge across various operational aspects, including assortment optimization, price optimization, promotional optimization, targeted marketing, and supplier collaboration. Precima serves a diverse clientele, including Fortune 1000 brands and leading grocery retailers. As part of Alliance Data, a Fortune 500 company known for its leadership in data-driven loyalty solutions, Precima leverages its strong partnerships to deliver effective SaaS-based solutions that meet the unique needs of its customers.

OpenSlate is a leading provider of brand safety and contextual analytics for digital video content, established in 2012 by CEO Mike Henry and headquartered in New York, NY. The company specializes in measuring brand suitability for advertisers, offering targeted solutions that enhance the alignment of advertising with appropriate content. Unlike traditional methods that focus on post-exposure monitoring, OpenSlate employs predictive data science and proprietary analytics to generate actionable insights at a large scale. This technology supports the needs of major digital video platforms, particularly YouTube, while also being applicable across various video content on the web. OpenSlate's platform is utilized by major advertising holding companies and prominent brands, positioning the company as a critical player in the digital advertising landscape.

CiValue is a technology company based in Caesarea, Israel, that specializes in providing a marketing collaboration platform for retailers and their suppliers. Its solutions leverage customer data and insights to enhance collaboration and drive revenue growth. CiValue's platform analyzes purchase history to create brand-oriented shopper profiles, enabling retailers to identify customer segments with significant growth potential. The company offers advanced analytics tools, including predefined dashboards and ad-hoc query capabilities, which help brands recognize early shopping trends and optimize collaborative activities. With features designed for high-frequency retail, ciValue allows for rapid deployment, typically within 6-8 weeks, and supports omnichannel personalization and data monetization. This enables retailers to create targeted and personalized offers quickly, contributing to a potential revenue increase of 2-6% and enhancing customer lifetime value. Recognized as a Cool Vendor in Retail by Gartner in 2019, ciValue empowers businesses to deliver tailored experiences and foster successful supplier collaborations.

SuperData Research Holdings, Inc. is a prominent provider of data and market research intelligence focused on various sectors within interactive entertainment, including free-to-play gaming, digital console, mobile, PC downloadable games, streaming media, eSports, augmented reality, and virtual reality. Established in 2009 and headquartered in New York, the company specializes in delivering both quantitative and qualitative insights that enable clients to comprehend consumer behavior related to gaming and digital media. SuperData's research assists customers in understanding what audiences play, connect to, watch, and invest in, making it a vital resource for stakeholders in the entertainment industry. Since September 2018, SuperData operates as a subsidiary of Nielsen Holdings plc.

GIVE3D INC, founded by Skeete Nalley, was created with gifts from generous people committed to our causes. Through the support of its donors and fundholders, GIVE3D and the CORE Project strive to become a model for innovative 3D educational solutions in a globalized world with an ever-changing workforce.

Landsberry & James Marketing Pty Ltd is an international provider of advertising, media, and trading solutions based in North Sydney, Australia. The company caters to media owners, media and creative agencies, advertisers, and broadcast management systems. Known for its commitment to excellence, Landsberry & James offers a range of services including audience analytics, programmatic trading, media monitoring, campaign tracking, and optimization. Their innovative products and services are designed to enhance the effectiveness of advertising and media strategies across four continents. As of June 2018, Landsberry & James operates as a subsidiary of NetRatings Australia Pty. Ltd.

True Data Inc. operates a big data platform based on daily consumer purchasing data from POS and ID-POS sources, serving manufacturers, retailers, and other industries. Based in Tokyo, Japan, the company analyzes purchasing behavior and creates market index data for consumer goods manufacturers, while offering data analysis and consulting services to retailers and manufacturers. It provides consumer data analysis and purchasing behavior solutions that cover POS or ID-POS data, supports market and consumer insights, and offers disclosure and analytics tools. The company serves customers ranging from drug stores and supermarkets to broader retail networks. Formerly known as Customer Communications Ltd., True Data Inc. focuses on turning transaction-level data into actionable market intelligence to inform marketing, product development, and merchandising decisions.

Visual IQ is a leading provider of cross-channel marketing attribution software, established in 2006. The company offers its SaaS-based IQ Intelligence Suite, which delivers in-depth insights into cross-channel marketing performance by analyzing complex data sets. This platform provides actionable recommendations and optimized media plans that enhance the effectiveness of marketing strategies across both online and offline channels, thereby increasing return on investment. Visual IQ utilizes advanced multi-dimensional fractional attribution science and predictive analytics to help marketers identify and capitalize on improvement opportunities. The company's contributions to the field have been recognized through various awards, including The Drum's Digital Trading Award for Best Attribution Solution and the ASPY Award for Best Data or Analytics Solution. Visual IQ is also actively involved in industry organizations, serving on councils and committees related to advertising technology and data analytics.

vBrand Ltd., based in Tel Aviv, Israel, is a technology company specializing in artificial intelligence data platforms tailored for the sports marketing sector. As a subsidiary of eXelate Media Ltd., vBrand focuses on enhancing the $60 billion global sponsorship market by providing tools for brands, rights-holders, agencies, and television broadcasters to effectively track, measure, and plan their sponsorship investments across various platforms. The company's innovative "always-on" AI platform analyzes television and digital media in near real-time, identifying brand exposure and contextual relevance. It employs advanced image recognition technology and deep learning to detect logos and brand placements in videos, capturing essential data points such as audience engagement metrics and exposure characteristics. This enables clients to assess earned versus paid media outcomes, calculate monetary values, and optimize their media assets efficiently.

Rhiza, Inc. is a company that specializes in online marketing analytics, providing a platform designed to make big data actionable for marketers and sales professionals. Founded in 2008 and based in Pittsburgh, Pennsylvania, with an additional office in Seattle, Rhiza's software enables media companies to gain insights into their audiences, content, and advertisers by visualizing and analyzing disparate data sets. This functionality supports the optimization of targeted media buys, tracking of campaign effectiveness, and the development of new marketing strategies. Rhiza's solutions empower media publishers to enhance their ad sales capabilities and provide advertisers with the tools needed to maximize their marketing investments. The company operates as a subsidiary of Nielsen Holdings plc and serves notable clients, including major media brands like BBC Worldwide and Comcast.

VisualDNA, established in 2006 and headquartered in London, specializes in consumer insights and analytics. The company creates engaging visual personality quizzes to profile individuals, providing clients with detailed and accurate personality data. This data, built on internationally recognized principles like the 'Big 5' traits, is used by advertisers, publishers, and financial advisers for targeted content and advertising. VisualDNA's technology offers real-time website visitor profiling, aiding publishers in understanding their audience better. The company collaborates with academic institutions such as Cambridge University and UCL for its research.

Gracenote is an entertainment data and technology provider that specializes in music, video, and sports. The company collects, organizes, and distributes detailed information about television shows, movies, music, and sports, enabling consumers to discover and connect with the entertainment they enjoy. Gracenote serves a diverse clientele, including major music services, consumer electronics manufacturers, automakers, and cable and satellite operators. By powering these platforms with comprehensive entertainment data, Gracenote enhances the user experience and facilitates access to a wide range of digital content.

Revuze is a pioneering company specializing in generative AI analysis for consumer insights derived from online reviews. They leverage large language model training to extract valuable insights from verified buyers across various e-commerce platforms. Revuze's cutting-edge solutions enable businesses to integrate review analytics into their marketing and product strategies, facilitating data-driven decision-making. The company offers real-time analysis with intuitive features, dynamic dashboards, and comprehensive reports, ensuring clients stay informed about their market categories' evolving landscape.

Repucom is a global leader in sports marketing research, specializing in delivering data, insights, and intelligence crucial for clients in sports marketing, media, and sponsorship. The company excels in understanding the behavior and preferences of sports fans, offering valuable knowledge to inform effective marketing and sponsorship decisions in a competitive market. Repucom provides a range of services including sponsorship monitoring, analysis, valuation, market research, media evaluation, commercial auditing, and market intelligence.

Informate Mobile Intelligence Pvt. Ltd. is a leading provider of mobile usage measurement services, specializing in the analysis of consumer behavior across smartphones, tablets, and personal computers. Established in 2008 and based in Mumbai, India, the company employs passive measurement techniques to collect data on application usage, website interactions, data consumption, and in-application content usage across various regions, including Asia, the Middle East, Africa, the United States, and Europe. Informate offers both syndicated reports and custom panels tailored to the needs of telecom companies, app developers, advertisers, and content creators. With a strong emphasis on panel recruitment and development, Informate ensures the creation of representative samples for accurate insights into mobile consumption patterns. The company is recognized for its innovative approach and commitment to delivering high-quality measurement analytics in the mobile space.

Pointlogic is a Netherlands-based company founded in 1992 that specializes in developing strategic marketing software aimed at enhancing marketing effectiveness. The company's solutions facilitate collaborative decision-making among various stakeholders, allowing users to creatively engage in marketing processes while maintaining a focus on sales and brand performance indicators. Pointlogic offers customized software that integrates with clients' data assets and marketing frameworks, optimizing their ability to make informed strategic and tactical business decisions. The company's services are designed for brands, media and creative agencies, and media owners, ultimately helping to improve the return on investment from marketing expenditures. In 2016, Pointlogic was acquired by Nielsen.

NCSolutions specializes in advertising effectiveness services for consumer product companies. It measures upper-funnel data like audience reach to help marketers evaluate the impact of their advertising campaigns on revenue.

Innerscope Research is a consumer neuroscience company established in 2006 and based in Boston, Massachusetts. The company specializes in neuromarketing research services, aimed at enhancing the understanding of consumer decision-making processes. By measuring and analyzing unconscious emotional responses to various media and marketing stimuli, Innerscope Research provides valuable insights that help Fortune 500 clients optimize their brands, products, and communications. Its focus on emotional engagement enables clients to make strategic business decisions informed by deep psychological insights into consumer behavior.

eXelate, Inc. is a prominent provider of audience data, technology, measurement, and analytics solutions, catering to a global clientele. Established in 2006 and headquartered in New York, the company operates a robust data-management platform that facilitates the creation of comprehensive customer profiles by connecting identities across various formats, including display, video, audio, and mobile. This platform enables marketers to deliver personalized messages, thereby enhancing performance. eXelate also features an online data marketplace that optimizes audience targeting for data providers and offers Data-as-a-Service solutions. Additionally, the company provides analytics services that deliver insights and metrics for both online and offline engagement. Its advanced DMP, supported by a vast exchange of first-party consumer data, reaches two billion active users and incorporates data from leading industry partners. As of 2015, eXelate operates as a subsidiary of Nielsen International Holdings.

Brandbank Limited, founded in 1998 and based in Norwich, United Kingdom, specializes in managing and distributing rich digital content for eCommerce platforms and mobile shopping applications across several European countries, including the UK, Ireland, Czech Republic, Hungary, Poland, and Slovakia. The company excels in digitizing product images and data and ensuring this content is automatically distributed to retailers. Brandbank provides a range of services, including compliance with EU labeling regulations, product enrichment, merchandising exchange, and training. With teams comprising data specialists, product photographers, and quality assurance managers, Brandbank is committed to delivering high-quality and accurate representation of products online, helping manufacturers and retailers optimize their digital marketing content. As of January 2015, Brandbank Limited operates as a subsidiary of TNC Europe B.V.

Affinnova is a global marketing technology company that improves innovation and marketing success through optimization algorithms and predictive analytics. Its platform enables marketers to expand the creative space for product, advertising, and design concepts and quickly identify those most likely to perform in the market. The company works with large enterprises to enhance market outcomes and has demonstrated that concepts optimized by its platform outperform challenger concepts, with about 54% more consumers willing to buy or act on optimized concepts. In the consumer packaged goods sector, Affinnova-optimized products have shown double the in-market success rates and revenues compared with non-optimized approaches.

Indicus Analytics is an economic research and data analytics firm founded in December 2000 and based in New Delhi, India. The company specializes in analyzing and reporting on consumption and market trends, offering insights that help businesses understand economic conditions and consumer behavior at various geographic levels, including city, district, and neighborhood. By delivering tailored data analytics solutions, Indicus Analytics enables client companies to refine their strategies and effectively target their consumer bases. The firm serves a diverse clientele, providing research services and data products both within India and internationally.

Zollo’s concept is based on crowdsourcing: consumers use their smartphones to photograph goods at supermarkets, and upload the data, enabling price comparison with nearby supermarkets. Before shopping, a user can prepare a shopping list by clicking on the site to find which stores have the cheapest prices in the area.

Harris Interactive UK Ltd offers web-based market research services, focusing on delivering insights that inform business strategies. Established in 1993, the company is headquartered in Brentford, United Kingdom. It specializes in gathering and analyzing data to help organizations understand consumer behavior and market trends, enabling effective decision-making. Harris Interactive utilizes innovative methodologies to provide clients with reliable and actionable information tailored to their specific needs.

Arbitron Inc. is a company that offers media and marketing information services globally, specializing in radio audience estimates and related services for radio stations, advertising agencies, and advertisers. Additionally, they provide software for accessing and analyzing media audience and marketing data. They also offer consumer, shopping, and media usage information to various industries, including radio, cable television, advertising, retailers, out-of-home media, and online media sectors. Established in 1912 and headquartered in Columbia, Maryland, Arbitron Inc. was formerly known as Ceridian Corporation.

MediaXim is a leading independent media specialist and services provider based in Brussels, with additional offices in Luxembourg and Paris. The company focuses on the media and advertising sectors, offering a range of software tools and data solutions designed for comprehensive media and marketing analysis. MediaXim provides monitoring and media intelligence services, enabling clients to gain insights and make informed decisions. Through strategic partnerships and licensing agreements, the company extends its reach beyond European markets, serving clients globally. This commitment to delivering reliable and innovative solutions positions MediaXim as a key player in the evolving landscape of media and advertising.

eDealya is a mobile data company that specializes in leveraging social signals to enhance audience segmentation for marketers. Established in April 2013, the company focuses on delivering in-context, timely, and relevant mobile advertisements to address the challenges advertisers face in targeting their desired audience amidst a growing supply of mobile ad content. eDealya's innovative approach allows advertisers to respond effectively to social intent, providing valuable insights into user behavior, including factors such as travel plans, life events, and emotional states. With its mobile product adopted by over 3,000 publishers, eDealya has successfully profiled more than 30 million devices, positioning itself as a key player in the mobile advertising landscape.

Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Nielsen Perishables Group Inc., a consulting company, provides category development, supply chain management, activity based costing, research, and marketing services for clients in the fresh food industry. It offers performance benchmarking, best practice development, and trade/retail partnering services; and FreshFacts Online, a Web-based data analysis tool that provides access to scan and shipment data, store-level information, custom clustering, category reviews, and category plans for retailers.

Marketing Analytics is a company that specializes in providing sophisticated marketing strategies and related services. By integrating extensive modeling expertise with advanced software applications, the firm develops comprehensive marketing plans aimed at enhancing sales performance. Its focus on analytics allows clients to leverage data-driven insights to optimize their marketing efforts, making informed decisions that drive business growth.

NeuroFocus specializes in integrating neuroscience with market research to enhance understanding of consumer behavior and engagement. The company utilizes advanced neurological testing techniques, including EEG brainwave analysis and eye-tracking, to provide insights across six key areas: brands, products, packaging, in-store marketing, advertising, and entertainment. By assessing consumer responses in both real-world settings and controlled environments, NeuroFocus delivers valuable information on attention, emotional engagement, and memory retention related to advertising effectiveness. With a portfolio of over 40 patents and proprietary technologies, the company serves a diverse clientele that includes numerous Fortune 100 companies, ensuring that its insights are both reliable and actionable throughout the product development process.

GlanceGuide offers a hosted service for web video analytics that captures and analyzes every video event once viewers hit Play. The service helps clients make decisions on how to optimize and better monetize online video content and ad assets. The results are compiled in interactive reports that display everything from viewing time metrics to demographics. Unique to GlanceGuide is the Attentiveness Score, a single number that quantifies the overall quality of a viewer's experience with videos and ads.

Since its inception in July 2000, KoreanClick was committed to service quality management through engaging in continuous R&D and listening attentively to customer feedback. It is now recognized as the industry leader, having set the standard for measuring the behaviors of domestic Internet users. It is also very quick to read the changes in the internet technologies and market demands and reflect them on the services provided.

Founded in 1975, The Cambridge Group is a management consulting firm based in Chicago, Illinois. It specializes in developing and implementing business strategies for clients across various industries such as financial services, consumer goods, retail, and B2B.

IAG Research / leading provider of ad effectiveness data

Telephia is a research firm specializing in consumer usage data within the telecom and mobile media industries. The company offers a comprehensive suite of marketing and service quality information products that assist mobile service operators, device manufacturers, infrastructure companies, and enterprises in making informed business decisions. By utilizing Telephia's analytical tools and proprietary data gathering techniques, clients can monitor their competitive position in the mobile marketplace, optimize investment strategies, and enhance the adoption and utilization of their services and products. Telephia was acquired by Nielsen Mobile in June 2007, further expanding its reach and capabilities in the analytics space.

NetRatings, LLC, operating under the name Nielsen, offers Internet audience measurement and analysis services globally. Their products such as NetView, MegaPanel, SiteCensus, VideoCensus, AdRelevance, @Plan, and Homescan Online cater to various industries including media, technology, advertising, financial services, consumer products, retail, and travel. These services provide insights into audience behavior, online advertising expenditures, demographic information, and e-commerce transactions. Established in 1997 and headquartered in New York, the company collaborates with Nielsen Media Research, Inc. and ACNielsen Corporation to offer a comprehensive suite of data-driven solutions for businesses looking to enhance their online marketing and media planning strategies.

BuzzMetrics measures consumer-generated media with the goal of helping companies better understand consumer needs, reactions and issues. BrandPulse and BrandPulse Insight form what BuzzMetrics calls the "BrandPulse Suite." Their third product, BlogPulse, focuses on tools and analytics for the blogosphere. In 2006, BuzzMetrics acquired rival Intelliseek. The deal was financed by Nielsen.

AudioAudit is a business solutions provider specializing in the Advertising and Broadcast industries. The company offers patented digital technology designed for broadcast advertising, which enhances accountability and communication within these sectors. By delivering innovative broadcast verification technology, AudioAudit enables businesses to manage and execute advertising campaigns more effectively, ensuring a seamless broadcasting experience.

Founded in 1999, MeasureCast, Inc. is the first company to develop a credible third-party streaming audience measurement solution for Internet broadcasters, advertisers, and media buyers. The MeasureCast Streaming Audience Measurement Service™ provides customers with next-day reports on audience size and demographics information essential to making educated on-line media placement and analysis. MeasureCast serves as a primary source of information and data for the streaming media and Internet radio industries. The company's management team and advisors include veterans from leading broadcasters, web measurement technology firms, and international consumer brands. Headquarters is in Portland, Oregon.