Nielsen

QuantrolOx specializes in developing automated machine learning-based control software for quantum technologies, focusing on the tuning, stabilization, and optimization of qubits. By providing robust software solutions, the company aids quantum scientists in achieving stable platforms for experimentation, which enhances the effectiveness of quantum computing applications. This innovative approach allows clients to utilize more cost-effective quantum infrastructure while efficiently implementing standard quantum computing technologies in their operations.

Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

QuantrolOx specializes in developing automated machine learning-based control software for quantum technologies, focusing on the tuning, stabilization, and optimization of qubits. By providing robust software solutions, the company aids quantum scientists in achieving stable platforms for experimentation, which enhances the effectiveness of quantum computing applications. This innovative approach allows clients to utilize more cost-effective quantum infrastructure while efficiently implementing standard quantum computing technologies in their operations.

uLesson is an educational technology company based in Jos, Nigeria, founded in 2019. It focuses on providing a comprehensive home education kit for students in Africa through its mobile application. The app delivers curriculum-relevant content in subjects such as mathematics, physics, chemistry, and biology, accommodating learners even in areas with limited internet access. uLesson’s approach combines streaming services with secure digital cards to ensure that students can access educational materials without incurring high data costs. The platform also features a network of tutors, practice tests, and tailored content, all designed to align with local syllabi and enhance the learning experience.

TVTY S.A. is a moment marketing company headquartered in Paris, France, with additional offices in London and New York. Founded in 2009, TVTY specializes in real-time monitoring of offline events to enhance digital marketing campaigns for brands globally. The company measures the impact of television advertising on various outcomes, such as audience engagement, website traffic, and sales, thereby allowing advertisers and agencies to optimize their marketing strategies effectively. By aligning online advertising with TV audiences, TVTY maximizes reach and improves return on investment across digital media channels, including search, social, video, and display. Utilizing proprietary technology and household-level audience data, TVTY provides comprehensive advertising solutions to prominent brands, enhancing their campaign execution and overall business performance. The company operates in over 20 countries worldwide.

Placense Ltd is a location intelligence company based in Tel Aviv, Israel, that specializes in providing real-time consumer location data and behavioral insights. The company offers metrics related to customer behavior, such as visits, visit duration, visit frequencies, and journey paths, as well as demographic characteristics including gender, age groups, and income levels. Its services cater to various sectors, including supermarkets, restaurants, malls, outdoor advertising, and real estate. Placense emphasizes data privacy through a proprietary algorithm that anonymizes individual data while maintaining the accuracy needed for large-scale insights. This technology transforms app data into actionable insights, allowing businesses to make informed decisions based on detailed consumer behavior linked to physical locations. Backed by organizations like Innogy Innovation Hub and Nielsen research, Placense aims to lead in the Proptech ecosystem by delivering granular location intelligence to stakeholders.

Precima, headquartered in Toronto, Canada, specializes in providing tailored, data-driven solutions aimed at enhancing sales, profitability, and customer loyalty for retailers. The company leverages its deep analytics expertise to help organizations improve their competitive standing through a range of services, including assortment optimization, price optimization, promotional optimization, targeted marketing, and supplier collaboration. Precima's client base includes Fortune 1000 brands and prominent grocery retailers worldwide. As part of Alliance Data, which is recognized as a leader in data-driven loyalty solutions, Precima underscores its commitment to delivering innovative SaaS-based applications and analytics that drive retail success.

OpenSlate is a leading provider of brand safety and contextual analytics for digital video content. Founded in 2012 by CEO Mike Henry and headquartered in New York, the company specializes in measuring the brand suitability of online content for advertisers. OpenSlate's platform offers advertisers targeted solutions that ensure alignment with appropriate content, rather than merely tracking exposure to potentially unsuitable material. Utilizing predictive data science, OpenSlate generates actionable metrics that assess the nature and quality of content across various platforms, particularly focused on YouTube but applicable to all digital video. The company serves every major advertising holding company and some of the largest global advertisers, helping them identify the most effective content for their advertising campaigns.

CiValue is a technology company based in Caesarea, Israel, that provides a marketing collaboration platform tailored for retailers and their suppliers. The platform leverages customer data and insights to enhance collaboration and drive growth in customer spending. By utilizing data science and proprietary algorithms, CiValue offers actionable retail intelligence that helps identify customer segments with significant revenue potential. Its solutions include omnichannel personalization, data monetization, and supplier collaboration, specifically designed for the grocery, drug, and specialty retail sectors. The platform features predefined analytical dashboards and tools for guided targeting, enabling brands to recognize early shopping trends and develop personalized marketing strategies. With a rapid implementation timeline of 6-8 weeks, CiValue provides a self-service solution that allows retailers and suppliers to create targeted offers quickly, ultimately increasing customer revenues and enhancing lifetime value. The company has been acknowledged as a Gartner Cool Vendor in Retail for its effective execution of customer expectations.

SuperData Research Holdings, Inc. is a leading provider of data and market research intelligence focused on free-to-play gaming, digital consoles, mobile gaming, PC downloads, streaming media, eSports, augmented reality, and virtual reality. Founded in 2009 and headquartered in New York, the company offers both quantitative and qualitative insights that assist clients in understanding consumer behaviors related to gaming and interactive entertainment. By analyzing what people play, watch, and spend on, SuperData equips its customers with the necessary information to navigate the rapidly evolving digital entertainment landscape. As of September 2018, SuperData operates as a subsidiary of Nielsen Holdings plc.

GIVE3D INC, founded by Skeete Nalley, was created with gifts from generous people committed to our causes. Through the support of its donors and fundholders, GIVE3D and the CORE Project strive to become a model for innovative 3D educational solutions in a globalized world with an ever-changing workforce.

Landsberry & James is an international provider of industry advertising, media and trading solutions for media owners, media/creative agencies, advertisers and broadcast management systems. Headquartered in North Sydney Australia, Landsberry & James have a reputation for excellence in terms of products, innovation and service across four continents. Whether it be audience analytics, programmatic trading, AdIntel, media monitoring, planning/buying, campaign tracking, optimisation or dashboarding and visualisation.

True Data Inc. specializes in the analysis and preparation of market indices derived from ID-POS data, catering primarily to manufacturers of consumer goods. Founded in 2000 and headquartered in Tokyo, Japan, the company offers a range of services that include a consumer purchasing behavior analysis system and data analysis support systems. True Data focuses on providing support and consulting services to retailers by analyzing purchasing behavior data and creating market indices. Its big data platform processes consumer purchasing data on a national scale, enabling retailers and manufacturers to gain insights into consumer behavior and improve their marketing strategies.

Visual IQ is a leading provider of cross-channel marketing attribution software, established in 2006. The company offers its SaaS-based IQ Intelligence Suite, which delivers in-depth insights into cross-channel marketing performance by analyzing complex data sets. This platform provides actionable recommendations and optimized media plans that enhance the effectiveness of marketing strategies across both online and offline channels, thereby increasing return on investment. Visual IQ utilizes advanced multi-dimensional fractional attribution science and predictive analytics to help marketers identify and capitalize on improvement opportunities. The company's contributions to the field have been recognized through various awards, including The Drum's Digital Trading Award for Best Attribution Solution and the ASPY Award for Best Data or Analytics Solution. Visual IQ is also actively involved in industry organizations, serving on councils and committees related to advertising technology and data analytics.

vBrand Ltd., based in Tel Aviv, Israel, specializes in developing an artificial intelligence data platform tailored for the sports marketing sector. As a subsidiary of eXelate Media Ltd., vBrand operates within the global sponsorship market, which is valued at $60 billion. The company offers tools that enable brands, rights-holders, agencies, and TV broadcasters to effectively track, measure, and plan their sponsorship investments across both television and digital platforms. Its "always-on" AI platform monitors media in near real-time, identifying brand exposure and the contexts of their appearances. By employing advanced image recognition technology and deep learning applications, vBrand's platform captures critical data points, such as audience engagement metrics and placement effectiveness. This comprehensive analysis allows clients to evaluate earned versus paid media, assess monetary value, and optimize their media assets effectively.

Rhiza, Inc. develops an online marketing analytics platform that transforms big data into actionable insights for marketers and sales professionals. Founded in 2008 and based in Pittsburgh, Pennsylvania, with an additional office in Seattle, the company provides tools that empower media publishers and advertisers to enhance their marketing strategies. Rhiza's software enables users to visualize, analyze, and share information from diverse data sets, thereby facilitating better understanding of audiences, content, and advertising effectiveness. The platform is utilized by leading media organizations, allowing them to optimize media buys, track campaign performance, and devise new marketing plans. As of 2017, Rhiza operates as a subsidiary of Nielsen Holdings plc.

Based in London, VisualDNA is a consumer insights and analytics company that specializes in profiling individuals through engaging visual personality quizzes. Founded in 2006 by Alex Willcock, the company utilizes patented technology to generate detailed and accurate personality profiles, drawing on research from in-house psychologists and established psychological principles, including the 'Big 5' traits of personality. VisualDNA serves a range of clients, including advertisers, publishers, and financial advisers, by providing targeted content and advertising services. Additionally, its web analytics software offers clients real-time insights into their website visitors, enhancing their understanding of audience behavior. The company collaborates with academic institutions such as Cambridge University, UCL, and Columbia, reinforcing its commitment to research-driven methodologies.

Gracenote is an entertainment data and technology provider that specializes in music, video, and sports. The company collects, organizes, and distributes detailed information about television shows, movies, music, and sports, enabling consumers to discover and connect with the entertainment they enjoy. Gracenote serves a diverse clientele, including major music services, consumer electronics manufacturers, automakers, and cable and satellite operators. By powering these platforms with comprehensive entertainment data, Gracenote enhances the user experience and facilitates access to a wide range of digital content.

Revuze specializes in Generative AI analysis of online reviews, transforming how businesses gather consumer insights. The company provides cloud-based software that automates the analysis of customer reviews and unstructured data, allowing clients to derive valuable insights into customer experiences and competitive positioning. Its solutions facilitate the integration of review analytics into marketing and product strategies, supporting informed decision-making. Revuze offers real-time analysis through user-friendly features such as dynamic dashboards and comprehensive reports, enabling businesses to navigate the evolving market landscape effectively. By leveraging high-quality data and insightful predictions, Revuze helps organizations understand their customers and competitors more deeply, ensuring they can make data-driven decisions with confidence.

REPUCOM is a global leader in sports marketing research, specializing in providing essential data, insights, and intelligence for clients in sports marketing, media, and sponsorship. The company focuses on understanding the behaviors and preferences of sports fans, offering valuable knowledge that aids in making informed marketing and sponsorship decisions. REPUCOM's services include sponsorship monitoring, analysis, and valuation, as well as market research and consultancy. This comprehensive approach encompasses media evaluation, commercial auditing, and market intelligence, helping clients navigate the complexities of the sports business landscape effectively.

Informate Mobile Intelligence Pvt. Ltd. specializes in measuring consumer behavior across smartphones, tablets, and personal computers using passive measurement techniques. Founded in 2008 and based in Mumbai, India, the company operates in regions including Asia, the Middle East, Africa, the United States, and Europe. Informate provides syndicated reports and custom panels that analyze application usage, website interactions, data consumption, and in-application content engagement. Their services cater to telecom companies, application developers, advertisers, and content creators, helping them understand mobile consumption patterns and user engagement. The company emphasizes panel recruitment and development to ensure a representative sample for accurate insights. As a trusted leader in mobile measurement, Informate is committed to delivering comprehensive analytics in the evolving mobile landscape.

Pointlogic is a Netherlands-based company founded in 1992 that specializes in developing strategic marketing software aimed at enhancing marketing effectiveness. The company's solutions are designed to support collaborative decision-making among various stakeholders, enabling users to navigate the complexities of client relationships while focusing on sales and brand performance metrics. Pointlogic's software provides marketing decision-support systems tailored to the specific needs of brands, media and creative agencies, and media owners. By optimizing data assets and aligning marketing processes with client environments, Pointlogic empowers its users to make informed strategic and tactical business decisions, ultimately driving improved return on investment from marketing budgets. The company was acquired by Nielsen in March 2016.

NCSolutions specializes in advertising effectiveness services tailored for consumer product companies. The firm focuses on assessing advertising campaigns by measuring upper funnel metrics, such as audience reach. This approach enables marketers to evaluate the impact of their advertising efforts on revenue and other critical factors, ultimately helping them enhance their campaign strategies.

Innerscope Research is a consumer neuroscience company based in Boston, Massachusetts, founded in 2006. The firm specializes in neuromarketing research services aimed at enhancing marketers' understanding of consumer decision-making processes. By measuring and analyzing unconscious emotional responses to media and marketing stimuli, Innerscope Research provides valuable insights to help Fortune 500 clients optimize their brands, products, and communications. The company's focus on emotional engagement enables clients to make informed strategic business decisions, ultimately improving their marketing effectiveness and audience connection.

eXelate, Inc. is a prominent provider of audience data, technology, measurement, and analytics solutions, operating a robust data-management platform that connects customer identities across various formats, including display, video, audio, and mobile. Founded in 2006 and headquartered in New York, eXelate enables marketers to engage individuals and households with personalized messages, enhancing performance through targeted advertising. The company offers an online data marketplace to optimize audience targeting and provides a suite of analytics services that deliver insights into consumer behavior and metrics for both online and offline channels. eXelate's data management platform, maX DMP, allows for the management and measurement of first-party data across multiple advertising channels. As a subsidiary of Nielsen International Holdings, Inc., eXelate leverages exclusive relationships with major data providers to offer comprehensive and actionable insights, supporting marketers in effectively reaching consumers across all devices.

Brandbank Limited specializes in managing and distributing digital content for eCommerce and mobile shopping applications across several European countries, including the United Kingdom and Ireland. Founded in 1998 and based in Norwich, the company digitizes product images and data, ensuring automatic distribution to retailers. Brandbank enhances and optimizes digital product master data and marketing content, employing dedicated teams of data specialists, photographers, and quality assurance managers to maintain high standards of accuracy and compliance. In addition to its core services, Brandbank offers a range of solutions including training, education, and compliance with European regulations. As of January 2015, Brandbank operates as a subsidiary of TNC Europe B.V.

Affinnova is a global marketing technology company that enhances innovation and marketing success rates through its advanced optimization algorithms and predictive analytics. Its technology platform allows marketers to explore a broader range of product, advertising, and design ideas, enabling them to quickly identify the most effective options in the market. Affinnova has gained traction among large and mid-sized enterprises, including notable clients such as Procter & Gamble, Nestle, Pfizer, and Bank of America. Recent comparisons demonstrated that concepts optimized using Affinnova’s platform attract 54% more consumer interest than those developed with alternative methods. In the Consumer Packaged Goods sector, products optimized by Affinnova achieve double the success rates and revenues in the marketplace.

Indicus Analytics is an economic research and data analytics firm founded in December 2000 and based in New Delhi, India. The company specializes in analyzing and reporting on consumption and market trends, offering insights that help businesses understand economic conditions and consumer behavior at various geographic levels, including city, district, and neighborhood. By delivering tailored data analytics solutions, Indicus Analytics enables client companies to refine their strategies and effectively target their consumer bases. The firm serves a diverse clientele, providing research services and data products both within India and internationally.

Zollo’s concept is based on crowdsourcing: consumers use their smartphones to photograph goods at supermarkets, and upload the data, enabling price comparison with nearby supermarkets. Before shopping, a user can prepare a shopping list by clicking on the site to find which stores have the cheapest prices in the area.

Harris Interactive UK Ltd offers web-based market research services, focusing on delivering insights that inform business strategies. Established in 1993, the company is headquartered in Brentford, United Kingdom. It specializes in gathering and analyzing data to help organizations understand consumer behavior and market trends, enabling effective decision-making. Harris Interactive utilizes innovative methodologies to provide clients with reliable and actionable information tailored to their specific needs.

Arbitron Inc. is a company that offers media and marketing information services globally, specializing in radio audience estimates and related services for radio stations, advertising agencies, and advertisers. Additionally, they provide software for accessing and analyzing media audience and marketing data. They also offer consumer, shopping, and media usage information to various industries, including radio, cable television, advertising, retailers, out-of-home media, and online media sectors. Established in 1912 and headquartered in Columbia, Maryland, Arbitron Inc. was formerly known as Ceridian Corporation.

MediaXim is an independent media specialist and services provider that focuses on the media and advertising business. Headquartered in Brussels, with additional offices in Luxembourg and Paris, the company serves the European market while extending its reach globally through partnerships and licensing agreements. MediaXim offers a range of software tools and data solutions designed for media intelligence and marketing analysis, enabling clients to monitor and gain insights into media performance effectively. By providing comprehensive and reliable tools, MediaXim supports the evolving needs of the media and advertising sectors.

eDealya is a mobile data company that specializes in using social signals to help marketers reach their intended audiences through timely and relevant mobile advertisements. As mobile advertising grows in importance, eDealya addresses the challenges advertisers face in effectively targeting consumers amidst a crowded marketplace. Since its launch in April 2013, the company has developed a mobile product that has gained traction with over 3,000 publishers and has profiled more than 30 million devices. In addition to its advertising capabilities, eDealya provides web analytics services for e-commerce providers, utilizing social data to deliver time-sensitive business intelligence related to various life events, such as travel plans and personal milestones.

Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Nielsen Perishables Group Inc., a consulting company, provides category development, supply chain management, activity based costing, research, and marketing services for clients in the fresh food industry. It offers performance benchmarking, best practice development, and trade/retail partnering services; and FreshFacts Online, a Web-based data analysis tool that provides access to scan and shipment data, store-level information, custom clustering, category reviews, and category plans for retailers.

Marketing Analytics specializes in providing comprehensive marketing strategies and related services. The company focuses on developing effective marketing plans aimed at enhancing sales performance by leveraging advanced modeling techniques alongside sophisticated software applications. By combining in-depth analytical expertise with technology, Marketing Analytics helps businesses make data-driven decisions to optimize their marketing efforts and improve overall effectiveness.

NeuroFocus specializes in integrating neuroscience with market research to enhance understanding of consumer behavior and engagement. The company utilizes advanced neurological testing techniques, including EEG brainwave analysis and eye-tracking, to provide insights across six key areas: brands, products, packaging, in-store marketing, advertising, and entertainment. By assessing consumer responses in both real-world settings and controlled environments, NeuroFocus delivers valuable information on attention, emotional engagement, and memory retention related to advertising effectiveness. With a portfolio of over 40 patents and proprietary technologies, the company serves a diverse clientele that includes numerous Fortune 100 companies, ensuring that its insights are both reliable and actionable throughout the product development process.

GlanceGuide offers a hosted service for web video analytics that captures and analyzes every video event once viewers hit Play. The service helps clients make decisions on how to optimize and better monetize online video content and ad assets. The results are compiled in interactive reports that display everything from viewing time metrics to demographics. Unique to GlanceGuide is the Attentiveness Score, a single number that quantifies the overall quality of a viewer's experience with videos and ads.

Since its inception in July 2000, KoreanClick was committed to service quality management through engaging in continuous R&D and listening attentively to customer feedback. It is now recognized as the industry leader, having set the standard for measuring the behaviors of domestic Internet users. It is also very quick to read the changes in the internet technologies and market demands and reflect them on the services provided.

The Cambridge Group is a strategy consulting firm that specializes in developing and implementing growth strategies for mid and large-scale organizations. The company focuses on consumer insight-driven approaches, helping clients in various sectors, including financial services, B2B, B2C, consumer goods, retail, and services. Its services include demand strategy methodologies, research for new product development, brand positioning, and consumer segmentation. The firm also conducts customer demand analysis and business diagnostics, enabling clients to align their resources and infrastructure with market demands. Through these efforts, The Cambridge Group assists organizations in transforming into demand-led entities that maximize growth opportunities.

IAG Research / leading provider of ad effectiveness data

Telephia specializes in providing research and analytical tools focused on consumer usage data within the telecom and mobile media sectors. Its offerings include a portfolio of marketing and service quality information products aimed at mobile service operators, device manufacturers, infrastructure firms, and enterprises. These products help clients assess their market position, optimize investment strategies, and enhance the adoption and usage of their services and products. Telephia employs a variety of proprietary data analysis techniques to support critical decision-making and deliver diagnostic information for major communications companies. In June 2007, Telephia was acquired by Nielsen Mobile.

NetRatings, LLC, operating under the name Nielsen, offers Internet audience measurement and analysis services globally. Their products such as NetView, MegaPanel, SiteCensus, VideoCensus, AdRelevance, @Plan, and Homescan Online cater to various industries including media, technology, advertising, financial services, consumer products, retail, and travel. These services provide insights into audience behavior, online advertising expenditures, demographic information, and e-commerce transactions. Established in 1997 and headquartered in New York, the company collaborates with Nielsen Media Research, Inc. and ACNielsen Corporation to offer a comprehensive suite of data-driven solutions for businesses looking to enhance their online marketing and media planning strategies.

BuzzMetrics measures consumer-generated media with the goal of helping companies better understand consumer needs, reactions and issues. BrandPulse and BrandPulse Insight form what BuzzMetrics calls the "BrandPulse Suite." Their third product, BlogPulse, focuses on tools and analytics for the blogosphere. In 2006, BuzzMetrics acquired rival Intelliseek. The deal was financed by Nielsen.

AudioAudit is a business solutions provider focused on the Advertising and Broadcast industries. The company offers patented digital technology that enhances broadcast advertising verification. Its innovative products aim to establish new standards of accountability and communication, enabling businesses to execute advertising campaigns more efficiently and effectively. Through its technology, AudioAudit seeks to streamline the broadcasting process, ensuring that advertisements are delivered accurately and measured reliably.

Founded in 1999, MeasureCast, Inc. is the first company to develop a credible third-party streaming audience measurement solution for Internet broadcasters, advertisers, and media buyers. The MeasureCast Streaming Audience Measurement Service™ provides customers with next-day reports on audience size and demographics information essential to making educated on-line media placement and analysis. MeasureCast serves as a primary source of information and data for the streaming media and Internet radio industries. The company's management team and advisors include veterans from leading broadcasters, web measurement technology firms, and international consumer brands. Headquarters is in Portland, Oregon.