Nielsen

SuperData Research Holdings, Inc. is a leading provider of data and market research intelligence focused on free-to-play gaming, digital consoles, mobile gaming, PC downloads, streaming media, eSports, augmented reality, and virtual reality. Founded in 2009 and headquartered in New York, the company offers both quantitative and qualitative insights that assist clients in understanding consumer behaviors related to gaming and interactive entertainment. By analyzing what people play, watch, and spend on, SuperData equips its customers with the necessary information to navigate the rapidly evolving digital entertainment landscape. As of September 2018, SuperData operates as a subsidiary of Nielsen Holdings plc.

True Data Inc. specializes in the analysis and preparation of market indices derived from ID-POS data, catering primarily to manufacturers of consumer goods. Founded in 2000 and headquartered in Tokyo, Japan, the company offers a range of services that include a consumer purchasing behavior analysis system and data analysis support systems. True Data focuses on providing support and consulting services to retailers by analyzing purchasing behavior data and creating market indices. Its big data platform processes consumer purchasing data on a national scale, enabling retailers and manufacturers to gain insights into consumer behavior and improve their marketing strategies.

REPUCOM is a global leader in sports marketing research, specializing in providing essential data, insights, and intelligence for clients in sports marketing, media, and sponsorship. The company focuses on understanding the behaviors and preferences of sports fans, offering valuable knowledge that aids in making informed marketing and sponsorship decisions. REPUCOM's services include sponsorship monitoring, analysis, and valuation, as well as market research and consultancy. This comprehensive approach encompasses media evaluation, commercial auditing, and market intelligence, helping clients navigate the complexities of the sports business landscape effectively.

Innerscope Research is a consumer neuroscience company based in Boston, Massachusetts, founded in 2006. The firm specializes in neuromarketing research services aimed at enhancing marketers' understanding of consumer decision-making processes. By measuring and analyzing unconscious emotional responses to media and marketing stimuli, Innerscope Research provides valuable insights to help Fortune 500 clients optimize their brands, products, and communications. The company's focus on emotional engagement enables clients to make informed strategic business decisions, ultimately improving their marketing effectiveness and audience connection.

Indicus Analytics is an economic research and data analytics firm founded in December 2000 and based in New Delhi, India. The company specializes in analyzing and reporting on consumption and market trends, offering insights that help businesses understand economic conditions and consumer behavior at various geographic levels, including city, district, and neighborhood. By delivering tailored data analytics solutions, Indicus Analytics enables client companies to refine their strategies and effectively target their consumer bases. The firm serves a diverse clientele, providing research services and data products both within India and internationally.

Harris Interactive UK Ltd offers web-based market research services, focusing on delivering insights that inform business strategies. Established in 1993, the company is headquartered in Brentford, United Kingdom. It specializes in gathering and analyzing data to help organizations understand consumer behavior and market trends, enabling effective decision-making. Harris Interactive utilizes innovative methodologies to provide clients with reliable and actionable information tailored to their specific needs.

NeuroFocus specializes in integrating neuroscience with market research to enhance understanding of consumer behavior and engagement. The company utilizes advanced neurological testing techniques, including EEG brainwave analysis and eye-tracking, to provide insights across six key areas: brands, products, packaging, in-store marketing, advertising, and entertainment. By assessing consumer responses in both real-world settings and controlled environments, NeuroFocus delivers valuable information on attention, emotional engagement, and memory retention related to advertising effectiveness. With a portfolio of over 40 patents and proprietary technologies, the company serves a diverse clientele that includes numerous Fortune 100 companies, ensuring that its insights are both reliable and actionable throughout the product development process.

Since its inception in July 2000, KoreanClick was committed to service quality management through engaging in continuous R&D and listening attentively to customer feedback. It is now recognized as the industry leader, having set the standard for measuring the behaviors of domestic Internet users. It is also very quick to read the changes in the internet technologies and market demands and reflect them on the services provided.

The Cambridge Group is a strategy consulting firm that specializes in developing and implementing growth strategies for mid and large-scale organizations. The company focuses on consumer insight-driven approaches, helping clients in various sectors, including financial services, B2B, B2C, consumer goods, retail, and services. Its services include demand strategy methodologies, research for new product development, brand positioning, and consumer segmentation. The firm also conducts customer demand analysis and business diagnostics, enabling clients to align their resources and infrastructure with market demands. Through these efforts, The Cambridge Group assists organizations in transforming into demand-led entities that maximize growth opportunities.

IAG Research / leading provider of ad effectiveness data

Telephia specializes in providing research and analytical tools focused on consumer usage data within the telecom and mobile media sectors. Its offerings include a portfolio of marketing and service quality information products aimed at mobile service operators, device manufacturers, infrastructure firms, and enterprises. These products help clients assess their market position, optimize investment strategies, and enhance the adoption and usage of their services and products. Telephia employs a variety of proprietary data analysis techniques to support critical decision-making and deliver diagnostic information for major communications companies. In June 2007, Telephia was acquired by Nielsen Mobile.

NetRatings, LLC, operating under the name Nielsen, offers Internet audience measurement and analysis services globally. Their products such as NetView, MegaPanel, SiteCensus, VideoCensus, AdRelevance, @Plan, and Homescan Online cater to various industries including media, technology, advertising, financial services, consumer products, retail, and travel. These services provide insights into audience behavior, online advertising expenditures, demographic information, and e-commerce transactions. Established in 1997 and headquartered in New York, the company collaborates with Nielsen Media Research, Inc. and ACNielsen Corporation to offer a comprehensive suite of data-driven solutions for businesses looking to enhance their online marketing and media planning strategies.

BuzzMetrics measures consumer-generated media with the goal of helping companies better understand consumer needs, reactions and issues. BrandPulse and BrandPulse Insight form what BuzzMetrics calls the "BrandPulse Suite." Their third product, BlogPulse, focuses on tools and analytics for the blogosphere. In 2006, BuzzMetrics acquired rival Intelliseek. The deal was financed by Nielsen.