Belerion Capital

Belerion Capital is a London-based venture capital firm founded in 2018, specializing in mid-venture and growth capital investments in the e-commerce and technology sectors. The firm provides investment advisory services to family offices looking to gain exposure to these industries. Belerion Capital typically invests between £2 million and £50 million in equity, targeting companies with a minimum sales value of £2 million. The firm employs its own capital for investments and is experienced in both private and public companies, often guiding them through the initial public offering process. Belerion Capital primarily focuses its investments in the United Kingdom, Europe, and the United States.

Ben Adey

Analyst

Jose Marco

Partner and Portfolio Manager

Iain McDonald

Founding Principal and Chief Investment Officer

2 past transactions

Secret Sales

Series B in 2023
Secret Sales Ltd., established in London in 2006, operates as an online retailer specializing in discounted fashion products for women and men. Its offerings include clothing, accessories, footwear, denims, jewelry, underwear, cosmetics, and homeware from various brands. The company, formerly known as Noble Secret Ltd., changed its name to Secret Sales Ltd. in February 2007. In the same month, it received additional investment from 123Ventures and Partech VI alongside existing shareholders and founders.

Secret Sales

Series A in 2021
Secret Sales Ltd., established in London in 2006, operates as an online retailer specializing in discounted fashion products for women and men. Its offerings include clothing, accessories, footwear, denims, jewelry, underwear, cosmetics, and homeware from various brands. The company, formerly known as Noble Secret Ltd., changed its name to Secret Sales Ltd. in February 2007. In the same month, it received additional investment from 123Ventures and Partech VI alongside existing shareholders and founders.
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