Belerion Capital

Belerion Capital is a venture capital firm specializing in mid-stage and growth investments in the e-commerce and technology sectors across Europe, the United States, and the United Kingdom. It typically invests between £2 million to £50 million in equity, with companies having minimal sales value of £2 million.

Ben Adey

Analyst

Charles Butler

CEO and Partner

Jose Marco

Partner and Portfolio Manager

Iain McDonald

Founding Principal and Chief Investment Officer

2 past transactions

Secret Sales

Series B in 2023
Secret Sales Ltd., established in London in 2006, operates as an online retailer specializing in discounted fashion products for women and men. Its offerings include clothing, accessories, footwear, denims, jewelry, underwear, cosmetics, and homeware from various brands. The company, formerly known as Noble Secret Ltd., changed its name to Secret Sales Ltd. in February 2007. In the same month, it received additional investment from 123Ventures and Partech VI alongside existing shareholders and founders.

Secret Sales

Series A in 2021
Secret Sales Ltd., established in London in 2006, operates as an online retailer specializing in discounted fashion products for women and men. Its offerings include clothing, accessories, footwear, denims, jewelry, underwear, cosmetics, and homeware from various brands. The company, formerly known as Noble Secret Ltd., changed its name to Secret Sales Ltd. in February 2007. In the same month, it received additional investment from 123Ventures and Partech VI alongside existing shareholders and founders.
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