Benchmark

Benchmark, established in 1995, is a San Francisco-based venture capital firm specializing in early-stage investments. It focuses on technology companies, primarily in the United States, with a particular emphasis on the West Coast. The firm invests in sectors such as enterprise software, mobile, marketplaces, social infrastructure, and consumer services. Benchmark typically invests between $3 million and $15 million per company, often being the first investor. Known for its equal ownership and compensation structure among partners, Benchmark takes a hands-on approach with entrepreneurs, providing strategic guidance and support. Notable portfolio companies include Uber, Snapchat, Tinder, and successful exits like Twitter and Instagram.

Bruce Dunlevie

General Partner

Peter Fenton

General Partner

Bill Gurley

General Partner

Kevin Harvey

Co-Founder and General Partner

Jill Jarrett

CFO

Bob Kagle

Owner and General Partner

Mitch Lasky

Partner

Victor Lazarte

General Partner

Victor Lazarte

General Partner

Chetan Puttagunta

General Partner

Steven Spurlock

Operating Partner

Sarah Tavel

General Partner

Eric Vishria

General Partner

Past deals in Social Network

Nextdoor

Post in 2023
Nextdoor, Inc. is a social networking platform based in San Francisco that facilitates local conversations among residents. Founded in 2007, the company aims to foster connections within neighborhoods by allowing users to share recommendations, news updates, and resources while also promoting local businesses and services. Nextdoor enhances community engagement by offering features like the Help Map, which enables neighbors to offer assistance to those in need, particularly during crises such as the Covid-19 pandemic. With a presence in multiple countries, including the United States, the United Kingdom, and several European nations, Nextdoor seeks to create a sense of belonging and support among neighbors, emphasizing the importance of community in people's lives.

Partiful

Series A in 2022
Partiful is an online platform designed to facilitate the planning and management of social events, including parties and gatherings. The service enables users to create invitations, communicate with guests, and invite friends-of-friends even if their contact information is unavailable. By focusing on the organization of various social events, from intimate dinners to larger parties, Partiful aims to enhance real-world relationships and foster meaningful connections among individuals. The platform provides a streamlined approach to event planning, making it easier for users to cultivate friendships and create memorable experiences.

Manticore Games

Series C in 2021
Manticore Games, Inc. is a video game developer based in San Mateo, California, and was founded in 2016 by industry veterans with diverse experience across PC, console, mobile, and virtual reality games. The company is known for its platform, Core, which serves as both a game construction kit and a social gaming platform. Core allows users to build, share, and play online games with minimal coding experience, enabling aspiring game developers to create and publish games quickly, often in less than an hour. Manticore Games aims to foster a community where users can explore a vast universe of games, promoting creativity and collaboration among new generation game makers.

Manticore Games

Corporate Round in 2020
Manticore Games, Inc. is a video game developer based in San Mateo, California, and was founded in 2016 by industry veterans with diverse experience across PC, console, mobile, and virtual reality games. The company is known for its platform, Core, which serves as both a game construction kit and a social gaming platform. Core allows users to build, share, and play online games with minimal coding experience, enabling aspiring game developers to create and publish games quickly, often in less than an hour. Manticore Games aims to foster a community where users can explore a vast universe of games, promoting creativity and collaboration among new generation game makers.

Manticore Games

Series B in 2019
Manticore Games, Inc. is a video game developer based in San Mateo, California, and was founded in 2016 by industry veterans with diverse experience across PC, console, mobile, and virtual reality games. The company is known for its platform, Core, which serves as both a game construction kit and a social gaming platform. Core allows users to build, share, and play online games with minimal coding experience, enabling aspiring game developers to create and publish games quickly, often in less than an hour. Manticore Games aims to foster a community where users can explore a vast universe of games, promoting creativity and collaboration among new generation game makers.

Nextdoor

Series F in 2019
Nextdoor, Inc. is a social networking platform based in San Francisco that facilitates local conversations among residents. Founded in 2007, the company aims to foster connections within neighborhoods by allowing users to share recommendations, news updates, and resources while also promoting local businesses and services. Nextdoor enhances community engagement by offering features like the Help Map, which enables neighbors to offer assistance to those in need, particularly during crises such as the Covid-19 pandemic. With a presence in multiple countries, including the United States, the United Kingdom, and several European nations, Nextdoor seeks to create a sense of belonging and support among neighbors, emphasizing the importance of community in people's lives.

Discord

Series E in 2018
Discord is a communication platform that offers voice, video, and text services, enabling users to connect with friends and communities. Originally designed for gamers, it has evolved to serve a broader audience, including local clubs, art groups, and study sessions. The platform supports voice-over-internet protocol and texting, ensuring seamless communication across desktops and mobile devices. This versatility allows users to engage in conversations and activities without compromising performance, particularly for gamers who require uninterrupted communication while playing. Discord's focus on community interaction has made it a popular choice for diverse groups seeking to collaborate and socialize online.

Manticore Games

Series A in 2017
Manticore Games, Inc. is a video game developer based in San Mateo, California, and was founded in 2016 by industry veterans with diverse experience across PC, console, mobile, and virtual reality games. The company is known for its platform, Core, which serves as both a game construction kit and a social gaming platform. Core allows users to build, share, and play online games with minimal coding experience, enabling aspiring game developers to create and publish games quickly, often in less than an hour. Manticore Games aims to foster a community where users can explore a vast universe of games, promoting creativity and collaboration among new generation game makers.

Discord

Series D in 2017
Discord is a communication platform that offers voice, video, and text services, enabling users to connect with friends and communities. Originally designed for gamers, it has evolved to serve a broader audience, including local clubs, art groups, and study sessions. The platform supports voice-over-internet protocol and texting, ensuring seamless communication across desktops and mobile devices. This versatility allows users to engage in conversations and activities without compromising performance, particularly for gamers who require uninterrupted communication while playing. Discord's focus on community interaction has made it a popular choice for diverse groups seeking to collaborate and socialize online.

Marco Polo

Series B in 2016
Marco Polo is a video communication application that aims to enhance connections among friends and family. It provides users with high-quality video capabilities combined with the ease of text messaging, facilitating both one-to-one and group conversations. This platform enables individuals to stay connected in a meaningful and convenient manner, making it easier to maintain relationships regardless of distance.

Zenly

Series B in 2016
Zenly is a technology company that develops a free, real-time location-sharing smartphone application, available on iOS and Android platforms. It enables users to see where their friends and family are on a private, interactive map, simplifying coordination and communication among social circles. The app also offers an in-app messaging feature to facilitate social interaction alongside location sharing.

Discord

Series C in 2016
Discord is a communication platform that offers voice, video, and text services, enabling users to connect with friends and communities. Originally designed for gamers, it has evolved to serve a broader audience, including local clubs, art groups, and study sessions. The platform supports voice-over-internet protocol and texting, ensuring seamless communication across desktops and mobile devices. This versatility allows users to engage in conversations and activities without compromising performance, particularly for gamers who require uninterrupted communication while playing. Discord's focus on community interaction has made it a popular choice for diverse groups seeking to collaborate and socialize online.

Discord

Series B in 2015
Discord is a communication platform that offers voice, video, and text services, enabling users to connect with friends and communities. Originally designed for gamers, it has evolved to serve a broader audience, including local clubs, art groups, and study sessions. The platform supports voice-over-internet protocol and texting, ensuring seamless communication across desktops and mobile devices. This versatility allows users to engage in conversations and activities without compromising performance, particularly for gamers who require uninterrupted communication while playing. Discord's focus on community interaction has made it a popular choice for diverse groups seeking to collaborate and socialize online.

Edmodo

Series D in 2014
Edmodo, Inc. is an online education platform founded in 2008 and headquartered in San Mateo, California. The platform serves as a global education network, enabling educators to connect and collaborate with students, parents, and fellow teachers. With over 77 million users across approximately 550,000 schools worldwide, Edmodo prioritizes the privacy and security of its users while providing a dynamic environment for resource sharing and communication. It offers various tools that support school leaders in analyzing educational data, facilitating professional development, and enhancing learning outcomes through formative assessments. Additionally, Edmodo features capabilities for posting classroom materials, sharing multimedia resources, and accessing academic information such as homework and grades, thereby fostering a collaborative learning community. As of May 2018, Edmodo operates as a subsidiary of Best Assistant Education Online Limited.

Discord

Series A in 2013
Discord is a communication platform that offers voice, video, and text services, enabling users to connect with friends and communities. Originally designed for gamers, it has evolved to serve a broader audience, including local clubs, art groups, and study sessions. The platform supports voice-over-internet protocol and texting, ensuring seamless communication across desktops and mobile devices. This versatility allows users to engage in conversations and activities without compromising performance, particularly for gamers who require uninterrupted communication while playing. Discord's focus on community interaction has made it a popular choice for diverse groups seeking to collaborate and socialize online.

Nextdoor

Series C in 2013
Nextdoor, Inc. is a social networking platform based in San Francisco that facilitates local conversations among residents. Founded in 2007, the company aims to foster connections within neighborhoods by allowing users to share recommendations, news updates, and resources while also promoting local businesses and services. Nextdoor enhances community engagement by offering features like the Help Map, which enables neighbors to offer assistance to those in need, particularly during crises such as the Covid-19 pandemic. With a presence in multiple countries, including the United States, the United Kingdom, and several European nations, Nextdoor seeks to create a sense of belonging and support among neighbors, emphasizing the importance of community in people's lives.

Nextdoor

Series B in 2013
Nextdoor, Inc. is a social networking platform based in San Francisco that facilitates local conversations among residents. Founded in 2007, the company aims to foster connections within neighborhoods by allowing users to share recommendations, news updates, and resources while also promoting local businesses and services. Nextdoor enhances community engagement by offering features like the Help Map, which enables neighbors to offer assistance to those in need, particularly during crises such as the Covid-19 pandemic. With a presence in multiple countries, including the United States, the United Kingdom, and several European nations, Nextdoor seeks to create a sense of belonging and support among neighbors, emphasizing the importance of community in people's lives.

Nextdoor

Series A in 2012
Nextdoor, Inc. is a social networking platform based in San Francisco that facilitates local conversations among residents. Founded in 2007, the company aims to foster connections within neighborhoods by allowing users to share recommendations, news updates, and resources while also promoting local businesses and services. Nextdoor enhances community engagement by offering features like the Help Map, which enables neighbors to offer assistance to those in need, particularly during crises such as the Covid-19 pandemic. With a presence in multiple countries, including the United States, the United Kingdom, and several European nations, Nextdoor seeks to create a sense of belonging and support among neighbors, emphasizing the importance of community in people's lives.

Edmodo

Series C in 2012
Edmodo, Inc. is an online education platform founded in 2008 and headquartered in San Mateo, California. The platform serves as a global education network, enabling educators to connect and collaborate with students, parents, and fellow teachers. With over 77 million users across approximately 550,000 schools worldwide, Edmodo prioritizes the privacy and security of its users while providing a dynamic environment for resource sharing and communication. It offers various tools that support school leaders in analyzing educational data, facilitating professional development, and enhancing learning outcomes through formative assessments. Additionally, Edmodo features capabilities for posting classroom materials, sharing multimedia resources, and accessing academic information such as homework and grades, thereby fostering a collaborative learning community. As of May 2018, Edmodo operates as a subsidiary of Best Assistant Education Online Limited.

Instagram

Series B in 2012
Instagram, established in 2010, is a San Francisco-based company that develops a free, user-friendly photo and video-sharing application. It enables users to capture, edit with custom-built filter effects, and share their content on various social networks. Compatible with iOS and Android devices, Instagram fosters self-expression and interest discovery. In 2012, Facebook acquired the company.

Edmodo

Series B in 2011
Edmodo, Inc. is an online education platform founded in 2008 and headquartered in San Mateo, California. The platform serves as a global education network, enabling educators to connect and collaborate with students, parents, and fellow teachers. With over 77 million users across approximately 550,000 schools worldwide, Edmodo prioritizes the privacy and security of its users while providing a dynamic environment for resource sharing and communication. It offers various tools that support school leaders in analyzing educational data, facilitating professional development, and enhancing learning outcomes through formative assessments. Additionally, Edmodo features capabilities for posting classroom materials, sharing multimedia resources, and accessing academic information such as homework and grades, thereby fostering a collaborative learning community. As of May 2018, Edmodo operates as a subsidiary of Best Assistant Education Online Limited.

Klip

Pre Seed Round in 2011
Klip, Inc., founded in 2011 and based in Palo Alto, California, develops a mobile application designed for users to capture, share, discover, and view videos. The company distinguishes itself by prioritizing the discovery aspect of video content, alongside offering high-quality streaming tailored for mobile devices. Unlike many other video apps that primarily emphasize video capture and editing, Klip focuses on creating a seamless experience for users to explore and enjoy mobile videos, thereby enhancing social interaction and content engagement among friends. The app is available for free, aiming to build a robust community around video sharing and viewing.

Instagram

Series A in 2011
Instagram, established in 2010, is a San Francisco-based company that develops a free, user-friendly photo and video-sharing application. It enables users to capture, edit with custom-built filter effects, and share their content on various social networks. Compatible with iOS and Android devices, Instagram fosters self-expression and interest discovery. In 2012, Facebook acquired the company.

Clicker Media

Series B in 2010
Clicker Media, based in Bay Harbor Islands, Florida, is a web publisher and brand builder specializing in developing stand-alone consumer brands that integrate social networking and reward properties. The company focuses on leveraging content, commerce, and advertising to create engaging experiences for global internet users. Clicker Media's primary service is Clicker, a comprehensive guide to internet television that organizes and delivers broadcast programming and TV-quality web originals from various sources, enabling users to easily find, save, share, and contribute content for any show or episode online. Additionally, Clicker Media owns and operates several web properties, such as Sippinit.com and Sportsgulp.net, and owns internet domain names like Forwant.com.

TuneWiki

Series B in 2010
TuneWiki, Inc. is a company that specializes in enhancing the music experience by providing a platform for users to access, understand, and share song lyrics. Established in 2007 and headquartered in Milpitas, California, with additional offices in Ohio and Israel, TuneWiki boasts the largest legally licensed lyrics database globally. Its technology merges subtitled lyrics with local music and internet streaming radio, offering translations in over 40 languages. The platform encourages social interaction among music fans through community features that enable users to share songs and lyrics, as well as collaboratively edit, add, sync, and translate lyrics. TuneWiki is available as a mobile application on both the Google Play Store and the Apple App Store.

Vivox

Series C in 2010
Vivox, Inc. is a communication technology company based in Natick, Massachusetts, specializing in voice and messaging applications tailored for online gaming and social networking environments. Founded in 2003, Vivox provides an integrated voice platform that allows users to communicate seamlessly while engaging in games or social interactions. Its flagship offerings include C3, which grants control and access for publishers and studios, and Integrated Voice, facilitating real-time communication among players. The company partners with game and social publishers to enhance user engagement through voice services, while also generating revenue through audio advertisements and virtual goods. With over 45 million users across more than 200 countries, Vivox enables the exchange of over three billion voice chat minutes monthly, fostering natural and immersive interactions in digital spaces. Vivox operates as a subsidiary of Unity Technologies, enhancing its reach and capabilities in the gaming industry.

Gizmoz

Series C in 2009
Gizmoz specializes in proprietary patented 3D and animation technology that enables users to create realistic 3D characters from a single face photo. The company is recognized as a leader in 3D face-mapping technology, face manipulation, and automatic face detection, holding several patents and pending patents in these areas. Gizmoz offers a central service for designing, managing, and transporting digital avatars suitable for deployment in various platforms, including virtual worlds, online and console games, social networks, video clips, greeting cards, and mobile applications. Additionally, Gizmoz provides professional modeling and animation tools, catering to diverse creative needs.

X (formerly Twitter)

Series D in 2009
Twitter is a social networking platform that facilitates the exchange of micro-blogs, known as "tweets," which can be up to 280 characters in length. Launched in 2006, it allows users to send and read tweets through various means, including web browsers, SMS, and mobile applications. With over 400 million monthly visitors and 255 million active users, Twitter serves as a global real-time communications platform. Its diverse user base includes world leaders, athletes, entertainers, and news organizations, contributing to its role as a significant source of information and engagement. The platform is available in more than 35 languages and has a strong presence in major cities worldwide, with headquarters in San Francisco and offices across the United States and internationally.

Clicker Media

Series A in 2009
Clicker Media, based in Bay Harbor Islands, Florida, is a web publisher and brand builder specializing in developing stand-alone consumer brands that integrate social networking and reward properties. The company focuses on leveraging content, commerce, and advertising to create engaging experiences for global internet users. Clicker Media's primary service is Clicker, a comprehensive guide to internet television that organizes and delivers broadcast programming and TV-quality web originals from various sources, enabling users to easily find, save, share, and contribute content for any show or episode online. Additionally, Clicker Media owns and operates several web properties, such as Sippinit.com and Sportsgulp.net, and owns internet domain names like Forwant.com.

Polyvore

Series B in 2009
Polyvore is an online shopping platform that allows users to explore and share fashion styling ideas within a large global community. The site features a unique collage-like format, enabling users to create and share over 150 million “sets” that showcase various fashion products, including dresses, tops, handbags, and jewelry. By disrupting traditional e-commerce, Polyvore empowers its users to influence fashion trends and purchasing decisions, often predicting trends before they reach the mainstream market. Based in Silicon Valley, Polyvore fosters a collaborative environment where both men and women can engage with fashion in a creative and interactive way.

X (formerly Twitter)

Series C in 2009
Twitter is a social networking platform that facilitates the exchange of micro-blogs, known as "tweets," which can be up to 280 characters in length. Launched in 2006, it allows users to send and read tweets through various means, including web browsers, SMS, and mobile applications. With over 400 million monthly visitors and 255 million active users, Twitter serves as a global real-time communications platform. Its diverse user base includes world leaders, athletes, entertainers, and news organizations, contributing to its role as a significant source of information and engagement. The platform is available in more than 35 languages and has a strong presence in major cities worldwide, with headquarters in San Francisco and offices across the United States and internationally.

Friendster

Series D in 2008
Friendster was launched in 2002 as one of the pioneering social networking sites, enabling users to connect with others, share content, and explore new events and interests. At its peak, the platform attracted tens of millions of registered users. However, over time, Friendster experienced a decline in popularity. In December 2009, it was acquired by MOL Global for $26.4 million. In May 2011, the company shifted its focus from a social networking service to a social gaming platform, ceasing support for existing users' social data and concentrating on providing entertainment and gaming experiences.

TuneWiki

Series A in 2008
TuneWiki, Inc. is a company that specializes in enhancing the music experience by providing a platform for users to access, understand, and share song lyrics. Established in 2007 and headquartered in Milpitas, California, with additional offices in Ohio and Israel, TuneWiki boasts the largest legally licensed lyrics database globally. Its technology merges subtitled lyrics with local music and internet streaming radio, offering translations in over 40 languages. The platform encourages social interaction among music fans through community features that enable users to share songs and lyrics, as well as collaboratively edit, add, sync, and translate lyrics. TuneWiki is available as a mobile application on both the Google Play Store and the Apple App Store.

Gizmoz

Series B in 2008
Gizmoz specializes in proprietary patented 3D and animation technology that enables users to create realistic 3D characters from a single face photo. The company is recognized as a leader in 3D face-mapping technology, face manipulation, and automatic face detection, holding several patents and pending patents in these areas. Gizmoz offers a central service for designing, managing, and transporting digital avatars suitable for deployment in various platforms, including virtual worlds, online and console games, social networks, video clips, greeting cards, and mobile applications. Additionally, Gizmoz provides professional modeling and animation tools, catering to diverse creative needs.

FriendFeed

Series A in 2008
FriendFeed is a feed aggregator that consolidates updates from various social media platforms, blogs, and microblogging sites into a single news feed. Launched in October 2007 and based in Mountain View, California, the service allows users to keep up-to-date with content shared by friends and family, including news articles, photos, and videos. Instead of creating a meta-network, FriendFeed provides a customized feed that incorporates updates from users’ other social networks, facilitating discovery and discussion among friends. The platform was acquired by Facebook in August 2009.

Polyvore

Series A in 2007
Polyvore is an online shopping platform that allows users to explore and share fashion styling ideas within a large global community. The site features a unique collage-like format, enabling users to create and share over 150 million “sets” that showcase various fashion products, including dresses, tops, handbags, and jewelry. By disrupting traditional e-commerce, Polyvore empowers its users to influence fashion trends and purchasing decisions, often predicting trends before they reach the mainstream market. Based in Silicon Valley, Polyvore fosters a collaborative environment where both men and women can engage with fashion in a creative and interactive way.

Vivox

Series B in 2007
Vivox, Inc. is a communication technology company based in Natick, Massachusetts, specializing in voice and messaging applications tailored for online gaming and social networking environments. Founded in 2003, Vivox provides an integrated voice platform that allows users to communicate seamlessly while engaging in games or social interactions. Its flagship offerings include C3, which grants control and access for publishers and studios, and Integrated Voice, facilitating real-time communication among players. The company partners with game and social publishers to enhance user engagement through voice services, while also generating revenue through audio advertisements and virtual goods. With over 45 million users across more than 200 countries, Vivox enables the exchange of over three billion voice chat minutes monthly, fostering natural and immersive interactions in digital spaces. Vivox operates as a subsidiary of Unity Technologies, enhancing its reach and capabilities in the gaming industry.

Gizmoz

Series A in 2007
Gizmoz specializes in proprietary patented 3D and animation technology that enables users to create realistic 3D characters from a single face photo. The company is recognized as a leader in 3D face-mapping technology, face manipulation, and automatic face detection, holding several patents and pending patents in these areas. Gizmoz offers a central service for designing, managing, and transporting digital avatars suitable for deployment in various platforms, including virtual worlds, online and console games, social networks, video clips, greeting cards, and mobile applications. Additionally, Gizmoz provides professional modeling and animation tools, catering to diverse creative needs.

Gaia Online

Series B in 2007
Gaia Online is a prominent online community that provides a platform for users to engage in discussions about anime, games, comics, sci-fi, and fantasy. It offers a social environment where members can create unique avatars, customize them with various clothing and accessories, and participate in a range of activities, including gaming, art contests, and discussion forums on diverse topics such as poetry, politics, and celebrities. This focus on creativity and individuality fosters interaction among like-minded users, making Gaia Online a vibrant hub for entertainment and socialization. The platform's extensive features ensure that members remain engaged and entertained.

Friendster

Series C in 2006
Friendster was launched in 2002 as one of the pioneering social networking sites, enabling users to connect with others, share content, and explore new events and interests. At its peak, the platform attracted tens of millions of registered users. However, over time, Friendster experienced a decline in popularity. In December 2009, it was acquired by MOL Global for $26.4 million. In May 2011, the company shifted its focus from a social networking service to a social gaming platform, ceasing support for existing users' social data and concentrating on providing entertainment and gaming experiences.

Gaia Online

Series A in 2006
Gaia Online is a prominent online community that provides a platform for users to engage in discussions about anime, games, comics, sci-fi, and fantasy. It offers a social environment where members can create unique avatars, customize them with various clothing and accessories, and participate in a range of activities, including gaming, art contests, and discussion forums on diverse topics such as poetry, politics, and celebrities. This focus on creativity and individuality fosters interaction among like-minded users, making Gaia Online a vibrant hub for entertainment and socialization. The platform's extensive features ensure that members remain engaged and entertained.

Friendster

Venture Round in 2006
Friendster was launched in 2002 as one of the pioneering social networking sites, enabling users to connect with others, share content, and explore new events and interests. At its peak, the platform attracted tens of millions of registered users. However, over time, Friendster experienced a decline in popularity. In December 2009, it was acquired by MOL Global for $26.4 million. In May 2011, the company shifted its focus from a social networking service to a social gaming platform, ceasing support for existing users' social data and concentrating on providing entertainment and gaming experiences.

Peak Steal Buildings

Series A in 2006
Bebo is a social networking website launched in 2005. It now describes itself as "a company that dreams up ideas for fun social apps".

WeeWorld

Series B in 2006
WeeWorld is a social game and virtual world for teens with a mainstream appeal, reaching a global audience of more than 29M registered WeeMees. WeeWorld's goal is to provide a fun, visual environment that encourages self-expression and creativity. Garnering more than 2M unique users each month on its destination site, www.weeworld.com, WeeWorld's growth has been driven by organic, word-of-mouth traffic (90 percent), as well as through strategic partnerships (10 percent) with AOL, Microsoft, Skype and a host of API partner sites such as USA Networks. WeeWorld is a free, trusted site for dynamic self-expression, creation and communication. Through a palette of features, clothes, accessories, hobbies, etc., WeeWorld users can create their personalized WeeMee avatar, connect with friends, decorate their own visual space, send animated messages, play games and more. Thanks to WeeWorld's open platform, WeeMees are portable to all major social networks and blogging sites, in addition to instant messaging platforms, e-mail signatures and mobile phones.

Friendster

Series B in 2003
Friendster was launched in 2002 as one of the pioneering social networking sites, enabling users to connect with others, share content, and explore new events and interests. At its peak, the platform attracted tens of millions of registered users. However, over time, Friendster experienced a decline in popularity. In December 2009, it was acquired by MOL Global for $26.4 million. In May 2011, the company shifted its focus from a social networking service to a social gaming platform, ceasing support for existing users' social data and concentrating on providing entertainment and gaming experiences.
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