Bessemer Venture Partners

Bessemer Venture Partners is a long-established venture capital firm based in Redwood City, California, founded in 1911. The firm makes early-stage and growth investments across software, cloud, fintech, cybersecurity, artificial intelligence, biotech, healthcare, consumer services, marketplaces and other technology sectors, with global reach in the United States, Israel, Canada and India. It supports founders from seed to scale, providing strategic guidance and capital to build durable businesses. The firm has backed notable companies such as Pinterest, LinkedIn, Shopify, Yelp, Twilio, DocuSign and Wix, among others, reflecting a history of funding transformative technology companies. Bessemer Venture Partners operates as a registered investment adviser and pursues opportunities across information technology, hardware and services worldwide.

Eric Arnold

Vice President

Kent Bennett

Partner

Thomas Berger

Partner

Charles Birnbaum

Partner

Sam Bondy

Investor

Past deals in Advertising

MutualMarkets

Seed Round in 2021
MutualMarkets facilitates collaborative marketing between brands and content owners like TV shows and movies. Its AI-driven platform streamlines the process of forming partnerships and deploying co-marketing ads, which typically outperform standard creatives by up to ten times.

Podcorn

Seed Round in 2019
Podcorn is a self-service marketplace that connects podcasters with advertisers for native sponsorship opportunities. The platform facilitates collaborations between brands and podcasters, enabling the creation of authentic and engaging advertisements tailored to resonate with listeners across various audio platforms. By streamlining the process of finding suitable podcast partners, Podcorn helps brands effectively deliver their messages through native branded content, thereby enhancing listener engagement and improving advertising outcomes.

ScaleMonk

Series A in 2019
ScaleMonk is a company that specializes in helping mobile-first businesses enhance their distribution strategies while adhering to specific return targets. By gathering post-install data from its clients, ScaleMonk optimizes advertising expenditures in real-time across a wide array of mobile advertising channels. Additionally, the company provides services in cloud computing consulting, DevOps, automation solutions, and digital advertising technology, positioning itself as a comprehensive resource for businesses seeking to improve their digital marketing effectiveness and operational efficiency.

KERV Interactive

Venture Round in 2019
KERV Interactive is a digital advertising platform that utilizes advanced patented technology to enhance user engagement through video content. The company has developed an AI-powered video creative technology that employs machine learning to accurately identify objects and their dimensions within video streams, mimicking human visual perception. This innovative approach allows for every frame in a digital video to become an immersive and interactive experience for consumers. By leveraging these capabilities, KERV aims to improve the performance of digital advertising, making it more effective for brands and engaging for audiences.

Dynamic Yield

Series D in 2018
Dynamic Yield Ltd. is a technology company that specializes in machine learning and AI-driven personalization solutions. Founded in 2011 and headquartered in Tel Aviv, Israel, it operates globally with additional offices in major cities such as New York, Berlin, and London. The company's core offering, the Personalization Anywhere platform, empowers marketers to enhance customer experiences across various channels, including websites, mobile apps, emails, kiosks, and call centers. Dynamic Yield's platform provides tools for segmentation, omnichannel personalization, optimization, behavioral messaging, and dynamic advertising, catering to a diverse range of industries such as e-commerce, media, travel, and gaming. By integrating data from multiple customer touchpoints in real-time, Dynamic Yield enables organizations to deliver tailored content and offers, ultimately driving revenue growth and improving long-term business value.

Edeng

Series A in 2017
Edeng Platform operating company is an internet advertising platform that provides classified information. Their information service categories include housing rental and trading, job hunting and recruitment, merchandise, and second and goods, community services, finding a girlfriend or boyfriend, and other business information.

Dynamic Yield

Series C in 2016
Dynamic Yield Ltd. is a technology company that specializes in machine learning and AI-driven personalization solutions. Founded in 2011 and headquartered in Tel Aviv, Israel, it operates globally with additional offices in major cities such as New York, Berlin, and London. The company's core offering, the Personalization Anywhere platform, empowers marketers to enhance customer experiences across various channels, including websites, mobile apps, emails, kiosks, and call centers. Dynamic Yield's platform provides tools for segmentation, omnichannel personalization, optimization, behavioral messaging, and dynamic advertising, catering to a diverse range of industries such as e-commerce, media, travel, and gaming. By integrating data from multiple customer touchpoints in real-time, Dynamic Yield enables organizations to deliver tailored content and offers, ultimately driving revenue growth and improving long-term business value.

Hungama

Venture Round in 2016
Hungama Digital Media Entertainment Pvt. Ltd. is a leading aggregator and distributor of Bollywood and South-Asian entertainment content globally. It offers a diverse range of digital services, including music, video on demand, gaming, and infotainment, catering to a wide audience across 47 countries. With partnerships with over 400 content creators, Hungama holds exclusive digital rights to millions of music and video titles, ensuring robust content availability. The company operates a premium digital entertainment storefront, Hungama.com, which provides access to music tracks, movies, and mobile content for download. Additionally, Hungama's gaming division develops content for mobile and PC, including over 100 games based on Bollywood themes. The company has also established itself as a prominent player in digital advertising, managing numerous successful campaigns for various brands. With its extensive distribution network and innovative approach, Hungama has earned nearly 100 international awards across multiple categories, solidifying its position as a key player in the digital entertainment landscape.

Popular Pays

Series A in 2015
Popular Pays, Inc. is a technology company that operates a platform designed to connect brands with content creators, facilitating the production of engaging and shareable content. Established in 2013 and headquartered in Chicago, Illinois, with an additional location in New York, Popular Pays offers a comprehensive marketplace where brands can browse, apply, and collaborate with creators. The platform features tools such as a brief builder, creator profiles, in-app messaging, and API integrations, which streamline the collaboration process and enhance communication between users. By providing powerful analytics and workflow tools, Popular Pays empowers brands to effectively manage campaigns and select the right creators to tell their stories.

Delivery Agent

Venture Round in 2015
Delivery Agent, Inc. is a company that specializes in transforming audiences into revenue-generating customers for brands and media companies globally. Founded in 2001 and headquartered in San Francisco, it offers innovative solutions such as ShopTV, which enables direct engagement and transactions from advertisements and television shows via web, mobile, and advanced television applications. The company provides a cloud-based shopping platform that facilitates omni-channel commerce and delivers personalized product offers based on viewers' content consumption. Delivery Agent collaborates with various stakeholders, including broadcasters, advertisers, and smart TV manufacturers, to enhance the efficiency and profitability of the advertising ecosystem. Despite its innovative offerings, the company faced financial difficulties, filing for Chapter 11 bankruptcy in 2016, which was later converted to Chapter 7 in 2017.

Pinterest

Series G in 2015
Pinterest is a visual discovery and bookmarking platform headquartered in San Francisco that enables users to find inspiration and ideas across categories such as recipes, home and fashion, travel, and more. The service presents visual recommendations based on user interests and allows saving images on thematic boards, following others, and sharing ideas. It operates as a social media platform focused on product and idea discovery, with a global user base of more than 500 million monthly active users, two-thirds of whom are female. It was founded in 2008 and generates revenue primarily through digital advertising.

Hungama

Private Equity Round in 2015
Hungama Digital Media Entertainment Pvt. Ltd. is a leading aggregator and distributor of Bollywood and South-Asian entertainment content globally. It offers a diverse range of digital services, including music, video on demand, gaming, and infotainment, catering to a wide audience across 47 countries. With partnerships with over 400 content creators, Hungama holds exclusive digital rights to millions of music and video titles, ensuring robust content availability. The company operates a premium digital entertainment storefront, Hungama.com, which provides access to music tracks, movies, and mobile content for download. Additionally, Hungama's gaming division develops content for mobile and PC, including over 100 games based on Bollywood themes. The company has also established itself as a prominent player in digital advertising, managing numerous successful campaigns for various brands. With its extensive distribution network and innovative approach, Hungama has earned nearly 100 international awards across multiple categories, solidifying its position as a key player in the digital entertainment landscape.

Pinterest

Series G in 2015
Pinterest is a visual discovery and bookmarking platform headquartered in San Francisco that enables users to find inspiration and ideas across categories such as recipes, home and fashion, travel, and more. The service presents visual recommendations based on user interests and allows saving images on thematic boards, following others, and sharing ideas. It operates as a social media platform focused on product and idea discovery, with a global user base of more than 500 million monthly active users, two-thirds of whom are female. It was founded in 2008 and generates revenue primarily through digital advertising.

N Toggle

Series A in 2015
nToggle delivers heightened efficiency and transparency for buyers and sellers amidst the rapid rise of programmatic advertising. nToggle's proprietary algorithm-driven software platform helps supply and demand partners manage the ever expanding bid stream. nToggle's big data platform “toggles” real time bidding requests across all digital media utilizing the latest analytical and machine learning techniques to optimally match supply and demand.

Hungama

Venture Round in 2014
Hungama Digital Media Entertainment Pvt. Ltd. is a leading aggregator and distributor of Bollywood and South-Asian entertainment content globally. It offers a diverse range of digital services, including music, video on demand, gaming, and infotainment, catering to a wide audience across 47 countries. With partnerships with over 400 content creators, Hungama holds exclusive digital rights to millions of music and video titles, ensuring robust content availability. The company operates a premium digital entertainment storefront, Hungama.com, which provides access to music tracks, movies, and mobile content for download. Additionally, Hungama's gaming division develops content for mobile and PC, including over 100 games based on Bollywood themes. The company has also established itself as a prominent player in digital advertising, managing numerous successful campaigns for various brands. With its extensive distribution network and innovative approach, Hungama has earned nearly 100 international awards across multiple categories, solidifying its position as a key player in the digital entertainment landscape.

Dynamic Yield

Series B in 2014
Dynamic Yield Ltd. is a technology company that specializes in machine learning and AI-driven personalization solutions. Founded in 2011 and headquartered in Tel Aviv, Israel, it operates globally with additional offices in major cities such as New York, Berlin, and London. The company's core offering, the Personalization Anywhere platform, empowers marketers to enhance customer experiences across various channels, including websites, mobile apps, emails, kiosks, and call centers. Dynamic Yield's platform provides tools for segmentation, omnichannel personalization, optimization, behavioral messaging, and dynamic advertising, catering to a diverse range of industries such as e-commerce, media, travel, and gaming. By integrating data from multiple customer touchpoints in real-time, Dynamic Yield enables organizations to deliver tailored content and offers, ultimately driving revenue growth and improving long-term business value.

Pinterest

Series F in 2014
Pinterest is a visual discovery and bookmarking platform headquartered in San Francisco that enables users to find inspiration and ideas across categories such as recipes, home and fashion, travel, and more. The service presents visual recommendations based on user interests and allows saving images on thematic boards, following others, and sharing ideas. It operates as a social media platform focused on product and idea discovery, with a global user base of more than 500 million monthly active users, two-thirds of whom are female. It was founded in 2008 and generates revenue primarily through digital advertising.

Periscope

Seed Round in 2014
Periscope, Inc. is a full-service marketing agency headquartered in Minneapolis, Minnesota, with additional offices in Chicago, Toronto, Hong Kong, and Delhi. Established in 1964, the agency has become the largest independent agency in the Twin Cities, employing around 240 individuals. Periscope offers a comprehensive range of services, including strategy and analytics, branding, advertising, digital and social media marketing, experiential events, media planning and buying, e-commerce, and direct response marketing. The company also provides specialized services such as global photography, packaging, retouching, and vendor management. Serving diverse industries such as sports, retail, healthcare, and corporate communications, Periscope has built an impressive portfolio of local, national, and international clients. As of January 2019, it operates as a subsidiary of Quad/Graphics, Inc., further enhancing its capabilities in the marketing sector.

Estimote

Seed Round in 2013
Estimote Inc., established in 2012, specializes in developing sensor-based analytics platforms. Headquartered in New York with offices in San Francisco and Krakow, the company manufactures small wireless sensors called Estimote Beacons and Stickers, which utilize Bluetooth low energy to detect nearby smartphones and facilitate indoor location tracking. These sensors are primarily supplied to brick-and-mortar retail stores across the United States and Europe, enabling retailers to deliver targeted mobile advertising based on customers' in-store locations.

Pinterest

Series E in 2013
Pinterest is a visual discovery and bookmarking platform headquartered in San Francisco that enables users to find inspiration and ideas across categories such as recipes, home and fashion, travel, and more. The service presents visual recommendations based on user interests and allows saving images on thematic boards, following others, and sharing ideas. It operates as a social media platform focused on product and idea discovery, with a global user base of more than 500 million monthly active users, two-thirds of whom are female. It was founded in 2008 and generates revenue primarily through digital advertising.

Return Path

Series G in 2013
Return Path is a specialized provider of email marketing solutions, established in 1999 and headquartered in New York, with additional offices in various global locations including Denver, Toronto, London, and Sydney. The company focuses on helping clients optimize their email marketing campaigns through its comprehensive platform, which delivers valuable data and insights. By collaborating with leading email service providers, Return Path enables marketers to enhance their email deliverability, ensuring that their messages reach a larger audience. This strategic approach allows clients to increase engagement and drive revenue, ultimately elevating their email marketing programs to achieve better results.

Dynamic Yield

Series A in 2013
Dynamic Yield Ltd. is a technology company that specializes in machine learning and AI-driven personalization solutions. Founded in 2011 and headquartered in Tel Aviv, Israel, it operates globally with additional offices in major cities such as New York, Berlin, and London. The company's core offering, the Personalization Anywhere platform, empowers marketers to enhance customer experiences across various channels, including websites, mobile apps, emails, kiosks, and call centers. Dynamic Yield's platform provides tools for segmentation, omnichannel personalization, optimization, behavioral messaging, and dynamic advertising, catering to a diverse range of industries such as e-commerce, media, travel, and gaming. By integrating data from multiple customer touchpoints in real-time, Dynamic Yield enables organizations to deliver tailored content and offers, ultimately driving revenue growth and improving long-term business value.

Delivery Agent

Private Equity Round in 2013
Delivery Agent, Inc. is a company that specializes in transforming audiences into revenue-generating customers for brands and media companies globally. Founded in 2001 and headquartered in San Francisco, it offers innovative solutions such as ShopTV, which enables direct engagement and transactions from advertisements and television shows via web, mobile, and advanced television applications. The company provides a cloud-based shopping platform that facilitates omni-channel commerce and delivers personalized product offers based on viewers' content consumption. Delivery Agent collaborates with various stakeholders, including broadcasters, advertisers, and smart TV manufacturers, to enhance the efficiency and profitability of the advertising ecosystem. Despite its innovative offerings, the company faced financial difficulties, filing for Chapter 11 bankruptcy in 2016, which was later converted to Chapter 7 in 2017.

Pinterest

Series D in 2013
Pinterest is a visual discovery and bookmarking platform headquartered in San Francisco that enables users to find inspiration and ideas across categories such as recipes, home and fashion, travel, and more. The service presents visual recommendations based on user interests and allows saving images on thematic boards, following others, and sharing ideas. It operates as a social media platform focused on product and idea discovery, with a global user base of more than 500 million monthly active users, two-thirds of whom are female. It was founded in 2008 and generates revenue primarily through digital advertising.

Convertro

Series B in 2013
Convertro is a company that specializes in measuring and optimizing advertising campaign effectiveness through cross-channel attribution. It offers actionable spend recommendations, enabling clients to reallocate their marketing budgets from unprofitable sources to more profitable ones. Utilizing algorithmic attribution models, Convertro integrates marketing cost and conversion data, including in-store metrics, with detailed customer marketing exposures. This regression-based approach, supported by proprietary technologies, allows for high flexibility in generating spend optimizations across various marketing channels, both online—such as pay-per-click, search engine optimization, display, affiliate, and social media—and offline, including television, radio, and direct mail. Headquartered in Santa Monica, California, Convertro also has offices in New York and Israel.

Criteo

Series D in 2012
Founded in Paris, Criteo is a global leader in commerce marketing, specializing in performance display and retargeting. It employs machine-learning technology and data-driven insights to deliver measurable ROI for clients worldwide.

Grow Mobile

Seed Round in 2012
Grow Mobile is a provider of a comprehensive platform designed for mobile advertising and optimization. The company offers a unified solution that enables advertisers to create and manage mobile ad campaigns across various networks and traffic sources. With a focus on transparency, Grow Mobile provides detailed analytics and reporting that attribute marketing expenditures to specific networks, allowing for better understanding of return on investment. The platform streamlines the process of mobile media buying, presenting all necessary tools in a single dashboard, which facilitates efficient campaign management and optimization. By simplifying mobile marketing, Grow Mobile helps companies allocate their advertising budgets more effectively and scale their efforts across multiple ad networks.

Pinterest

Series C in 2012
Pinterest is a visual discovery and bookmarking platform headquartered in San Francisco that enables users to find inspiration and ideas across categories such as recipes, home and fashion, travel, and more. The service presents visual recommendations based on user interests and allows saving images on thematic boards, following others, and sharing ideas. It operates as a social media platform focused on product and idea discovery, with a global user base of more than 500 million monthly active users, two-thirds of whom are female. It was founded in 2008 and generates revenue primarily through digital advertising.

Bizo

Series B in 2012
Bizo is a provider of online business-to-business (B2B) marketing services that enables marketers to identify and engage their target audiences effectively. The company leverages an extensive audience of over 120 million professionals globally, including a significant portion of the U.S. business population, to facilitate precise targeting based on specific business demographic criteria. Bizo's marketing platform offers robust data management and targeting capabilities, allowing its customers to connect with audiences as they navigate the internet. Clients, including notable brands, utilize Bizo's services to influence every stage of their sales and marketing funnels, enhancing their online presence and engagement through various digital channels.

Delivery Agent

Series E in 2011
Delivery Agent, Inc. is a company that specializes in transforming audiences into revenue-generating customers for brands and media companies globally. Founded in 2001 and headquartered in San Francisco, it offers innovative solutions such as ShopTV, which enables direct engagement and transactions from advertisements and television shows via web, mobile, and advanced television applications. The company provides a cloud-based shopping platform that facilitates omni-channel commerce and delivers personalized product offers based on viewers' content consumption. Delivery Agent collaborates with various stakeholders, including broadcasters, advertisers, and smart TV manufacturers, to enhance the efficiency and profitability of the advertising ecosystem. Despite its innovative offerings, the company faced financial difficulties, filing for Chapter 11 bankruptcy in 2016, which was later converted to Chapter 7 in 2017.

Pinterest

Series B in 2011
Pinterest is a visual discovery and bookmarking platform headquartered in San Francisco that enables users to find inspiration and ideas across categories such as recipes, home and fashion, travel, and more. The service presents visual recommendations based on user interests and allows saving images on thematic boards, following others, and sharing ideas. It operates as a social media platform focused on product and idea discovery, with a global user base of more than 500 million monthly active users, two-thirds of whom are female. It was founded in 2008 and generates revenue primarily through digital advertising.

Pinterest

Series A in 2011
Pinterest is a visual discovery and bookmarking platform headquartered in San Francisco that enables users to find inspiration and ideas across categories such as recipes, home and fashion, travel, and more. The service presents visual recommendations based on user interests and allows saving images on thematic boards, following others, and sharing ideas. It operates as a social media platform focused on product and idea discovery, with a global user base of more than 500 million monthly active users, two-thirds of whom are female. It was founded in 2008 and generates revenue primarily through digital advertising.

Adap.tv

Series C in 2011
Adap.tv, now integrated into ONE by AOL, specializes in programmatic video advertising, facilitating the buying and selling of video ads across various platforms, including desktop, mobile, and television. The company provides innovative tools and services designed for video publishers, most notably through its Adap.tv OneSource platform. This open video advertising solution enables publishers to efficiently manage and serve advertisements from both their in-house sales teams and external advertising networks within a single, user-friendly interface. By focusing on enhancing the advertising experience, Adap.tv positions itself as a key partner for publishers, advertisers, and agencies aiming to optimize their online brand value.

Millennial Media

Series D in 2011
Millennial Media Inc. is a prominent provider of mobile advertising solutions, catering to advertisers and developers in the United States and internationally. Founded in 2006 and headquartered in Baltimore, Maryland, the company offers a range of services that enable advertisers to effectively reach and engage their target audiences across various mobile devices. Its offerings include a demand-side platform for direct inventory access, a premium mobile advertising exchange, and tools for designing advertisements. Millennial Media also supports developers with software development kits for various ad formats, ad serving capabilities, and mediation tools that optimize ad requests from multiple sources. Additionally, the company operates MYDAS, a mobile advertising technology that identifies unique users and tailors ad delivery based on interests and behaviors. Millennial Media serves a significant portion of leading advertisers and is recognized for providing an attractive monetization platform for app developers and publishers.

Keep Holdings

Series A in 2010
Keep Holdings Inc., established in 1997 and headquartered in New York, specializes in developing consumer-focused digital platforms. Its primary product is Keep, a mobile application offering workout plans, professional video instructions, training programs, and performance tracking for users seeking fitness and wellness solutions. Additionally, the company provides services centered around advertising, commercial email, and e-commerce, aiming to enhance connections between consumers and brands by leveraging innovative technologies.

Criteo

Series C in 2010
Founded in Paris, Criteo is a global leader in commerce marketing, specializing in performance display and retargeting. It employs machine-learning technology and data-driven insights to deliver measurable ROI for clients worldwide.

Bizo

Series A in 2009
Bizo is a provider of online business-to-business (B2B) marketing services that enables marketers to identify and engage their target audiences effectively. The company leverages an extensive audience of over 120 million professionals globally, including a significant portion of the U.S. business population, to facilitate precise targeting based on specific business demographic criteria. Bizo's marketing platform offers robust data management and targeting capabilities, allowing its customers to connect with audiences as they navigate the internet. Clients, including notable brands, utilize Bizo's services to influence every stage of their sales and marketing funnels, enhancing their online presence and engagement through various digital channels.

Millennial Media

Series C in 2009
Millennial Media Inc. is a prominent provider of mobile advertising solutions, catering to advertisers and developers in the United States and internationally. Founded in 2006 and headquartered in Baltimore, Maryland, the company offers a range of services that enable advertisers to effectively reach and engage their target audiences across various mobile devices. Its offerings include a demand-side platform for direct inventory access, a premium mobile advertising exchange, and tools for designing advertisements. Millennial Media also supports developers with software development kits for various ad formats, ad serving capabilities, and mediation tools that optimize ad requests from multiple sources. Additionally, the company operates MYDAS, a mobile advertising technology that identifies unique users and tailors ad delivery based on interests and behaviors. Millennial Media serves a significant portion of leading advertisers and is recognized for providing an attractive monetization platform for app developers and publishers.

Delivery Agent

Series D in 2009
Delivery Agent, Inc. is a company that specializes in transforming audiences into revenue-generating customers for brands and media companies globally. Founded in 2001 and headquartered in San Francisco, it offers innovative solutions such as ShopTV, which enables direct engagement and transactions from advertisements and television shows via web, mobile, and advanced television applications. The company provides a cloud-based shopping platform that facilitates omni-channel commerce and delivers personalized product offers based on viewers' content consumption. Delivery Agent collaborates with various stakeholders, including broadcasters, advertisers, and smart TV manufacturers, to enhance the efficiency and profitability of the advertising ecosystem. Despite its innovative offerings, the company faced financial difficulties, filing for Chapter 11 bankruptcy in 2016, which was later converted to Chapter 7 in 2017.

Convertro

Series A in 2009
Convertro is a company that specializes in measuring and optimizing advertising campaign effectiveness through cross-channel attribution. It offers actionable spend recommendations, enabling clients to reallocate their marketing budgets from unprofitable sources to more profitable ones. Utilizing algorithmic attribution models, Convertro integrates marketing cost and conversion data, including in-store metrics, with detailed customer marketing exposures. This regression-based approach, supported by proprietary technologies, allows for high flexibility in generating spend optimizations across various marketing channels, both online—such as pay-per-click, search engine optimization, display, affiliate, and social media—and offline, including television, radio, and direct mail. Headquartered in Santa Monica, California, Convertro also has offices in New York and Israel.

AccessSportsMedia.com

Series B in 2008
Access Sports Media (formerly Access 360 Media) is a multi-platform media network that connects young adult consumers (12-34) with the products they seek. Access Sports Media works with national advertisers to reach this audience and leading young adult retail chains to create fully integrated marketing programs that combine in-store, online, and mobile media elements.

Truaxis

Series B in 2008
Truaxis, formerly known as BillShrink, is a provider of a data-driven personalized services platform that collaborates with leading financial institutions and merchants. The company specializes in delivering a rewards platform that offers credit and debit card-linked promotions to consumers, enhancing their shopping experience while supporting merchants in attracting and retaining customers. Through its innovative approach, Truaxis aims to create tailored financial incentives that benefit both consumers and businesses, positioning itself as a key player in the financial technology sector.

Millennial Media

Series B in 2007
Millennial Media Inc. is a prominent provider of mobile advertising solutions, catering to advertisers and developers in the United States and internationally. Founded in 2006 and headquartered in Baltimore, Maryland, the company offers a range of services that enable advertisers to effectively reach and engage their target audiences across various mobile devices. Its offerings include a demand-side platform for direct inventory access, a premium mobile advertising exchange, and tools for designing advertisements. Millennial Media also supports developers with software development kits for various ad formats, ad serving capabilities, and mediation tools that optimize ad requests from multiple sources. Additionally, the company operates MYDAS, a mobile advertising technology that identifies unique users and tailors ad delivery based on interests and behaviors. Millennial Media serves a significant portion of leading advertisers and is recognized for providing an attractive monetization platform for app developers and publishers.

Truaxis

Series A in 2007
Truaxis, formerly known as BillShrink, is a provider of a data-driven personalized services platform that collaborates with leading financial institutions and merchants. The company specializes in delivering a rewards platform that offers credit and debit card-linked promotions to consumers, enhancing their shopping experience while supporting merchants in attracting and retaining customers. Through its innovative approach, Truaxis aims to create tailored financial incentives that benefit both consumers and businesses, positioning itself as a key player in the financial technology sector.

Delivery Agent

Series C in 2007
Delivery Agent, Inc. is a company that specializes in transforming audiences into revenue-generating customers for brands and media companies globally. Founded in 2001 and headquartered in San Francisco, it offers innovative solutions such as ShopTV, which enables direct engagement and transactions from advertisements and television shows via web, mobile, and advanced television applications. The company provides a cloud-based shopping platform that facilitates omni-channel commerce and delivers personalized product offers based on viewers' content consumption. Delivery Agent collaborates with various stakeholders, including broadcasters, advertisers, and smart TV manufacturers, to enhance the efficiency and profitability of the advertising ecosystem. Despite its innovative offerings, the company faced financial difficulties, filing for Chapter 11 bankruptcy in 2016, which was later converted to Chapter 7 in 2017.

Millennial Media

Series A in 2007
Millennial Media Inc. is a prominent provider of mobile advertising solutions, catering to advertisers and developers in the United States and internationally. Founded in 2006 and headquartered in Baltimore, Maryland, the company offers a range of services that enable advertisers to effectively reach and engage their target audiences across various mobile devices. Its offerings include a demand-side platform for direct inventory access, a premium mobile advertising exchange, and tools for designing advertisements. Millennial Media also supports developers with software development kits for various ad formats, ad serving capabilities, and mediation tools that optimize ad requests from multiple sources. Additionally, the company operates MYDAS, a mobile advertising technology that identifies unique users and tailors ad delivery based on interests and behaviors. Millennial Media serves a significant portion of leading advertisers and is recognized for providing an attractive monetization platform for app developers and publishers.

AccessSportsMedia.com

Series A in 2006
Access Sports Media (formerly Access 360 Media) is a multi-platform media network that connects young adult consumers (12-34) with the products they seek. Access Sports Media works with national advertisers to reach this audience and leading young adult retail chains to create fully integrated marketing programs that combine in-store, online, and mobile media elements.

NextMedium

Series B in 2006
NextMedium, Inc. is an advertising platform focused on product placement for marketers and entertainment content providers. Founded in 2004 and headquartered in Los Angeles, California, the company offers a management system called Embed, which facilitates the buying, selling, and measurement of product placements in television, film, and online video. This platform enables marketers to access and secure relevant inventory aligned with their campaign objectives, while also providing analytics to evaluate pricing and the value derived from integration campaigns. NextMedium has established strategic partnerships with prominent media companies, including NBC Universal, MTV Networks, and BET Networks, enhancing its ability to deliver contextually relevant advertising across various entertainment mediums. The company operates as a subsidiary of Brand Affinity Technologies, Inc.

Delivery Agent

Series B in 2006
Delivery Agent, Inc. is a company that specializes in transforming audiences into revenue-generating customers for brands and media companies globally. Founded in 2001 and headquartered in San Francisco, it offers innovative solutions such as ShopTV, which enables direct engagement and transactions from advertisements and television shows via web, mobile, and advanced television applications. The company provides a cloud-based shopping platform that facilitates omni-channel commerce and delivers personalized product offers based on viewers' content consumption. Delivery Agent collaborates with various stakeholders, including broadcasters, advertisers, and smart TV manufacturers, to enhance the efficiency and profitability of the advertising ecosystem. Despite its innovative offerings, the company faced financial difficulties, filing for Chapter 11 bankruptcy in 2016, which was later converted to Chapter 7 in 2017.

WorkMetro

Series B in 2006
WorkMetro is a prominent provider of online recruitment solutions based in the United States, established in 2003 by David Lambert, Jon Stevenson, and Paul Swiencicki. The company focuses on connecting local employers with job seekers through innovative web technology and a business model tailored to local markets. WorkMetro offers a range of services, including job posting options, access to a resume database, and facilitation of job fairs. Additionally, it features interactive job postings through video OnDemand channels on cable television, enhancing its reach and engagement with potential candidates. Through aggressive local advertising campaigns, WorkMetro addresses the specific needs of communities, making it a significant player in the online recruitment marketplace.

Yelp

Series B in 2005
Yelp Inc. operates a platform that connects consumers with local businesses across the United States, Canada, and internationally. The company specializes in local business reviews and recommendations, allowing users to search for businesses, read and write reviews, and access various local services, including restaurants, shopping, and health services. Yelp offers both free and paid advertising products to help businesses reach potential customers, including targeted search advertising and business listings. Additionally, the platform enables consumers to order products, purchase event tickets, and make bookings for services such as spa appointments. Yelp also provides tools like Yelp Reservations and Yelp Waitlist to facilitate online reservations and waitlist management for establishments. Founded in 2004 and headquartered in San Francisco, Yelp generates revenue primarily from advertising sales on its website and mobile application, while also partnering with third-party data providers to enhance business listing information.

GoTV Networks

Series A in 2005
GoTV Networks was a pioneer in the mobile media industry, recognized as the largest mobile media network at its peak. The company specialized in creating rich media applications and syndicating original content to mobile devices. It collaborated with notable brands and media owners, such as the NFL, NASCAR, and the Oprah Winfrey Network, to provide engaging and personalized content experiences. GoTV's advanced technology and production capabilities positioned it as a preferred partner for various brands and agencies aiming to reach a broad audience. The company facilitated content distribution through numerous wireless carriers, including major players like AT&T and Verizon Wireless. Headquartered in Los Angeles, California, GoTV Networks remained a significant entity in mobile media until its acquisition in 2011.

Notara

Series D in 2002
Notara is a company that specializes in developing software applications designed to automate marketing processes. Its primary focus is on managing the planning, execution, and measurement of marketing activities. The software facilitates tracking changes to advertising and promotional campaigns, ensuring that these modifications are communicated to the relevant stakeholders for approval before progressing to the next stage. By streamlining these processes, Notara aims to enhance efficiency and accountability within marketing teams.

HotSocket

Series A in 2000
HotSocket is a New York-based company founded in 1999 that specializes in a digital commerce platform tailored for web-based marketing. Its innovative online direct marketing system facilitates the management and optimization of the entire selling process on the Internet. By customizing offers based on user interactions with banner ads, HotSocket effectively measures and analyzes consumer responses to various sales propositions. This capability enables clients to deliver the most appropriate offers, enhancing their marketing effectiveness and improving engagement with potential customers.

Notara

Series C in 1999
Notara is a company that specializes in developing software applications designed to automate marketing processes. Its primary focus is on managing the planning, execution, and measurement of marketing activities. The software facilitates tracking changes to advertising and promotional campaigns, ensuring that these modifications are communicated to the relevant stakeholders for approval before progressing to the next stage. By streamlining these processes, Notara aims to enhance efficiency and accountability within marketing teams.

Sett

Sett is a technology company that specializes in AI-driven solutions for the mobile gaming industry. It develops AI infrastructure to automate the creation of optimized video advertisements, helping game developers find successful creatives more quickly and expand their games globally. The company's platform provides ready-to-use creative video content, campaign data analysis, competitor insights, and project sharing capabilities, enabling clients to enhance their content output and gain a competitive edge.

Sett

Sett is a technology company that specializes in AI-driven solutions for the mobile gaming industry. It develops AI infrastructure to automate the creation of optimized video advertisements, helping game developers find successful creatives more quickly and expand their games globally. The company's platform provides ready-to-use creative video content, campaign data analysis, competitor insights, and project sharing capabilities, enabling clients to enhance their content output and gain a competitive edge.
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