Bessemer Venture Partners

Bessemer Venture Partners is a long-established venture capital firm based in Redwood City, California, founded in 1911. The firm makes early-stage and growth investments across software, cloud, fintech, cybersecurity, artificial intelligence, biotech, healthcare, consumer services, marketplaces and other technology sectors, with global reach in the United States, Israel, Canada and India. It supports founders from seed to scale, providing strategic guidance and capital to build durable businesses. The firm has backed notable companies such as Pinterest, LinkedIn, Shopify, Yelp, Twilio, DocuSign and Wix, among others, reflecting a history of funding transformative technology companies. Bessemer Venture Partners operates as a registered investment adviser and pursues opportunities across information technology, hardware and services worldwide.

Eric Arnold

Vice President

Kent Bennett

Partner

Thomas Berger

Partner

Charles Birnbaum

Partner

Sam Bondy

Investor

Past deals in Mobile Advertising

Aghanim

Seed Round in 2024
Aghanim is a company that specializes in providing an integrated commerce and live operations automation platform designed specifically for mobile game monetization. It has developed a direct-to-consumer platform that facilitates community engagement and payment solutions, empowering game developers to establish web-based game hubs. This platform enables developers to deliver personalized offers and cultivates player communities by offering meta-gaming experiences, including news updates, leaderboards, achievements, and daily rewards. Through its innovative services, Aghanim aims to enhance the gaming experience and streamline monetization for mobile game developers.

ScaleMonk

Series A in 2019
ScaleMonk is a company that specializes in helping mobile-first businesses enhance their distribution strategies while adhering to specific return targets. By gathering post-install data from its clients, ScaleMonk optimizes advertising expenditures in real-time across a wide array of mobile advertising channels. Additionally, the company provides services in cloud computing consulting, DevOps, automation solutions, and digital advertising technology, positioning itself as a comprehensive resource for businesses seeking to improve their digital marketing effectiveness and operational efficiency.

Estimote

Seed Round in 2013
Estimote Inc., established in 2012, specializes in developing sensor-based analytics platforms. Headquartered in New York with offices in San Francisco and Krakow, the company manufactures small wireless sensors called Estimote Beacons and Stickers, which utilize Bluetooth low energy to detect nearby smartphones and facilitate indoor location tracking. These sensors are primarily supplied to brick-and-mortar retail stores across the United States and Europe, enabling retailers to deliver targeted mobile advertising based on customers' in-store locations.

Grow Mobile

Seed Round in 2012
Grow Mobile is a provider of a comprehensive platform designed for mobile advertising and optimization. The company offers a unified solution that enables advertisers to create and manage mobile ad campaigns across various networks and traffic sources. With a focus on transparency, Grow Mobile provides detailed analytics and reporting that attribute marketing expenditures to specific networks, allowing for better understanding of return on investment. The platform streamlines the process of mobile media buying, presenting all necessary tools in a single dashboard, which facilitates efficient campaign management and optimization. By simplifying mobile marketing, Grow Mobile helps companies allocate their advertising budgets more effectively and scale their efforts across multiple ad networks.

Adap.tv

Series C in 2011
Adap.tv, now integrated into ONE by AOL, specializes in programmatic video advertising, facilitating the buying and selling of video ads across various platforms, including desktop, mobile, and television. The company provides innovative tools and services designed for video publishers, most notably through its Adap.tv OneSource platform. This open video advertising solution enables publishers to efficiently manage and serve advertisements from both their in-house sales teams and external advertising networks within a single, user-friendly interface. By focusing on enhancing the advertising experience, Adap.tv positions itself as a key partner for publishers, advertisers, and agencies aiming to optimize their online brand value.

Millennial Media

Series D in 2011
Millennial Media Inc. is a prominent provider of mobile advertising solutions, catering to advertisers and developers in the United States and internationally. Founded in 2006 and headquartered in Baltimore, Maryland, the company offers a range of services that enable advertisers to effectively reach and engage their target audiences across various mobile devices. Its offerings include a demand-side platform for direct inventory access, a premium mobile advertising exchange, and tools for designing advertisements. Millennial Media also supports developers with software development kits for various ad formats, ad serving capabilities, and mediation tools that optimize ad requests from multiple sources. Additionally, the company operates MYDAS, a mobile advertising technology that identifies unique users and tailors ad delivery based on interests and behaviors. Millennial Media serves a significant portion of leading advertisers and is recognized for providing an attractive monetization platform for app developers and publishers.

Millennial Media

Series C in 2009
Millennial Media Inc. is a prominent provider of mobile advertising solutions, catering to advertisers and developers in the United States and internationally. Founded in 2006 and headquartered in Baltimore, Maryland, the company offers a range of services that enable advertisers to effectively reach and engage their target audiences across various mobile devices. Its offerings include a demand-side platform for direct inventory access, a premium mobile advertising exchange, and tools for designing advertisements. Millennial Media also supports developers with software development kits for various ad formats, ad serving capabilities, and mediation tools that optimize ad requests from multiple sources. Additionally, the company operates MYDAS, a mobile advertising technology that identifies unique users and tailors ad delivery based on interests and behaviors. Millennial Media serves a significant portion of leading advertisers and is recognized for providing an attractive monetization platform for app developers and publishers.

Millennial Media

Series B in 2007
Millennial Media Inc. is a prominent provider of mobile advertising solutions, catering to advertisers and developers in the United States and internationally. Founded in 2006 and headquartered in Baltimore, Maryland, the company offers a range of services that enable advertisers to effectively reach and engage their target audiences across various mobile devices. Its offerings include a demand-side platform for direct inventory access, a premium mobile advertising exchange, and tools for designing advertisements. Millennial Media also supports developers with software development kits for various ad formats, ad serving capabilities, and mediation tools that optimize ad requests from multiple sources. Additionally, the company operates MYDAS, a mobile advertising technology that identifies unique users and tailors ad delivery based on interests and behaviors. Millennial Media serves a significant portion of leading advertisers and is recognized for providing an attractive monetization platform for app developers and publishers.

Millennial Media

Series A in 2007
Millennial Media Inc. is a prominent provider of mobile advertising solutions, catering to advertisers and developers in the United States and internationally. Founded in 2006 and headquartered in Baltimore, Maryland, the company offers a range of services that enable advertisers to effectively reach and engage their target audiences across various mobile devices. Its offerings include a demand-side platform for direct inventory access, a premium mobile advertising exchange, and tools for designing advertisements. Millennial Media also supports developers with software development kits for various ad formats, ad serving capabilities, and mediation tools that optimize ad requests from multiple sources. Additionally, the company operates MYDAS, a mobile advertising technology that identifies unique users and tailors ad delivery based on interests and behaviors. Millennial Media serves a significant portion of leading advertisers and is recognized for providing an attractive monetization platform for app developers and publishers.
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