Billups
Billups is a leading provider of out-of-home advertising services that aims to bridge digital experiences with physical marketing. The company utilizes a combination of patented scientific targeting, precise measurement techniques, and an AI-driven recommendation engine to enhance the effectiveness of out-of-home campaigns. By offering innovative platform technology and managed services, Billups enables advertisers and agencies to automate and attribute their campaigns similarly to digital advertising. With a global presence that includes offices in the United States, Canada, Europe, the Middle East, Southeast Asia, and Australia, Billups stands as the largest privately held technology and managed services company in North America, dedicated to helping brands connect with their audiences effectively and measure campaign impact.
8 past transactions
Billie Media
Acquisition in 2024
Billie Media is a premium outdoor specialist agency that focuses on providing tailored outdoor media solutions for the advertising market. The company is dedicated to helping clients effectively utilize outdoor advertising formats, enabling them to maximize the impact of their campaigns. By leveraging its unique expertise and innovative approaches, Billie Media aims to unlock the full potential of outdoor advertisements, thereby enhancing brand visibility and engagement for its clients.
Outsight
Acquisition in 2024
Outsight is an advertising agency that provides media buying, posters, campaign management, and marketing services.
OOH LABS
Acquisition in 2023
OOH LABS is an independent media agency that is science-driven, data-driven, and controlled by out-of-home specialists.
TAC Media
Acquisition in 2023
TAC Media, based in Petaling Jaya, Malaysia, specializes in out-of-home advertising, offering services that include outdoor advertising and digital billboards.
Outchart
Acquisition in 2022
Outchart is a developer of business software tailored for the digital out-of-home marketplace. The company provides a comprehensive suite of tools that includes a cloud-based supply-side platform, ad server, and campaign management solutions. Additionally, Outchart offers audience measurement capabilities, a digital signage player, and inventory management controls. These technologies enable outdoor and indoor display owners to automate processes, enhance operational efficiency, and foster transparency between sellers and buyers in the digital signage industry. By leveraging unique technology for programmatic mediation, Outchart aims to improve the effectiveness and management of digital advertising campaigns.
Ads on Top
Acquisition in 2022
Ads on Top is a data-driven ad technology company that is revolutionizing the way the world buys and sells digital out-of-home media. We believe that location-based data provides brand marketers invaluable insights about consumer behavior in the real world. Our technology allows businesses to access, activate, and integrate this data seamlessly, allowing them unprecedented access to intelligent information about all location-based media.
It's time we give the power of out of home advertising back to small businesses.
MacDonald Media
Acquisition in 2020
MacDonald Media, LLC is a full-service advertising agency based in New York, specializing in out-of-home and non-traditional media solutions. Founded in 1998, the company serves a diverse range of local and national clients by offering comprehensive services that include strategy, planning, buying, and reporting. With a network of offices across the country, MacDonald Media is dedicated to delivering innovative media strategies tailored to meet the unique needs of its clients. As of 2020, MacDonald Media operates as a subsidiary of Billups, Inc.
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