Billups is a leading provider of out-of-home advertising services that aims to bridge digital experiences with physical marketing. The company utilizes a combination of patented scientific targeting, precise measurement techniques, and an AI-driven recommendation engine to enhance the effectiveness of out-of-home campaigns. By offering innovative platform technology and managed services, Billups enables advertisers and agencies to automate and attribute their campaigns similarly to digital advertising. With a global presence that includes offices in the United States, Canada, Europe, the Middle East, Southeast Asia, and Australia, Billups stands as the largest privately held technology and managed services company in North America, dedicated to helping brands connect with their audiences effectively and measure campaign impact.
Billie Media is a premium outdoor specialist agency that focused on outdoor is unique to the market and is the result of a firm.
Outsight
Acquisition in 2024
Outsight is an advertising agency that provides media buying, posters, campaign management, and marketing services.
OOH LABS
Acquisition in 2023
OOH LABS is an independent media agency that is science-driven, data-driven, and controlled by out-of-home specialists.
TAC Media
Acquisition in 2023
TAC Media specializes in out-of-home advertising.
Outchart
Acquisition in 2022
Outchart is a developer of business software tailored for the digital out-of-home (DOOH) marketplace. The company provides a comprehensive digital signage solution for both outdoor and indoor display owners, utilizing advanced technology for programmatic mediation. Its offerings include a cloud-based supply-side platform (SSP), ad server, campaign management tools, audience measurement, and inventory management solutions. By enabling automation, efficiency, and transparency, Outchart helps digital screen owners optimize their operations and enhance interactions between sellers and buyers in the advertising ecosystem.
Ads on Top
Acquisition in 2022
Ads on Top is a data-driven ad technology company that is revolutionizing the way the world buys and sells digital out-of-home media. We believe that location-based data provides brand marketers invaluable insights about consumer behavior in the real world. Our technology allows businesses to access, activate, and integrate this data seamlessly, allowing them unprecedented access to intelligent information about all location-based media. It's time we give the power of out of home advertising back to small businesses.
MacDonald Media
Acquisition in 2020
MacDonald Media, LLC is a full-service advertising agency based in New York, specializing in out-of-home and non-traditional media solutions. Founded in 1998, the agency offers a comprehensive range of services including strategy, planning, buying, and reporting for a diverse clientele that spans both local and national markets. With a network of offices across the country, MacDonald Media focuses on delivering innovative media strategies tailored to the unique needs of its clients. As of March 2020, it operates as a subsidiary of Billups, Inc.
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