BlackSheep Ventures

Blacksheep Ventures is the first european venture capital firm with an entrepreneurial background that invests in MadTech, namely high potential technology-based companies focused on AI, Big Data, Automation and its b2b applications for the Marketing & Advertising industry, from seed to Round B and other early stages. We believe the marketing provider of the future is a software: automated, intelligent, easy. And led by humans.

Umberto Bottesini

Co-Founder and Managing Partner

Marcello Giordani

Junior Partner

Giovanni Strocchi

Co-Founder and Venture Partner

13 past transactions

Spoki

Series A in 2025
Spoki helps businesses increase sales thanks to WhatsApp. Emails are no more a valid communication channel between businesses and customers. Spoki helps businesses engage their customers using WhatsApp during the whole customer journey: marketing, sales and customer support. Spoki is a WhatsApp conversational platform that allows you to: - send bulk marketing messages to thousands customers with a click - integrate WhatsApp with: - Ecommerce to notify abandoned cart, tracking number and order status - Marketing Automation Tools or CRM to add it to sales funnels - Social and Digital ADS to catch users in the exact moment expressing their interest in products and services - create automations and chatbots, for customer support or whatever you can think of If you are confident with the results you get today with emails, you'll be amazed at what you can achieve with Spoki.

Kleecks

Venture Round in 2024
Kleecks is a computer software company that provides SEO, digital marketing, software development, and consulting services.

Qapla' SPA SB

Series A in 2023
Create the best delivery experience for eCommerce customers with personalized emails and a tracking page. Also, speed up your shipping process with the label printing feature and a powerful API system

Shop Circle

Series A in 2023
Shop Circle is a software company that specializes in providing tools for Shopify-based businesses, primarily focusing on independent brands. The company offers a platform that enhances customer engagement, operational efficiency, and conversion optimization. By gathering and analyzing data on a business's current performance, Shop Circle not only makes tailored offers for acquisition but also assists in creating consumer experiences that drive growth. Its solutions equip small businesses with the high-performance technologies necessary to scale effectively and achieve sustainable growth within the competitive e-commerce landscape.

Anonymised

Convertible Note in 2023
Anonymised is a software-as-a-service (SaaS) platform that specializes in providing marketers with tools to effectively reach their target audiences and assess the performance of advertising campaigns while prioritizing user privacy. The company develops a comprehensive identity and data management solution that utilizes federated AI technology, allowing for privacy-preserving marketing practices. Anonymised offers features such as personalized content access, targeted advertising, data measurement, customer analytics, and customer discovery, all while ensuring that personal data remains on the consumer's device. This approach enables clients to enhance audience engagement without compromising the privacy of users.

Nexoya

Series A in 2023
Nexoya AG is a Zurich-based company founded in 2018 that specializes in marketing analytics. The company offers a platform designed to provide insights into marketing data and actionable recommendations for enhancing marketing performance through artificial intelligence. By aggregating Key Performance Indicators from various tools such as Google Ads and Facebook, Nexoya's platform evaluates the optimal allocation of advertising budgets across different channels. The features of the platform include predictive analytics, cross-channel reporting, anomaly detection, and campaign optimization, all aimed at helping clients maximize their return on advertising spend and achieve better results from their marketing strategies.

Roibox

Venture Round in 2022
Roibox is a technology-driven company specializing in data solutions, particularly in the realm of location-based advertising. It offers a SaaS platform that integrates extensive geo-diagnostic capabilities to optimize marketing strategies. By analyzing a vast array of data points—drawing from first-party, campaign, and socio-economic sources—Roibox identifies and rectifies discrepancies in the marketing funnel. This comprehensive approach allows marketers to enhance the performance of their advertising campaigns while saving valuable time. Roibox's innovative map-based solutions cater to various consumer needs, leveraging technology to provide actionable insights that improve marketing efficacy.

AdTonos

Seed Round in 2022
AdTonos is a programmatic audio advertising platform that connects advertisers with publishers, offering a marketplace for various ad placements, including pre-rolls, mid-rolls, and real-time ad replacement for live streaming. The platform enables advertisers to access a large audience of over 15 million unique online audio listeners globally, with the capability of delivering up to 200 million ad playouts each month. By transforming traditional advertising methods into targeted, data-driven campaigns, AdTonos allows brands to effectively engage with audiences across multiple digital audio channels, including podcasts, radio, and music streaming services. The company is supported by the UK’s Department of International Trade for global expansion and holds memberships in industry organizations such as IAB UK and IAB Europe, enhancing its presence in the audio advertising market.

iGenius

Series A in 2022
iGenius specializes in developing artificial intelligence models and applications tailored for regulated industries. Its flagship product, Crystal, serves as a data intelligence virtual advisor that simplifies the interaction between people and data across various sources, including marketing, CRM, sales, and IoT. This customizable software enhances productivity by analyzing and interpreting data, making insights accessible through natural language. Crystal is designed with robust security features to meet the stringent requirements of highly confidential and mission-critical use cases, earning the trust of Fortune 500 companies. Additionally, iGenius is collaborating with NVIDIA to develop Colosseum, a large-scale AI supercomputer.

Anonymised

Seed Round in 2022
Anonymised is a software-as-a-service (SaaS) platform that specializes in providing marketers with tools to effectively reach their target audiences and assess the performance of advertising campaigns while prioritizing user privacy. The company develops a comprehensive identity and data management solution that utilizes federated AI technology, allowing for privacy-preserving marketing practices. Anonymised offers features such as personalized content access, targeted advertising, data measurement, customer analytics, and customer discovery, all while ensuring that personal data remains on the consumer's device. This approach enables clients to enhance audience engagement without compromising the privacy of users.

Scibids Technology

Convertible Note in 2022
Scibids Technology SAS is a Paris-based company founded in 2016 that specializes in developing solutions for media buyers to enhance the real-time bidding process in digital advertising. Its customizable artificial intelligence platform automates algorithmic trading for marketing professionals, enabling them to optimize bids and budget allocation across various strategies. Scibids' technology is designed to drive significant improvements in performance and scalability within addressable paid media channels, all while maintaining a focus on user privacy by avoiding reliance on third-party cookies or personal identifiers. The company operates independently and collaborates with a diverse ecosystem, including leading demand-side platforms, global media agencies, and major brands, to advance the effectiveness of digital media campaigns.
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