Adidas AG, founded in 1949 and headquartered in Herzogenaurach, Germany, designs, develops, produces, and markets a wide range of athletic and lifestyle products globally. The company operates across various segments, including Europe, North America, Asia-Pacific, and Latin America, and offers footwear, apparel, and sports equipment under its adidas and Reebok brands. Its diverse product portfolio encompasses offerings for professional athletes, casual activewear, and fashion items, allowing it to meet varied consumer needs and mitigate market risks. Adidas also manages the digital health and fitness platform Runtastic and the Y-3 label. The company distributes its products through approximately 1,900 owned retail stores, 15,000 franchise stores, and 150,000 wholesale locations, in addition to its e-commerce channel, which serves 67 countries. With a commitment to excellence in key segments such as football, running, training, basketball, and Originals, Adidas aims to solidify its position as a leading global sports brand.